• 한국의류학회지
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• 제20권6호
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• pp.1125-1137
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• 1996

The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

• International Journal of Costume and Fashion
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• 제14권2호
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• pp.67-79
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• 2014

Recent research suggested that hospitals have not responded to consumer demand for the improved aesthetic and comfort of their patient garments. Thus a new patient garment has been developed considering human factors based on the Functional-Modesty-Aesthetics model. Based on the reviewed literature and the model, necessary design requirements were identified. Then the patient garment was evaluated in comparison to existing ones with regard to potential patients' satisfaction levels. As a result, the developed patient garment received better evaluations in the aspects of overall aesthetic satisfaction, color satisfaction, and willingness to wear than the existing patient garments.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2008년도 추계학술대회
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• pp.153-156
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• 2008

In recent years, IPTV attracts great attention along with the digital convergence of communication and media technologies. IPTV combines the advantages of TV and Internet and changes our lifestyle dramatically. In addition, the IPTV service is capable of becoming a new business model which has huge growth potentials in technology-converging marketplaces. This study examines critical factors on the consumer's adoption of the IPTV service. Based on the Innovation Diffusion Theory (IDT), IPTV specific attributes and personal characteristics, we derive eight key factors in the research model. compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square (PLS) method on the data collected through a web-based survey, we test our research model with several hypotheses. From this study, we find that diversity of contents, compatibility and interactivity have a significant indirect effect on the use of IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• International journal of advanced smart convergence
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• 제12권2호
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• pp.127-134
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• 2023

Existing studies on this topic have focused on the effect of online content quality on consumer attitudes and behavior, with very few illustrating the effect of influencer image on consumer attitudes and behavior. The purpose of this study intents to reveal how influencer image affect consumer behavior. We have developed an image transfer theory-based research model to reveal how influencers transfer their image to endorsed products to influence consumer behavior. The results show that influencer image positively affects satisfaction, which in turn affects the product's cognitive and affective images in the vlog. Moreover, it was found that a product's cognitive image and affective image influence consumer behavior intention. Furthermore, purchase experience exhibits significant differences in its path. Based on these results, the social media-related research theoretical implication will be offered, and managerial implications will be provided for foreign brand promotion strategies

• 아태비즈니스연구
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• 제11권4호
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• pp.121-134
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• 2020

Purpose - The purpose of this study is to investigate consumer's satisfaction with the attractiveness, reliability, and professionalism that are characteristics of social influencers, and to investigate the impact of influencer characteristics on consumers' continuous use intention through satisfaction. Design/methodology/approach - A total of 293 questionnaires on independent samples were used for this study. Collected data were analyzed by SPSS 26.0 and AMOS 24.0 program and frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equation model analysis were performed. Findings - The findings demonstrated the followings: First, the attractiveness, reliability and professionalism of influencer had a positive effect on satisfaction. Second, the attractiveness and reliability of influencer had a positive effect on continuous use intention. However, professionalism did not have a significant impact. Third, user satisfaction with social media (channel of influence) had a positive effect on continuous use intention. Research implications or Originality - In doing so, this study was able to provide an in-depth understanding of the key characteristics of influencers and their roles, and contributed to ongoing research by providing suggestions for future studies.

• 한국컴퓨터정보학회논문지
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• 제25권8호
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• pp.189-196
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• 2020

2020년 신종 코로나 바이러스 감염증은 다시 한번 중국 경제의 구조 전환을 촉진했고 중국의 "인터넷+"업계의 경제 발전을 가속화하는 가운데, "패션 네트워크+플랫폼 마케팅"의 새로운 온라인 마케팅 모델이 주목받고 있다. 본문은 인지 모형에 기초하여 인지, 감정, 그리고 행위의 세 단계로부터 왕홍 경제 환경에서 소비자의 중복 구매에 대한 영향 요인을 분석하였다. 인터넷을 통해 수집된 438부의 설문지는 SPSS V 22.0와 AMOS V 22.0를 사용하여 수집된 데이터에 대한 빈도분석, 요인분석, 신뢰도분석, 구조방정식 분석을 실행하였다. 연구에서 가정된 검증은 신형 전자상 거래 사업자에서 소비자의 구매의도에 대한 흡인력을 제시한다. 본 연구는 실증 분석을 사용하여 인터넷을 통한 경제 환경에서 소비자의 중복 구매의도에 미치는 영향 요인을 분석하였다. 그 결과 전자상 거래의 서비스 품질 중 전문성이 사회적 관계에 미치는 영향과 인지된 상호작용성이 소비자의 만족도에 영향을 미치지 않는 것 외에 모든 요소가 사회적 관계와 소비자 만족도에 영향을 미치는 것으로 나타났다. 사회적 관계와 소비자 만족도가 중복 구매의도에 영향을 미치는 것으로 나타났다. 연구를 통해 전자상거래가 진행될 때에는 인터넷 판매 전문 능력과 가치관, 제품 특징의 적절성을 중시해야 한다.

• 한국전자통신학회논문지
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• 제19권4호
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• pp.709-720
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• 2024

본 연구는 가치기반수용모델에 소비자 만족도를 추가하여 이미지 중심의 생성형 인공지능에 대한 사용자의 지속이용의도에 영향을 미치는 요인을 탐색하였다. 주요 결과를 간략하게 제시하면 첫째, 즐거움은 지각된 가치에 유의한 영향을 미치지 못하였으나, 유용성은 지각된 가치에 긍정적 영향을 미치는 것으로 나타났다. 둘째, 비용과 기술성은 지각된 가치에 부정적 영향을 미치는 것으로 나타났다. 셋째, 지각된 가치는 소비자 만족도와 지속이용의도에 긍정적 영향을 미치는 것으로 나타났다. 넷째, 소비자 만족도는 지속이용의도에 긍정적 영향을 미치는 것으로 나타났다. 이상의 결과에 근거하여 사용자의 이미지 중심 생성형 인공지능에 대한 지속이용의도를 높이기 위해서는 이미지 중심의 생성형 인공지능이 가지는 유용성과 이용과정에서의 즐거움을 인식시키는 것이 중요하며, 그와 동시에 사용자들이 수용 가능한 수준에서의 합리적 비용과 이용방법에서의 복잡성을 최소화함으로써 사용자의 지각된 가치와 만족도를 높이는 것이 중요할 것이다.

• 유통과학연구
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• 제15권1호
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• pp.51-56
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• 2017

Purpose - The study verified the effects of consumers' knowledge perception upon word-of-mouth intention and purchase intention of consumers who were exposed to a lot of information, and examined consumer's behavior from multi-dimensional points of view. Research design, data, and methodology - The study conducted the test of difference between consumer's cognition on importance and satisfaction of HMR product by gap of HMR (Home Meal Replacement) product for IPA analysis. The consumer's reliability and words-of-mouth were measured by the questionnaire method with 4 questions according to Likert 7-point scale. Conversion into z-score removed the difference of variables. Results - The causal relation model for importance, satisfaction and gap, not relying upon multi-dimensional scaling and others, could construct causal relation model to give implications. Difference (d) of the products could lessen consumer's reliability to increase consumer's knowledge perception, word-of-mouth intention, knowledge perception, and purchase intention. Therefore, enterprises should make an effort to lessen consumers' complaint for the products and to elevate consumers' reliability. Enterprises also try to give consumers exact information and to promote purchase intention. Conclusions - Difference (d) of consumers' complaint and/or disappointment decreased consumers' reliability to increase knowledge perception. Enterprises should supply consumers with products according to their requirements to minimize the gap and to give them proper information.

• 한국IT서비스학회지
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• 제8권1호
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• pp.11-27
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• 2009

Recently, IPTV attracts great attention along with the digital convergence of communication and media technologies. This study examined critical factors on the consumer's continued use of the IPTV service. Based on the expectation-confirmation theory and the innovation diffusion theory, we derived nine key factors in the research model-relative advantage, compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square method, we found that content diversity and compatibility have a significant indirect effect on the continued use of the IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• 디지털산업정보학회논문지
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• 제15권1호
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• pp.123-132
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• 2019

As the one-person households with economic power have increased, the consumption culture changed as well. The primary purpose of this study is to investigate the on-line shopping motivation of one-person households in terms of consumer value. Economic value, emotional value, convenience value, social value were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model targeting 244 one-person households who have purchased products in on-line shopping mall. According to the results of analysis by using R, economic value, emotional value are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. However no difference between men and female was shown in shopping motivations. The research result can provide useful guidelines and strategies for one-person households with online shopping malls.