• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1055-1062
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• 2021

This study aims to determine the effect of consumer preferences and awareness on interest in organic vegetables. Factors observed in this study were information, consumer preferences, consumer awareness, and consumer buying interest toward organic vegetables. This research uses descriptive quantitative method. The data sampling technique uses accidental sampling method. The data was collected from respondents consisted of 100 consumers of five major retailers in the city of Bogor in Indonesia. The respondents consist of 80 female (80%), and 57 respondents are 25-34 years old (57%). In terms of education, type of job and monthly income of respondent, the sample can be categorized as middle-class segment. The data obtained were analyzed using Structural Equation Modeling with Partial Least Square (SEM-PLS). The results of this study indicate that the information obtained by consumers significantly and positively affects consumer preferences and consumer awareness of organic vegetables. Then, consumer preferences and consumer awareness significantly and positively affect the interest of consumers to buy organic vegetables. Consumer preference for organic vegetables is still considered quite low. The factors that influence the low consumer preference are the price of organic vegetables, which is more expensive than non-organic vegetables and the unattractive packaging of organic vegetables.

• 한국의류학회지
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• 제36권6호
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• pp.616-630
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• 2012

This study examines the impact of consumer knowledge and familiarity with private label brands (PLBs) on perceptions and preferences toward PLBs and patronage intentions; in addition, it examines the incremental effects of a department store image over consumer knowledge and familiarity with perceptions, preferences, and patronage intentions. This study focused on midscale department store PLBs of apparel products and middle age consumers between the ages of 30 and 50 who are the main consumer group of private label brands of apparel products. A structured questionnaire was developed and data were collected from a convenience sample of 257 female consumers between the ages of 35 and 54, living in the Southeastern United States. A factor analysis identified the dimensions of department store image constructs; in addition, a hierarchical regression and multiple regression analyses examined the hypotheses. Consumer knowledge and familiarity with PLBs at department stores is recognized as a major determinant to shape consumer perceptions of and preferences for the PLBs as well as patronage intentions. The present study reveals the significant incremental effect of a store image on consumer preferences, perceptions, and patronage intentions beyond that explained by consumer knowledge and familiarity about PLBs. The study reveals that, among four store image constructs, the store atmosphere and store service factors had significant positive effects on consumer perceptions of PLBs. Store service and atmospheric aspects also affect consumer patronage intentions toward PLBs. The price factor shows a significant and positive influence on the preference consumers have for PLBs, but not on perceptions and patronage intentions. This study has practical implications for department store executives and managers on how to allocate resources in order to increase positive consumer perceptions toward PLBs, preferences over other brands, and patronage intentions of PLBs at a store as well as how to create effective store environments to promote PLBs.

• Animal Bioscience
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• 제36권8호
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• pp.1274-1284
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• 2023

Objective: Understanding consumer perception of meat quality in developing countries is an important issue since consumer perception of quality could be highly variable. In the current study, consumers' purchasing preferences affected by marbling and perception of quality were evaluated in a survey study. Furthermore, consumers' preferences for degree of doneness were investigated using both survey and consumer panel studies. Methods: The study was carried out in two phases. Firstly, a survey was conducted in Adana Province, Turkey to collect data related to the attributes affecting consumers' meat purchase decision and consumers' degree of doneness preferences. In the second phase, boneless ribeye was used to investigate consumers' degree of doneness preferences in a consumer panel. In addition, proximate analyses of the samples were conducted. Results: The survey study using pictures of marbling illustrations indicated that higher degrees of marbling might be considered too fatty to be purchased by consumers. Consumers' perceptions regarding the relationship between marbling and beef quality further indicated that marbling might not be acknowledged as a cue of a higher quality meat. Nevertheless, the results of the importance of some attributes related to intrinsic and extrinsic quality cues showed that consumers were looking for the cues that indicated not only quality but also safety of the meat during meat purchase. The results of both survey and consumer panel studies revealed that consumers might prefer higher degrees of doneness while consuming meat since a majority of the consumers' preference of degree of doneness was at least well done. Conclusion: This study revealed that consumer purchasing preferences might vary between countries regarding marbling and perception of quality. Furthermore, higher degrees of doneness could be the preference of these consumers. Thus, further studies are needed to increase consumer satisfaction in these countries.

• 한국멀티미디어학회논문지
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• 제24권4호
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• pp.619-627
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• 2021

With growing competition in the market, more product differentiation in visual perception is needed to enhance competitive power of products. The purpose of this paper is to have a research on designer's cognitive differences in aesthetic preferences of female consumers in product CMF design, and the deviation result in different female consumer groups will be obtained based on collected data of CMF design preferences of different female consumer groups. The research method adopted is to conduct matching experiment with professional products designers as participant to test the matching through correlation analysis between designers' cognition of female consumers and their preferences and female consumer preferences on the basis of the constructed typical user roles of female consumers. The results of the research show the correlation between designers' understanding of female consumer groups and their own real needs, and the surface processing of product surface decoration is the highest aesthetic preference of female consumer groups. The research provides reference for product design industry and designers of small and medium-sized enterprises who have substantial difficulty in surface design analysis.

• 농촌지도와개발
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• 제16권2호
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• pp.405-438
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• 2009

This study aims to analyse the consumer and regional dwellers preferences of nonghyup influenced by contributions of socio-economical using ordered logit model. The survey data were obtained from 225 adults in Chungnam province, cross sectional data in 2007. This paper especially estimates the impact of socio-economic characteristics, such as sex, occupation, school career, and emotional and subjective recognition of contributions of regional socio-economical and culture development, social welfare, It also examines the impact of recognition of cooperational level with local government's policy, customer satisfaction ratings, degree of business ethics. The main results are as follows; the consumer and regional dwellers preferences of nonghyup is not affected by sex, occupation, school career. But the consumer and regional dwellers preferences of nonghyup is influenced by emotional and subjective recognition of contributions of regional socio-economical and culture development, social welfare, It also influenced by emotional and subjective recognition of policy cooperation level with local government, customer satisfaction ratings, degree of business ethics.

• 한국조리학회지
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• 제22권4호
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• pp.353-364
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• 2016

본 연구에서는 일식레스토랑의 소비자들이 메뉴선택시 만족도와 선호도에 어떠한 영향을 미치는지 측정하였다. 설문 조사는 2016년 1월 1일부터 1월 31일까지 시행하였으며, 설문 대상은 부산 및 경남의 일식 레스토랑을 이용한 경험이 있는 소비자들을 대상으로 조사하였다. 첫째, 메뉴품질, 메뉴디자인, 메뉴선택동기가 소비자 선호도 간에 메뉴품질(${\beta}=.444$, p<.001), 메뉴디자인(${\beta}=.425$, p<.001), 메뉴선택동기(${\beta}=.147$, p<.001)로 소비자선호도에 대하여 유의한 정(+)의 영향관계가 있는 것으로 분석되었다. 둘째, 소비자선호도는 소비자만족도에 대하여 유의한 정(+)의 영향관계가 있는 것으로 분석되었다. 셋째, 일식 레스토랑 메뉴선택은 소비자만족도에 메뉴품질(${\beta}=.650$, p<.001), 메뉴디자인(${\beta}=.120$, p<.001), 메뉴선택동기(${\beta}=.263$, p<.001)는 유의한 정(+)의 영향관계가 있는 것으로 분석되었다. 마지막으로 메뉴품질이 소비자만족도에 미치는 영향과 관련하여 부분매개효과가 있는 것으로 나타났고, 메뉴디자인이 소비자만족도에 미치는 영향과 관련하여 부분매개효과가 있는 것으로 나타났으며, 메뉴선택동기는 소비자만족도에 미치는 영향과 관련하여 부분매개효과가 있는 것으로 나타났다.

• Architectural research
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• 제2권1호
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• pp.17-25
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• 2000

The purpose of this study was; 1) to describe consumer preferences for wood~framed housing; 2) to determine factors which affect the preferences for housing environments in wood-framed housing by demographic, current housing, and wood-framed housing-related characteristics; and 3) to identify differences in preferred wood-framed housing related characteristics by demographic and current housing characteristics. From the visitors to a model wood-framed house in Seoul, Korea, 296 persons willing to live in a wood-framed house were selected as the sample for the study. Data were collected using a self-administered survey and analyzed by frequency distribution, factor analysis, chi-square test, t-test, and one-way analysis of variance procedures. The results of the study Indicated that among seven factors based on 32 housing characteristics, Factor 2 - "floor plan and Interior environment" was the major variable which showed significant difference by selected demographic characteristics. Regarding the differences in wood-framed housing related characteristics by demographic characteristics, age, gender, education, and family life cycle showed group differences. Also, housing type was the major current housing characteristic to provide significant group difference in preferred wood-framed housing characteristics.

• 가정과삶의질연구
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• 제7권2호
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• pp.179-197
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• 1989

The study was mainly concerned with providing a basis of the development of consumer's attitude to the advertisements, and the change of sex role portrayals in advertisements. This study was to analyze the consumer's attitude to the advertisements. For the purpose of this study, 550 questionaires were distributed to the married men and women in Seoul. The 418 data were analyzed by Frequency, Percentage, Oneway ANOVA, Duncan's Multiple Range Test, Multiple Regression Analysis and Pearson's correlation. The Major findings of this study were as follows ; 1) Advertisement preferences were significantly related to the age, educational level, income, and family size the cases of men, in the cases of women, the significant variables were age and educational level. 2) Good purchasing attitudes were significantly related to the age and family size in the cases of men. In the cases of women, the significant variable was age. 3) Advertisement preferences were significantly related to the sex role attitude. 4) Good purchasing attitude were significantly related to the advertisement preferences. 5) In good purchasing attitude, the most significant variables were advertisement preferences.

• 한국의류학회지
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• 제43권3호
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• pp.327-348
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• 2019

Among the many methods to make sustainable garments, convertible garments have the potential to change style and function that allow consumers to keep and use garments longer with the possibility of enhancing sustainability. This research analyzes consumer preferences in changeable design options for convertible dresses and the consumers' influence on environmentally responsible apparel consumption (ERC) behaviors on their preferences regarding changeable design options of dresses, which are popular items. An online survey collected data from a convenient sample of 321 female college students from four universities in the United States. Data were analyzed using IBM SPSS through descriptive analysis, cluster analysis, and independent samples t-test. There were significant differences between high and low ERC groups in design preferences that considered important aspects of purchasing, using convertible dresses, and purchase intentions. Detailed differences among sub-groups were analyzed. Designers are encouraged to make tying/folding/wrapping dresses with changes of size/fit, dress length, or color/pattern. The results are beneficial for apparel designers when developing convertible dresses with the guidance of consumers' design preferences and differences according to ERC levels.

• 마케팅과학연구
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• 제15권3호
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• pp.187-210
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• 2005

소수민족집단의 문화변용은 최근에 매우 중요한 마케팅 연구분야로 각광을 받고 있다. 본 연구는 아시아계 미국인들의 민족중심적 혹은 비 민족중심적인 쇼핑선호도를 개발할 때 영향을 미치는 두 가지 변수인 문화변용과 대인영향력에 대한 민감도의 역할을 파악하는 것을 목적으로 한다. 기존의 연구들은 문화변용의 수준으로서의 민족정체성이 다양한 이민집단간의 소비패턴의 차이를 가장 설득력 있게 설명할 수 있다는 것을 지적한바 있다. 본 연구의 결과는 민족정체성이 단일차원의 변수가 아니라고 제안한다. 민족정체성과 소비자사회화가 '미국인'정체성 보다는 소수민족 자체내의 문화적 배경에 의해 영향을 받는다는 것을 발견했다. 민족정체성과 민족중심적 구매선호도간에는 매우 강한 긍정적인 관계가 있는 것을 발견하였다. 반면에 소비자사회화와 민족중심적 선호도간에는 유의한 직접적 관계를 발견할 수 없었다. 마케터들을 위한 관리적 시사점들이 제안되었다.