• International Journal of Computer Science & Network Security
• /
• v.23 no.9
• /
• pp.37-46
• /
• 2023

The main aim of the article is to solve the problem of automating price monitoring using marketing forecasting methods and Excel functionality under martial law. The study used the method of algorithms, trend analysis, correlation and regression analysis, ANOVA, extrapolation, index method, etc. The importance of monitoring consumer price developments in market pricing at the macro and micro levels is proved. The introduction of a Dummy variable to account for the influence of martial law in market pricing is proposed, both in linear multiple regression modelling and in forecasting the components of the Consumer Price Index. Experimentally, the high reliability of forecasting based on a five-factor linear regression model with a Dummy variable was proved in comparison with a linear trend equation and a four-factor linear regression model. Pessimistic, realistic and optimistic scenarios were developed for forecasting the Consumer Price Index for the situation of the end of the Russian-Ukrainian war until the end of 2023 and separately until the end of 2024.

• Current Research on Agriculture and Life Sciences
• /
• v.10
• /
• pp.67-97
• /
• 1992

The study attempted to document the concept of farm tourism by categories and to evaluate the farm tourism projects developed in Kyungpook area, and also to formulate a device for improving such projects in Kyungpook area. For these purposes we have examined the existing patterns of farm tourism projects developed in Kyungpook area since 1986 and evaluated such projects conducted in same area. We also attempted to find out what were the problems conducting such projects. To estimate the demand patterns of farm tourism we have done a survey conducted in city and urban areas and documented consumer's preferences which patterns were willing to. Finally we suggested, in this study, several strategies for improving the farm toruism projects in Kyungpook area.

• Korean Journal of Breeding Science
• /
• v.41 no.4
• /
• pp.552-555
• /
• 2009

A new standard rose cultivar "Snow Day" was bred from the cross between pink standard cultivar "Saphia" and pink standard cultivar "Bridal Beauty" at the National Institute of Horticulture & Herbal Science. The cross was made in 2003 and "Snow Day" was finally selected in 2008 after evaluating characteristics for three years from 2006 to 2008. A white standard cultivar, "Snow Day" grows vigorously and resistant to powder mildew. The major characteristics of this cultivar are $152stems/m^2/year$ in yield, 81.8 cm in length of cut flower, 11.3 cm in flower diameter, 29.2 in petal number, and 13.7 days in vase life. This cultivar can be propagated by both cutting and grafting. The consumer's preference for this cultivar is relatively higher than that for the control cultivar, "Tineke".

• FLOWER RESEARCH JOURNAL
• /
• v.19 no.3
• /
• pp.158-163
• /
• 2011

The purpose of this study was to find new way for vitality of flower shop. The subjects for this research were composed of 58 male and 155 female. In survey of satisfaction of flower shop's product price, 'satisfied' responses in male and female respondents were 8.62 and 14.21%, respectively. Results of survey of consumer's awareness on packaging of flower shop's products have shown that the 'satisfied' responses in male and female respondents were 6.88 and 12.91%, respectively. In question of the satisfaction of flower products as a gift, the 'satisfied' responses in male and female respondents were 8.61% and 1.95%, respectively. In question of the attitude of seller, the 'satisfied' responses in male and female respondents were 6.88% and 6.46%, respectively. In survey of the mind of consumer's repurchase, male and female respondents were satisfied 5.16% and 9.05%, respectively. Our results have shown that consumer's satisfaction in most questions was of low level. Therefore, we propose that these results are associated with the needs of active efforts of flower shop's manager.

• Journal of Bio-Environment Control
• /
• v.18 no.3
• /
• pp.266-272
• /
• 2009

This study was conducted survey on fruit and vegetables farms (FM), consulting companies (CC), and the consultants (CT) to investigation actual conditions and improvements in consulting part of horticulture. In results of survey on FM, FM chose 'necessity' on consulting for learning of production skill and 'field visit' in means of consulting. FM had a low trust on experience and knowledge of CT and answered that FM had not enough time for consulting by reason of over-work of CT, chose 'necessity' on crop registration system. In results of common questions among FM, CC, and CT, same answer of questions were term of contract (answer: yearly contract), means of consulting (answer: visit), consulting time per a visit (answer: $2{\sim}3$hours). Different answer between supplier (CC, CT) and consumer of consulting were decision method of contract price (answer: provisional contract$\neq$contents and the quality of consulting), percentage of government subsidy (answer: propriety$\neq$step-up).

• Journal of Agricultural Extension & Community Development
• /
• v.7 no.2
• /
• pp.257-277
• /
• 2000

The objectives of this study are to investigate the relationship between the growth of the horticultural sector and horticultural research and extension and to examine the socioeconomic returns to investment on research and extension in Korean horticulture. Data for horticultural production values, producer price indices and research and extension budgets for horticultural sector from 1965 to 1998 are collected from various sources. Multi-variate time series analysis technique with vector auto-regression model and Akino-Hayami Formula were employed for the analysis. This study finds (1) horticultural production responds about seven years later to the horticultural research investment shock. the magnitude of the impacts increases to a peak in seventeen years from the initial expenditures and then declines slowly thereafter until twenty years. and this peak gives a tip that horticultural research impact lasts much longer than grain's or agriculture's: (2) the social surplus from research investment benefits more to the consumer rather than to the horticultural producer: (3) B/C ratios in horticultural research are quite high with the range of 9 to 55 from 1965 to 1998. but these have been decreased since the early 1990s: (4) the socioeconomic returns to horticultural research is quite high with 56 percents of internal rate of return. It remains to be analyzed returns to investment on extension in horticulture because of no statistic significance in this study.

• Food Science and Industry
• /
• v.45 no.2
• /
• pp.29-35
• /
• 2012

Japanese apricot (Prunus mume Sieb. et Zucc.) is the national symbol and was once the most important temperate fruit crop in Taiwan. Fruiting cultivars were originally introduced from southern China but commercial production was not significant until the 1970s. Currently 6,400 ha of Japanese apricot orchards distribute on shallow mountain hills in the central and the southern part of the island. Taiwanese commercial fruiting cultivars are plausibly chance seedlings or sports from the early introduction and are very low chilling required for budbreak. Ornamental cultivars have been mainly introduced from Japan but cultivations have been limited in high altitude area due to their high chilling requirement. In 2009, Taiwan Agricultural Research Institute's breeding program released the first low chill ornamental cultivar 'Tainung No.2' with a great ornamental potential in subtropical regions. Cultivation and production of Japanese apricot fruit in Taiwan continue to dwindle due to the declining Japanese market share. Ongoing industry transformation to increase domestic consumption and consumer's interest will sustain the future of Japanese apricot in Taiwan.

• Journal of Distribution Science
• /
• v.14 no.8
• /
• pp.139-151
• /
• 2016

Purpose - In Chinese rose market, Korea competes against Latin American and African countries, but is not so competitive in terms of price and quality, implying the importance of using appropriate marketing strategies. This study aims to examine Chinese rose consumers' recognition and attributes of preference for roses produced in Korea, in order to use the result as baseline data for Korean rose exporters to China and provide implications that help establish a variety of marketing strategies targeting each region, income and age group. Research Design, Data and Methodology - 112 Chinese people were involved and interviewed in Chinese horticulture industry who had participated in 2016 Hortiflorexpo IPM Beijing. Online questionnaire survey was additionally conducted with 533 Chinese living in Korea and China. The Conjoint Analysis was conducted for region, age, and income group of respondents to estimate the relative importance of rose attributes evaluated by each population group and the utility derived from each attribute level. This process aimed to compare respective population groups for the relative importance and utility to derive implications for targeted marketing strategies. Results - The analysis finds that Chinese rose consumers prioritize rose color, followed by price, flowering stage, and flower size in purchasing roses. They prefer red roses most, followed by pink and then yellow. Moreover, they prefer larger roses, and relatively cheaper roses. The analysis reveals they prefer roses in their 20%-flowering stage to more than 40%-flowering stage. Conclusions - Establishing marketing strategies differentiated for each Chinese consumer group is critical in expanding Korean rose export. The analysis finds while Chinese consumers living in Beijing considered rose color and flowering stage more importantly than their counterparts in Shanghai, Chinese consumers living in Shanghai considered rose price and size more importantly than their counterparts living in Beijing. Therefore, establishing marketing strategies based on these attributes of preference in each region is necessary. Mid & low-income consumer groups considered price as the most important factor, and high-income consumer groups considered rose color as the most important one. It is, thus, important to focus on rose color when establishing a marketing strategy with targeting the high-income consumer group.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• v.9 no.1
• /
• pp.179-182
• /
• 2005

Recently gene fabrication foodstuffs, remained chemicals and heavy metal on the agricultural product gets prominent, consciousness of consumers is getting higher regarding safety and quality problems of consumer products. A measurement should be done immediately because the research concerned about this has not been made compared to the foreign countries such as Europe, United States, Japan and so on has quickly accepted production record system. In this paper, we designed all the procedures among the production, postharvest, packing, storing should be done without any kinds of harm that could be happened from the farm to the dinner tables of each family as possible as we can. And also we defined the data system in accordance with the domestic agricultural system and realized the production trace system on the base of Good Agriculture Practices(GAPs) in order to let the consumers confirm the procedures themselves.

• Korean Journal of Organic Agriculture
• /
• v.28 no.3
• /
• pp.335-346
• /
• 2020

The objective of this study is to analyze the consumer perception of reusable wreath and present the considerations for introducing the labeling system, and to calculate the social benefits and costs of that. For this, We did an internet survey on the perceptions and willingness-to-pay for reuse wreath to 330 adults. As a result, only 56.1 percent of those who ordered wreath were found to check whether they actually arrived. 73.6% of the respondents had the willingness-to-purchase a reusable wreath if the price was reasonable, and 43.6% were in favor of labeling reused wreath as 'reused wreath'. The social benefits of introducing the reusable currency marking system are about 155,692 million won and the social cost about 43.52 million won. If reusable wreath are not recognized and purchased at the price of new one, economic and emotional losses of domestic horticulture farmers and consumers may occur. Therefore, related agencies will be able to expand sales of domestic flower producers and protect the economic and emotional benefits of consumers if they make efforts to establish and operate a reusable wreath labeling system.