• The Journal of Asian Finance, Economics and Business
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• v.8 no.12
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• pp.519-528
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• 2021

The COVID-19 pandemic struck several countries in 2020. After the government officially announced that individuals will be working from home, shut public service agencies, and compelled people to wear masks and maintain social distance, several hundred business actors were forced to shut down their firms. The purpose of this study is to help companies determine the steps for a new marketing strategy for healthy food products in Indonesia. The number of samples was 500 respondents. The variance-based Structural Equation Modeling (SEM) method was used to conduct this investigation, which was similar to a marketing study. The findings show that in Indonesia, lifestyle and price perceptions influence healthy food product purchasing decisions. Meanwhile, brand awareness and customer attitudes had no bearing on healthy food products purchase decisions. The novelty of this study stems from the discovery of new opportunities for business players to market healthy food products during the current COVID-19 period. This opportunity arises as a result of changes in customer lifestyles and price perceptions, both of which must be taken into account by organizations to offer nutritious food items at reasonable rates in Indonesia.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.9
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• pp.333-340
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• 2021

In Vietnam, the desire to consume organic vegetables is increasing as people become increasingly concerned about foods that contain several chemicals and toxins that are hazardous to their health. However, numerous subjective and objective factors continue to influence customers' purchase intention and behavior, indicating that this market has not yet reached its full potential. The study analyzes the impacts of trust, price, and convenience on consumers' consumption behavior and frequency of using organic vegetables in Northern Vietnam. We surveyed 312 consumers in the region. After classifying the data, 178 participants have used or regularly used organic vegetables selected for further study. Next, the author applied SmartPLS software with version 3.3 to test the hypotheses and analyze the effects of the observations. The result shows that three main factors affect customers' organic vegetable consumption behavior, especially perceived convenience. This study contributes to the development of comprehensive policy mechanisms and regulations on product traceability. Furthermore, market management authorities must have a strategy in place to inspect the product quality of organic vegetable store chains regularly to build customer trust and support the growth of organic vegetable production and supply chains in Vietnam's northern region.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.951-959
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• 2021

The study investigated the effect of food safety knowledge, food safety trust and the factors influencing organic food purchase intention in the 'new normal' of the COVID-19 pandemic. The study employed non-contrived and cross-sectional methods. The data was collected in Malaysia using convenience sampling. A total of 330 valid questionnaires were analyzed using Structural Equation Modelling (SEM) and PROCESS for hypothesis testing. The study revealed a significant relationship involving food safety knowledge on personal attitude, perceived social pressure, and perceived autonomy. Moreover, organic food purchase intention was found to be influenced by personal attitude, perceived social pressure, and perceived autonomy. Interestingly, trust in organic food safety moderated the relationship between perceived autonomy and organic food purchase intention. The study proved valuable for stakeholders and organic food producers to understand the 'new normal' COVID-19 market scenario for a sound understanding of the market and the sustainability of the organic food industry. A new research framework is proposed and validated, related to individual purchase decision in global health issues which is limited in current literature. Hence, the study contributed to a better comprehension of green consumerism mainly in the Asian market.

• Korean Journal of Agricultural Science
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• v.46 no.3
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• pp.601-611
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• 2019

As the economy of Korea has developed, dietary patterns have also changed in many ways. Rural areas, in particular, demonstrate relatively lower food accessibility than in urban areas. The aim of this study was to examine whether or not there were differences in food accessibility between urban and rural areas using data of the Census on Basic Characteristics of Establishments, Consumer Behavior Survey for Food, of the Korean National Health and Nutrition Examination Survey. Also investigated was how such differences would affect the frequency of food purchase, dietary intake, and nutrition intake by district. The results showed that districts with the lowest 10% in food accessibility had lower frequency of food purchase than did the highest 10% districts. In terms of nutrition intake, the daily average nutrition intake was not significantly different among districts. Yet, analysis of the amount of weekly dietary intake indicated that food oasis districts had from 1.3 to 3 times greater dietary intake than did food desert districts. These findings mean that the difference in food accessibility causes unbalanced food intake. Thus, the government must take a comprehensive approach to ensure that rural residents get greater food accessibility.

• Asia-Pacific Journal of Business
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• v.10 no.1
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• pp.55-72
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• 2019

Natural disasters and transient resource extraction cause new environmental problems and the waste of resources has also become a big problem. Because these kinds of environmental damage and pollution are harmful to human beings, the problem of environmental protection has become a global issue. In this situation, most consumers prefer Eco-Friendly products that benefit their health and can reduce environmental pollution as well. Businesses also try to develop marketing strategies that position products focused on the environment. At this point, the study has categorized extrinsic properties of Eco-Friendly products into brand images, the reliability of Eco-marks, advertisement views, and researches how the properties have effects on the perceived values and perceived risk in the process of consuming and how the perceived values and perceived risk have implications for purchasing intention. The consumer's perceived values are classified into emotional, social and Eco-friendly values. On the research of existing Chinese consumers or organic milk products, this study explains how the Chinese consumers make an assessment of the extrinsic property of Eco-Friendly products in the Chinese market and provide strategic implications to the Chinese market entrants.

• Journal of Korean Society of Water and Wastewater
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• v.33 no.4
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• pp.259-268
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• 2019

One of the most effective methods to consistently ensure the safety of a tap water supply can be achieved by application of a comprehensive risk assessment and risk management approach for drinking water supply systems. This approach can be termed water safety plans(WSP) which recommended by WHO(world health organization) and IWA(international water association). For the introduction of WSP into Korea, 150 hazards were identified all steps in drinking water supply from catchment to consumer and risk assessment tool based on frequency and consequence of hazards were developed. Then, developed risk assessment tool by this research was implemented at a water treatment plant($Q=25,000m^3/d$) to verify its applicability, and several amendments were recommended; classification of water source should be changed from groundwater to stream to strengthen water quality monitoring contaminants and frequencies; installation of aquarium to monitor intrusion of toxic substances into raw water; relocation or new installation on-line water quality analyzers for efficient water quality monitoring; change of chlorination chemical from solid phase($Ca(OCl)_2$) to liquid phase(NaOCl) to improve soundness of chlorination. It was also meaningful to propose hazards and risk assessment tool appropriate for Korea drinking water supply systems through this research which has been inconsistent among water treatment authorities.

• The Journal of Fisheries Business Administration
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• v.49 no.3
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• pp.15-28
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• 2018

This study categorized Korean seafood diners according to their lifestyle attributes of seafood consumption. This categorization facilitated to set more detailed marketing strategies to each consumer groups so it can lead to promote seafood dining industry in Korea. For this study, a survey was conducted from September 10 to October 9, 2017 in the form of self-completed surveys from seafood restaurant diners living in Busan, Korea. A total of 251 questionnaires were collected and used for data analysis. The results were as follows. There were eight attributes of lifestyle which Korean seafood diners have had such as 'rationality', 'freshness', 'taste', 'health', 'ambiance', 'the latest trend of seafood dining', 'scarcity' and 'familiarity'. The largest number of respondents(154 out of 251, 61.4%) responded that they considered 'rationality' important when choosing their seafood restaurants among the eight attributes. 'freshness(135 out of 251, 53.8%)' was followed. 'the latest trend of seafood dining' and 'familiarity' were the ones that the smallest number of respondents(61.4, 10.8%) considered those as significant attributes for their seafood restaurants selection.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.6
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• pp.1025-1038
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• 2018

This study identifies the socio-psychological factors on athleisure wear purchase behavior and focuses on the effects of participation motives in sports leisure activity. This research compares athleisure wear purchase behavior among the three groups segmented by participation motives for sports and leisure activity. An online survey on male and female consumers between the ages of 20 and 50 provided 319 responses that were analyzed using SPSS 20.0. The factor analysis and reliability analysis, cluster analysis, variance analysis, Duncan test, and Chi square test were conducted. The results were: 1) From a result of the factor analysis on consumers' sports leisure participation motives clearly showed factorial structures including social interaction, physical health, and pleasant feeling. 2) Cluster analysis indicated three groups of participation motives in sports and leisure activity such as passive motivating type, social interaction type, and wellness type. 3) Consumer groups showed significant differences in purchase reasons, preferred brands, product items, and pursued performance attributes for purchasing athleisure wear products.

• International journal of advanced smart convergence
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• v.10 no.3
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• pp.225-231
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• 2021

In the search for another appealing source of future food to cover the increasing need for nutrients of a growing global population, this study reviewed the potential of insects as human food. This study assessed some common edible insects, but concentrated on mealworms. Insects, especially mealworms, have a similar or higher nutritional value than many conventional food sources. The present study aimed to promote health through the development of blueberry cake by Mealworm Powder (Tenebrio molitor Lavare). The results of Sensory evaluation comparison of Blueberry cake to different levels of mealworm powder. The sensory evaluation showed that sample 3 had the highest color, taste, texture, and overall texture except flavour. Therefore, mealworm blueberry cake made with 60g of mealworm powder showed the best results. The results of analyzing the general components of the Mealworm blueberry cake showed more than two times higher Crude protein and less than half Crude fat compared to control blueberry cake. It is believed that the addition of mealworm powder means that the protein in the cake, a high carbohydrate food, has been strengthened. This is the development of bakery products with both nutritional excellence and symbolism, and it is believed that wheat worm powder is a good food material as a favorite food, not a hateful food, which will improve consumer awareness of edible insects.

• English & American cultural studies
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• v.17 no.1
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• pp.1-25
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• 2017

This essay investigates how the industrialization of the US food system was closely linked to US foreign policy, gender issues, and the rise of consumerism in the Cold War era. While many scholars in American studies and women's studies over the past few decades have paid increasing attention to the interrelationship of gender politics and the media industry in shaping US domesticity, they have seldom studied how and why reading gender issues in relation to environmental discourse in general and the industrialized US food system in particular can help us better understand the complex relationship between environmental and social problems that we are facing today, both collectively and individually. In this context, this essay shows how US national politics have not only created the ideal of American domesticity that promotes traditional gender roles and consumerism at the expense of gender equality, but also negatively affected women's somatic and mental health writ large. By closely examining the cultural implications of Nixon's and Khrushchev's Kitchen Debate in the 1950s alongside newspapers, photographs, advertisements, and Sylvia Plath's The Bell Jar (1963), I argue that reading Cold War consumer culture in relation to the US food system leads readers to see the invisible links between gender politics and today's environmental and social problems in comparative and global contexts.