• 제목/요약/키워드: consumer factor

검색결과 2,016건 처리시간 0.028초

인터넷 탐색가치와 인터넷 쇼핑물 유형에 따른 의류제품 쇼핑 웹사이트 속성 평가의 차이 (Differences across Types of web Navigation Value and Shopping Mall in Evaluation of website attributes for Apparel Shopping)

  • 홍희숙
    • 한국의류학회지
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    • 제26권5호
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    • pp.642-653
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    • 2002
  • The purposes of this studs were 1) to identify web navigation values and classify consumers based on these values and 2) to determine differences between consumer groups and between types of shopping mall in evaluation of website attributes when shopping apparel. The data were collected via a self-administered questionnaire from 204 male and female students who experienced shopping at the website, living in Cheju and analyzed by factor analysis, cluster analysis and t-test. Two factors of navigation value were found and labeled as; information value and entertainment value. Two groups were identified based on navigation value; users of information value (53%) and users of entertainment value (47%). Significant differences between two groups were found in evaluating website attributes selling products of various types regarding apparel products and processes for information search, order and payment. However, for shopping mall website selling only apparel products, differences between two groups were not significant in evaluating most attributes except for two items to evaluate apparel products. Differences between shopping mall types (shopping malls selling products of various types and selling only apparel product) were significant in evaluation of internet users of information value regarding attributes of apparel products while differences between shopping mall types were not significant in evaluation of users of entertainment value regarding all attributes. Internet users of information value showed favor to shopping mall website of department store type chi e internet users of entertainment value showed favor to shopping mall website selling only apparel products.

백화점 카드 소지자의 의복구매행동 연구 (A Study on Clothing Purchasing Behavior of Department Store Credit Card Holders)

  • 신수아;이선재
    • 한국의류학회지
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    • 제23권2호
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    • pp.250-261
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    • 1999
  • This study is designed to classify consumer groups based on their perception toward department store credit cards and the behavior they exhibit during the purchase of clothing. This classification is based on the study of factors taken into consideration during shopping and disparities in credit cared usage., The specific goals of this study are the following : First it is to classify female consumers over age 20 into "shopping orientation" types and "clothing purchase behavior" types according to their perception towards department store credit care usage. Second it is to discover the degree of perceived utility of department store credit card in clothing purchases. Third finally it is to assist a department store credit card market researcher establish a marketing strategy to best address consumers; needs and wants in credit card purchases The study methodology utilized and the results found were that : 1. The division of consumers into positive and negative groups based on factor analysis with the positive group found to have favorable attitudes towards department store credit card usage. 2. Classification of female consumers into three " shopping orientations" : fashion purchasing economic value purchasing and convenience purchasing. The positive group were predominantly fashion convenience purchasers who valued low cost and convenience over "fashionability" 3. The three classes of "purchase behavior" used were impulse buying planned buying and unplanned buying. The positive group those who had favorable attitudes toward department store credit cards. made mostly impulse and unplanned purchases while the negative group made largely planned purchasee the negative group made largely planned purchase.

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남성 세분시장별 이.미용서비스 만족도와 재방문 의도의 비교 (Comparison on Satisfaction and Intention to Revisit among Men's Beauty Service Markets)

  • 전양진;전옥주
    • 한국의류학회지
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    • 제32권2호
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    • pp.284-293
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    • 2008
  • The purpose of this study was to identify men's beauty service markets based on socio-cultural appearance attitude and to compare their satisfaction and intention to revisit beauty service. The study was done by survey method. Data of three hundred men aged from 20's to 40's were collected by on-line survey. Descriptive analyses, factor analyses, cluster analyses, Duncan tests, multiple regressions, and path analyses were applied. The results are as follows: First, five factors were found for men's socio-cultural attitude for their appearance. They were high involvement in appearance, social appearance, appearance satisfaction, appearance comparison and low involvement in appearance. Second, cluster analysis based on socio-cultural attitude produced three customer groups such as high involvement, social concern & satisfaction, and low involvement. Third, customer groups showed significant differences in some demographics and some items of service dimensions, which resulted in significant differences in satisfaction, and intention to revisit beauty shop services. A high involvement group was composed of young and unmarried men with more frequent visit to beauty shop service. In general, both the high involvement and the social concern & satisfaction groups showed higher evaluations than the low concern group in some of service items, level of satisfaction, and intention to revisit. In conclusion, attitude on their appearance could be useful factors in segmenting men's beauty service market. Levels and types of beauty shop service should be differentiated among consumer markets.

중년 여성의 체형에 따른 의복 태도 (A Study of the Middle-Aged Women's Clothing Attitudes Depending on Their Somatotype)

  • 심정희;박수진
    • 한국의류학회지
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    • 제31권1호
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    • pp.33-43
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    • 2007
  • Middle age is the time of the most important meaning in life and also the time of physical and mental change, which offers new social activities for self-development. Middle-aged women form the major consumer class in current clothing industry, but few have been performed on this so far. The researcher studied in many aspect on the clothes which middle-aged women need to wear during this period of change. Thus this study is executed to examine what benefits middle-aged women pursue in clothing attitudes and the relationship among clothing pursuit benefit and their somatotype compensation and image orientation. The research performed the theoretical study and practical study simultaneously. The subjects are 238 middle-aged women between 35 and 49 years old in September, 2004. The results of this study are as follows: 1. The attitude of women's clothing patterns in relation with image consist of two factor structures. One is the body image and the other is the appearance image. 2. As a result of researching the attitude for choosing clothes of each body group by Rohrer index, the women with gross body group take a top priority for the lower-body compensation, while the women with slim body group take a top priority for volume compensation. 3. As a result of researching the cognitive somatotype group's attitude for choosing clothes, gross body group takes a top priority for lower-body compensation and upper-body compensation. 4. As a result of researching the relationship between real somatotype and cognitive somatotype by Rohrer index, middle-aged women think of themselves as being fatter than present state. And choosing the clothes, the body misunderstanding group of women usually show that they consider more compensation than the normally body understanding group. 5. The evaluation on real somatotype, cognitive somatotype, ideal somatotype influences on the body cathexis.

Antioxidant and Anti-Inflammatory Effects of Various Cultivars of Kiwi Berry (Actinidia arguta) on Lipopolysaccharide-Stimulated RAW 264.7 Cells

  • An, Xiangxue;Lee, Sang Gil;Kang, Hee;Heo, Ho Jin;Cho, Youn-Sup;Kim, Dae-Ok
    • Journal of Microbiology and Biotechnology
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    • 제26권8호
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    • pp.1367-1374
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    • 2016
  • The present study evaluated the total phenolic and flavonoid contents as well as total antioxidant capacity (TAC) of three cultivars of Actinidia arguta Planch. kiwi berries; cv. Mansoo (Mansoo), cv. Chiak (Chiak), and cv. Haeyeon (Haeyeon). In addition, the anti-inflammatory effects of the three cultivars of kiwi berries were investigated using a lipopolysaccharide (LPS)-stimulated RAW 264.7 murine macrophage cell line. Mansoo had the highest total phenolic content and TAC among the three cultivars, whereas Chiak had the highest total flavonoid content. The total antioxidant capacities of the kiwi berry extracts were more strongly correlated with total phenolic content than with total flavonoid content. The kiwi berry extracts suppressed the secretion of pro-inflammatory cytokines, including interleukin-6 and tumor necrosis factor-α, from LPS-stimulated RAW 264.7 cells. The release of nitrite, an indirect indicator of nitric oxide, was also ameliorated by pre-treatment with the kiwi berry extracts in a dose-dependent manner. Cellular-based measurements of antioxidant capacity exhibited that the kiwi berry extracts had cellular antioxidant capacities. Such cellular antioxidant effects are possibly attributed to their direct antioxidant capacity or to the inhibition of reactive oxygen species generation via anti-inflammatory effects. Our findings suggest that kiwi berries are potential antioxidant and anti-inflammatory agents.

A Novel Utility AC Frequency to High Frequency AC Power Converter with Boosted Half-Bridge Single Stage Circuit Arrangement

  • Saha, Bishwajit;Kwon, Soon-Kurl;Koh, Hee-Seog;Lee, Hyun-Woo;Nakaoka, Mutsuo
    • 한국조명전기설비학회:학술대회논문집
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    • 한국조명전기설비학회 2006년도 춘계학술대회 논문집
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    • pp.387-390
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    • 2006
  • This paper presents a novel soft-switching PWM utility frequency AC to high frequency AC power conversion circuit Incorporating boost-half-bridge inverter topology, which is more suitable and acceptable for cost effective consumer induction heating applications. The operating principle and the operation modes are presented using the switching mode and the operating voltage and current waveforms. The performances of this high-frequency inverter using the latest IGBTs are illustrated, which includes high frequency power regulation and actual efficiency characteristics based on zero voltage soft switching (ZVS) operation ranges and the power dissipation as compared with those of the previously developed high-frequency inverter. In addition, a dual mode control scheme of this high frequency inverter based on asymmetrical pulse width modulation (PWM) and pulse density modulation (PDM) control scheme is discussed in this paper in order to extend the soft switching operation ranges and to improve the power conversion efficiency at the low power settings. The power converter practical effectiveness is substantially proved based on experimental results from practical design example.

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공급사슬 네트워크에서 기업 간 관계 요인이 기술 확산에 미치는 영향 (A Study of Effects of Interorganizational Relationship Factors on Technology Diffusion in Supply Chain Networks)

  • 최대헌
    • 한국산학기술학회논문지
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    • 제16권2호
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    • pp.1006-1015
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    • 2015
  • 본 연구에서는 공급사슬 네트워크에서 네트워크 기반 기업 간 기술의 적용과 그 확산에 영향을 주는 요인을 도출하고 요인들 간의 관계를 밝히고자 한다. 공급사슬관리의 효율성과 전체 최적화의 달성을 위해 도입된 기업 간 기술은 공급사슬 내 기업들의 적극적인 기술 도입과 공급사슬 네트워크상 빠른 확산이 필요하다. 하지만, 각 기업들마다 내 외부적인 요인들에 의해 도입시점이 각기 다르며 이로 인해 그 기술의 확산속도가 결정되어 진다. 특히, 공급사슬 상에 다수의 공급업체들이 존재하는 경우, 새로운 기술의 도입을 고려중인 잠재적 대상은 기업 내부적 요인뿐만 아니라 다른 기업들과의 관계요인에 의해 결정되어지는데, 관계 요인에 의한 영향은 그 기업과의 물리적 또는 사회적 접근성에 의해 결정된다. 본 연구는 미국 유통산업 내 소비재제품제조업체(CPG)들에게 도입된 기업 간 네트워크 기술 중의 하나인 재고추적기술의 도입과 확산에 대한 실증적 분석을 통해, 잠재적 사용자의 기술 도입 결정이 초기에는 몇몇 기업들의 내부적 요인의 영향에 의해 확산이 되다가 점차적으로 사회적 접근성과 같은 관계요인에 의해 영향을 받으며 공급사슬 전체적으로 기술 확산이 일어나는 것을 확인하였다.

유전상담의 제도적인 고찰 (Genetic counseling in Korean health care system)

  • 김현주
    • Journal of Genetic Medicine
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    • 제4권1호
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    • pp.1-5
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    • 2007
  • Unprecedented amount of genetic information being generated from the result of Human Genome Project (HGP) and advances in genetic research is already forcing changes in the paradigm of health and disease. The ultimate goal of genetic medicine is to use genetic information and technology to develop new ways of treatment or even prevention of the disease on an individual level for 'personalized medicine'. Genetics is play ing an increasingly important role in the diagnosis, monitoring and management of common multifactorial diseases in addition to rare single-gene disorders. While wide range of genetic testing have provided benefits to patients and family, uncertainties surrounding test interpretation, the current lack of available medical options for the diseases, and risks for discrimination and social stigmatization may remain to be resolved. However an increasing number of genetic tests are becoming commercially available, including direct to consumer genetic testing, yet public is often unaw are of their clinical and social implications. The personal nature of information generated by a genetic test, its power to affect major life decisions and family members, and its potential misuse raise important ethical considerations. Therefore appropriate genetic counseling is needed for patient to be informed with the benefits, limitations and risks of genetic tests, prior to informed consent for the tests. Physician also should be familiar with the legal and ethical issues involved in genetic testing to tell patients how w ell a particular genetic risk factor relates with likelihood of disease, and be able to provide appropriate genetic counseling. Genetic counseling become a mandatory requirement as global standard for many genetic testing such as prenatal diagnosis, presymtomatic DNA diagnostic tests and cancer susceptibility gene test for familial cancer syndrome. In oder to meet the challenge of genetic medicine of 21 century in korean health care system, professional education program and certification board for medical genetics specialist including non-MD genetic counselors should be addressed by medical society and regulatory policy of national health insurance reimbursement for genetic counseling to be in place to promote the implementation of clinical genetic service including genetic counseling for proper genetic testing.

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계절에 따른 시판 신선 편이 샐러드 제품의 품질 평가 (Quality Evaluation of Fresh-cut Market Products by Season)

  • 조순덕;윤수진;김동만;김건희
    • 한국식품영양학회지
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    • 제20권3호
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    • pp.295-303
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    • 2007
  • As a result of life-style changes, consumer's concerns of food have shifted from calories and nutrition to health and convenience. Fresh-cut products are one such new direction for fruit and vegetable consumption. In this study, the vitamin C, mineral, and pesticide contents of various fresh-cut products were analyzed. According to sensory evaluations, the key reason for a lower than expected overall acceptability of many fresh-cut products is that they are likely to have browning and can easily lose their freshness. Also, the sensory evaluation showed that shriveling, the degree of browning, softening around the cut edge, and off-flavors were the primary factors affecting the quality of fresh-cut products. As a nutritional factor of quality, vitamin C content was not practical with regard to fresh-cut lettuce because the level was very low. For product safety, residual pesticides were detected in the fresh-cut products, but the results showed that all items were under permitted levels and considered safe. In evaluation of the microbial levels of the fresh-cut market products, the levels of viable cells, mold, yeast, coliform bacteria, and enterobacteriaceae were not significantly different based on the summer and winter seasons. The levels of S. aureus and Listeria spp. in the products were higher during the summer season than the winter.

연구개발투자 지출이 기업의 시장가치에 미치는 영향: 유통산업을 중심으로 (The Effect of R&D Expenditures on Market Value of the Firm: Focusing on Distribution Industry)

  • 김진회
    • 유통과학연구
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    • 제17권1호
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    • pp.89-94
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    • 2019
  • Purpose - In recent digital information society, the most important factor of to increase the firm value of the distribution company is not the activity to increase the sales through the general advertisement of the unspecified majority by purchasing the finished product, but to grasp the needs of the consumers and to develop a new distribution platform that connects producers and consumers directly through consumer-tailored advertisements centering on e-commerce. Therefore each company in the distribution industry is spending a lot on research and development investment to innovate the distribution technology and distribution system, and the research and development investment expenditures can affect firm value. The purpose of this study is to analyze the impact of research and development investment expenditures in the distribution industry on market value of the firm. Research design, data, and methodology - As a research method, the sample firms are those which are listed on korea stock exchange market from 2011 to 2017 and the research model is Ohlson(1995) model, which is a representative valuation model using accounting information. This study analyzes the effect of distribution company's research and development investment expenditures and advertising expenditures on market value of the firm Results - The results of empirical analysis show that research and development investment expenditures for developing new distribution technology and advertising expenditures for promoting sales in the distribution company are all positively related to the market value of firm. Therefore, in describing market value of the distribution company, it is shown that the research and development investment expenditures and advertising expenditures together with the net asset and net profit are the important accounting information that explains the market value of firm. This result show that investment expenditures on research and development for the innovation of distribution technology of distribution company creates intangible intellectual assets and increases market value of the firm. Conclusions - The result of this study shows that research and development investment expenditures for the new distribution technology as well as the spending for the advertisement in the future is a very important investment expenditures that can increase the market value of the distribution company.