• Title/Summary/Keyword: consumer factor

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The factors that influence the financial supports and benefits between an adult married child and the parents by gender (기혼자녀의 성별에 따른 부모에 대한 경제적 지원 및 수혜의 영향 요인)

  • Hong, Sung-Hee
    • Journal of Family Resource Management and Policy Review
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    • v.22 no.1
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    • pp.79-98
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    • 2018
  • The purpose of this study was to analyze the influence of a married adult on child-toparent and on parent-to-child financial supports. The data, derived from Korean General Social Survey(KGSS) was obtained from the Survey Research Center at Sung Kyun Kwan University. The samples included 367 married adult children who had more than one living parent. Multiple regression analysis was used to analyze the research model. The findings from the analysis showed that monthly household income had no significant impact on the financial supports that adult children provided to their parents or that the parents provided to their child. The expectation of financial supports from their parents in the future was a important factor that affected the level of female and male children's financial supports that they received from their parents. The level of instrumental supports from their parents and their parents-in-law did influence the level of financial transfers between them. These results showed that financial transfers between married adult children and their parents differed based on the children's attitude towards the supporting parents, and whether or not the children or parents had alternative resources available to them for financial supports. Moreover, the variation in financial supports and benefits showed complex differences based on the gender of the children, and based on whether the financial support was coming from the respondent's parents or their partner's parents.

A Study on Safety Evaluation of Chemical Fiber Rope Manufacture (화학섬유로프 제조에 있어서 안전성 평가에 관한 연구)

  • Park, Hei-Jae;Mok, Yun-Soo;Choi, Jae-Wook;Lim, Woo-Sub
    • Korean Chemical Engineering Research
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    • v.48 no.4
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    • pp.457-461
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    • 2010
  • After the industrial revolution, quantity production system has made the life of mankind rich and to fulfill the consumer's desire competitive power of the enterprise constantly make has made effort in quality, price and engineering department not remaining simple manufactures. But in such a change production lacked safety. Consequently, the main study studied in return domestic organization which produces a chemistry fiber rope to be used fact vessel or as a athletic equipment safety countermeasure. One of the assesment method on product liability, Checklist is showed that It can be used not as an evaluation but as a development factor of company. Also, checklist that used a study could expect that assist the company of management structure as well as improvement of product safety.

Determinants of Credibility of Electronic Word-of-Mouth (eWOM) in WeChat-based Social Commerce: Applying the Heuristic-Systematic Model (중국의 웨이신(WeChat) 기반 소셜커머스에서 온라인 구전 신뢰성의 결정요인: 휴리스틱-체계적 모델(HSM)의 적용)

  • Qu, Min;Choi, Su-Jeong
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.107-135
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    • 2017
  • Purpose Along with the growth of smart phones and social networking service (SNS), social commerce continues to expand. Although online reviews have become an important source of the information that consumers use to make purchasing decisions, theoretical development and empirical testing in this area are still limited. Thus, there is a need to develop further understanding about the influence of electronic word-of-mouth (eWOM). Drawing upon the heuristic - systematic model (HSM) which is one of the dual-process theories, this study develops a research model that explains key factors influencing consumers' eWOM credibility. Furthermore, this study verifies that consumer's eWOM credibility is a key determinant of eWOM and purchase intentions. Design/methodology/approach The proposed model is empirically tested with 493 users who have experience in WeChat-based social commerce. The structural equation model (SEM) analysis is used to evaluate the research model and hypotheses. Findings The major findings are as follows. First, argument quality of eWOM (a systematic factor) has a positive effect on eWOM credibility. Second, source credibility and recommendation consistency of eWOM (heuristic factors) are positively associated with eWOM credibility. Finally, purchase and eWOM intentions greatly depend on eWOM credibility. These results confirm the effectiveness of HSM in explaining eWOM mechanisms in SNS-based social commerce. The details of findings and implications are presented.

The Factors Contributing to Financial Resources Interchange Type and Amounts of the Middle Aged and the Elderly Household (중.고령자가구의 경제적 자원 교류유형 및 교류액에 영향을 미치는 요인)

  • Kim, Soon-Mi;Park, Mee-Ryeo
    • Journal of Families and Better Life
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    • v.26 no.5
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    • pp.1-14
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    • 2008
  • The purpose of this study was to examine factors contributing to financial resources interchange type and amount of the middle aged and the elderly household. For this study, the 6th KLIPS data was used, and sample size was 1,679 households including those with head of household being over the age of 50. Statistical analysis was conducted to examine frequency, percentile, mean and standard deviation, Pearson's correlation, Anova, Duncan's multiple range test and Heckman analysis First, Interchange amount of Benefits type household was significantly different according to the householder's gender, existence or nonexistence of a spouse, age, educational background, home ownership, family type and place of residence. However, interchange amount of provide- type households were significantly different according tohouseholder's gender, existence or nonexistence of a spouse, educational background, whether retired or not, and home ownership. Second, The receptive type of households and net receptive expense of households in terms of the financial resources interchanges and the findings of Heckman analyses suggest that the variables to have a significant effect on the receptive types of financial interchanges were as gender, age, education level, retired or not, and current economics. Factors having an effects on net receptive expense were age, and family type and for the number of receptive of financial resources, whether there is the receptive of financial resources, total income, total asset. Third, The supplying type of households and net supplying expense of households in terms of the financial resources interchanges, whether or not the type of financially supplying households is significant were residential area, total income, house ownership. Factor having an effect net supplying expense were age, family type, whether there is the supplying of financial resources, family satisfaction, and house ownership.

The effect of eco-friendly management activities of a cosmetic company on customers' decision making (미용기업의 친환경 경영활동이 소비자 의사결정에 미치는 영향)

  • Nam-Koong, Yun;Yang, Eun-Jin
    • Journal of the Korea Convergence Society
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    • v.9 no.7
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    • pp.285-291
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    • 2018
  • The purpose of this research lies in analyzing the corelation between the eco-friendly management activities of a cosmetic company and customers' decision making in terms of purchase. In this research, 355 copies of questionaire from general customers were analyzed using the statistic package program of SPSS v.18.0. Based on the research analysis, the attributes of eco-friendly management activities can be categorized into three factors such as 'energy saving', 'contribution to communities', and 'environment-oriented services' and have the statistically meaningful positive influence on the three factors of customers' decision making; 'purchasing intention', 'assessment of purchase', and 'repurchase'. This research shows that the eco-friendly management activities of a cosmetic company is an important factor for its successful marketing strategy. This research has a significance in that it has studied the eco-friendly management activities of a cosmetic company through stereotyping. We can expect successful marketing effect if a cosmetic company uses eco-friendly products, information, and services in its eco-friendly marketing.

Cosmetics Purchasing Behavior of Males Based on the Fashion Life Style (남성 패션라이프스타일에 따른 세분집단별 화장품 구매행동 비교)

  • Hong, Sung-Sun
    • Journal of the Korean Society of Costume
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    • v.57 no.2 s.111
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    • pp.29-44
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    • 2007
  • The purpose of this study was to classify male consumer groups according to the fashion lifestyle, to examine characteristics, needs and wants of each group, and to find out differences of cosmetics purchasing behavior among each group segment. After surveying 19-50 year old males by making a visit to college, company and home, 584 samples were analyzed by using SPSS(7.0) package program. Factor analysis, cluster analysis, ANOVA, crosstabs and $X^2-test$ were used to analyse collected data. The results of this study were as follows; 1. Twenty-two questionnaires using AIO fashion lifestyle variables produced seven factors; oriented fashion, flaunting brand preference, active preference, information intention, strong personality, reasonable economy and others directivity. Three groups based on oriented seven factors: personality, fashion and economy. 2. The Personality group had strong personal characters in their fashion. Men in this group prefer casual style and were represented by singles and professionals in their 30's. The fashion group pursued fashion trends, formal wears, and high-priced fashions. They were represented by singles with high-income managerial positions in their 19-29 age group. The economy group represented the largest sample in this study(54.5%). Men in this group tended to purchase fashion goods during of good fabrics at discount stores. This group represented married man with average incomes in their 40's. 3. Each of these three groups showed significant differences in cosmetics purchasing behavior. The personality group mainly purchased cosmetics on-line market because of price. The Internet tended to be their primary source of informations. They spent under 10,000won and pursued a simple and clear image. The fashion group purchased cosmetics at department stores to benefit from the knowledge of sales personal and their source of informations in the mass media. They spent over 70,000won monthly and pursued also a simple and clear image. The economy group purchased cosmetics at discount stores because of their wide assortment of products. They spent under 30,000won monthly and pursued a simple and clear image. Each of these groups currently consume different products and have a different concept of future cosmetic products.

The Effect of Fashion Product's Shopping Bag types on Customer Response, Advertising Effectiveness, and Purchase Intention (패션 상품 쇼핑백 유형에 대한 소비자반응, 광고태도, 구매의도에 미치는 영향)

  • Chae, Heeju;Lee, Sooyeon;Ko, Eunju
    • Fashion & Textile Research Journal
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    • v.16 no.4
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    • pp.564-579
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    • 2014
  • Packaging of shopping bag is a 'silent salesman' which plays an important role in marketing communication due to the increase of self-service outlets and changing lifestyles of customers. Retail shopping bags, which are defined as bags provided by retailers to customer as a means of transporting merchandise, are a type of secondary packaging. This study explored the effect of a fashion product's shopping bag types in sense of shopping value, customers' response, attitude toward advertising, and purchase intention. Data was analyzed by factor analysis, frequency analysis, correlation, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study were as follows. Consumers' responses about shopping bags show that there are some differences between consumers who have either hedonic or utilitarian shopping value. Hedonic shopping value influences on consumers' response as unique, interesting, and attention; however utilitarian value affects prestige in addition to those four significant factors. Therefore, this study shows that consumer response is different in accordance with shopping value. Thus, using the various types of shopping bags can be influenced on effective advertising. It will also great effect on marketing activity with lower cost. The significant result from this study has proven that the shopping bag is correlates to the definition of pop art today because it can offer an opportunity to look at, play with and buy sophisticated visual stimulus. Therefore, retail and brands have to concern about shopping bag considering their decisive role in the apparel market.

A Study on the Determinant Attributes for Developing Korean-Style Industrial Tourism (한국형 산업관광 활성화를 위한 선택속성에 대한 연구)

  • Kim, Do Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.149-157
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    • 2012
  • This article aims to identify the selection attributes for developing korean-style industrial tourism. Evaluating attributes is the most important stage in consumer decision-making process and culture has a significant influence on this stage. This study is to analyze in the evaluation of selection attributes with the theory of industrial tourism and come up with developing tourism. a survey was conducted to the staff of travel agency in korea. Through factor analysis and multiple regression analysis, authors identified five factors(i.e. business, conveniences, tourism attraction, hospitality, property) were amenable to the industrial tourism, found that the most important attributes had the strongest influence on satisfaction level. According to the results of this study, author suggests that nationality of industrial tourism have an effect on evaluating selection attributes of the korean-style industrial tourism. therefore, nationality could be the basis of target marketing strategy.

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The Effects of Clothing Consumption Value and Demographic Features on Clothing Disposal Behaviors (의복소비가치와 인구통계적 특성에 따른 의복처분행동)

  • Ahn, Soo-kyoung;Ryou, Eunjeong
    • Fashion & Textile Research Journal
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    • v.17 no.6
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    • pp.956-964
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    • 2015
  • This study aims to investigate the relationship between consumers’ clothing consumption values, demographic features, and clothing disposal behaviors. The data were collected from 300 women aged between 20 and 59 through the online survey with the self-administered questionnaire. A series of exploratory and confirmative factor analysis was conducted to identify the dimensions of clothing consumption values and clothing disposition behaviors. Clothing consumption values consisted of six dimensions including conditional value, individuality value, fashion value, social value, practical value, and self-expression value. Clothing disposition behaviors were discovered as four dimensions such as discarding, giving, selling, and donating. A structural equation modeling analysis was employed to examine the relationship between clothing consumption values and disposition behaviors. While individuality value, fashion value, and practical value had a significantly positive impact on donating, giving, and discarding behaviors, both practical value and self-expression value negatively influenced discarding behavior. Fashion value negatively affected giving behavior. Employing a series of MANOVA, one-way ANOVA and sheffe's multiple range test, this study found that there were significant effects of age, marital status, monthly income, and monthly clothing expenses on giving and donating behaviors. This study suggests that fashion firms should be aware of clothing disposition in terms of social and environmental concerns and understand diverse consumer disposal behaviors and utilize them as a social marketing strategy.

Effects of Shopping Orientation and Store Attributes on Impulse Buying Behavior for Cosmeceuticals (기능성 화장품 충동구매행동에 대한 소비자 쇼핑성향과 기능성 화장품 점포속성의 영향)

  • Park, Eun Joo;Kim, Yu Mi
    • Fashion & Textile Research Journal
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    • v.17 no.6
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    • pp.932-941
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    • 2015
  • An aging population and increasing consumer demand for high-quality and innovative new products are key drivers for growth in the cosmeceutical industry. Cosmeceuticals are defined as products with biologically active ingredients that have a measurable effect on the user. This study explored the effects of shopping orientation and store attributes on impulse buying behavior for cosmeceuticals. We obtained 437 usable questionnaires from university students who had purchased cosmeceutical products. Data analysis was conducted using confirmatory factor analysis and structural equation modeling analysis via AMOS 18.0. The findings were: 1) hedonic shopping orientation and convenience shopping orientation had positive effects on product efficacy and promotion of the cosmeceutical store 2) brand shopping orientation had a positive effects on store atmospheric, skin care service, and brand of the cosmeceuticals store and 3) product efficacy and promotion of store attributes had a direct effect on impulse buying behavior for cosmeceuticals. Consumers who tended to enjoy the shopping to refresh themselves and to experience convenient shopping were likely to purchase cosmeceuticals impulsively, which mediated by the store attributes (product efficacy and promotion). Therefore, we confirmed partly causal relationships among the shopping orientation, store attributes, and impulse buying behavior of cosmeceuticals. Both managerial and theoretical implication for practitioners and researchers were discussed for managing product information more efficiently along with promotion strategies to trigger cosmeceuticals consumers in the context of shopping.