• Title/Summary/Keyword: consumer factor

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Effect of food-related lifestyle, and SNS use and recommended information utilization on dining out (혼밥 및 외식소비 관련 식생활라이프스타일과 SNS 이용 및 추천정보활용의 영향)

  • Jin A Jang
    • Journal of Nutrition and Health
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    • v.56 no.5
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    • pp.573-588
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    • 2023
  • Purpose: This study aimed to examine social networking service (SNS) use and recommended information utilization (SURU) according to the food-related lifestyles (FRLs) of consumers and analyze how the interaction between the FRL and SURU affects the practice of eating alone and visiting restaurants. Methods: Data on 4,624 adults in their 20s to 50s were collected from the 2021 Consumer Behavior Survey for Food. Statistical methods included factor analysis, K-means cluster analysis, the complex samples general linear model, the complex samples Rao-Scott χ2 test, and the general linear model. Results: The following three factors were extracted from the FRL data: Convenience pursuit, rational consumption pursuit, and gastronomy pursuit, and the subjects were classified into three groups, namely the rational consumption, convenient gastronomy, and smart gourmet groups. An examination of the difference in SURU according to the FRL showed that the smart gourmet group had the highest score. The result of analyzing the effects of the FRL and SURU on eating alone revealed that both the main effect and the interaction effect were significant (p < 0.01, p < 0.001). The higher the SURU, the higher the frequency of eating alone in the convenience pursuit, and gastronomy pursuit groups. The main and interaction effects of the FRL and SURU on the frequency of eating out were also significant (p < 0.01, p < 0.001). In all the FRL groups, the higher the SURU level, the higher the frequency of visiting restaurants. Specifically, the two groups with convenience and gastronomic tendencies showed a steeper increase. Conclusion: This study provides important basic data for research on consumer behavior related to food SNS, market segmentation of restaurant consumers, and development of marketing strategies using SNS in the future.

Perfume Consumption Behaviors and Fragrance Sensibility Attitude according to Perfume Involvement Levels (향수 관여수준별 향수 소비행동 및 향기감성태도에 관한 연구)

  • Yoh, Eun-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.3 s.151
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    • pp.396-406
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    • 2006
  • This research explored perfume consumption behaviors and fragrance sensibility attitude according to perfume involvement level. Data were collected by surveying 241 female college students who are recognized as a core consumer group for perfume products in Korea. The collected data were analyzed through descriptive analysis, factor analysis, and t-test. In results, 241 respondents were classified into 2 groups with respect to perfume involvement. Group difference was found in some of consumption behaviors and fragrance sensibility attitude. Specifically, the high involvement group used more often and spent more money on perfume, than did the low involvement group. Also, people highly involved with perfume shopped more often in perfume specialty stores, considering smelling test as the more important information source than did people in the low involvement group. Young females most liked delightful and young sensibility of perfume fragrance while they disliked stimulating and strong fragrance. People in the high involvement group preferred sophisticated and modem feelings of perfume fragrance more than did people in the low involvement group. Based on results, product development and marketing implications were generated.

A Study on Automobile-Purchase Patterns According to Face-Types (얼굴유형별 승용차 구매패턴 연구)

  • Lee Sung-Woong;Yang Won-Sub;Kim Soo-Dong;Cho Sung;Ahn Jun-Youn
    • Proceedings of the Korean Society for Quality Management Conference
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    • 1998.11a
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    • pp.495-507
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    • 1998
  • For the product development using Human Sensibility Ergonomics, it is very important to understand human preference and sensibility of products. Human sensibility is affected by each person's psychological factor and is different for individuals. This paper analyzed consumer's automobile purchase patterns, according to the types and the features of face, using the psychological concept that human the types and the features of face have been used to understand human personalities. In this paper, it is showed that there are some differences among customer's automobile purchase patterns, according to the types and the features of face If further study has been done in this field, this study could be applicated in Human Sensibility Ergonomics, Marketing, etc.

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A Study on the Purchase Decision Structure of Mobile Multimedia Service (이동 멀티미디어 서비스에 대한 구매의사 결정구조에 관한 연구)

  • Nam Dae-kyeong;Jeon Hyo-ri;Choi Mun-kee
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.30 no.7B
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    • pp.499-506
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    • 2005
  • In this paper, mobile multimedia service is defined as a service which is used for Internet or multimedia contents without regard to place in the mobile or wireless environment. The purpose of this paper is to search consumer's purchase decision factors by means of literature review and expert's opinion and to analyze a purchase decision structure and its weight. Some implications were found. Firstly, mobile multimedia service purchase factors relating to cost and quality are more important than external causes. Secondly, cost is more important than quality, that is different from result of mobile telecommunication and high-speed Internet service. Thirdly, direct effect such as pertinent charging and terminal price is more important than indirect effect such as pricing differentiation. Finally, main features of service such as mobility and contents are more important than additional characteristics such as personalized service.

Mothers' Parenting Behaviors and School-Aged Children's Strategies and Competence of Emotional Regulation (어머니의 양육행동과 학령기 아동의 정서조절 전략 및 정서조절 능력간의 관계)

  • Park Seo-Jung;Kim Soon-Ok
    • Journal of Families and Better Life
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    • v.23 no.4 s.76
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    • pp.35-53
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    • 2005
  • In this study, the influence of mothers' parenting behaviors on children's strategies and competence of emotional regulation was examined. Further, the mediating effects of children's active-social support seeking and aggressive strategies on the above relationship were explored. The participants were W mother-child pairs. The children were 5th and 6th graders at two elementary schools in Kyunggi province and Kwangju metropolitan area The data were analyzed with descriptive statistics, factor analysis, Cronbach's alpha, Pearson correlations, standard multiple regressions and structural equation modeling analysis by LISREL 8.3. The main results of this study were as follows: (1) The more the mothers coached children with affection and reasoning, the more adaptive emotional regulation the children had; whereas children tended to have maladaptive emotional regulation in response to the mothers' rejecting and forceful parenting behaviors. Also, when children were coached by mothers with love, reasoning and consistent restriction, they used more active-social support seeking strategies, whereas they used more aggressive strategies when the mothers coached children with rejecting and forceful parenting behaviors. The more the mothers were rejecting, forceful and intervening, the more the children used passive-avoidant strategies. (2) The more the children used active-social support seeking strategies and the less the children used aggressive strategies, the more likely they had adaptive emotional regulation. The more the children used aggressive strategies, the more likely they had maladaptive emotional regulation. (3) Children's active-social support seeking strategies played a partial mediating role between mothers' affectionate and reasoned coaching and children's adaptive emotional regulation. These strategies, on the other hand, played a full mediating role between mothers' consistent restriction and children's adaptive emotional regulation. Children's aggressive strategies played a partial mediating role between mothers' rejecting and forceful parenting behaviors and children's maladaptive emotional regulation. Mothers' non-intervention had an influence on neither the children's aggressive strategies nor their maladaptive emotional regulation.

The Y Generation's Decision Factors of Purchasing Jeans in the United States (미국 Y세대의 청바지 구매결정요인에 관한 연구)

  • Hwang, Su-Jeong;Lee, Jin-Hee
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.878-885
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    • 2009
  • The Y generation born between 1981 and 1995 is the largest consumer group in the United States. This study is to provide an insight of understanding Y generation's decision factors of purchasing Jeans and the fit issues. This study investigated their purchasing decisions factors, including fit, cost, brand, color, and the media/internet influences. It is revealed that the Y generation might have access to the internet, but they still rely more on their peers and savvy skills to decide what they purchase. They preferred to shop from the land based retail stores rather than the internet. The fit was the most important factor of their purchasing decision, but less concerns of the brand. In this study, 87% of them chose "fit" as the reason to buy a pair of jeans. Fit problems were related to the price category. This study suggests apparel manufacturers should understand Y generation's fit issues in the global market.

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Correlation between Soluble Solid Content and Physicochemical Properties of ‘Bing’ Cherry at Different Stages of Ripening after Harvest (‘Bing’ 체리의 숙기에 따른 당도와 이화학적 품질인자의 상관관계)

  • Hong, Yoon-Pyo;Choi, Sun-Young;Cho, Mi-Ae;Choi, Sun-Tay;Kim, Sung-Jong
    • Food Science and Preservation
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    • v.17 no.3
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    • pp.370-375
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    • 2010
  • Cherries (Prunus avium L) were selected at the light red (LR) and dark red (DR) stages of maturation. Soluble solid content and the physicochemical properties of fresh 'Bing' cherries were analyzed to identify an instrumental nondestructive attribute reflecting changes in sweetness. Soluble solid content was significantly correlated with various physicochemical properties (firmness, color, and acid level) in LR-stage cherries. In DR-stage cherries, only firmness was positively correlated with soluble solid content. A positive correlation was found between soluble solid content and firmness of 200 randomly selected cherries. Thus, flesh firmness may be a useful quality factor indicating potential consumer acceptance of 'Bing' cherries.

Workload-Driven Adaptive Log Block Allocation for Efficient Flash Memory Management (효율적 플래시 메모리 관리를 위한 워크로드 기반의 적응적 로그 블록 할당 기법)

  • Koo, Duck-Hoi;Shin, Dong-Kun
    • Journal of KIISE:Computer Systems and Theory
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    • v.37 no.2
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    • pp.90-102
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    • 2010
  • Flash memory has been widely used as an important storage device for consumer electronics. For the flash memory-based storage systems, FTL (Flash Translation Layer) is used to handle the mapping between a logical page address and a physical page address. Especially, log buffer-based FTLs provide a good performance with small-sized mapping information. In designing the log buffer-based FTL, one important factor is to determine the mapping structure between data blocks and log blocks, called associativity. While previous works use static associativity fixed at the design time, we propose a new log block mapping scheme which adjusts associativity based on the run-time workload. Our proposed scheme improves the I/O performance about 5~16% compared to the static scheme by adjusting the associativity to provide the best performance.

An Analysis of the Quality of Life and the Affecting Factors of the Elderly (노인의 삶의 질과 영향요인에 관한 연구)

  • Hong, Sung-Hee
    • Journal of Family Resource Management and Policy Review
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    • v.20 no.1
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    • pp.89-108
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    • 2016
  • The purpose of this study is to examine the demographic, economic, and psychological factors that influence the quality of life (QoL) of the elderly. The data in the 'Survey on the Elderly in 2011', were collected from The Ministry of Health & Welfare and the Korea Institute for Health and Social Affairs. The samples included 3,312 out of the total of 15,146 elderly people aged from 65 to 70 years. Multiple regression analysis and path analysis were used to analyze the research model. The findings are as follows. First, the most critical factor that affected the QoL of the elderly was "subjective standard of living" with other factors including "subjective physical condition level", "depression", "total annual income", "the number of chronic disease", "self-esteem", "economic supports from their adult children", "education level", "living with their adult children or not", "sex", and "home ownership", in that order. Second, based on the path analysis results, the QoL of the elderly was influenced by "subjective physical condition level", "subjective standard of living", "depression", "self-esteem", "total annual income", "education level", and "the number of chronic disease", in that order. In particular, "depression" had a negative direct effect and an indirect effect on the QoL of the elderly, whereas "self-esteem" had a positive direct effect and indirect effect on their QoL. Third, "labor force participation status" did not affect the QoL of the elderly. However, it implied the mediating effect of "self-esteem" and "depression" on their QoL. These results show that demographic, economic, and psychological factors heavily influence the QoL of the elderly. Specifically, "depression" and "self-esteem" turn out to be mediating variables that strongly influence the QoL of the elderly. Also, "labor force participation status" does not have a positive direct effect on the QoL of the elderly but has a positive mediating effect of "depression" and "self-esteem" on their QoL.

Quality Characteristics of Cookies prepared with Chinese Sweet Tea Leaf (Rubus suavissimus S. Lee) Powder (첨차(Rubus suavissimus S. Lee) 분말을 첨가한 쿠키의 품질 특성)

  • Hong, Yeo-Joo;Lee, Young-Sik
    • Culinary science and hospitality research
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    • v.21 no.6
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    • pp.182-194
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    • 2015
  • The aim of this study was to propose a mixing proportion by adding Rubus suavissimus powder, and to determine the characteristic of the product. The spread factor and the hardness, moisture contents, and soluble solids content of the cookies significantly increased with an increase in Rubus suavissimus powder, although the pH of the dough, and L values of the cookies decreased when increasing the Rubus suavissimus powder content (p<0.001). Total phenolic contents and DPPH free radical scavenging activity of cookies significantly increased when more Rubus suavissimus powder was added. The antioxidant activity was highly correlated with the total phenolic composition of sweet tea leaf cookies(r=0.976). Additionally, the consumer acceptability scores for the 6% sweet tea leaf cookie groups ranked significantly(p<0.001) higher than those of the other groups in overall preference. In conclusion, the results of this study suggest that Rubus suavissimus powder is a good ingredient for increasing the functionality of cookies.