• Journal of Digital Convergence
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• v.9 no.6
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• pp.267-276
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• 2011

The purpose of this study was to explore the effect of the interactive message expression and consumer characteristic insert IPTV advertising. The results of this study were follow: Firstly, Attention and attitude of interactive message advertising appeared than general TV advertising so that it was high. Second, In case of interactive message advertising, It appeared efficiently than the advertising without the advertisement detail information which is putting the good detail information. Third, In interactive message expression of IPTV advertising, Floating expression strategy appeared efficiently most. Lastly, Adoption of consumer characteristic was revealed that we had an influence on the knowledge level and the information search intention about IPTV. We present theoretical basis which to present interactive message to IPTV supplier is efficient, and the plan which floating expression can make the click intention of the advertising.

• Proceedings of the Korea Contents Association Conference
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• 2005.05a
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• pp.295-299
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• 2005

The object of this study is the business form between the consumer and the enterprise having a rapid growth nowadays. We classified enterprises' characteristic factors in internet shopping mall into product's characteristic factors on shopping mall, characteristic factors of the system on shopping mall and characteristic factors of the interaction between customers and shopping mall in the internet shopping mall. And then we investigated how these classified characteristic factors on shopping mall could influence on customer loyalty.

• Journal of the Korean Home Economics Association
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• v.50 no.7
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• pp.81-96
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• 2012

The purpose of this study is to understand consumer values derived from products by the contemporary consumers, as the meaning of a product is extended from the functional utilities to the mediums of fulfilling consumer values. Consumer values have been researched from the marketers' perspectives and, thus, the scales to measure consumer values tend to be too abstract and not always reflective of the consumers' perspectives. Holbrook's typology of consumer values is utilized and the products are classified into four groups according to the product characteristic of the utilitarian versus hedonic, and the consumption spaces of the indoor and outdoor. The findings are as follows. First, the values of efficiency, excellence, ethics, and spirituality are more likely derived from utilitarian products, while the value of play is more likely derived from the hedonic products. Second, the values of efficiency, excellence, and ethics are more likely derived from the indoor products, and values of playfulness, esthetics, status, and respect are more likely derived from the outdoor products. Third, the most frequently mentioned values are the efficiency, playfulness, and status. Fourth, the list of products answered as being representative for four types of products are short to include obvious products such as TV, mobile phone, computer, car, refrigerator, and MP3 player. Both the utilitarian and hedonic values are derived from TV, computer, and mobile phone, while the utilitarian value from refrigerator and car, and the hedonic value from MP3 player, digital camera, and game consoles. The results imply that consumer values should be carefully understood and reflected in developing new products in order to successfully fulfill consumers' underlying needs and requirements.

• Journal of the East Asian Society of Dietary Life
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• v.7 no.4
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• pp.502-511
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• 1997

This study was to Investigate the consumer's understanding and purchasing foods, which were produced by organic agricultured method. The results of this study were as follows: 1. When shopping foods, the items which were deeply considered were taste of family and food safety. 2 Contaminants which were considered to be dangerous were, in decreasing order, agricultural chemical residue, food additives, environmental contaminant, and microbial hazard. Consumer's perception to agricultural chemical residue In foods was 'be much serious' and over 4.0 by Likert 5 scale. 3. Among of characteristics which was associated with organic farmming foods, taste and nutrition were considered the least important characteristic, whereas safety and good health were considered the most important characteristic. 4. The foods which were thought to be polluted by agricultural chemical residue were, in decreasing order fruit, vegetable, cereal, egg, meat, milk, and fish & shellfish. 5. The respondants' purchasing degree for organic farmming foods was 'often purchase' and 3.44 by Likert 5 scale. These result showed significant difference for age(p＜0.05), for education level (p＜0.05), for income(p＜0.05) and for food expenditure(p＜0.05), respectively 6. The type of organic farmming food which frequently purchased were, in decreasing order, vegetable. fruit, egg, cereal, milk, and meat. The reasons why consumer purchased organic farmming food were, in decreasing order, no pesticide/therbicides, no artifical fertilizer, no growth regulators, residue free, and good quality. 7. 78% of respondants Indicated that they bought organic farmming food in this year increasely or same as last year and 91.9% of respondants Indicated that they plan to buy organic farmming foods in next year.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.50-61
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• 1998

This study aims to make clear how consumer's characteristic and involvement in infant's clothing effect on the purchasing behavior. Using questionnaire as a researching tool, I collected the date from 366 housewives who live in Seoul and have kids aged from two to six year-old. The results of the study were as follows : First, they showed a significance on the correlation between sub-variants of involvement in their child's clothing like interest, importance and cognition of danger and those of purchasing behavior like directions to trademark, beauty and practicality, and so that, ti was realized that the involvement have a great effect on their purchasing behavior like. This was of the same opinion that when they think economic significance seriously, they also think practical function importantly. It seems that such a result derived from the fact that infant's clothing is most involved in practicality and economy rather than in trademark, beauty and popularity which are important on adult's clothing because infant's growth is so rapid that it requires to change sooner. Second, as for the correlation between the involvement in their child's clothing and the purchasing behavior according with the consumer's characteristics, they showed a significant correlation according with the consumer's characteristics like husband's profession, average monthly income and monthly expense to purchase infant's clothing. I found, therefore, economic factors like husband's profession, average monthly income and monthly expense to purchase infant's clothing were of most important. It suggests that the higher the consumer's income is, the grater it have an effect on the purchasing behavior.

• Journal of the Korean Society of Food Culture
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• v.35 no.2
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• pp.193-200
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• 2020

This study was conducted to understand the sensory characteristics and consumer acceptance for the commercially available clear broth for noodles. Totally, eight different clear broth samples were evaluated in this study. Seven trained panelists developed and evaluated sensory characteristics in the descriptive analysis. Significant differences (p<0.05) were obtained for all 28 attributes evaluated. Descriptive data was obtained by performing multivariate analysis of variance to identify differences between samples. Principal component analysis (PCA) was performed on the mean values of descriptive attributes obtained in the descriptive analysis, and summarizes the sensory characteristics of clear broth for noodles. PCA of the clear broths revealed that the first two principal components are responsible for 80.66% variations. For sensory testing, 160 consumers were recruited, and their acceptance for each sample was assessed. Consumer data was obtained by applying partial least square-regression (PLSR) to establish the relationship between the descriptive data and the consumer acceptance data.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.99-107
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• 2020

The new characteristic of Millennial High-Tech Media is breaking the existing standardized creative grammar. The destructive form of high-tech media is differently accommodated according to the consumer's tendency or characteristics. The purpose of this study is to explore guidelines for effective creative strategy creation of high-tech media. In consumer psychology, consumer innovation is a key factor in evaluating the creativeness of high-tech media. The results of finding out the effect of persuasive communication on consumer innovation and advertising creative type are as follows. Informative(image) creative type showed higher attitude toward advertisement, brand attitude, purchase intention, and prior intention to consumers with high innovation than consumers with low innovation.

• Industry Promotion Research
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• v.8 no.3
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• pp.181-199
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• 2023

E-commerce is gradually upgrading from traditional text and image formats to short video and livestreaming formats. Livestreaming e-commerce enriches the content and forms of information dissemination and product display, enhances the consumer's shopping experience, and gradually becomes the mainstream new consumer scene. However, there are many negative phenomena in the development of livestreaming e-commerce, such as false propaganda, counterfeit goods, and various negative events, which seriously affect the level of consumer trust in livestreaming e-commerce. Trust is the core competitive factor of livestreaming e-commerce. Based on previous research on trust theory and combined with the characteristic elements of "people, goods, and scenes" of livestreaming e-commerce, this article constructs a trust model for livestreaming e-commerce, proposes hypotheses, and proves through empirical research that factors such as store characteristics, livestream host characteristics, brand image, product information, platform reputation, livestreaming situation, and trust tendency have a significant positive impact on consumer trust. Based on the research conclusions, this article provides insights and management suggestions, such as emphasizing the construction of store characteristic indicators, creating desirable livestream host characteristics, focusing on product brand building and selection, maintaining the display of product information, selecting suitable livestreaming platforms, and creating rich content for livestreaming situations.

• Journal of Environmental Science International
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• v.23 no.8
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• pp.1455-1462
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• 2014

The purpose of this study is to examine green consumer behavior (green product purchasing behavior and green consumption life) affected by demographical characteristics, and cognition degree of green life (cognition of a green indicator, a green life catalyst system, and environmental problems). It's also to promote strategy and suggest effective activation plans for the vitalization of green consumer behavior. To carry out the task, verification of credibility, multiple regression analysis, two-step cluster analysis, and multinomial logistic analysis were used. The results are as follows: First, the factors that effect green product purchasing behavior were gender, age, cognitive of a green indicator, carbon points system, electricity peak hour system, and seriousness of environmental damage due to lifestyle. Second, the factors that effect green lifestyle were gender, age, carbon grade indicator system, cognition of a green system, and the seriousness of environmental damage due to lifestyle. Third, the comparative group characteristic analysis showed low rates for careless green consumer behavior groups compared to the passive green consumer behavior groups in cognition of a green indicator, green system, and environmental problems. For active green consumer behavior groups, the analysis showed high rates in cognition of carbon grades, eco-labeling, electricity peak hour system, and environmental damage due to lifestyle. In order to encourage green consumer behavior, it's evident that cognition of a green indicator, a green life catalyst system, and environmental problems need to be improved through strategic education and continuous encouragement.

• Architectural research
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• v.2 no.1
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• pp.17-25
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• 2000

The purpose of this study was; 1) to describe consumer preferences for wood~framed housing; 2) to determine factors which affect the preferences for housing environments in wood-framed housing by demographic, current housing, and wood-framed housing-related characteristics; and 3) to identify differences in preferred wood-framed housing related characteristics by demographic and current housing characteristics. From the visitors to a model wood-framed house in Seoul, Korea, 296 persons willing to live in a wood-framed house were selected as the sample for the study. Data were collected using a self-administered survey and analyzed by frequency distribution, factor analysis, chi-square test, t-test, and one-way analysis of variance procedures. The results of the study Indicated that among seven factors based on 32 housing characteristics, Factor 2 - "floor plan and Interior environment" was the major variable which showed significant difference by selected demographic characteristics. Regarding the differences in wood-framed housing related characteristics by demographic characteristics, age, gender, education, and family life cycle showed group differences. Also, housing type was the major current housing characteristic to provide significant group difference in preferred wood-framed housing characteristics.