• 제목/요약/키워드: consumer characteristic

검색결과 290건 처리시간 0.023초

조직문화가 의료사회사업서비스의 질에 미치는 영향에 관한 연구 (A study on the quality of medical social work influenced by organizational culture of hospital)

  • 강흥구
    • 보건행정학회지
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    • 제12권4호
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    • pp.34-55
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    • 2002
  • In this study, the impact of organizational culture on the quality of social work services in hospitals were empirically analysed. A mailed questionnaire survey was conducted between February 19 and April 10, 2001. A sample of total 70 hospitals, including general hospitals with one social worker at least and single-department hospital with two social workers or more, were identified nationwide through the registry of Korean Association of Medical Social Workers and Korean Association of Hospitals. According to coping strategy and reacting pattern with the environmental changes, four types of organizational culture in each hospital, classified as group culture, developmental culture, hierarchial culture, and rational culture, were adopted for the independent variables. Three dimensional aspects of quality of social work service - structure, process, and outcome were selected as dependent variables in this study. Also the quality of social work service was distributed into provider-perceiving quality and consumer-perceiving quality The major findings were as following in summary; First, most social workers reported that the characteristic of culture in their hospitals are group culture the first, hierarchial culture the second, developmental culture the third, and rational culture finally in order of comparing the level of quality perceived between social worker's recognition. Second, service provider and consumer, The provider-perceiving quality showed less score than that of consumer, especially the lowest was the score of quality of outcome perceived by provider. Third, according to the types of organizational culture, there were significantly different levels of quality in total social work services, structure dimension and process dimension. The quality of outcome dimension did not show significant differences among the type of organizational culture. Finally, the most influential variables to the quality of social work service ice proved departmental form of social work unit, leader of social work unit, and developmental culture of hospital To assure quality services, accordingly, social work unit in hospital is required to be organized as a single unit, that means to be an independent department of which qualified social worker is supposed to control the unit. It is strongly recommended to develop leadership for the leaders of social work unit.

양배추 분말 첨가비율에 따른 양배추 쌀 영양바의 품질특성 (Quality Characteristics of Cabbage Rice Nutritional Bars Made with Varying Ratios of Cabbage Powder)

  • 주신윤;최해연
    • 한국식품조리과학회지
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    • 제32권4호
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    • pp.441-448
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    • 2016
  • Purpose: This study was conducted to investigate the effect of cabbage powder on the quality characteristics of rice nutritional bars. Methods: In order to analyze quality characteristics, total phenolic content, DPPH free radical scavenging activity, baking loss rate, leavening rate, specific volume, moisture content, color, texture analysis, and sensory evaluations were assessed. Results: The total phenolic content and DPPH free radical scavenging activity of rice nutritional bars significantly increased with an increase in the content of cabbage powder (p<0.05). The baking loss rate, leavening rate, specific volume, and moisture content of the rice nutritional bars were significantly reduced as the amount of added cabbage powder increased (p<0.05). As the concentration of cabbage powder increased, the lightness and redness of the bars' crust and crumbs decreased, while yellowness increased (p<0.05). In texture analysis, the control bars showed the highest hardness values. Adhesiveness, springiness, and cohesiveness values slightly decreased with higher cabbage powder content in the groups with added cabbage powder (p<0.05). When consumer acceptability was measured, rice nutritional bars prepared with 15% cabbage powder showed the highest scores in color, whereas the rice nutritional bars prepared with 20% cabbage powder showed the lowest scores in flavor (p<0.05). In characteristic intensity rating, the taste and off-flavor of rice nutritional bars significantly increased with increasing amounts of cabbage powder (p<0.05). Conclusion: Judging from our results, it can be concluded that the addition of cabbage powder to rice nutritional bars during processing can enhance consumer preference for the bars, total phenolic content, and DPPH free radical scavenging activity.

생산자규격을 고려한 소비자만족품질지표의 개발 (Development of Customer Satisfaction Quality Indicator Considering Producer's Specification Limits)

  • 김동혁;정영배
    • 산업경영시스템학회지
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    • 제41권4호
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    • pp.50-58
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    • 2018
  • Process Capability ($C_{pk}$) is a representative measure of how well the producer manages dispersion and bias for the specifications needed by the consumer. This is expressed as a ratio of 6 times the natural tolerance to the specification. As the producer manages the dispersion small, the capacity index becomes higher. And it is classified into 5 grades according to the degree of management. It is a measure of the quality of processes used in most industrial fields. However, $C_{pk}$ is calculated by only reflecting the mean and dispersion of the process, there is a disadvantage that it can not give information about the economic loss caused by the inconsistency of the process with the target value. Overcoming these drawbacks, process capability indexes reflecting various types of loss functions such as $C_{pm}$, $C^+_{pm}$ and $C_{pl}$ have been developed. However, all of these previous studies have applied the limit to the consumer specification, which is based on the traditional and passive quality perception that the quality characteristic should exist within the limits of the consumer specification. In this study, we will develop 'Customer Satisfaction Quality Indicator (CSQI)' which is a quantitative indicator that can be fully evaluated when the manufacturer's specification limit, which is an aggressive quality strategy, is applied. This is expected to be useful decision information for both producers and consumers.

고객들의 기술 우려감과 혁신성이 키오스크 지속 사용 의지에 미치는 영향: Z세대를 중심으로 (The Effect of Technology Anxiety and Innovativeness on Consumer's Continuance Intention toward Kiosks: Focused on Z Generation)

  • 박진엽;김병수
    • 지식경영연구
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    • 제24권2호
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    • pp.117-135
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    • 2023
  • 최근 코로나 19 확산과 언택드 서비스의 선호로 셀프 서비스 기술을 활용한 키오스크가 다양한 서비스 분야에서 활용되고 있다. 키오스크는 인건비를 절감할 수 있고, 업무 효율성을 높일 수 있다는 장점이 있지만, 고객들은 키오스크 사용 과정에서 불편함이나 어려움을 느끼기도 한다. 본 연구에서는 확장된 기대 일치 모형에 기술 우려감과 혁신성을 통합적으로 고려하여 키오스크 지속 사용 의지에 영향을 미치는 선행 요인들을 살펴보고자 한다. IT에 익숙한 젊은 층들의 키오스크에 대한 인식을 살펴보고자 Z 세대를 대상으로 연구 모형을 검증하였다. Z 세대들이 키오스크 사용에 대해 기술적 어려움이나 불편한 점을 느끼고 있다면, 다른 세대들의 고객들도 큰 불편함을 느낄 것으로 예상할 수 있기 때문이다. 본 연구 분석 결과, 기술 우려감은 지속 사용 의지 형성에 부정적으로 유의한 영향을 미침을 확인할 수 있었다. 하지만 고객의 특성 요인 가운데 혁신성은 지속 사용 의지에 유의한 영향을 미치지 않았다. 본 연구 결과를 바탕으로 서비스 업체들은 키오스크에 대한 고객들의 지속 사용 의지 형성 과정을 이해하고, 성공적으로 키오스크를 도입하는데 도움을 줄 수 있을 것으로 기대된다.

유통업태간 경쟁구도가 소비행태에 미치는 영향에 관한 실증연구 (Empirical research on the influence of spatial competition in the distribution industry on consumer behaviors in South Korea)

  • 이수동;김우형
    • Asia Marketing Journal
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    • 제15권1호
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    • pp.107-128
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    • 2013
  • 본 연구의 목적은 유통업태 간 경쟁이 격화되고 있는 시점에서 주요 유통업태 간 소비행태 분석을 통해 소비자 지향의 전통시장 활성화 정책을 제시하는데 있다. 주요 유통업태 간 공간적 경쟁구도가 소비행태에 미치는 영향을 알아보기 위해 다중회귀분석을 이용하여 전국 6개 도시에 거주하는 613명의 소비자를 대상을 실증분석 하였다. 본 논문은 크게 3개의 요소들이 소비행태에 영향을 미치는 것을 확인하였다. 분석 결과 물리적 요인(전통시장까지 소요시간), 사회경제적요인(승용차 보유대수, 월평균 소득), 경쟁적 요인(공간적 경쟁구도의 강함과 중간, 대형마트 월평균 지출액)이 소비행태에 유의한 영향을 미치는 것으로 분석되었다. 이러한 결과를 바탕으로 정부는 고객들의 소비행태에 영향을 미치는 요소들을 선별적으로 고려하여 전통시장 활성화 정책을 추진 할 필요가 있다.

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우리나라 광대역망 구축의 정책기조 (B-ISDN evolution strategy from Korean perspective)

  • 김범환;서승우
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 1997년도 제11회 하계학술발표회 논문집
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    • pp.286-306
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    • 1997
  • 본고는 정보통신망의 경제적관점을 중점적으로 하여 향후 광대역정보통신망구축이 경제사회에 미치는 영향을 국가경쟁력과 삶의 질 측면에서 분석하였다. 즉 광대역망이 갖는 생산재, 소비재적인 특성과 기술개발과 투자시점간의 시차에 따른 경제적 효과를 고려하였다. 또한 이러한 경제적 접근이외에도 광대역망구축에 대한 현실적인 접근을 위하여 진화단계 특성 등 기술적인 측면을 고려하여 실현가능한 시나리오를 제시하고 그에 따른 영향을 추가하였다. 이에 따라 기술개발 선점에 따른 망구축을 실현하는 기술기반 우위국가는 국가 전반적인 경쟁력을 강화시킬 수 있을 뿐만 아니라 국민의 삶의 질 향상에도 기여할 것임이 제시된다. 또한 우리나라와 같이 기술수준이 낮은 기술기반 열위국가의 경우에 실현가능한 3가지 시나리오를 고려하였다.

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평균 샘플 수 최소화를 통한 계량형 반복 샘플링 검사의 설계 (A Variables Repetitive Group Sampling Plan for Minimizing Average Sample Number)

  • 박희곤;문영건;전치혁;;이재욱
    • 대한산업공학회지
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    • 제30권3호
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    • pp.205-212
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    • 2004
  • This paper proposes the variables repetitive group sampling plan where the quality characteristic following normal distribution has upper or lower specification limit. The problem is formulated as a non-linear programming problem where the objective function to minimize is the average sample number and the constraints are related to lot acceptance probabilities at acceptable quality level (AQL) and limiting quality level (LQL) under the operating characteristic curve. Sampling plan tables are constructed for the selection of parameters indexed by AQL and LQL in the cases of known standard deviation and unknown standard deviation. It is shown that the proposed sampling plan significantly reduces the average sample number as compared with the single or the double sampling plan.

마을만들기 활성화 관점에서 본 서울시 마을만들기 조례 특성에 관한 연구 (The Study on the Characteristic of the Ordinances Related to Community Planning in Seoul Focusing on the Activation of Community Planning)

  • 신화경;조인숙;지예진
    • 한국주거학회논문집
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    • 제28권3호
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    • pp.23-33
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    • 2017
  • The purpose of this study is to identify the characteristics of the community design ordinance in Seoul as view of the community design activation and to seek improvement. The findings of this study are as followings; Most of the provisions of the ordinance, such as the concept of community design, the basic plan, and the contents of the project, are defined in a similar manner. From the establishment of the concept of community design, it is necessary to establish the regulations that reflect the actual situation and characteristics of the village. In addition to physical facilities improvement, the ordinance should include support for securing space at the core center, which plays an important role in revitalizing community design. Step-by-step approaches are needed to understand the residents at the beginning of the project, because there is not enough practical support related to resident capacity and community solidarity. As the importance of the competent residents increases, the support elements related to humanware areas should also be expanded. In particular, the supporting process and contents for the support system and program for the training of village leaders and the securing of professional manpower should be well established.

남성복(男性服) 브랜드이미지 인식(認識)에 관(關)한 연구(硏究) (A Study on the Perception of Men's Wear Brands)

  • 구인숙
    • 패션비즈니스
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    • 제9권5호
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    • pp.1-14
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    • 2005
  • The purpose of this study was to analysis the perception of men's wear brands (Intermezzo and Rogatis), for developing the possibility & strategy of the nichi-market in men's wear market for the apparel marketers and manufactures. For this study, the data obtained from 312 respondents were analyzed by descriptive statistics, ANOVA. The results from the study were as follow ; The perception of the 2 brand images revealed that Intermezzo accounted for 79.8% of the frequencies, and Rogatis accounted for 99%. Also, results revealed the total evaluation of Intermezzo accounted for 3.86 of the mean rated on 5 point Likert-type scales in the 9 features, and Rogatis accounted for 3.28. And then, results revealed that there were signifiant differences in 2 cluster of Rogatis that the purchasing cluster accounted for 3.46 of the mean, and the perceiving cluster accounted for 3.07. The brand images of Intermezzo and Rogatis were evaluated and rated on 5 point Likert-type scales of 17 pair adjectives. As a results, the image characteristic with Intermezzo was considered with more dynamic, trendy than the image characteristic with Rogatis. Also, results revealed that The Image with Intermezzo was considered with urban, lively, chic, modern, and sophsticated image-features, and the Image with Rogatis were evaluated mannish, urban, sophsticated, luxury, and static image-features.

A Study of Online Reviews Affecting Non-Face-to-Face Shopping

  • LYU, Moon Sang
    • 산경연구논집
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    • 제14권1호
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    • pp.67-74
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    • 2023
  • Purpose: This study aims to investigate how the online review usefulness affect consumers' shopping behavior in non-face-to-face shopping, which is now very common format of shopping environment after COVID-19 pandemic. Factors influencing online reviews were determined as quantity of review, agreement of review and characteristic of review based on research by existing researchers. Research design, data, and methodology: Customers in their teens to 60s who had experience of checking online reviews and purchasing products were surveyed using a Google questionnaire form from January 15, 2022 to February 19, 2022. To verify the validity and reliability of the research model, confirmatory factor analysis and discriminant validity analysis were conducted. In addition, the causal relationship between factors was verified through path analysis. Results: As a result, quantity of review and agreement of review had a statistically significant effect on review usefulness. However, characteristic of review did not have a statistically significant influence on review usefulness. And review usefulness had a statistically significant effect on attitude and purchase intention. Conclusions: This study investigated the factors affecting usefulness of online reviews and empirically analyzed the effects of online reviews on consumer attitudes and purchase intentions providing practical and theoretical implications for corporate online review management.