• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 1999년도 추계공동학술대회 논문집:21세기지식경영과 정보기술
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• pp.65-80
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• 1999

The Electronic Commerce is expected as one of the most prospective industries in the 21th century. This research developed a survey and analysis is based on the results of the service quality model and previous research of the service quality in MIS. Service quality, one instrument developed by the marketing area, is provided as a possible measure of internet shopping mall. Service quality measure five service dimensions of tangible, reliability, responsiveness, assurance and empathy. The main purposes of this study are to develop an exploratory model based on service quality that can explain the factors of customer's perceived service quality and investigate how these factors are related to consumer satisfaction. This study also focus on relationships among service quality, consumer satisfaction, and purchase intentions. The results of this survey are summarized as follows: (1) Reliability and responsiveness of internet shopping mall are evaluated as very important factors, (2) Service quality is an antecedent of consumer satisfaction, (3) Consumer satisfaction has a significant effect on purchase intentions.

• 한국가정과교육학회지
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• 제9권1호
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• pp.161-177
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• 1997

The purpose of this study is to understand middle school students’behavior of purchasing school things at rural area and to provide basic data which is necessary for consumer education to help them with more reasonable purchasing behavior. The results of this study were as follows； 1) The level of purchasing behavior for the school things of middle school students at rural area is 3.15 out of perfect Score 5, and shows medium level. Middle school students’behavior of purchasing school things at rural area showed significant difference in social demographic variables such as sex, grade and keeping a record money spending. 2) 75.5% of middle school student’s consuming experiences was show to be on a midium. According to the results of this study, it was showed the more consuming experience they had, the more reasonable purchasing behavior they did. There was significant positive correlation between consuming experiences and behavior of purchasing school things. 3) Middle school students at rural area were highly realizing the necessity for consuming education both at home(91%) and at school(93.9%). Also, there was a significant positive correlation between the necessity for consumer education and behavior of purchasing school things.

• 한국수자원학회논문집
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• 제39권12호
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• pp.1057-1066
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• 2006

용수는 인간의 생존과 산업생산에 있어서 필수적인 투입요소이다. 용수공급을 위해서는 많은 비용이 소요되지만 경제적 편익도 발생하며, 이에 대한 정보는 용수공급사업의 평가에서 중요하게 활용된다. 이에 본 연구에서는 서울시 가정용수 공급으로 인해 발생하는 경제적 편익을 추정하고자 한다. 특히 2001년부터 2004년까지의 기간을 대상으로 하여, 서울시 11개 수도사업소별로 연도별 소비자 잉여 및 경제적 가치를 추정한다. 소비자 잉여의 계산 과정에서 필요한 가격탄력성에 대한 정보는 서울시 가정용수 수요함수를 직접 추정하여 구했으며, 소비자 잉여의 계산은 최근에 개발된 산식을 이용한다. 서울시 가정용수 수요의 가격탄력성은 -0.810 및 -1.011이였으며, 이를 이용하여 계산된 소비자 잉여와 경제적 가치는 2003년의 경우 각각 1,319억원에서 1,646억원 및 3,986억원에서 4,313억원에 달한다.

• 한국식생활문화학회지
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• 제28권6호
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• pp.594-602
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• 2013

This study investigated consumer perception and purchase behavior regarding Han-gwa (traditional Korean confection) in housewives residing in the Seoul and Gyeonggi area. This study was conducted by self-administered questionnaires. Out of 839 questionnaires, 713 questionnaires (85.0%) were used for statistical analyses including frequency analysis, the Chisquare, and one-way ANOVA. Based on the data collected, independence variables were divided less than 40 years (<40), 40s, 50 years or higher (50) by age. The major findings were as follows; Firstly, 72.1% of the total respondents had the experience of purchasing Han-gwa. Gangjeong was the most popular item among purchased. As the purpose of purchasing, holiday gift and snack was on the highest rank. Hypermarkets / discount stores (48.9%) was the most common place for the place of purchase. Secondly, there was a significant difference in the perception of Han-gwa by age; respondents aged 50 years or older showed more positive perception in Han-gwa in 3 factors among total of 11 factors. Thirdly, for the popularization of Han-gwa, 'too sweet taste (44.2%)' and 'small portion size (22.9%)' were pointed to be improved by respondents. Results of this study indicate that 1) Yu-gwa and Yak-gwa require new product development based on age segmentation, and health and food safety are important variables considered when housewives purchase Han-gwa.

• 국제지역연구
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• 제12권2호
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• pp.227-250
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• 2008

본 연구는 한 중 대학생소비자의 글로벌브랜드에 대한 선호도와 구매의도를 실증분석을 통해 비교분석하는 것을 목적으로 한다. 아울러 선행연구에 기초하여 글로벌브랜드의 선호도, 글로벌브랜드의 구매의도, 브랜드원산지이미지, 지각된 품질, 자민족중심주의성향 변인들 간의 구조적 관계를 설정하였다. 설문조사는 한국 부산과 중국 상해에서 재학 중인 대학생(500명)을 대상으로 하였고, SPSS ver.15.0과 AMOS ver.7.0통계패키지를 사용하여 설문지의 데이터를 분석하였다. 변인 간의 구조적 관계를 파악하기 위해 구조방정식 분석을 실시하였다. 분석의 결과 한국(부산)의 경우, 브랜드원산지이미지와 지각된 품질이 글로벌브랜드의 선호도에 긍정적인 영향(+)을 미쳤고, 자민족중심주의성향이 글로벌브랜드의 선호도에 영향을 미치지 않았으며, 글로벌브랜드의 선호도와 구매의도 간에도 관계가 없는 것으로 나타났다. 중국(상해)의 경우, 브랜드원산지이미지와 지각된 품질이 글로벌브랜드의 선호도에 긍정적인 영향(+)을 미쳤고, 자민족중심주의성향이 글로벌브랜드의 선호도에 영향을 미치지 않았으며, 글로벌브랜드의 선호도와 구매의도 간에는 긍정적인 상관관계(+)가 존재하고 있음을 확인하였다.

• 조명전기설비학회논문지
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• 제21권10호
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• pp.108-117
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• 2007

고전력수용가포털(Consumer Portal)은 소비자의 다양한 장치들과 광역 네트워크, 그리고 에너지서비스사업자(ESP: 한전 등)의 서비스 애플리케이션 플랫폼을 연결하는 물리적 링크이자 논리적 결합으로, 전력서비스 체계에서 소비자-공급자 간 정보교환과 서비스 거래를 담당하는 양방향 통신의 핵심 인프라로서 포털이다. 전력수용가포털(Consumer Portal)의 성공적인 설계와 개발을 위해서는 효율성, 경제성, 확장성을 고려한 서비스 중심적 표준화 전략이 중요하게 고려되어야 한다. 본 논문에서는 전력수용가포털 설계에 필요한 XML기반의 표준화 안을 psXML(Power System XML)로 제안하고 이를 설계, 구현하여 실제 구축 중인 시스템에 적용하였다. 이는 네트워크 및 프로세서 부담을 최소화할 수 있는 수용가포털을 위한 개방형 표준을 구현한 것이다.

• 가정과삶의질연구
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• 제29권4호
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• pp.109-123
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• 2011

The importance of finance in our society is truly absolute, and the of financial consumers who cope with the financial environment is becoming. Recently, many authorities in Korea to perceive the absence of serious economic or financial consumer education in order to find a fundamental solution for such a phenomenon, there is a growing need to introduce financial consumer education. This study aims to review the comprehension power of finance among consumers are college students in this society the importance of finance is becoming greater, and to a way promote financial consumer education by analyzing the demand level for The main results obtained from the include the following. First, as a result of reviewing the characteristics of respondents, their average age was 21.8 years old, and on average they each had 4.16 credit cards. Most of them had no experience of receiving financial consumer education in their teenage years, and their interest level in investment was shown to be above average. Second, as a result of reviewing their comprehension power of finance, it was shown to be 64.10 points on average their comprehension of the income area was the highest, their comprehension money management was shown to be the lowest. Third, as a result of reviewing the perception level of the provision of financial consumer education, it was shown to be very low the perception level of on-line and off-line financial consumer education provided by the YMCA was shown to be the highest. Fourth, as a result of reviewing the level financial consumer education, it was shown to be very high. For the level for institutions financial consumer education, financial institutions the highest. For the level for the method of financial consumer education, respondents chose practical experience the most and education books the least. For the intention of participating in financial consumer education, most respondents that they would participate, and most of them answered that the starting period should be the teenage years and childhood Therefore, as a result, most university student's consumers have concerned on financial education and financial inportance, it need to educate for the university student's consumers, and it need to develop technical tools and contents for ficancial education.

• Agribusiness and Information Management
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• 제9권2호
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• pp.1-11
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• 2017

Introduction: To analyze the impact of marketing losses on efficiency in transacting banana in Kurnool district of SRZ in Andhra Pradesh and to assess the opinions of the farmers on the constraints in transacting banana. Research back ground, Materials and Methods: The study relies exclusively on primary information obtained from the banana farmers of Kurnool District. Purposive sampling procedure was followed for the selection of the study area. Top two mandals in the district and top two villages in each mandal are selected in accordance with the area under cultivation of banana. Probability proportion to size was followed regarding the selection of sample farmers and accordingly 60 marginal, 37 small and 23 other farmers were selected and thereby, the total sample size was 120. Result and Discussion: Three marketing channels were identified in the marketing of banana in Kurnool district viz., Producer ${\rightarrow}$ Local-exporter ${\rightarrow}$ Wholesaler ${\rightarrow}$ Retailer ${\rightarrow}$ Consumer (Channel-I), Producer ${\rightarrow}$ Wholesaler ${\rightarrow}$ Cart-vendor ${\rightarrow}$ Consumer (Channel-II) and Producer ${\rightarrow}$ Juice-holder ${\rightarrow}$ Consumer (Channel-III). With the inclusion of marketing losses in the price spread analysis of banana in all the three channels, the marketing costs of all the intermediaries were increased and thereby, the farmer's share in consumer's rupee and Net Marketing Margins of the agencies are on the decline. So, without inclusion of marketing losses, the farmer's share in consumer's rupee and Net Marketing Margins of all the agencies are overvalued. The higher the marketing losses, the more is the negative impact on farmer's net selling price, net marketing margins of the intermediaries and marketing efficiency. The sample farmers are facing major problems in marketing of banana like frequent price fluctuations, unorganized marketing and lack of transportation facilities on priority basis. Suggestions: It is suggested to educate the farmers regarding the optimum maturity index for harvest, use of mechanical harvesters, proper placement of fruits during storage and ripening, better packaging and cushioning technologies to absorb shocks during transportation, strengthening of storage facilities and transport facilities, encourage co-operative marketing etc., to promote marketing efficiency of banana in the study area.

• 한국생활과학회지
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• 제14권5호
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• pp.821-832
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• 2005

The purpose of this study is to investigate bathing habits and behaviors, and to find out consumers' needs for washcloth, which in this case refers to Korean exfoliating cloth for bathing purpose. Subjects of this study were females of 20s to 50s living in urban area. Four hundred and twenty-six (426) women were interviewed with a structured questionnaire. Data were analyzed by ANOVA, factor analysis, correlation analysis, MDS. The results of this study are briefly summarized as follows: The most popular bathing type was shower (84.9%). Personal hygiene was one of the commonest purpose of bathing, and other purposes included health maintenance, stress alleviation, and beauty in order. Dimensions of consumer needs for washcloth were extracted from factor analysis as following properties: tactile, tough, aesthetic, constructive, and hygienic. The preference for washcloth type was related to skin type. "Non-skin damage property" was the most important parameter to choose washcloth and the other parameters included massage effect, tactile property, foaming property, and easy-to-use property.

• 대한가정학회지
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• 제27권2호
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• pp.115-132
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• 1989

The household behavior of food, clothing, and shelter in Seoul area was analyzed to determine characteristics of consumer behavior in the industrial society. Questionaires were administered to 1095 housewives to find out the degrees and types of household labor substituted by the commodities and their buying behavior. Attitudes and values concerning clothing and housing were also measured. The results of the study indicated that the degree of labor substitution by commodities in clothing related area were high, while traditional food items were relatively low. Household labors related to clothing and housing maintenance also showed increased tendency to be substituted by the commercial services. The age and educational level of housewife, and household income were found to be the influencing factors to accelerated labor substitution, which is expected to increase as the industrialization progresses. Buying behavior varied in store selection and information sources according to commodities. Marketer dominated information sources according to commodities. Marketer dominated information sources were used for foods and clothing commodities, while interpersonal information sources were used for services. Shortened clothing life cycles, and rental housing were also found indicating consumer's change in housing concept from possession to use. Suggestion were made to consumers, industries, and government based on the results from the study.