• Journal of the Korea Furniture Society
• /
• v.18 no.3
• /
• pp.177-187
• /
• 2007

Since the 1960s when paper began to use as a structural material in furniture, design, the way of using paper was dramatically changed. Before the 1960s, paper was used mostly in decorative purposes like paper $mach\acute{e}$. The development of consumer culture in the 1960s created a new trend for paper in design. Paper became a material for dresses and chairs. Also, the types of paper that adapted on furniture varies from cardboard, paper tubes, glassine paper, honeycomb, etc. The variation of the material results to make possible to create a new form. Moreover, paperboard was broadly used in current society in such area that mostly structural based as architecture. Paper gives great opportunity not only to consumers to buy furniture in inexpensive price also to manufacturers to produce furniture and to test market easily, Moreover, paper furniture is mostly fun. Therefore, the creation of paper furniture becomes diverse in terms of design concept. This study explored the characteristics of paper furniture responding to social backgrounds by decade. Relation between types of paper and the characteristics is one of main points in this research. This study covers furniture design from the 1960s to present and mostly focuses on seating furniture where paper used as structural material. Researching on patent records and contemporary periodicals gave me helpful information on details of design process and consumer culture.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.21 no.4
• /
• pp.699-709
• /
• 1997

The purpose of this study is to investigate consumer shopping orientation toward foreign brands in the context of clothing involvement, ethnocentrism, country-of-origin effects and demograpic variables. Prior to this paper, shopping orientation was studied in connection with ethnocentrism and country-of-origin effects. The questionnaire was distributed to 300 female consumers over twenty years old living in Pusan area and finally 213 data serfs were used for statistical analysis. By factor analysis, 6 clothing involvement factors were identified; fashion interest, symbolism, pleasure interest, inclination to harmony, aesthetic expression and perceived risk. A result of canonical correlation analysis about shopping orientation factors and clothing involvement factors is as follows. Two shopping orientation factors (follow to foreign brands and country-of-orion consciousness) positively correlate with three clothing involvement factors (fashion interest, symbolism and pleasure interest) , and two shopping orientation factors (preference to domestics and country-of-orion consciousness) positively correlate with author clohting involvement factor (percived risk). Anocova procedure revealed that five shopping orientation factors were related to clothing involvement factors, groups according to ethnocentric disposition, country-of-origin effects and demograpics respectively, even though there are some differences. Based on the conclusions, marketing strategies were developed.

• Journal of Preventive Medicine and Public Health
• /
• v.34 no.4
• /
• pp.389-398
• /
• 2001

Objectives : To investigate the information searching behavior of health care consumers according to sociodemographic characteristics. Methods : A questionnaire survey was conducted of 1,507 persons who were selected through a multi-stage stratified area cluster sampling of the Republic of Korea, excluding the province of Jeiu-do. Personal were conducted through a door-to-door survey between 27 July and 10 August 1999. Results : 80.5% of respondents used more than one source of information and those $40\sim59$ years of age, female, a housewife or student and those who claimed a religion demonstrated more active information searching behavior. A personal informer was used significantly more in those $20\sim39$ years old, female, and those who claimed a religion. Clerical workers, those with post-secondary education and a monthly income greater than 2,000,000 won ($1500) were more actively used a public informer. Low socioeconomic status and older persons used an experimental informer when they chose a health care institution. Conclusion : Regardless of the sociodemographic characteristics, personal and experimental informers were the most useful source of information. Because appropriate information was not easy to obtain, the health care consumer was dependent upon word-of-mouth communication(personal informer) when using health care services.

• Journal of the Korean Society of Food Culture
• /
• v.15 no.2
• /
• pp.101-110
• /
• 2000

This study was carried out to investigate the consumer recognition and consumption of Misitgaru(the traditional powder of roast grain). Data were collected from the 605 housewives(average age, 42.9 years old) residing in Chonbuk area by the self-administered questionnaire. The results from this study were as follows. The respondants were generally concerned regarding Misitgaru as a between-meal snack(33%). And there were recognition on Misitgaru as a weaning food(17%), health food(16%), and substitute food(14%). Of the respondants, good consumers of the Misitgaru were high ratio in age below 30 years old and in number of family member between 6 to 7. Among the demographic variables, age, educational level and housing form especially affected the purchasing place and educational level affected the kinds of mixing cereals. The higher the educational level, the more the kinds of mixing cereals. The methods of storage were significantly different according to age and income level. The older in age and higher in income level, the higher the storage at room temperature.

• International Area Studies Review
• /
• v.13 no.3
• /
• pp.121-144
• /
• 2009

Consumers generally have different country images and purchasing patterns about products made in different countries. The essence of consumer behavior lies in psychological image on consumers' mind rather than actual characteristics of product itself. The current study examines how much country of origin influences consumers' purchase intentions focusing on Mexican products by consumers between Korea and the U.S. after establishment of NAFTA. The result of the study shows that there exists significant differences between Korean and the U.S. consumers' attitudes on purchasing Mexican products by structural equation modeling analyses.

• International Area Studies Review
• /
• v.12 no.2
• /
• pp.203-226
• /
• 2008

This study was investigated the Influential Factors on Chinese Consumer's Usage Intention of Mobile Internet Service. The results of this study are as follows. First, Usefulness, Easy of Use, Subjective Norm, playfulness are positively related to Perceived value. Second, perceived risk is negatively related to Perceived value. Third, Perceived value is positively related to Intention of Mobile Internet Usage. Based on these results, managerial implications for Mobile internet service are discussed. Lastly, the limitation of this research and further research issues are suggested.

• Journal of Korea Multimedia Society
• /
• v.24 no.1
• /
• pp.146-154
• /
• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.46 no.4
• /
• pp.624-637
• /
• 2022

The purpose of this study was to develop a compression inner layer (CIL) that can be attached to dress shirts for men who have gynecomastia (male breast enlargement). For this, we developed shirts with CIL prototypes based on the functional, expressive, and aesthetic (FEA) consumer needs model. The user-centered design principle guided the design process. Based on size measurements, in-depth interviews, and an online survey, the design requirements for dress shirts with a CIL were determined, and the prototype was developed. The dress shirts were constructed of polyester and spandex mixed materials, while the CIL was made of thin mesh fabric knitted from 80% polyester and 20% spandex. A CIL prototype was developed with a front zipper fastening to hold the upper body tight and compress the breast area. The CIL was attached by connecting a strap with snap buttons to loops sewn into the shoulder line of the dress shirt. In the trial and sensory test, the prototype helped breast size decrease while meeting target consumer needs. The outcomes of this study provide necessary insights to develop garments for gynecomastia patients.

• International Area Studies Review
• /
• v.13 no.1
• /
• pp.445-464
• /
• 2009

Many countries in the world have regulated cross-border supply in basic telecommunications services based on GATS exception rule for telecommunications because of anti-competition behavior control, domestic consumer protection, tax levy, national security, etc. Korea partially regulates cross-border supply in telecommunications service through the WTO and the domestic law and regulation. However, WTO and FTA negotiations, cross-border supply regulation are strongly demanded to deregulation. Therefore, it is required to review the effectiveness of cross-border supply regulation to prepare the counter plan for that regulation. Thus, the major countries of the telecommunication services regulation regarding the cross-border supply are reviewed. In addition, it is retrieved some implications for Korean regulation policy by reviewing the actual regulation of many countries cases.

• Journal of Korean Home Economics Education Association
• /
• v.23 no.2
• /
• pp.131-148
• /
• 2011

The purpose of this study was to analyze the contents of housing area in Technology Home Economics textbooks of the 2007 revised curriculum which was published in 2011. The structure and the contents of housing area which are consisted of housing/living environment and use of housing space were analyzed. This study aims to examine the changes in the newly revised textbooks as well as suggesting advice for the more improved revised one in the future. For this purpose, this study employed 11 different textbooks and the results were the followings: each textbook had different quantity of pages dedicated to housing area but commonly had the wide range of terminology, plentiful amount of tables/diagrams, reading and activity materials sufficient to have students to carry out in practice. Also, the newly added contents of local area and eco-friendly life are analyzed to be well reflecting the 2007 revised curriculum. In future textbook development, it will be important that the issue of low birth rate, population ageing and green-life to be included as well as emphasizing the content of the network within the local area in order to actively prepare for the environmental issues.