• 제목/요약/키워드: consumer Trends

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Trends in the AI-based Banking Conversational Agents Literature: A Bibliometric Review

  • Eden Samuel Parthiban;Mohd. Adil
    • Asia pacific journal of information systems
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    • 제33권3호
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    • pp.702-736
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    • 2023
  • Artificial Intelligence (AI) and the technologies powered by AI fuel the fourth industrial revolution. Being the primary adopter of such innovations, banking has recently started using the most common AI-based technology, i.e., conversational agents. Although research extensively focuses on this niche area and provides bibliometric understanding for such agents in other industries, a similar review with scientometric insights of the banking literature concerning AI conversational agents is absent till date. Furthermore, in the era following the pandemic, banks are faced with the imperative to provide solutions that align with the changing landscape of remote consumer behavior. As a result, banks are proactively integrating technology-driven solutions, such as automated agents, to effectively address the growing demand for remote customer support. Hence more research is needed to perfect such agents. In order to bridge these existing gaps, the present study undertook a comprehensive examination of two decades' worth of banking literature. A meticulous review was conducted, analyzing approximately 116 papers published from 2003 to 2023. The aim was to provide a scientometric overview of the topic, catering to the research needs of both academic and industrial professionals. Holistically, the study seeks to present a macro-view about the existing trends in AI based banking conversational agents' literature while focusing on quantity, qualitative and structural indicators that are effectively necessary to offer new directions for the AI-based banking solutions. Our study, therefore, presents insights surrounding the literature, using selected techniques related to performance analysis and science mapping.

패션 영역에서 디지털 전환 관련 연구동향 및 지식구조 (Research Trends and Knowledge Structure of Digital Transformation in Fashion)

  • 최영현;정진하;이규혜
    • 디지털융복합연구
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    • 제19권3호
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    • pp.319-329
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    • 2021
  • 본 연구에서는 정보학적 접근을 통해 디지털 전환을 다룬 국내 패션 관련 연구동향과 지식구조를 밝히는 것을 목적으로 하였다. 국내 학술연구에서 나타난 관련 연구의 연도별, 학술지별 현황을 파악하고, 네트워크 분석을 통해 주요 연구 주제어를 도출하며, 시기별 주요 연구 동향과 지식 구조를 분석했다. 2010년부터 2020년까지 국내 학술 플랫폼에 게재된 159편의 연구를 수집했고, Python 3.7을 통해 데이터를 정제했으며, NodeXL 1.0.1을 통해 중심성 측정 및 네트워크 구현을 진행했다. 분석 결과 관련 연구는 2016년을 기점으로 활발하게 진행되었으며, 주로 의류학, 예술학 학술지에 밀집된 것으로 나타났다. 온라인 플랫폼, AR/VR이 가장 많이 언급되는 주제어로 나타났으며, 소비자 심리분석, 마케팅 전략 제시, 사례 분석이 주요 연구 방법으로 사용되고 있었다. 군집화를 통해 의류학의 세부 분과별 주요 연구 내용을 도출할 수 있었다. 시기별 주요 주제 분석 결과, 시간이 지남에 따라 소비자 중심의 연구에서 플랫폼이나 서비스에 대한 전략 제시 또는 디자인 개발 연구로 보다 다양하게 변화하고 있었다. 본 연구는 디지털 전환에 대한 패션 분야의 통찰력을 높이는데 기여하고, 관련 주제의 연구를 설계하는데 기초연구로 사용될 수 있을 것이다.

웹 2.0시대 모바일 이-러닝 컨텐츠 소비자의 컨텐츠 활용 확장성 연구 (Study on the developmental directions of Mobile contents for Mobile e-learning prosumers in Web 2.0 decade)

  • 안경환
    • 디지털콘텐츠학회 논문지
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    • 제9권1호
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    • pp.41-51
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    • 2008
  • 웹2.0시대 온라인에서의 소비자 욕구를 통한 이동매체의 발달은 1인 모바일 미디어매체 확장을 가져오고 있는 상황으로 본 연구는 웹2.0 시대의 확장된 컨텐츠 가운데서도, 모바일 매체를 통한 이 러닝 컨텐츠 활용에 따른 소비자의 성향을 조사하였다. 모바일 프로슈머의 소비양상과 모바일 교육컨텐츠 활용의 특징요소를 국내 이러닝(e-leaning) 전문 포털업체 커뮤니티를 중심으로 모바일 1인 미디어에 대한 사용자 요구사항을 분석하였다. 모바일 이 러닝 기술적 발전의 방향은 이동통신사업자의 망 개방과 디지털 컨버젼스에 따른 플랫폼의 공유를 필요로 하고 있다. 이 러닝 컨텐츠제작은 1인 미디어에 맞춤식 제작서비스가 되어야 한다. 이-러닝 컨텐츠 활성화에 필요한 소비자 요구 조사를 함축한, 이 러닝 컨텐츠 소비자의 사용편의성을 증대하는 데에 기여함을 본 연구의 목적으로 한다.

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Current situation and future trends for beef production in the United States of America - A review

  • Drouillard, James S.
    • Asian-Australasian Journal of Animal Sciences
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    • 제31권7호
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    • pp.1007-1016
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    • 2018
  • USA beef production is characterized by a diversity of climates, environmental conditions, animal phenotypes, management systems, and a multiplicity of nutritional inputs. The USA beef herd consists of more than 80 breeds of cattle and crosses thereof, and the industry is divided into distinct, but ofttimes overlapping sectors, including seedstock production, cow-calf production, stocker/backgrounding, and feedlot. Exception for male dairy calves, production is predominantly pastoral-based, with young stock spending relatively brief portions of their life in feedlots. The beef industry is very technology driven, utilizing reproductive management strategies, genetic improvement technologies, exogenous growth promoting compounds, vaccines, antibiotics, and feed processing strategies, focusing on improvements in efficiency and cost of production. Young steers and heifers are grain-based diets fed for an average of 5 months, mostly in feedlots of 1,000 head capacity or more, and typically are slaughtered at 15 to 28 months of age to produce tender, well-marbled beef. Per capita beef consumption is nearly 26 kg annually, over half of which is consumed in the form of ground products. Beef exports, which are increasingly important, consist primarily of high value cuts and variety meats, depending on destination. In recent years, adverse climatic conditions (i.e., draught), a shrinking agricultural workforce, emergence of food-borne pathogens, concerns over development of antimicrobial resistance, animal welfare/well-being, environmental impact, consumer perceptions of healthfulness of beef, consumer perceptions of food animal production practices, and alternative uses of traditional feed grains have become increasingly important with respect to their impact on both beef production and demand for beef products. Similarly, changing consumer demographics and globalization of beef markets have dictated changes in the types of products demanded by consumers of USA beef, both domestically and abroad. The industry is highly adaptive, however, and responds quickly to evolving economic signals.

Study on Wearing Fusion Hanbok at Child's First Birthday Party

  • Jang, Se-Yoon;Lee, Yu-Ri
    • International Journal of Costume and Fashion
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    • 제11권2호
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    • pp.13-24
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    • 2011
  • This study explores the opportunities for new market of traditional Korean costumes, Hanbok, following not only the consumer's needs and wants, but marketing trends of fashion industry. This paper is the exploratory consumer research of fusion Hanbok, it aims at examining how consumers wear fusion Hanbok. Study participants were limited to mothers who wore Korean-fusion Hanbok to their baby's first birthday party once or more. A total of 221 respondents completed online questionnaires. The results of this study are as follows. First, regarding the reasons of wearing fusion Hanbok is a beautiful and traditional dress although traditional Hanbok is uncomfortable and inconvenient. Second, the most satisfactory aspect of fusion Hanbok was found to be its design. Satisfaction with the color, size and length was also high. Third, most female consumers in their 20s and 30s have stronger preferences for and intentions of purchasing fusion Hanbok. Some people criticize that as fusion Hanbok is westernized in its designs and materials, it has lost the classical beauty and impression of traditional Hanbok. However, if no one routinely wears Hanbok, Hanbok will never be popularized or globalized. This study suggest that traditional Hanbok should be improved by developing effective merchandising strategies based on consumer needs for traditional Hanbok such as various product assortment and promotion strategies using traditional Korean beauty. So, traditional Hanbok could be retained and succeeded in the future by improving consumers' dissatisfactions of traditional Hanbok and creating the new market of traditional Hanbok in which fusion Hanbok are produced focused on consumers' needs and market environments.

우리나라 소비자 웰빙 트렌드에 관한 연구 (A study on Consumer Wellbeing Trends of Korea)

  • 최화열;김중규
    • 벤처창업연구
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    • 제10권4호
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    • pp.81-93
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    • 2015
  • 현 사회의 웰빙에 대한 인식은 기존의 삶의 질 연구에서 의미했던 복지, 안녕의 개념과는 다소 차이가 있으며, 환경 친화나 자연과의 조화, 고급스럽고 차별적인 생활방식이나 유행추구, 정신적인 깨달음의 실현과 같은 독특한 특징을 가지고 있다. 그러나 이러한 웰빙 현상이 소비사회로 지칭되는 후기 산업사회의 물질지향적인 삶에 대한 반작용으로 소비자들의 삶 속에서 자연발생적으로 도출된 것인지 아니면 새로운 소비욕구를 창출하고자 하는 기업들의 전략에 의해서 소비행위를 통한 상징적이고 차별화된 개인만의 삶을 추구하는 현상인지에 대해서는 다양한 견해들이 제시되고 있다. 본 연구는 현 사회에서 추구되는 웰빙이 물질적인 소비만으로 성취될 수 있다는 문화적 상징성이 사회 내의 계층 간의 위화감을 조성하여 전체 사회의 웰빙에 오히려 역기능적으로 작용될 수도 있다는 문제를 제기하고, 이에 대한 대응방안으로 소비자들에게는 물질적인 소비뿐만이 아니라 자신의 가치와 여건에 맞는 다양한 방법의 웰빙 행동으로 실속 있는 웰빙을 실현시킬 수 있다는 인식을 확산시킬 수 있는 웰빙 상품의 개발과 시장 세분화를 위한 기초자료를 제공함으로써 웰빙 산업의 활성화에도 기여할 수 있을 것이다. 더불어 실속 있는 웰빙 행동 활성화의 여건 조성을 위한 사회의 복지정책의 방향을 제시하고, 이에 대한 시민참여 활동의 동기를 제공하여 궁극적으로는 우리 사회 전체의 웰빙 실현에 도움을 줄 수 있을 것이다.

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SPA 브랜드의 마케팅 성공요인 탐색 -근거이론을 중심으로- (Exploratory Study on the Success Factors of SPA Brands from Marketing Perspectives -Based on Grounded Theory-)

  • 김경란;양수진
    • 한국의류학회지
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    • 제39권2호
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    • pp.190-203
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    • 2015
  • The fashion industry has been rearranged by Global SPA brands (like ZARA and H&M), which are powerful retailers that integrate the value chain ranging from manufacturing to sales. SPA brands can offer good quality of clothing at a reasonable price by cutting the margin between the supply chain. They are also called fast fashions since they make expedited efforts to respond to market trends and consumers. Despite the slow growth of the fashion industry in Korea, as global SPA brands rapidly expand market share, traditional fashion companies have launched several SPA brands such as MIXXO and SPAO (E-LAND), 8SECONDS (CHEIL INDUSTRIES). The few academic studies on this subject are focused on the analysis of secondary data such as news and books. The current research is qualitative and empirical attempts to explore the success factor of SPA brands with analysis of 1:1 in-depth interviews with experts who have worked for global SPAs such as Uniqlo, H&M, and ZARA, based on the grounded theory. The main phenomenon was shown to be that global SPA brands were popular since they offer a variety of products with a large assortment at reasonable and cheap prices in a large scale and multifunctional retail store. Most of them displayed main phenomena that can be realized due to the purchasing cycle of clothing that is shorter with consumers' regarding clothing as consumables. Global SPA brands had three types of marketing strategy: sellable product, sales strategy according to consumer response, and multifunctional stores. Each global SPA brand developed marketing strategies based on core competency and national conditions. The three success factors shorten the consumer decision making process of clothing. This study concludes with implications for practitioners of SPA brands born in Korea.

스마트폰 앱 스토어의 서비스 품질이 재구매 의도에 미치는 요인에 관한 실증연구 (Empirical Analysis of the Effects of Service Quality of the Smartphone App Store on Users' Repurchase Intention)

  • 이명무;이건창
    • 한국IT서비스학회지
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    • 제14권3호
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    • pp.1-18
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    • 2015
  • Recent trends of mobile convergence has already brought about many changes in our digitally-powered society. Especially, taking advantage of strengths of existing mobile devices and smart phones have already been established as a primary standard in the business intelligence world. Such high-powered digital devices equipped with mobile convergence functions are getting more momentum as app stores are prevailing. Basically, the app stores are administered by smart phone manufacturers, creating a new business ecosystem among app developers and end-users. However, there are paucity of studies tackling an issue about how users' repurchase intention of the apps is influenced by the service qualities of the app stores. In this respect, this study aims to investigate the effect of app store service quality on users' satisfaction and repurchase intention. As the value of loyal customers is incomparably high in app commerce, winning customers' loyalty is vital to the success of app stores. In this study, a customer is defined as one who has purchased goods or services at least once from the app stores. The proposed research model includes a number of constructs such as app perceptions, customer service, perceived ease of use, design, promotion, perceived consumer risk and connectivity. Empirical results revealed that perceived consumer risk has a negative relationship with consumer's perceived repurchase intention. All the other variables-app perceptions, customer service, perceived ease of use, design, promotion, connectivity- are found to be positively related with the repurchase intentions.

명품브랜드 소비자의 재 구매의도에 미치는 영향 분석 -온라인 해외직업구매 이용동기, 행동의도, 위험지각을 중심으로- (An Analysis of the Effects of Luxury Brand Consumers on the Re-purchase Intentions, Behavioral and Risk Perception)

  • 윤선영;이승희
    • 패션비즈니스
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    • 제22권5호
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    • pp.1-14
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    • 2018
  • The purpose of this study was to define the purchase behavior of online luxury fashion brand consumers that soon became new luxury consumption trends. To investigate online luxury fashion brand consumer's purchase behavior, three variables were suggested based on advanced researches. These variables include economic value, item variety and pleasure. Purchasing luxury online was not common but as cross-border online shopping market became popular, consumers began to purchase luxury items through online shopping platforms. Preliminary surveys was conducted on 20~40-year-old consumers who have experience in online shopping for luxurious items. Total 238 questionnaires were used for analysis. By using SPSS, frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, t-test and ANOVA were conducted. The results of the study were as follow; first, consumer's purchase behavior appeared to be influenced by the order of pleasure of shopping, economic value and item variety. Repurchase intention appeared to be affected by the order of economic value, item variety, and pleasure of shopping. Second, online luxury fashion consumers perceived that risk does not affect purchase intention and repurchase intention. Third, as purchase intention increases, repurchase intention also increases. Fourth, shopping value, age and channel risk also indicated meaningful differences. As an early study of luxury fashion brand products purchased directly online, the academic significance can facilitate an overall understanding of consumer behavior such as usage motive, risk perception, behavioral intention.

EU의 소비자보호 ODR 분쟁해결제도에 관한 연구 (A Study on the ODR Dispute Settlement System of Consumer Protection in EU)

  • 박종삼
    • 한국중재학회지:중재연구
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    • 제28권4호
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    • pp.89-110
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    • 2018
  • The purposes of this study are as follows: First, this study reviews the Online Dispute Resolution (ODR) regulations of the EU to resolve disputes which can arise in international e-commerce in the future. Second, this study tries to seek out alternative solutions to dispute resolutions based on these regulations. Third, this study increases the efficiency of the transactions by proposing effective and satisfactory dispute resolution methods for international e-commerce. First, this study reviews the concept of cross-border e-commerce, generally explores ODR, and creates comparisons with Alternative Dispute Resolution (ADR). Subsequently, this study looks into domestic ODR system and analyzes the regulations of EU ODR. This study suggests the implications of the European ODR regulations in the conclusion. The EU ODR platform is considered greatly significant in that it has increased the possibility of settlements in small disputes by enhancing consumers' accessibility to ADR procedures. Therefore, this thesis proposes a method for Korean companies to resolve disputes that may arise in e-commerce with EU by using the ODR platform. As a result, it is expected to increase the competitiveness of Korean companies in the EU market. Both legislative trends related to the ODR of the EU and establishment of the EU ODR platform have significant implications for Korean businesses in Europe. This study is expected to be useful for our businesses in the EU in reviewing the applicability of the EU ODR regulations and the dispute settlement procedures through the EU ODR platform. In addition, this study is expected to prove useful in relation to consumer protection by enhancing consumers' accessibility to dispute settlement institutions in domestic electronic commerce.