• 융합경영연구
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• 제6권4호
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• pp.1-16
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• 2018

Purpose - This study will investigate and identify the relationship between brand image, brand attitude and intent to purchase based on subjects that have remembered or watched more than one storytelling marketing ad related to airlines. The purpose of the project is to secure market competitiveness by presenting the basis for and use of the marketing strategy using storytelling, which can capture the goodwill of the aerospace competition market in the future. Research, design, data, and methodology - Prior to the research model and hypothesis testing phase, a verification factor analysis was conducted to assess internal consistency among each measurement item and to ensure reliability and validity of the measurement tool. Further, the organization was assessed for validity by calculating the mean variance estimation (AVE) and the construction concept reliability (CCR) through a positive factor analysis. Hypothesis verification was analyzed through a structural equation model, and each concept set in the hypothesis was entered as a potential variable, and each measurement item was entered as an observation variable. Results - Airline's storytelling marketing has a significant impact on the brand image and two emotional and cognitive responses have been shown to influence the brand image. In addition, airline storytelling marketing has a significant impact on brand attitudes and airline storytelling marketing derived from factor analysis has shown two emotional and cognitive responses to brand attitudes. Conclusions - The parts derived based on the research results show that storytelling marketing has a strong influence on the airline's brand image and attitude, and that it is necessary for airlines to have a brand image and attitude. Also, forming a favorable brand image has a significant impact on brand attitudes. We believe that by presenting basic data to the aviation industry in future research on airline storytelling, we will be able to increase understanding and contribution to development of storytelling marketing in aviation.

• 인지과학
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• 제2권2호
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• pp.279-307
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• 1990

본 연구에서는 글이해시의 참조관계 처리 과정에서 맥락이 어떤 영향을 미치며 다른 통사 정보와는 어떤 관계를 갖는지를 대명사 해결 패러다임을 중심으로 검토하였다.실험1에서는 무관단어 어휘판단 과제 및 선행참조어 강제선택 과제를 사용하여 글이해시 대용어 문장에서 제공되는 하위 수준의 국소적 맥락편중에 의한 촉진 효과를 입증했다.그러나 맥락 편중에 의한 촉진 효과는 통사적으로 명료한 조건에서는 보다는 애매 조건에서 더욱 강하여,맥락과 통사 간의 상호작용을 나타냈다.실험 2 에서는 대용어 문장 수준에서는 국소적 맥락 정보가 주어지지 않더라도 선행글로 부터 제공된 상위 수준의 전체주제와 관련된 총체적 맥락 정보가 참조관계 해결을 촉진시키는 것으로 밝혀졌다.실험 3 에서는 전체 덩이글 에서의 선행된 총체적 맥락과 후행하는 국소적 맥락간의 일관성 변인이 대명사 해결시에 촉진적 역할을 하는것으로 나타났다.즉 세개의 실험을 통해 글이해에 미치는 맥락 촉진 효과가 다양한 수준에서 일관되게 관찰되었다.

• The Journal of the Acoustical Society of Korea
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• 제18권3E호
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• pp.9-20
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• 1999

To investigate the characteristics of internal waves (IWs) and their effects on acoustic wave propagation, a series of sea experiment were performed in the east coast of Donghae city, Korea in 1997 and 1998 where the water depth varies between 130 and 140 m. Thermistor strings were deployed to measure water temperatures simultaneously at 9 depths. CW source signals with the frequencies of 250,670 and 1000 Hz were received by an array of 15 hydrophones. Through the Wavelet transform analysis, the IWs are characterized as having typical periods of 2-17 min and duration of 1-2 hours. The IWs exist in a group of periods rather than in one period. Underwater acoustic signals also show obvious energy peaks in the periods of less than 12 min. Consistency in the periods of the two physical processes implies that acoustic waves react to the IWs through some mechanisms like mode interference and travel time fluctuation. Based on the thermistor string data, mode arriving structures are analyzed. As thermocline depth varies with time, it may cause travel time difference as much as 4-10 ms between mode 1 and 2 over 10 km range. This travel time difference causes interference among modes and thus fluctuation from range-independent stratified ocean structure. In real situations, however, there exist additional spatial variation of IWs. Model simulations with all modes and simple IWs show clear responses of acoustic signals to the IWs, i.e., fluctuations of amplitude and phase.

• 품질경영학회지
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• 제20권2호
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• pp.109-117
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• 1992

An inspection task largely can be seen as a job divided up into a series of visual search and classification subtasks. In these subtasks, an Inspector must performs to compare the standard references proposed in visual environments and recalled in his memory with the visual stimuli to be inspected. It means that the judgement of similarity should be demanded on inspection tasks. Therefore, the inspector's ability for the judgement of similarity and the difference similarity between inspection materials are important factors to effect on performances in inspection tasks. In this paper, to analysis the effect of these factors on inspection time, an inspection task is designed and suggested by means of computer simulator. Especially, the skin conductance responses(SCR) of subjects are measured to evaluate the complexity of tasks due to the difference of similarity between materials. In the results of experiment, the more similar or different the difference of similarity between materials is, the shorter the inspection time is because of the reduction of task complexity. And, When the inspector's cognition for similarity between materials is consistanct, the inpsection time is improved. Concludingly, the consistency of reponses for similarity judgement becomes a measurement to present the performance levels. And the information of inspection time that due to the difference of similarity between materials must be considered in planning and scheduling inspection tasks.

• Structural Engineering and Mechanics
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• 제23권3호
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• pp.279-292
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• 2006

Natural hazards, including the wind hazard and others, threaten the integrity of the modern society. A transportation system usually consists of roadways, bridges and related vehicles. Harsh environmental conditions, caused by such as wind, exist in the real world frequently and affect the dynamic performance of the transportation system through their interactions. Long-span bridges are usually the backbones of transportation lines. In windy conditions, the information about the dynamic performance of bridges and vehicles considering full interactions of environmental factors is very essential for people to assess the overall operational conditions and safety risks of the transportation lines. Most of existent approaches target specifically at several isolated tasks considering partial interaction effects. In order to improve the understanding of these related-in-nature problems integrally as well as the consistency of different approaches, a unified approach to integrally predict the dynamic performance of long-span bridges and vehicles under wind is introduced. Such an approach can be used as a general platform to predict the dynamic responses of vehicles and bridges under various situations through adopting both commercial and in-house software. Dynamic interaction effects can be fully considered automatically for each situation. An example of a prototype bridge in US is given for the purpose of demonstration.

• Steel and Composite Structures
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• 제34권2호
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• pp.279-288
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• 2020

The computational post-buckling strength of the tilted sandwich composite shell structure is evaluated in this article. The computational responses are obtained using a mathematical model derived using the higher-order type of polynomial kinematic in association with the through-thickness stretching effect. Also, the sandwich deformation behaviour of the flexible soft-core sandwich structural model is expressed mathematically with the help of a generic nonlinear strain theory i.e. Green-Lagrange type strain-displacement relations. Subsequently, the model includes all of the nonlinear strain terms to account the actual deformation and discretized via displacement type of finite element. Further, the computer code is prepared (MATLAB environment) using the derived higher-order formulation in association with the direct iterative technique for the computation of temperature carrying capacity of the soft-core sandwich within the post-buckled regime. Further, the nonlinear finite element model has been tested to show its accuracy by solving a few numerical experimentations as same as the published example including the consistency behaviour. Lastly, the derived model is utilized to find the temperature load-carrying capacity under the influences of variable factors affecting the soft-core type sandwich structural design in the small (finite) strain and large deformation regime including the effect of tilt angle.

• 공학교육연구
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• 제26권3호
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• pp.35-41
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• 2023

The study was conducted to develop two parallel short forms for the Convergent thinking and Problem solving questionnaires which are part of H University's core competency diagnostic tools, based on Multi-Item Response Theory. Item responses of 2,580 students were analyzed using Graded Response Model(GRM) to determine item difficulty and discrimination of each item. The research results are as follows. Two parrallel short tests were developed for the Convergent thinking questionnaire consisting of 12 items which were originally 17 items. Likewise, the Problem solving questionnaire, which originally consisted of 15 questions, was divided into two parallel short forms, each consisting of 9 items. The reliability of the shortened parallel tests was confirmed through internal consistency analysis, and their similarity to the original tests was established through correlation analysis. This study contributed to quality management of competency-based education and programs at H University by developing shortened tests. Based on the results, implications were presented as well as limitations and discussions.

• 산업경영시스템학회지
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• 제23권57호
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• pp.51-62
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• 2000

In this study, the psycho-physiological response of drivers was investigated in terms of EEG(Electroencephalogram), especially with the fractal dimensions computed by Chaotic algorithm. The Chaotic algorithm Is well Known to sensitively analyze the non-linear information such as brain waves. An automobile with a fully equipped data acquisition system was used to collect the data. Ten healthy subjects participated in the experiment. EEG data were collected while subjects were driving the car between Won-ju and Shin-gal J.C. on Young-Dong highway The results were presented in terms of 3-Dimensional attractor to confirm the chaotic nature of the EEG data. The correlation dimension and fractal dimension were calculated to evaluate the complexity of the brain activity as the driving duration changes. In particular, the fractal dimension indicated a difference between the driving condition and non-driving condition while other spectral variables showed inconsistent results. Based upon the fractal dimension, drivers processed the most information at the beginning of the highway driving and the amount of brain activity gradually decreased and stabilized. No particular decrease of brain activity was observed even after 100 km driving. Considering the sensitivity and consistency of the analysis by Chaotic algorithm, the fractal dimension can be a useful parameter to evaluate the psycho-physiological responses of human brain at various driving conditions.

• Structural Engineering and Mechanics
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• 제82권2호
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• pp.245-258
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• 2022

Many Structural Health Monitoring (SHM) methods have been proposed for structural damage diagnosis and prognosis. However, SHM for pinched hysteretic structures can be problematic due to the high level of nonlinearity. The model-free hysteresis loop analysis (HLA) has displayed notable robustness and accuracy in identifying damage for full-scaled and scaled test buildings. In this paper, the performance of HLA is compared with seven other SHM methods in identifying lateral elastic stiffness for a six-story numerical building with highly nonlinear pinching behavior. Two successive earthquakes are employed to compare the accuracy and consistency of methods within and between events. Robustness is assessed across sampling rates 50-1000 Hz in noise-free condition and then assessed with 10% root mean square (RMS) noise added to responses at 250 Hz sampling rate. Results confirm HLA is the most robust method to sampling rate and noise. HLA preserves high accuracy even when the sampling rate drops to 50 Hz, where the performance of other methods deteriorates considerably. In noisy conditions, the maximum absolute estimation error is less than 4% for HLA. The overall results show HLA has high robustness and accuracy for an extremely nonlinear, but realistic case compared to a range of leading and recent model-based and model-free methods.

• Journal of Korean Neurosurgical Society
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• 제66권3호
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• pp.308-315
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• 2023

Recent updates in genomic-integrated glioma classification have caused confusion in current clinical practice, as management protocols and health insurance systems are based on evidence from previous diagnostic classifications. The Korean Brain Tumor Society conducted an electronic questionnaire for society members, asking for their ideas on risk group categorization and preferred treatment for each individual diagnosis listed in the new World Health Organization (WHO) classification of gliomas. Additionally, the current off-label drug use (OLDU) protocols for glioma management approved by the Health Insurance Review and Assessment Service (HIRA) in Korea were investigated. A total of 24 responses were collected from 20 major institutes in Korea. A consensus was reached on the dichotomic definition of risk groups for glioma prognosis, using age, performance status, and extent of resection. In selecting management protocols, there was general consistency in decisions according to the WHO grade and the risk group, regardless of the individual diagnosis. As of December 2022, there were 22 OLDU protocols available for the management of gliomas in Korea. The consensus and available options described in this report will be temporarily helpful until there is an accumulation of evidence for effective management under the new classification system for gliomas.