• Journal of Korean Ophthalmic Optics Society
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• v.16 no.3
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• pp.219-228
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• 2011

Purpose: The aim of this study was to analyze objectively customers' connotative meanings dependent on show window display types in optical shops. Methods: This survey was conducted on optometry students in Seoul in their 20's. We collected examples of the show window displays in Korean optical shops and deduced their representative types. After drawing out connotative meanings by the semantic differential method, we determined the connotative meanings correspondent to each show window display types by using a questionnaire and statisticl analyses. Results: Respondents chose 'clean and simple', 'luxury and simple', and 'folksy and practical' as connotative meanings of open-type, small amount-type, mass amount-type and commercial-type show window displays, respectively. Conclusions: Analyzing induced connotative meanings and correspondents' preference, we think that the small amount-type show window is the most appropriate display for college students consumer group.

• Journal of the Korean Society of Food Culture
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• v.7 no.3
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• pp.281-289
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• 1992

This study was designed to investigate and quantify components of the connotative meaning of foods, and to analyze the correlations between food concepts and food frequencies on elderly Korean. It involves adapting a communications research tools, the semantic differential and demonstrating its use with two population groups, urban and rural aged. The data were collected by interviewing 217 males and females of 70 years of age and older living in urban and rural areas. To assess how they feel and what they know about foods, the instrument which contains concepts of price, taste, goodness of health, interest, usuality, likes and dislikes, appetite, fattening, quality, and nutritive value about foods were developed. The result shows that there are significant correlations between food concepts and food frequencies. The more affirmative concepts the elderly have, the more food frequencies tend to be. positive concepts are appeared on the meat, fishes, vegetables & fruits, Kimchi and the rice, but negative connotations are appeared on the milk and sugar. There are significant differences between the urban and rural elderly on food concepts.

• Journal of Contemporary Eastern Asia
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• v.18 no.2
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• pp.68-89
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• 2019

When comparing media freedom in Malaysia, Myanmar, and Thailand, so-called "fake news" appears as threats to a deliberative (online) public sphere in these three diverse contexts. However, "racist propaganda", "information operations" and "negative campaigning" might be more accurate terms that explain these forms of systematic manipulative political communication. The three cases show forms of disinformation in under-researched contexts and thereby expand the often Western focused discourses on hate speech and fake news. Additionally, the analysis shows that harmful disinformation disseminated online originates from differing contextual trajectories and is not an "online phenomenon". Drawing on an analysis of connotative context factors, this explorative comparative study enables an understanding of different forms of harmful disinformation in Malaysia, Myanmar, and Thailand. The connotative context factors were inductively inferred from 32 expert interviews providing explanations for the formation of political communication (control) mechanisms.

• The International Journal of Costume Culture
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• v.5 no.1
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• pp.1-13
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• 2002

The purpose of this study is to illuminate the relations between Pop Art and pop music, which formed a serious coupling loop in an identical cultural background. Also this study intends to set up a position of visualized sexual identity as it Points out the conceptional characteristics of glam, a subculture outside mainstream, which includes the matters of sexual minorities such as homosexuality and bisexuality under the influence of the aesthetic and philosophical composition by Andy Warhol. In conjunction herewith, we explore the visual representation of glam style focusing on the influence of Warhol. The classification and explanation about the visual representation of glam style under the influence of Warhol are practised by distinguishing as denotative representation and connotative representation. For the denotative representation shown in the glum style, first, the discordant images were put together by bricolage, then adapted into the new dramatic symbol of youth. Second, through a visually androgynous style a subversion of sex for symbols of sexuality and gender was represented. Third, the factitiveness as a weird display and fallacy is shown from boisterous make-up and unisex sかling in theatricality and put-ons, featuring artificiality, assemblage and unnaturality. And the connaotative representation shown in glum inglam style, first, glam style implies its experimental nature which attempts to break down boundaries between masculinity and femininity, homosexuality and heterosex-uality. Second, the bricolage in sequin and other discordant elements have connotative meanings as sensuality and excessiveness. Third, mixing various style as sexual play shows ironic visual images, in accordance with Superior Theory and Discord Theory.

• Journal of the Korean Society of Costume
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• v.52 no.7
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• pp.139-154
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• 2002

This study selects mannequins. fashion models. and fashion photographs as communication media to express the beauty of an ideal body. Each medium is discussed by the denotative and connotative aspects through the semiology. First, the mannequins are the most concrete medium which can form women's ideal body types and reproduce images in which the idealistic human body are coded in various figures. It embodies such various figures of the modem society by being replaced with the symbolic representation of our intrinsic·extrinsic forms. From a denotative view, the mannequins can be explained by ideal body types and expressive tools. The mannequin has implied connotative meanings of the similarity and dissimilarity between the actual body and itself. Second, fashion models have played a role in transmitting fashion images and presenting the ideal body. As fashion has adopted the body as its object fashion models have been used to express an ideal body. The development of the mass media in the 20th century has defined the standard of the beauty, Both the relationship between fashion designers and fashion models. and the standardization of beauty and fashion models are reviewed from a denotative view. Fashion models imply connotative meanings of the figurative and the controlled property. Third, fashion photographs are historical documents presenting us with the evidence of the ideal body types and culture throughout time. The photographs could be adopted as proper means to express fashion. having realistic and practical expressional functions, and it can be said that the realistic and practical expressional function of photographs has served as a suitable means for express fashion, and fashion photographs are discussed. The fashion photograph has the reproducible and the symbolic property.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2012.05a
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• pp.277-278
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• 2012

• School Mathematics
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• v.4 no.1
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• pp.15-27
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• 2002

The purpose of this thesis is, through analysing the characteristics of the definitions in Korean school mathematics textbooks, to explore the levels of them. Definitions use din academic mathematics are rigorous. But they should be transformed into various types, which are presented in school mathematics textbooks, with didactical purposes. In this thesis we investigated such types of transformation. With the result of this investigation we tried to identify the levels of the definitions in school mathematics textbooks. We tried to construct, with consideration about methods of definition, frame for analysing the types of the definitions in school mathematics. Methods of definition are classified as connotative method, denotative method, and synonymous method. Especially we identified that connotative method contains logical definition, genetic definition, relational definition, operational definition, and axiomatic definition. With these analyses we made a frame for investigating the characteristics of the definitions in school mathematics textbooks. With this frame we identified concrete types of transformations of methods of definition. We tried to analyse this result with van Hieles' theory about let·els of geometry learning and the mathematical language levels described by Freudenthal, and identify the levels of definitions in school mathematics. We showed the levels of definitions in the geometry area of the Korean school mathematics.

• Journal of the Korean Society for Library and Information Science
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• v.51 no.4
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• pp.121-138
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• 2017

As information users seek multimedia with a wide variety of information needs, information environments for multimedia have been developed drastically. More specifically, as seeking multimedia with emotional access points has been popular, the needs for indexing in terms of abstract concepts including emotions have grown. This study aims to analyze the index terms extracted from Getty Image Bank. Five basic emotion terms, which are sadness, love, horror, happiness, anger, were used when collected the indexing terms. A total 22,675 index terms were used for this study. The data are three sets; entire emotion, positive emotion, and negative emotion. For these three data sets, co-word occurrence matrices were created and visualized in weighted network with PNNC clusters. The entire emotion network demonstrates three clusters and 20 sub-clusters. On the other hand, positive emotion network and negative emotion network show 10 clusters, respectively. The results point out three elements for next generation of multimedia retrieval: (1) the analysis on index terms for emotions shown in people on image, (2) the relationship between connotative term and denotative term and possibility for inferring connotative terms from denotative terms using the relationship, and (3) the significance of thesaurus on connotative term in order to expand related terms or synonyms for better access points.

• Journal of Digital Contents Society
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• v.18 no.4
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• pp.649-657
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• 2017

Hayao Miyazaki provides pleasure which go beyond the barrier of culture and language through realizing pan-cultural and mythical space which can communicate with the audience through unique, aesthetic expression. In his animation storytelling, diverse tangible and intangible symbolic elements based on the traditional culture inherent to Japan are actively utilized, and he provides the audience with the aesthetic pleasure of arbitrary interpretation and contemplation by composing the system of connotative signification through such symbols. In this process, he creates the value of the system of meaning which clearly conveys the mythical message of connotative meaning of the work through the aesthetic form based on the universal experience of confrontation and coexistence. It can be said that this is the communicative value of animation storytelling pursued by Hayao.

• Korean Institute of Interior Design Journal
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• no.28
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• pp.17-24
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• 2001

This study aims at the spatial analysis in semiotic architecture focusing on the early works of M. Graves and P. Eisenman, the representative architects of semiotic architecture. This study on the semiotics of architectural space can be started with literaeur's approaches which recognizes it as the language. Thus, to applicate semiotics in architectural space means a methodology reaching for essential architecture. The conclusions of the study as per the above mentioned aims and intentions are as follows: The viewpoint of spatial analysis in M. Graves's semiotic architecture is defined the semantic metaphorical space of denotative context : That of P. Eisenman's described the synthetic deep of connotative self-restraint.