• 제목/요약/키워드: confidence factor

검색결과 1,068건 처리시간 0.032초

중국 패션상품 소비자들의 인터넷구전과 만족도에 대한 연구 (A Study on e-WOM and Satisfaction of Chinese Online Fashion Product Shoppers in Their 20s)

  • 서초;박혜선
    • 한국의류학회지
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    • 제39권5호
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    • pp.765-777
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    • 2015
  • This study examined the e-WOM acception and transmission motive of Chinese online fashion product shoppers in their 20s and analyzed the effect of acception and transmission motive factors on acception and transmission behavior. This study investigated the effect of acception and transmission behaviors on purchase satisfaction. Analysis was conducted with data collected from 373 Chinese individuals in their 20s. Data were analyzed with factorial analysis, ANOVA, multiple regression analysis, chi-square test, paired t-test, and Cronbach's ${\alpha}$ using SPSS 18.0. The results were: 1. The factor analysis of e-WOM acception motive extracted two factors: risk reduction and confidence. The factor analysis of e-WOM transmission motive extracted three factors: Compensation/pleasure, advice, and emotion expression. 2. The two motives of e-WOM acception affected acception behavior. Confidence motive affected acception behavior more than risk reduction motive. The three motives of e-WOM transmission motives affected transmission behavior. Transmission behavior affected by advice, compensation/pleasure, and emotion expression in order of significance. 3. e-WOM acceptance behavior affected purchase satisfaction more than transmission behavior.

중국 여대생의 라이프스타일과 의복 쇼핑성향과의 관계 연구 (Relationships between lifestyle and clothing shopping orientation of Chinese female college students)

  • 이옥희
    • 한국가정과학회지
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    • 제9권2호
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    • pp.33-42
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    • 2006
  • The purpose of this study was to identify the relationship between lifestyles and clothing shopping orientation. A questionnaire was developed to measure the lifestyle and shopping orientation of Chinese female college students. The questionnaire was distributed and collected from 217 college female students in China. The data was analyzed by mean, standard deviation, factor analysis, reliability test, MANOVA and ANOVA by SPSS package. The lifestyles of the respondents were classified into four types such as Open-mindedness, Accomplishment, Sociability, and Activities. And shopping orientation was classified into five types such as Recreational shopping, Speediness, Economic shopping, Shop and brand royalty, and Self-confidence. The result of this study were as follows; Consumers of open-minded lifestyle tended to economic and self-confident shopping. The higher accomplishment was, the higher speediness and economic shopping were. Consumers of sociable lifestyle tended to recreational, speediness, and self-confidence. The higher activities was, the higher economic shopping was. The shop and brand royalty was not shown to have the significant differences according to all of lifestyle groups. It is the factor that lifestyle were important in the clothing market segmentation of Chinese female college students

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이단계 지분계획법의 오차제곱합 유도와 그 활용 (Derivation of error sum of squares of two stage nested designs and its application)

  • 김대학
    • Journal of the Korean Data and Information Science Society
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    • 제24권6호
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    • pp.1439-1448
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    • 2013
  • 확률화 블록계획법이나 교차된 이원분류표에 대한 분산분석과 오차제곱합의 성질은 널리 알려져있다. 본 논문에서는 인자에 따른 수준에 또 다른 인자들이 내포되어 있는 지분계획 특히 이단계 지분계획에 대하여 구조적 특징을 설명하고 오차제곱합의 성질에 대하여 살펴보았다. 또한 이단계 지분계획의 활용으로 크로스오버 계획을 소개하고 생물학이나 약학 등의 분야에서 많이 사용되는 동등성 검정의 신뢰구간 구축에 대하여 설명하였고 실제자료와 SPSS 통계 페키지를 이용하여 분석함으로서 응용성을 부각시켰다.

인터넷 쇼핑몰에서의 패션상품 구매의도 결정요인 (Discriminative Factors of Buying Intention in Fashion Internet Shopping)

  • 김효신;이선재
    • 복식
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    • 제51권6호
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    • pp.117-128
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    • 2001
  • The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

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임상병리과 학생들의 임상실습에 관한 의식조사 연구 (A Survey Study on Clinical Practice of Clinical Laboratory Science Students)

  • 심문정
    • 대한임상검사과학회지
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    • 제36권2호
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    • pp.233-238
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    • 2004
  • This study was conducted to investigate an attitude related to clinical laboratory science students' clinical practice. Data for this analysis was gathered from March to May, 2004 by the questionnaires of 348 students who are in their third year in 5 colleges and have experienced clinical practice. The students were satisfied with the term of clinical practice (70.4%) and the first factor influencing them in clinical practice was sincerity (45.1%), and the second was basic knowledge (19.8%). In the contents of clinical practice, 53.2% were satisfied but 43.3% of them showed negative responses because their practice was limited and they were simply assistants. 74.1% were satisfied after experiencing clinical practice and the first factor was improvement of understanding and interest in their major (65.9%) and the second was the gain of confidence (20.1%). Among anxieties in the clinical practice, a shortage of self-confidence (47.7%) was the highest. 81.3% of them wanted to maintain medical technologist's life continuously. It appeared that the more satisfied with their major, the more satisfied with the clinical practice (p<0.05). As a result, the students were satisfied with the clinical practice and fresh experience generally. But they were relatively unsatisfied with the practicality, and connection with the lecture. As a part of efforts to formulate an effective system for clinical practice, it is necessary to establish concrete goals and detail check lists to guide these students among professors, trainers and students.

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An Investigation on Application of Experimental Design and Linear Regression Technique to Predict Pitting Potential of Stainless Steel

  • Jung, Kwang-Hu;Kim, Seong-Jong
    • Corrosion Science and Technology
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    • 제20권2호
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    • pp.52-61
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    • 2021
  • This study using experimental design and linear regression technique was implemented in order to predict the pitting potential of stainless steel in marine environments, with the target materials being AL-6XN and STS 316L. The various variables (inputs) which affect stainless steel's pitting potential included the pitting resistance equivalent number (PRNE), temperature, pH, Cl- concentration, sulfate levels, and nitrate levels. Among them, significant factors affecting pitting potential were chosen through an experimental design method (screening design, full factor design, analysis of variance). The potentiodynamic polarization test was performed based on the experimental design, including significant factor levels. From these testing methods, a total 32 polarization curves were obtained, which were used as training data for the linear regression model. As a result of the model's validation, it showed an acceptable prediction performance, which was statistically significant within the 95% confidence level. The linear regression model based on the full factorial design and ANOVA also showed a high confidence level in the prediction of pitting potential. This study confirmed the possibility to predict the pitting potential of stainless steel according to various variables used with experimental linear regression design.

초등보건교사의 학교기반 아동비만 예방관리사업에 대한 인식과 경험 (School-based Obesity Prevention and Management Programs as Perceived and Experienced by Elementary School Health Teachers)

  • 추진아;양화미;김혜진;오상우;김수연;정미영;박미현
    • 한국학교보건학회지
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    • 제26권3호
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    • pp.158-168
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    • 2013
  • Purpose: Elementary schools are regarded as the best community setting for implementing obesity prevention programs and health teachers (HTs) are the main health professionals who can provide obesity prevention services. However, there is insufficient information on the actual conditions of school-based obesity prevention/ management programs in Korean elementary schools. The purpose of the study was to investigate the actual conditions of school-based obesity prevention/management programs, perceived and experienced by elementary school HTs, which may provide basic data for developing effective and sustainable programs for early childhood. We investigated (1) HTs' ratings on the program's importance, the confidence in the program's implementation, and the factors associated with the program's success (2), the correlates of the importance and confidence levels (3), the program's effectiveness and the factors associated with its sustainability, which were evaluated by HTs, and (4) the correlates of the effectiveness levels. Methods: The participants, 147 HTs working for elementary schools in Seoul were asked to fill out self-administrated questionnaires through mail. Results: The participants' rate on the program's importance was 7.1 on average (0~10 scale) and that on the confidence in the program's implementation was 6.2 (0~10 scale). Moreover, > 25% of the participants reported student and parent participation as a factor associated with the program's success. Of the total participants, 45.6% reported they had actually experienced the program, giving 4.8 points (0~10 scale), on average, in the evaluation of the program's effectiveness and > 22.0% of the participants regarded student and parent participation as a factor associated with the program's sustainability. The HTs' confidence in the program's implementation was a strong correlate of the effectiveness evaluated by HTs. Conclusion: School-based obesity prevention/management programs tend to be highly prioritized by HTs in elementary schools. To implement an effective obesity program in elementary schools, educational support for HTs is needed in order to enhance their confidence levels on the program's implementation.

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개인.가족.학교관련 변인이 중학생의 진로태도성숙에 미치는 영향 (The Effects of the Individual, Family and School Related Variables on the Maturity of Career Attitudes in Middle School Students)

  • 이은정;장윤옥
    • 가정과삶의질연구
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    • 제26권5호
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    • pp.355-376
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    • 2008
  • The purpose of this study was to investigate the variables that had an effect on the maturity of career attitude in middle school students. Independent variables were categorized into three groups: individual-related variables, family-related variables, and school-related variables. The individual-related variables were gender difference, academic year, academic achievement, and self-efficacy. The family-related variables were socio-economic status of the family, communication about career with parents, parental support, sibling's support, and value orientation of the family. The school-related variables included communication about career with friends, teacher's support, and friend's support. The subjects of this study were 490 students who were selected at random from first, second, and third grade of middle school in Daegu. A questionnaire was used for the survey. It consisted of a career attitude maturity scale, a self-efficacy scale, a communication scale, a value orientation of the family scale, and a social support scale. The data was analyzed by factor analysis, multiple regression analysis, and hierarchical regression analysis. The major findings of this study are summarized as follow: First, among the individual-related variables that had an effect on the maturity of career attitude in middle school students, self-efficacy affected all sub-factors of how mature they were in matters relating to career. Academic achievement affected decisiveness and preparation-- maturity of career attitude subfactors. And gender difference and academic year affected preparation and goal orientation. Second, the results of the family-related variables that had an effect on the maturity of career attitudes in middle school students were that communication about career with parents affected decisiveness, preparation, and confidence-- maturity of career attitude sub-factors, socio-economic status of the family and sibling's support affected confidence. And value orientation of the family affected goal orientation and independence. Third, the results of the school-related variables that had an effect on the maturity of career attitude in middle school students were that communication about career with friends affected preparation-- a maturity of career attitude sub-factor; teacher's support affected decisiveness, preparation, and confidence; and friend's support affected confidence and independence. Fourth, decisiveness, preparation, and confidence among the maturity of career attitude sub-factors were affected the most by individual variables. And self-efficacy was the most significant. Goal orientation and independence were affected the most by family-related variables.

웹 기반 동영상 프로그램 선택속성이 수술실 신규간호사의 간호 수행능력에 미치는 영향 -학습몰입의 매개효과 중심으로- (The Effects of Web-based Video Program Selection Attributes of Confidence in Nursing Performance-Mediating Effects of Learning Flow)

  • 박정해
    • 한국산학기술학회논문지
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    • 제22권1호
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    • pp.485-494
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    • 2021
  • 본 연구는 수술실 신규간호사의 웹 기반 동영상 프로그램 선택속성이 학습 몰입을 매개로 차후 간호 수행능력에 관한 확신에 미치는 영향을 검증하는 것이 목적이다. 연구대상은 인천 및 경기도 소재 대학병원의 수술실 근무 중인 간호사를 대상으로 하였으며, 250개의 표본을 분석에 활용하였다. 연구방법은 구조화된 설문지를 사용하여 2019년 7월부터 8월까지 수집되었다. 참가자들은 인천과 경기에 있는 대학병원 수술실 250명의 간호사이다. 수집 된 데이터는 IBM SPSS Statistics 25.0과 AMOS 24.0을 사용하여 분석하였으며, 구조모형을 통해 위에 적합도 지표를 기반으로 직접효과와 간접효과를 측정하였다. 연구 결과, 수술실 신규간호사는 수술과 1차적으로 직결되는 위생 안전요인과 환자 관리요인을 상대적으로 더욱 중요하게 인지하였다. 학습 몰입을 통하여 차후 간호 수행능력에 관한 확신이 있었고, 위생 안전요인의 경우 학습 몰입이 없어도 수술실 신규간호사가 중요성을 인지하여 차후 간호 수행능력에 관한 확신에 긍정적 영향이 미침을 검증하였다. 따라서 향후 시각적 효과에 더 비중을 둔 웹 기반 동영상 프로그램 구성을 통해 간호의 위생 안전요인뿐만 아니라 환자 관리요인 그리고 간호 관련 요인 모두가 환자의 생명과 회복에 핵심적 단계임을 신규간호사에게 적합하게 이해시킬 필요가 있다.

무용수의 능력믿음과 목표 및 자신감의 인과 관계 검증 (Verifying the Causal Relationship of the Dancer's Ability to Trust and Objectives and Confidence)

  • 이동숙
    • 한국엔터테인먼트산업학회논문지
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    • 제14권2호
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    • pp.51-62
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    • 2020
  • 이 연구는 고등학교, 대학교 무용 전공자들의 능력믿음이 성공적인 목표지향에 어떤 영향을 미치고 목표의 변화는 무용 공연자신감에 어떤 영향을 미치는지 인과관계를 검증하고자 하는 목적으로 수행되었다. 이에 172명의 무용 전공자들을 표집해 무용 능력에 대한 믿음과 접근 및 회피의 숙달 목표 지향 및 무용 공연 자신감 척도에 대한 자료를 수집하여 상관분석 및 구조방정식 분석과 경로분석을 통해 연구결과를 도출하였다. 분석결과는 각각의 변수 간 타당도 분석결과 선행연구에 기초하여 타당한 요인구조와 신뢰도를 보여주었다. 이에 연구변수에 대한 구조방정식을 통해 이론적 가설이 적합함을 확인하였으며, 경로분석을 통해 각각의 변수의 경로를 확인하였다. 분석결과 능력은 노력에 의해 향상시킬 수 있다고 생각하는 증가된 믿음은 목표에 대한 노력행동을 향상시키고 결과적으로 무용 자신감을 증진시키는 것으로 나타났다. 또한 능력은 고정된 의미의 변화되지 않는다고 지각하는 고정된 믿음은 회피목표에 영향을 미치고 자신감을 감소시키는 것으로 분석됐다. 이러한 결과는 자신의 능력을 노력에 의해 변화시킬 수 있다고 믿을수록 목표를 이루고자하는 행동을 강화시켜 결과적으로 무용 자신감을 향상시키는 결과를 가져온다고 해석할 수 있다. 따라서 후속연구에서는 이러한 모형의 경로가 전공이나 무용 경력에 의해 차이가 있는지를 알아보고, 실제 공연의 성공여부를 측정할 수 있는 변인을 투입하여 이러한 연구 변수의 설명력을 강화할 수 있는 연구가 이뤄져야 할 것으로 판단된다.