• 제목/요약/키워드: competitive uncertainty

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반응적시장지향성과 선제적시장지향성이 중소기업의 신제품 성과에 미치는 영향: 수출시장환경의 조절효과를 중심으로 (The Effects of RMO and PMO on SMEs' New Product Performance: The Moderating Role of Foreign Market Environment)

  • 이영우;조효은;정인식
    • 지식경영연구
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    • 제20권1호
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    • pp.175-194
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    • 2019
  • In order to overcome the limitation of market orientation concept, Narver et al. (2004) have extended the original concept into two dimensions, responsive market orientation (RMO) and proactive market orientation (PMO), respectively. Yet, there has been very limited empirical studies that analyzed the differential effects of each market orientation on firm outcomes, especially in the Korean context. We analyze the impact of RMO and PMO on the new product performance in the perspective of SMEs and examine the moderating effect of external factors such as environmental uncertainty and market similarity. The results of this study show that both RMO and PMO have a significant positive effect on the new product performance of SMEs. Also, environment uncertainty shows a negative moderating effect on the relationship between RMO and new product performance, whereas it has positive moderation with PMO. This suggests that focusing on potential customers' needs rather than current needs helps improve firm performance as the competitive environment surrounding the firm becomes more uncertain. Lastly, market similarity showed a positive moderating effect on the relationship between RMO and new product performance, but not on PMO.

환경불확실성과 물류정보시스템 간의 적합성이 물류성과에 미치는 영향: 기업규모의 조절효과를 중심으로 (The Moderating Effects of Firm Size on the Relation of Environmental Uncertainty-Logistics Information Systems Fit and Logistics Performance)

  • 이창수
    • 한국산학기술학회논문지
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    • 제17권12호
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    • pp.53-61
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    • 2016
  • 본 연구는 물류관리시스템 성과를 극대화하기 위해 외부환경과 물류정보시스템 간의 적합성이 물류성과에 직접적인 영향을 미치는 과정에서 기업의 규모에 따라 물류성과는 차별적인 영향을 받고 있는가를 연구의 목적으로 한다. 실증분석결과, 먼저 환경불확실성과 물류정보시스템 간의 적합성의 차이에 따라 물류성과가 차이가 있는가에 대한 실증결과에 의하면 적합성이 높은 그룹이 낮은 그룹보다 물류성과가 높다는 연구결과를 보이고 있다. 둘째, 환경불확실성과 물류정보시스템 간의 적합성에 따른 물류성과 차이가 기업규모에 따라 차이가 있는가에 대한 연구결과를 보면, 기업의 규모에 따라 물류성과는 차이가 있다는 연구결과를 보이고 있다. 즉 이러한 연구결과는 외부환경과 물류정보시스템 간의 적합성을 통한 물류성과 향상의 달성은 규모의 경제 논리에 따라 기업규모가 클수록 물류성과가 효율적이라는 선행연구 결과에 의해서 기업의 규모에 따라 차별적으로 물류성과 향상을 꾀할 수 있다는 연구결과이다. 본 연구결과는 전략의 수립 실행만을 초점으로 하는 물류경영실무에 대해서도 기업의 규모에 대한 명시적인 고려가 필요함을 시사해 준다. 또한 기업의 성과함의를 분석하기 위해서 전략 실행의 문제를 배제하고 있는 물류경영실무에 대해서도 기업규모에 따른 적절한 물류정보시스템의 선택에 관한 문제를 고려할 필요가 있음을 제시하는 연구결과이다.

불확실성 DEA모델을 이용한 컨테이너 항만의 효율성 분석 연구 (A Study on the Analysis of Container Ports' Efficiency using Uncertainty DEA model)

  • 팜티큔마이;김화영;이청환
    • 한국항만경제학회지
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    • 제32권1호
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    • pp.165-178
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    • 2016
  • 컨테이너 항만은 공급망관리(SCM)에 있어서 연결점(link) 역할을 하고 있어 국제 간 무역에서 중요한 위치를 차지하고 있다. 그러므로 컨테이너 항만의 운영 상태를 파악하기 위하여 컨테이너 항만의 운영 효율성을 평가하는 것은 공급망 관리에 있어서 중요한 일이다. 과거 항만의 효율성을 측정하기 위해 많은 방법을 사용되었다. 그 가운데 자료포락분석(DEA, Data Envelopment Analysis) 방법은 가장 일반적인 방법으로 활용되고 있다. 그러나 DEA 모델에 사용되는 투입, 산출 데이터는 때때로 복잡하고 불확실하기 때문에 기존 DEA모델 사용에 한계점이 존재한다. 이 논문에서는 기존모델의 한계를 해결하기 위해 불확실변수를 취급할 수 있는 불확실성 DEA(UDEA, Uncertainty DEA)모델을 제안하였다. 제안된 불확실성 DEA모델을 이용하여 41개 컨테이너 항만의 효율성을 측정하여 불확실성 DEA 모델의 유효성을 검증하였다. 또한 항만 클러스터링 방법으로 항만의 규모별로 효율성을 측정하여 6개의 컨테이너 항만이 효율성이 있음을 식별하였다. 이와 같이 제안된 불확실성 DEA(UDEA)모델이 기존 DEA모델 보다 효율성 측정에 효과적임을 확인하였다.

유대강도가 지식공유에 미치는 영향: 환경불확실성의 조절효과를 중심으로 (Impact of tie strength on knowledge sharing: Focusing on the moderating effect of environmental uncertainty)

  • 장현주;류성민
    • 디지털융복합연구
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    • 제20권2호
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    • pp.141-154
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    • 2022
  • 본 연구의 목적은 비즈니스 네트워크의 유대강도가 지식 공유에 미치는 영향과 환경 불확실성이 유대 강도와 지식 공유에 미치는 영향관계를 조사하는 것이다. 국내 첨단산업 종사자 310명의 설문조사 결과를 바탕으로 통계적 분석 및 제안된 가설들을 검증했다. 분석결과, 강한 유대는 암묵적 지식 공유에 영향을 미치고 약한 유대는 명시적 지식공유에 긍정적인 영향을 미치는 것으로 나타났고, 환경 불확실성이 높을 때 강한 유대는 암묵적 지식 공유를 강화하는 경향이 있는 반면 약한 유대는 환경 불확실성의 영향을 받지 않는 것으로 확인할 수 있었다. 본 연구는 사회적 자본이론을 첨단산업에 적용하여 유대강도 및 지식공유를 연구함으로써, 기존의 기업간 유대 및 지식공유 연구를 뒷받침한다. 이 연구 결과는 기업의 역량, 새로운 지식 창출, 경쟁 우위확보를 위한 중요 요인인 지식 공유를 촉진하기 위해 유대강도를 전략적으로 활용해야 함을 시사한다.

IT기업의 학습지향성과 환경불확실성의 상호작용이 마케팅역량에 미치는 영향 (The Effect of Interaction between Learning Orientation and Environmental Uncertainty on Marketing Capabilities in the IT Firms)

  • 김동건;신택현
    • 한국시뮬레이션학회논문지
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    • 제25권3호
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    • pp.125-132
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    • 2016
  • 본 연구는 우리나라 IT기업을 대상으로 환경불확실성과 학습지향성의 상호작용이 조직성과의 하나인 마케팅역량에 미치는 영향을 탐색적으로 살펴보고자 하였다. AMOS와 SPSS를 활용한 통계분석 결과, 직원수 500인 미만의 소규모 조직일수록 자신들이 직면한 환경불확실성에 보다 적극적으로 그리고 유연하게 대응하려는 경향이 농후했으며, 이 같은 환경에의 반응을 통해 마케팅역량의 증대라는 긍정적 성과를 가져왔다. 반면에 직원수 500인 이상인 기업의 경우는 그 어떤 유의한 상호작용효과도 보여주지 못했다. 이 같은 연구결과는 조직규모에 따른 경쟁 환경 및 시장지배력의 차이가 IT기업의 환경적응 메커니즘에서도 차이를 가져온 것이라는 추론을 가능케 한다. 다만, 이 같은 유추는 IT기업의 유형과 특성이 매우 이질적이라는 점에서 일정한 한계를 지닌다. 따라서 IT산업의 표본을 확장한 후속연구와 타산업과의 비교연구에 대한 필요성이 있다.

제품구조와 생산기술간의 적합성에 관한 실증적 연구 - 우리나라 전기 . 전자산업을 중심으로 - (An Empirical Study on the Fitness between Manufacturing Technology Strategy and product Structure - Based on Korean Electric and Electronic Industry -)

  • 이경환;임재화
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 1992년도 제2회 학술발표회
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    • pp.119-155
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    • 1992
  • Traditionally, the target of manufaturing technology strategy was derived in a efficiency, cost and productivity. So most activities of the manufacturing brought focus into the engineering technology, equipments and research and improvement of new products to maximize the efficiency. As a resell of this legacy, most of the activities of manufacturing has been executed on the method of quality improvement, development of new equipment to incense the efficiency and the research of materials for new products. Those trends, however overlook the operation management activities which is very important as a assets in competitive strategy. But the market enviornment of morden manufacturing companies faced to the uncertainty and complexity. So they need capability of competition which requires new concept of manufacturing technology strategy to grasp the competitive advantages. In this point of view, this paper deal with the empirical study in korean manufacturing technology strategy of the electic and electronic industry. For the empirical study, check list was made to survey the 98 manufacturing companies. The analysis procedures are as below. First, identify the manufacturing technology group an product structure group by each variable. Second manufacturing technology variables are segmented into product technology and vertical integration, suborder and infrastructure, to analyse the decision making pattern which derive the strategy groups. Third, by the fitness analysis between product structure group and manufacturing technology group, the economic results of a growth rate of sale and a profit rate of sale are tested. In this approach, fitness analysis between product structure group and manufacturing technology group show, as a whole, the no significant values in economic results of the company. But investigating the statistical values shows the trend that econmic result of the complany is somewhat higher when the degree of fitness of manufacturing technology strategy by product structure has high value. Concluding the remarks, the competitive advantages of company lies not in the efficiency of manufacturing systems but in the way of the structure and decision making pattern of the manufacturing system. And the cons i stoney between strategy target and manufacturing technology strategy, and the consistency of manufacturing technology strategy and product structure are the term of competitive advantages.

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국제물류에서 해운기업의 물류통합과 물류성과에 관한 연구 (A Study on Logistics Integration and Logistics Performance of Shipping Firms in International Logistics)

  • 윤광운;하명신;배희성
    • 무역상무연구
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    • 제26권
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    • pp.143-172
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    • 2005
  • The biggest exchange of international environment of shipping logistics in 21 century should appear ultra-mega container ships on the shipping market. The competitive trend of large size container ship was based on economics of scale among the international shipping business. In the environment, shipping firms consider the integration of freight forwarder and shipper in the international logistics process. The aims of this research analyse a relation between the environment uncertainty and logistics information system(LIS) and the integration and resolve the integration and its impact on logistics performance. The research methodology of this research analyse structural equation modeling on the relation of variables. The results of research are as follows. First, Environmental uncertainty significantly influences the internal integration and the external integration. Second, LIS has an influence on the logistics integration by providing the foundation for LIS utilization in international logistics process. Third, the internal integration significantly influences a logistics performance, which implies that firms should promote interaction and collaboration through internal process integration to achieve logistics performance as the logistical cost and service. But the external integration is not significantly a logistics performance.

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전략적 상호작용에 의한 이노베이션 - 상호진화적 이노베이션의 이론적 체계 -

  • 류태수
    • 기술혁신학회지
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    • 제1권3호
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    • pp.285-298
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    • 1998
  • Innovation with strategic interaction is to overcome the technological uncertainty and to create co-evolution through competition among individuals or organizations for the acceleration of innovation. The concept of innovation in the past was concentrated on cooperation rather than on competition for the efficient management of limited resources. However, in order to minimize the technological uncertainty, we need an innovation on the basis of competition between organizations. Competition stimulates technological adaptability. It is on the analogy of complex system. This is to satisfy consumers' needs, to transform the resources into a technology, and to apply for the development of new products and new technologies. If the emergence of a new technology threatens present technology and develops into a new level of technology through inter-relation, it becomes a mutually supporting technologies. When theses effects are simultaneously realized, it is possible for firm to have strategical innovation and to create a mutually evolutionary development. Furthermore, when the competition among more than two individuals or two organizations continues towards the same direction, the mutual competition and cooperation can be expected to create a synergy effect. The competitive environment should be composed of R&D, production, and consumers' choice. This will lead to interaction among organizations through strategic competition and cooperation. Intra-firm competition and Inter-firm competition are required to exist together.

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회계정보시스템 아웃소싱의 결정요인과 성공요인에 관한 실증연구 (An Empirical Study on the Determinant Factors and Success Factors of Accounting Information Systems Outsourcing)

  • 정준수;송신근;천면중
    • Asia pacific journal of information systems
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    • 제11권1호
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    • pp.91-115
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    • 2001
  • Faced with tougher competition in global, organizations are pressured to improve organizational productivity, including information systems(IS) departments. Especially related to IS, trying to remain competitive and up-to-date in rapidly changing world is becoming a financial burden to many organizations. Through outsourcing, organizations can provide better services and acquire and maintain a competitive advantage. In recent years IS outsourcing related researches have appeared in trade and academic literature. However the research on accounting information systems(AIS) outsourcing is very little or limited. This study attempts to empirically test the relationship between determinant factors and the degree of accounting information systems outsourcing as well as the relationship between success factors and the interactions between the degree of accounting information systems outsourcing and outsourcing success. Based on the previous studies on IS outsourcing and its related theories, determinant factors(transaction characteristic, resource performance, and risk dependence) and success factors(monitor, participation, and vendor capability) were identified and their measures were developed. Empirical results demonstrate that the change in the degree of AIS outsourcing is determined by the specificity of accounting information asset, uncertainty, the effect of internal AIS, AIS cost-effectiveness, and cost increase risks, and that monitor and vendor capability are implementation factors determining the degree of outsourcing success.

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ARIMA 모형에 기초한 수요실적자료 보정기법 개발 (A Correction Technique of Missing Load Data Based on ARIMA Model)

  • 박종배;이찬주;이재용;신중린;이창호
    • 대한전기학회논문지:전력기술부문A
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    • 제53권7호
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    • pp.405-413
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    • 2004
  • Traditionally, electrical power systems had the vertically-integrated industry structures based on the economics of scale. However power systems have been recently reformed to increase the energy efficiency of the power system. According to these trends, Korean power industry has been partially restructured, and the competitive generation market was opened in 2001. In competitive electric markets, correct demand data are one of the most important issue to maintain the flexible electric markets as well as the reliable power systems. However, the measuring load data can have the uncertainty because of mechanical trouble, communication jamming, and other things. To obtain the reliable load data, an efficient evaluation technique to adust the missing load data is needed. This paper analyzes the load pattern of historical real data and then the turned ARIMA (Autoregressive Integrated Moving Average) model, PCHIP(Piecewise Cubic Interporation) and Branch & Bound method are applied to seek the missing parameters. The proposed method is tested under a variety of conditions and tested with historical measured data from the Korea Energy Management Corporation (KEMCO).