• Journal of Korea Port Economic Association
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• 제36권1호
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• pp.105-128
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• 2020

This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container port and the largest port in South Korea. The Port of Busan constitutes a key industrial infrastructure for an exporting country. Despite the economic and industrial importance of the Port of Busan, little research has examined its strategic development. This study derives a SWOT matrix for evaluating the competitiveness of factors from previous studies and expert reviews, and it constructs a hierarchical analysis structure model based on the SWOT matrix. To deduce a strategic direction for developing the Port of Busan, a questionnaire based on SWOT·AHP was distributed to industrial and academic associations to prioritize competitive factors. This study presents four strategic tactics based on strengths (S), weaknesses (W), opportunities (O), and threats (T) (S/O, S/T, W/O, and W/T) as strategic directions for developing the Port of Busan. This study will contribute objectively to the overall effort by the government to improve the operation of the Port of Busan and establish development strategies.

• Archives of design research
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• 제17권4호
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• pp.5-14
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• 2004

Black and white TV design process at early electronics industry can help greatly in strategy of forward product development or production and marketing. Because, there is history about existed all product to precess that progress. Past information make good use that estimate of new design. According to character of product, advertisement and business strategies are available some extension of life cycle or preservation. But, it is need the data accumulated with correct analysis for ability that competitive power of the product. Data of Past information take advantage of well information is essential. Information about past products arranged pamphlet and newspaper advertisement. At this study emphasized on console model TV and portable style TV design change process of technology ability from 1960s to 1980s about product selling point. Creation and extinction about products can get into iteration to other household electric appliance. Design process of past product design has a history with our international location or influence power of household electric appliance. Therefore, such past flowing can important role as basis of forward product design.

• Journal of the Economic Geographical Society of Korea
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• 제4권2호
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• pp.37-56
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• 2001

Regarding human capital development and the competitive advantage of regional economies, the transfer of local university graduates to the local labor market is a very important factor. This study aims to investigate the employment structure of university graduates and spatial patterns of their jobs, and the job search strategies to enter the employment system with a case study of Chonnam National University graduates. Because of the lagged industrial structure and peripheral location of Kwangju/Chonnam Province, the employment rate of the university graduates is generally lower than a national average. And there is a strong tendency of the concentration of job places on the metropolitan areas on the one hand, and on the Kwangju/chonnarn and Capital region of Korea on the other. University graduates in searching for jobs especially prefer spatial mobility toward job opportunities In other regions to promoting the flexibility of job qualifications to meet labor market demands. Based on the results of the study, we can identify a process of so-called train drains'in both quantitative and qualitative terms, and conclude that the role of the Chonnam National University in promoting regional development potentials and local labor market conditions is Quite restrictive.

• Information Systems Review
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• 제3권2호
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• pp.289-303
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• 2001

The online stock transactions are gaining popularity at an incredible speed these days as more and more investors are adopting Internet as a new and convenient way of handling such transactions. As a consequence, the market for online stock exchange services is getting increasingly competitive; measuring and managing the quality of such services have become a crucial issue to the survival and growth of the stock brokerage houses. Unfortunately, however, little research effort to date has been made as to developing a set of valid and reliable measures for assessing investor perceptions of the quality of the online stock exchange service. The present study generates and tests a new set of multi-item measures for the quality of the online stock exchange service from an investor's perspective. This set of measures can be used in various stages and aspects of formulating online marketing strategies for stock brokerage firms. Marketing implications of this instrument for service providers are discussed.

• Journal of Distribution Science
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• 제14권12호
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• pp.89-97
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• 2016

Purpose - In the major global markets, such as US and China, consumer ethnocentrism has been strengtened and there is a growing need for related study. This research aims to investigate the effects of national pride and national attachment on consumer ethnocentrism, using a nationally representative dataset from 2013 Korean General Social Survey. Based on the reviews of literature in social and political sciences, two dimensions of national pride were considered: national society pride which is based on positive evaluations on the nation's democracy condition or social security system, and national achievement pride which is based on positive evaluations regarding the country's achievements in the areas of technology, art, sports, and so on. Research design, data, and methodology - The authors developed a structural model in which two types of national pride, national society and achievement pride, are proposed to affect national attachment, thus influencing consumer ethnocentrism. 1,294 surveys were used for empirical analysis. The hypotheses were tested by utilizing SPSS 22.0 and AMOS 21.0. The unidimensionality of each construct and the nomological validity were supported from the results of factor analyses and correlation analysis. Results - It was found that both national society pride and national achievement pride have significant and positive effects on national attachment. Consumers who show stronger pride on the social systems or the global achievements of Korea are more likely to remain being a citizen of the country and support the country even in wrong. Also, there was a significant and positive relationship between national attachment and consumer ethnocentrism. Korean consumers who have stronger attachment to Korea tend to express higher ethnocentrism to protect Korean labor market and to promote economic development of the country. Conclusions - The findings of this study showed that companies and government need to emphasize the country's advanced social environments or global competitiveness in technology, sports, art, and so on, to boost national attachment. With a deeper understanding on the relationships among national pride, national attachment, and consumer ethnocentrism, the authors expect that both local and foreign companies in Korea will be able to develop more effective marketing strategies and to achieve sustainable competitive advantage.

• Proceedings of the CALSEC Conference
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• 한국전자거래학회 2002년도 e-Biz World Conference
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• pp.65-85
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• 2002

In order to achieve competitive business goals, every enterprise needs to evaluate the current level of IS(information systems) performance and their utilization. The evaluation is to measure technical capacity and operational capability of enterprise information systems and to diagnose their effectiveness of business goals and efficiency of resources. Furthermore, organizations need to apply information technology(IT) proactively instead of reactively. However. it is usually very difficult for an enterprise to accumulate knowledge acquired during construction of the information systems and apply it to maintain and evaluate them. Also. most researches regarding evaluation are limited in some parts of evaluation fields, the most prominent being lack of the entire views and integrated relationships of enterprise activities. This dissertation develops an integrated evaluation system, which is based on the continuous improvement model of information systems performance. that effectively measures the level of enterprise information systems performance. enabling enterprises to achieve their goals of information systems and related business strategies. The contents of this work are composed of the continuous improvement model of information systems performance, an integrated evaluation system for IS performance and case study.

• Journal of The Korean Association of Information Education
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• 제15권2호
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• pp.307-317
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• 2011

Identifying gifted students in the valid method is one of the most important issues in the filed of gifted education. The Identification processes should be based on the theoretically sound definition of the gifted. However, the concept of giftedness varies according to the culture and philosophy of each society. Furthemore, we do not have any direct measure for evaluating students' giftedness. So far. there is no satisfactory single tool which is universally accepted as an absolute identification method. Recently, programs for gifted students are regarded as the channel for entering prestigious high schools as well as competitive colleges by many parents in Korea. As the result, education business for preparing young students to be accepted to gifted programs are growing rapidly. This study was performed in order to (1)analyze the problems in the current identification methods, (2)establish the strategies for identifying gifted students whom the future society needs, and (3)suggest the procedures and tools which can be adapted for the proposed identification methods.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제15권3호
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• pp.1390-1395
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• 2014

The objective of this study is to offer a basic data for the establishment of marketing strategies such as fixing price of a new product and creation of the development direction of the product through estimating consumers value by attributes of the newly developed university made multi cream. The Choice Experiment was used for analysis, and conditional logit model was estimated to derive the marginal willingness to pay(MWTP) of each attributes of the multi cream. Brand, container type, functionality, price were included as the attributes. As a result, MWTP were estimated at 21,754 Won/unit for large company product, 11,033 Won/unit for small company product and 16,178 Won/unit for university product, 7,476 Won/unit for enriched moisturizing, 12,107 Won/unit for enriched improvements in wrinkles. Consumers have a preference for university brand over small company brand, therefore, if university and small company cooperate and proceed a joint-venture, it will strengthen the competitive power in the low price brand market. Also, it is essential to develop products with enriched functionalities such as moisturizing and improvements in wrinkles.

• The Journal of the Korea Contents Association
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• 제15권6호
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• pp.62-72
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• 2015

The purpose of this study is to discuss new entrants' role in a business ecosystem and to analyze growth strategies of a new entrant in the movie industry. When participants of a business ecosystem complement one another with their own unique capabilities, they can coevolve and develop the business ecosystem. Especially, new entrants armed with competitive advantages are the key success factor for improving robustness of business ecosystem. Korean movie industry is dominated by a few large enterprises and thereby threatening fair trade. In an effort to encourage new entrants in the industry, this study analyzed success factors of a film distributor, Next Entertainment World(NEW). The success factors include unique criteria in selecting scenarios, quality management, rapid decision making process, and competent management team. Implications for the results and the future study are discussed.

• Journal of Digital Convergence
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• 제15권3호
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• pp.65-75
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• 2017

Agricultural sector in Korea faces the threat of aging farmers and many other difficulties. Because agriculture is a very less-competitive industry in Korea and many solutions to improve the competitiveness of Korean agriculture should be studied. The advent of Internet of things(IoT) technology makes possible many new industries and business models in the current society. The adoption of this new technology in agriculture can bring about innovations in agricultural production and distribution as $6^{th}$ industry. This paper summarizes the opportunities in IoT and smart farm. The major benefits and obstacles in introducing smart farms are reviewed and the cases of two successful smart farms in Korea are analyzed. Through these case studies, we can recognize the current status and future strategies in Korean smart farms.