• 제목/요약/키워드: company

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의류업체의 지속가능경영 TBL 구성요소와 기업평가 및 브랜드 이미지 (Relationship of TBL Component in Corporate Sustainable Management of Fashion Company with Company Evaluation and Brand Image)

  • 나동규;이정원;나영주
    • 한국의류산업학회지
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    • 제16권2호
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    • pp.293-300
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    • 2014
  • Fashion companies confront to environmental problem and resource depletion and have to consider 'sustainability' into their management. Corporate sustainable management of company is explained as the model of Triple Bottom Line which is composed of economic, social and environmental elements, thus we wanted to adapt this model to the case of fashion companies and the purpose of this study is to investigate the relationship among the TBL elements which contain the economic, social and environmental responsibility, the evaluation on fashion company including the reliability, reciprocality and reputation of company, and the evaluation of brand image. We conducted the survey of questionnaire about 300 people in their 20's and performed statistical analysis. As a result, the elements of corporate sustainable management in fashion company are related to the company evaluation, and again company evaluation is correlated to the evaluation of brand image. Economic responsibility of fashion company is related with the reliability of company evaluation, social responsibility of fashion company with the reciprocality and reputation of company evaluation, and environmental responsibility is deeply related with reciprocality of fashion company's evaluation. The results of this study revealed the importance of corporate sustainable management of fashion companies, and the relationships in fashion industry are stronger than in other industry.

패션 기업의 CSR 활동에 대한 인지적 적합성이 소비자 추천 및 구매의도에 미치는 영향 (Impact of the Perceived Fit of a Fashion Company's CSR Activities on the Recommendation and Purchasing Intention of Consumers)

  • 이정임;신수연
    • 한국의류학회지
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    • 제35권7호
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    • pp.816-827
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    • 2011
  • There is an increasingly fierce competition in the current fashion industry due to equalized technology, a shortened fashion cycle and changing lifestyle; however, it is not easy to map out successful marketing strategies that influence the outcome of business administration. This study discussed the importance of changing environments for the fashion industry and of CSR activities. The findings of the study were as follows. First, consumers who found the fashion company to perform more appropriate CSR activities rated its CSR activities more favorably. Second, consumers who considered the company's CSR activities more suitable for themselves viewed the CSR activities more favorably. Third, consumers who rated a fashion company's CSR activities more favorably showed a more favorable attitude to the company. Fourth, consumers who viewed a fashion company's CSR activities more favorably had a greater intention to recommend the company. Fifth, consumers who viewed a fashion company's CSR activities more favorably had a more buying intention for the company. Sixth, the consumers who took a more favorable attitude to a fashion company had a stronger recommendation intention for that fashion company. Seventh, the consumers who showed a more favorable attitude to a fashion company had a bigger buying intention. Eighth, the consumers who had a greater recommendation intention for a fashion company had an increased buying intention as well.

서비스화(Servitization)가 기업의 시장가치에 미치는 영향에 대한 연구 : 포춘 500대 기업의 제휴공시를 중심으로 (The Impact of Servitization on Firm Value : Focused on Fortune 500 Company's Alliance Announcement)

  • 유연성;임호순
    • 한국경영과학회지
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    • 제36권4호
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    • pp.63-79
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    • 2011
  • In this research, we have investigated the impact of servitization on firm value focused on Fortune 500 company's alliance announcement. The Firms are categorized to understand the impact of servitization and productization. The data includes Fortune 500 companies (2009, USA). Samples used for the hypothesis tests consist of 1,057 American companies that are opened on NYSE and NASDAQ, for the years 1990 through 2010. We test four research hypotheses based upon the various theoretical perspectives in servitization. The market is selective in reacting to alliance category; service company ${\rightarrow}$ manufacturing company, service company ${\rightarrow}$ service company. The findings show that alliance is significant between service company and manufacturing company. Also, the result shows significant relationship inter-service company's alliance. We have a significant relationship between company's alliance announcement and the market value of firms and shows significant AR in financial performance. Finally, this study presents implications for manufacturing companies that pursue service-led expansion as a strategic approach and are seeking to improve market value through alliance, partnership and cooperation. Continual effort must be placed to sustain market value of the firms.