• 디지털융복합연구
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• 제18권7호
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• pp.123-133
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• 2020

본 연구에서는 애플페이를 중심으로 하여 지문인식, 안면인식과 같은 생체 인증 기반 기술들을 이용한 모바일 결제 서비스에 대한 국내 사용자의 수용의도와 정보보호 관련 요인들이 미치는 영향을 분석하고자 하였다. 정보보호와 관련된 요인들에 대한 연구가 부족하였던 기존 모바일 결제 수용의도 연구들과 달리, 본 연구에서는 정보보호 관련 요인들을 추가한 모형을 통합기술수용이론(UTAUT)을 기반으로 만들고, 이를 PLS(Partial Least Squares) 기법을 이용하여 분석하였다. 분석을 통하여 기업의 정보보호 노력을 통한 제공 서비스 신뢰도 확보, 개인의 성향, 그리고 적용 보안기술에 대한 신뢰도는 사회적 인식 및 서비스 인프라와 함께 국내 사용자들에게 중요한 요인임을 알 수 있었다. 본 연구 결과는 생체인증 기반 모바일 결제 서비스를 제공하는 기업 또는 조직에게 국내 소비자들을 파악하는데 도움이 될 것으로 판단된다. 향후 본 연구를 바탕으로 동일 기업 또는 경쟁 기업 제품 사용 경험이 수용의도에 미치는 영향을 분석할 수 있을 것으로 기대한다.

• 자원환경지질
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• 제47권6호
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• pp.625-633
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• 2014

캐나다 아퀴스토어 프로젝트는 인근의 화력발전소에서 포집한 이산화탄소를 심부 약 3,500 m에 존재하는 염대수층에 저장하는 포집, 수송, 주입 및 저장의 전 과정을 포함하는 세계 최초의 통합 실증 프로젝트이다. 이산화탄소의 저장소로서의 염대수층은 기존의 한정적으로 분포된 석유가스 저류층과 비교했을 때 전 세계 어디서나 분포하므로 이에 대한 실증 연구는 이산화탄소 지중저장의 저변 확대에 큰 의미가 있다. 염대수층에 이산화탄소를 주입하고 추적하기 위해서는 지하의 물성을 파악하고 특성화해야 한다. 본 연구는 캐나다 아퀴스토어 이산화탄소 지중저장 현장의 탄성파 탐사자료로부터 석유가스 자원 탐사에 이용되는 진폭 변화 분석기술을 응용하여 지중저장 대상지층의 유체 포화 특성을 도출하였다. 시추공 검층자료에서 해석된 이산화탄소 저장층 구간의 상부 및 하부는 Winnipeg층 1,815 ms과 Deadwood 층 1,857 ms로 탄성파 자료와 대비하였다. 대상 구간의 탄성파 기록으로부터 입사각에 따른 진폭 크기변화를 확인한 결과 자료의 상관성은 45 %에서 81 % 범위였다. 종축절편과 진폭구배 속성을 교차출력한 결과는 반비례 관계를 보여 전형적인 함수 퇴적층에 해당하였다. 계산된 속성들에서 대수층의 기저를 공간적으로 도시하였고 이산화탄소 지중저장 구간의 포아송비 변화를 예측하였다.

• 한국프랜차이즈경영연구
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• 제9권3호
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• pp.7-18
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• 2018

Purpose - Consumers have a variety of strategies to find information about restaurants they want to visit. Consumers can search for and use information from a variety of sources before purchasing a product or service. The development of the Internet has made that consumers could access various informations easily. Therefore, this study classified commercial information provided by restaurants, public information shared by other unknown consumers, and personal information shared by customers' personal experiences or friends/family. This study is information sources influence on enjoyment, attitude and visit intention. Research design, data, methodology - In order to verify the research hypothesis, this study created questionnaires for each variable. Hypothesis analysis data were collected through surveys. In order to develop research hypotheses for this study, the scales was developed. The survey was conducted by an online survey company. Among the online panels owned by survey company, those who have visited restaurants through at least one of the 11 sources provided in this study within the last 3 months were surveyed. The survey period was 10 days from March 5 to 14, 2017. A total of 1,500 e-mails and messages were sent back to 301 of them, and 288 were used for analysis except for 13 missing responses. The data was analyzed by using SPSS 21.0 and AMOS 21.0. Results - As a result of analysis, commercial and personal information have a positive effect on enjoyment, but general information did not affect enjoyment. In addition, personal information has a positive effect on attitude, but commercial information and general information did not affect attitude. It was found that commercial information influenced attitude by mediation of pleasure, and pleasure had no significant effect on visit intention. Finally, attitude has a significant effect on visit intention. Conclusions - The restaurant needs to provide accurate information through its homepage or brochure. Accurate information that is not exaggerated can save customers's the cost of believing on a restaurant and the cost of searching for other information. The restaurant which provides unfaithful advertisement would be excluded from customer's choice because customers perceive it as a unreliable restaurant. The marketing of restaurant should be carried out through customer-oriented for the visit of customers. And restaurants need to provide optimized services to their first-time customers in order to increase their revisit.

• 한국의류산업학회지
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• 제16권6호
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• pp.908-920
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• 2014

As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

• 디지털융복합연구
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• 제11권12호
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• pp.577-588
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• 2013

이 논문은 환경정보공개에 대한 문헌 고찰과 환경정보공개시스템에 공시된 41개 의료기관의 환경정보(2011)를 바탕으로 제도시행의 개선점과 병원의 적절한 대응방안을 도출하는데 목적이 있다. 분석은 질적분석 방법을 사용하였고, 분석항목은 의무 7개 항목과 자율 11개의 총 18개 항목을 대상으로 하였다. 조사대상병원은 33개 종합병원, 6개 병원, 1개 의원이었다. 연구 결과 제도는 (1) 시민참여 확대, (2) 기업개요항목 개선, (3) 항목의 명확한 정의설정, (4) 입력단위의 통일, (5) 철저한 검증시행, (6) 추가정보에 대한 기준마련 부분에서 개선되어야 할 필요가 있다. 의료기관의 대응방안으로는 (1) 입력항목의 신뢰도 향상, (2) 병원의 친환경 전략 및 녹색경영시스템 정비, (3) 용수/에너지 절감활동 데이터 축적, (4) 온실가스 저감계획 수립, (5) 녹색구매지침의 도입검토, (6) 디지털 환경(지속가능) 보고서 공개가 중요할 것으로 판단된다.

• 유통과학연구
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• 제16권11호
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• pp.57-64
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• 2018

Purpose - As the importance of salesperson attitudes and behaviors enhancing customer perception and loyalty have increased, many retail companies put emphasis on internal marketing activities. The issue also has captured the interest of academics, but most of the previous research tends to be limited to investigating antecedents of salesperson job satisfaction and commitment. Based on the consumer-brand relationship concepts, this study aims to examine the effects of the salesperson-brand relationships on customers' service evaluation and store loyalty. Research design, data, and methodology - In a structural equation model, it is hypothesized that salesperson brand identification influences salespersons' brand trust and affect, which are the two dimensions of consumer-brand relationships. Salespersons' brand trust and affect are expected to increase salespersons' customer orientation, which in turn influences customers' service evaluations and store loyalty. To test this hypotheses a set of data collected from department stores in Seoul is utilized. Results - First, it was found that salesperson brand identification is a significant antecedent to salespersons' brand trust and affects, the two dimensions of salesperson brand relationships. Second, salespersons' brand trust and affect were found to enhance salespersons' customer-oriented behaviors. Third, salespersons' customer orientation showed a significant effect on customers' service evaluation. When a salesperson makes more effort to provide useful information for fulfilling customer needs, customers evaluate the salesperson's service more positively. Finally, customers' service evaluation had a positive impact on customers' store loyalty. Conclusions - This study provides significant academic and practical implications. First, based on the theory of consumer-brand relationships, the concept of salesperson-brand relationships was introduced and found to be an effective motivator of salespersons' customer oriented attitudes and behaviors. Therefore, the two dimensions of brand relationships, brand trust and affect, should be considered as the critical factors both in developing theoretical research and improving long-term company performance. Also, internal marketing activities should focus on maximizing employees' brand identification. That is, retail companies need to put emphasis on sharing their brand values and personality with internal customers to strengthen the brand relationships with salespersons and to enhance customer responses.

• 공학교육연구
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• 제21권1호
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• pp.27-36
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• 2018

This study aims to deduce operational implication of R-WeSET program through women students in science & engineering and companies's perception and assessment on the basis of NCS key competency. The significant results are as follows. Firstly, companies and women students in science & engineering share a similar perception on importance of NCS key competencies. The programs should be reviewed and improved for women students who are truly aware of companies' needs. Secondly, the main areas of NCS key competency that are poor in companies' perception are 'positive thinking & drive', 'creativity & challenge spirit', 'communication skills' and 'problem-solving skills'. To enhance these weak skills, activating the actual programs such as "Convergence Design Camp", "Field Adaptability Improvement" and developing the new communication program are required. Lastly, most of women students have attained the satisfying result from "Field Competency Reinforcement Program". Especially, "Industry Field Training" shared the great progresses on all skills of key competency, hence why the progressive model should be developed in the future. This study figures out who's the right person for the 4th Industrial Revolution era, producing a meaningful result in order to change in the higher education system of women students and to grow human resources who will contribute to the community and company.

• 디자인학연구
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• 제20권
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• pp.1-10
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• 1997

90년대 들어서 국내 패션시장은 소비자들의 생활수준향상, 라이프 스타일의 변화와 함께 해외 라이센스 브랜드 도입의 증가와 대기업은 물론 중소기업들의 신규참여 또한 증가하는 추세에 있다. 이러한 급변하는 시장환경 속에서 오랜 전통과 기술력을 가지고 있는 선발 패션업체로서 주식회사 세정의 인디안 브랜드는 90년대 현 상황에서 타 브랜드들과의 경쟁에서 상대적 우위를 선점 하고 미래의 소비자들을 충족시킬 수 있는 새로운 이미지 정립이 절실히 필요한 상황이다. 이러한 시점에서 (주)세정의 인디안 브랜드 이미지 제고를 위하여 경영환경의 입체적 마아케팅 조사를 실시, B.I. 컨셉을 설정한 후 시각적 이미지 표현작업에 착수하였다. 그 후 설문조사를 통해 Logo mark를 결정한 후 인디안 B.I의 주요 디자인 항목인 기본 요소와 응용요소를 전개, 전체 디자인 시스템을 완성하였다. 그리고 브랜드 이미지 통일의 효과를 극대화하기 위해 보완되어져야 할 요소로는 디자인 조형상의 원칙준수와 철저한 관리, 브랜드 관련 전체 구성원들의 사고와 행동의 일치, B.I의식 실천을 위한 지속적인 교육프로그램의 실시 등이 요구된다.

• 디지털융복합연구
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• 제11권4호
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• pp.153-164
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• 2013

비즈니스 모델 혁신이란 비즈니스 모델을 구성하는 여러 가지 요소를 다각도에서 변형시켜 차별화되는 가치를 창출해내는 것으로 기업의 외부 환경이나 내부 환경 중 어느 한 쪽에 집중하기 보다는 내부의 자원과 역량, 그리고 외부 환경이 만나는 곳에서 최적의 선택을 하는 것이다. 그러나 비즈니스 모델 혁신에 대한 명확한 정의가 없고, 핵심 비즈니스 모델을 잘 활용하지 못하는 관계로 기업이 비즈니스 모델 혁신을 통해 성장한다는 것은 매우 어려운 일이다. 본 논문에서는 비즈니스 모델 혁신에 대한 정의를 체계적으로 정리하고, 비즈니스 모델 혁신이 필요한 시기가 언제인지, 어떠한 유형의 비즈니스 모델 혁신이 있는지를 몇 가지 사례를 통해 살펴보았다. 기업의 가치 제안, 가치사슬과 가치네트워크를 통한 가치 창출과 수익모델의 혁신 사례를 통해 비즈니스 모델 혁신이라는 다소 추상적인 개념을 좀 더 친숙하게 접근하였다. 마지막으로, 이미 성공한 기업 역시 비즈니스모델 혁신과 적응우위 강화로 급변하는 시장 환경에서 새로운 가치를 창출할 수 있음을 사례분석을 통해 입증하였다.

• 복식
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• 제57권2호
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• pp.29-44
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• 2007

The purpose of this study was to classify male consumer groups according to the fashion lifestyle, to examine characteristics, needs and wants of each group, and to find out differences of cosmetics purchasing behavior among each group segment. After surveying 19-50 year old males by making a visit to college, company and home, 584 samples were analyzed by using SPSS(7.0) package program. Factor analysis, cluster analysis, ANOVA, crosstabs and $X^2-test$ were used to analyse collected data. The results of this study were as follows; 1. Twenty-two questionnaires using AIO fashion lifestyle variables produced seven factors; oriented fashion, flaunting brand preference, active preference, information intention, strong personality, reasonable economy and others directivity. Three groups based on oriented seven factors: personality, fashion and economy. 2. The Personality group had strong personal characters in their fashion. Men in this group prefer casual style and were represented by singles and professionals in their 30's. The fashion group pursued fashion trends, formal wears, and high-priced fashions. They were represented by singles with high-income managerial positions in their 19-29 age group. The economy group represented the largest sample in this study(54.5%). Men in this group tended to purchase fashion goods during of good fabrics at discount stores. This group represented married man with average incomes in their 40's. 3. Each of these three groups showed significant differences in cosmetics purchasing behavior. The personality group mainly purchased cosmetics on-line market because of price. The Internet tended to be their primary source of informations. They spent under 10,000won and pursued a simple and clear image. The fashion group purchased cosmetics at department stores to benefit from the knowledge of sales personal and their source of informations in the mass media. They spent over 70,000won monthly and pursued also a simple and clear image. The economy group purchased cosmetics at discount stores because of their wide assortment of products. They spent under 30,000won monthly and pursued a simple and clear image. Each of these groups currently consume different products and have a different concept of future cosmetic products.