• 제목/요약/키워드: community business

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Web3.0 Metaverse Business Model Innovation of Sports Media

  • Song, Minzheong
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권3호
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    • pp.64-76
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    • 2024
  • We study three sports media start-ups that seek to promote business model innovation (BMI) in which Web 3.0 and metaverse are converged. In results, LM starts from an innovative digital space platform offering a unique combination of virtual real estate, games, and non-fungible tokens (NFTs) which come with real-world earning potential. It creates value by integrating virtual real estate, training academies, blockchain games, and meta shops to offer a unique experience, capture value by offering monetization tools for buying and trading limited edition NFTs of favorite influencers from various sports leagues, offering access to premier real-world events and VIP game contests, and delivers value by building community to play games with favorite athletes or teams including trivia games, allowing fans to engage with their favorite athletes in a unique exclusive way. SL starts from the customizable digital identities especially for young sports fans like generation (gen) Z to play, hang out, and express themselves with their own avatars. SI starts from a leading Web3.0 metaverse innovator creating NFTs with the greatest athletes of all time, allowing athletes and creators to set up a profile and mint NFTs directly onto the blockchain. It tries to have the partnerships with great athletes revolutionizing the sports media industry to connect sports heroes and their super fans through an immersive, artistic, inspirational NFTs and unlockable content creating a sticky community between them.

A Study of Indonesian Online Marketplace: Information Processing Theory Paradigm

  • TEOFILUS, Teofilus;SUTRISNO, Timotius F.C.W.;HONGDIYANTO, Charly;WANANDA, Veronica
    • 유통과학연구
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    • 제18권8호
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    • pp.75-87
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    • 2020
  • Purpose: This study uses the protection motivation theory and information processing theory to discuss the high number of fraud phenomenon in Indonesia which causes worries to the internet users. The second problem is the large amount of information transparency in e-commerce which actually hinders the users in making decisions so it causes a negative behavior pattern, namely discontinue usage intention. Design/methodology: Therefore, this research hopes to provide insight to the online or e-commerce business community, especially for Tokopedia, to develop its business from understanding the factors influencing consumer attitude when shopping online. The sample are students from Universitas Indonesia, Institut Teknologi Bandung, Institut Pertanian Bogor, Universitas Gadjah Mada and Institut Teknologi Surabaya, with total 900 respondents. Result: The results of this research indicate that ubiquitous connectivity (UC) variable significantly affects variables such as the privacy concern (PC), information transparency (IT) and information overload (IO). PC and IO variables also significantly affect Discontinue Usage Intention (DUI). Conclusion: This study gives a new perspective that despite the phenomenon, the millennial generation especially are not entirely concerned about the privacy concern, however, this study clearly shows that the privacy issue in the digital word continues to be something that needs to be cared for.

BMC를 활용한 공유경제 기반의 스마트워크센터 모델 연구 (A Study on the Smart Work Center Model Based on the Sharing Economy Using the BMC(Business Model Canvas))

  • 이유미;임명환
    • Journal of Information Technology Applications and Management
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    • 제20권4호
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    • pp.165-189
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    • 2013
  • The advance of the smart working environment came the expectation that it would innovate and revolutionize the way people work, particularly in a society where smart work is readily available for creating a collaborative and 'connected' business. One of the core infrastructure elements for making smart work a viable option is the smart work center, the promotion of which requires a new form of 'smart work center business model' that can satisfy the purposes of both public services and private businesses. This calls for collaboration between the public and private sectors. Recently a number of businesses have been making significant headway in the creation of a new environment for business support and collaboration by adopting a sharing economy business model in their offices. The so-called 'Coworking Space' is an advanced form of business environment in the emerging 'smart work' era, and comes with the benefits of reduced costs as a result of sharing office space and knowledge sharing through the use of human networks. This paper describes the framework of a 'smart work center business model based on the sharing economy' using a BMC (Business Model Canvas), with an understanding of the characteristics inherent to the smart work center and the sharing economy. It was on the basis of this framework that a smart work center model for business incubation and startup, a private smart work center model for childcare services, and a community marketplace model with a global network were developed.

커뮤니티 기반의 유비쿼터스 네트워크 환경에서 안전한 커뮤니티 생성 권한 위임 방안 (Authority Delegation Scheme for Secure Social Community Creation in Community-Based Ubiquitous Networks)

  • 노효선;정수환
    • 대한전자공학회논문지TC
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    • 제47권1호
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    • pp.91-98
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    • 2010
  • 본 논문은 커뮤니티 기반의 유비쿼터스 네트워크에서 대리 서명 기법을 적용한 커뮤니티 멤버들 간의 상호 인증 기법 및 안전한 커뮤니티 생성 권한 위임 기법을 제안한다. 커뮤니티 기반의 유비쿼터스 네트워크에서는 사용자가 필요로 하는 네트워크 서비스 및 응용서비스를 제공해주기 위해 다양한 상황인식 정보가 수집 되고 활용된다. 또한 사용자는 학업, 게임, 정보 공유, 사업, 회의 등의 다양한 목적에 의해 다양한 커뮤니티를 생성할 수 있다. 그러나 커뮤니티 기반의 유비쿼터스 네트워크의 경우 공격자에 의해 상황인식 정보가 위조 및 도용되어 악의적인 목적으로 사용될 수 있다. 또한 악의적인 목적으로 커뮤니티를 생성할 수 있다. 제안하는 기법은 위임 서명 기법을 이용하여 커뮤니티 멤버들 간의 상호 인증 및 비밀 키를 교환 할 수 있도록 지원하고, 안전하게 커뮤니티 생성 권한을 위임할 수 있도록 하였다. 또한 기존 RSA 서명 기법과의 비교 분석을 통해 전체 계산 시간이 감소함을 확인하였다.

주민참여가 공동체의식과 관광개발태도에 미치는 영향에 관한 연구 - 철원군 DMZ평화마을 사업지를 대상으로 - (A Study on the Effect of Residents' Participation on Community Consciousness and Tourism Development Attitudes - Focused on DMZ Peace Village Site -)

  • 양민호;고진영;김명일;김기성
    • 한국농공학회논문집
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    • 제60권2호
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    • pp.65-73
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    • 2018
  • This study aims to analyzes the Relationship Between Community Consciousness and Residents' Participation in Tourism Development. Starting in 2004, the Rural Tourism Development Project, which has been promoted in Korea, is taking a bottom-up approach that values the participation of residents. And Resident's Participation is also an important criterion for selecting business sites. As the farming community becomes more modern, the community consciousness is declining. But Community consciousness is an important factor for the sustainable maintenance of rural villages. And if community members share a sense of homogeneity, they can identify problems that communities have, and they can solve them with responsibility. Community consciousness can be called the basic infrastructure of residents' participation. Rural tourism feature different characteristics from other tourist areas in that the residential space of local residents is the destination of the tours. As a result, the influence on tourism development is directly affected, so the attitude of local residents is an important success factor unlike other tourism developments. The study analyzed the community consciousness and participation in Tourism Development, which is a significant success factor in rural areas. The survey which included 200 residents of the DMZ Peace Village Site, was concluded that the member's perception and ttachment among Community Consciousness affected the Residents' Participation, and that Economic Influence among tourist development attitudes affected the Residents' Participation. It based on the results in rural tourism development for the residents' participation should be considered with a plan to enhance the economic life satisfaction and promote the economic impact on the area.

The Public Opinion of Corporate Social Responsibility Activities in South Korea: Examining the Effects of Communal and Exchange Relationships Between Citizens and Corporations

  • Lee, Soobum;Jin, Bumsub
    • Asian Journal for Public Opinion Research
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    • 제4권2호
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    • pp.108-122
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    • 2017
  • This study explores how South Korean citizens evaluate corporate social responsibility (CSR) practices based on communal and exchange relationships. Specifically, it examines whether their evaluations of the two types of relationships are related to their supportive opinions, such as positive attitudes toward corporations and behavioral intentions to purchase products. The findings show that the communal relationship between an energy corporation and its local residents is more related to their supportive opinions than exchange relationship. That is, a communal relationship tends to generate more positive business outcomes than an exchange relationship. This study concludes that corporations should prepare for useful community outreach and CSR programs for their local community. Practitioners need to focus on building communal relationships with community members through their programs.

크라우드소싱 커뮤니티 내 고객 선호와 조직 수용 아이디어 간 비교 연구 (A Comparative Analysis between Organization-Adoptable and User-Favorable Ideas in a Crowdsourcing Community)

  • 이한준;서소영;서용무
    • Asia pacific journal of information systems
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    • 제24권1호
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    • pp.51-64
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    • 2014
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness and efficiency of idea crowdsourcing. In our approach, we extracted idea content-based characteristics such as subjectivity, negativity, prosocialness, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

Dimensions of Corporate Social Responsibility and Market Performance: Evidence from the Indonesia Stock Exchange

  • Sudana, I Made;Sasikirono, Nugroho;Madyan, Muhammad;Pramono, Rifqi
    • Asia Pacific Journal of Business Review
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    • 제3권2호
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    • pp.1-25
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    • 2019
  • This study aims to examine the relationship between certain dimensions of Corporate Social Responsibility (CSR) with market performance, measured by Tobin's Q, on companies within various industries in Indonesia. This study disaggregates CSR into 7 dimensions: environment, energy, occupational safety and health, employee, product, community, and general. Samples consisted of 385 companies listed on the Indonesia Stock Exchange (IDX) during 2007-2014. OLS analysis shows that CSR contributes greatly to the formation of market performance of consumer goods, agriculture, and miscellaneous industries. The dimensions of CSR contribute differently to the formation of Q ratios in different industries. We also found that there are differences in the speed of effect of several dimensions of CSR on the formation of market performance; some CSR dimensions give immediate effect while others are lagged.

Challenges and Opportunities of Small Business Management and Start-Ups in India

  • Potluri, Rajasekhara Mouly;Lee, Jung Wan;Khan, Saqib Rasool;Vali, Syed Mastan
    • 유통과학연구
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    • 제10권7호
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    • pp.5-11
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    • 2012
  • The core objective of this research article is to investigate different challenges and opportunities in management as well as start-ups of small businesses in India. The prudence behind this research is to examine various problems in front of the small businesses and to offer vital support and cooperation to overcome those with the support of concerned institutions through consultancy and training programs. The researchers have an intention to make available the research results to the governmental agencies, concerned small business institutions and also to the educational institutions which are continually design plans, programs, policies and strategies to upgrade the managerial and technical dexterities of the small business Indian operators. After thorough revision of relevant literature on small businesses and its management, the researchers used a well structured questionnaire and in-depth personal interviews with 586small business operators selected from manufacturing, trading (retailing and wholesaling), finance, servicing/repair businesses which are located in the coastal districts of Andhra Pradesh in India. The researchers have used convenience sampling and collected data was analyzed with the support of Microsoft Excel and frequency distribution. Noticeably, majority of the small businessmen in India are facing myriad number of challenges both in management and at the time of establishment of their business operations. In particular, 72.47 percent of small businesses operators' have substantiated their strong opinion towards the challenges they are facing particularly finance, marketing and other problems while managing their businesses. The researchers also attempted to get the opinions on problems of the various categories of small businesses while starting their operations. A staggering 68percent of respondents identified the problems related to preparation of business plan, location selection, marketing and other problems like lack of proper credit facilities, skilled manpower, and other infra related problems while setting up of their businesses. On an average, 64.62 and 63.51 percent of small businesses are facing various kinds of problems both at the time of day-to-day management as well as start-up of their businesses respectively. The present research confined with the opinions of only four categories of small business operators particularly from the manufacturing, finance, trading (retailing and wholesaling), and servicing/repair which are continuing their business operations from the nine coastal districts of Andhra Pradesh in India. The present study emphatically provides concrete information required to the business community for identifying an assortment of challenges faced by different small business operators in managing and at the time of their inception. This research paper is first of its kind from this part of the world by offering extensive and credible information required for prospective entrepreneurs in facing the dynamic challenges in managing their business. Furthermore, this research presents invaluable inputs to the stakeholders like all types of governments, policy makers, practitioners, researchers, and educators' about the various impediments faced by the small business community in India.

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개인 커뮤니티 몰입에 대한 자아표현 및 동일시의 역할 (The Roles of Self-Expression and Identification on the Personal Community Commitment)

  • 최낙환;이창원
    • Asia Marketing Journal
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    • 제9권3호
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    • pp.117-149
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    • 2007
  • 기업의 충성도 높은 고객 유치 및 기업 몰입을 위한 하나의 방안으로 대두되고 있는 온라인 개인 커뮤니티의 경우 개인이 미니홈피를 창조하여, 자신을 표현하고 관리하여 커뮤니티를 구축하고, 커뮤니티와 상호작용하면서 자신을 표현하기 때문에 온라인 개인 커뮤니티와 자아간의 연결인 동일시에 대한 연구가 중요함에도 불구하고 아직까지 이에 대한 연구가 이루어지지 않고 있다. 따라서 본 연구에서는 온라인 개인 커뮤니티 몰입에 대한 동일시의 역할과 동일시에 영향을 미치는 자아표현의 효과를 살펴보는데 연구 목적이 있다. 개인 미니홈피를 싸이월드에서 이용하는 소비자들을 대상으로 검증한 결과 첫째, 개인적 실제자아 표현과 개인적 이상자아 표현은 개인적 동일시에 영향을 미치고, 사회적 실제자아 표현과 사회적 이상자아 표현은 사회적 동일시에 영향을 미치는 것을 알 수 있었다. 둘째, 개인적 동일시와 사회적 동일시는 모두 온라인 개인 커뮤니티 몰입에 긍정적인 영향을 미치는 것을 알 수 있으며, 온라인 개인 커뮤니티 몰입 수준이 높을수록 원천 기업에 대한 반응은 좋게 나타나는 것을 알 수 있었다. 따라서 소비자들의 개인적 동일시와 사회적 동일시를 높여주기 위해서 온라인 개인 커뮤니티내의 상호작용 활동 및 정보제공의 용이성과 개인의 표현력을 높여줄 아이템의 개발이 있어야만 할 것이다.

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