• International Journal of Contents
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• 제15권2호
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• pp.29-37
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• 2019

This study investigates how adolescents' smartphone attachment, social anxiety, and offline and smartphone network sizes are related to their friendship in regards to maintaining either a strong or weak bond. Based on an online survey involving 402 adolescent smartphone users in South Korea, this study found that smartphone attachment was positively related to a strong ties friendship maintenance and negatively related to weak ties friendships. Similarly, social anxiety was found to be negatively associated with friendship maintenance for both strong and weak - tie relationships. More importantly, this study revealed that the types and size of social networks moderated the relationships among adolescents with smartphone attachment, social anxiety, and friendship maintenance through smartphones.

• International Journal of Contents
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• 제18권3호
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• pp.21-33
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• 2022

Previous research has provided inconsistent findings as to whether socially (in)competent individuals benefit from social networking sites (SNSs) use. Based on the rich-get-richer model, some studies have shown that socially competent individuals expand their existing networks even further via SNSs use. Based on the poor-get-richer model, other studies have shown that those with poor social skills can achieve beneficiary outcomes from SNSs use by overcoming their deficient social resources of offline environments. The present study is devised to add evidence regarding how and why social skills are related to SNSs use. To this end, we tested the relationships between social competence and three types of Facebook communication activities: interaction, self-presentation, and passive observation. Further, drawing on the social cognitive theory, the mediating role of outcome expectancy in the relationship between social competence and Facebook communication activities was examined. Using an online survey in South Korea (N = 708), it was found that individuals with higher social competence were more likely than those with lower social competence to engage in interaction, self-presentation, passive observation on Facebook. Moreover, these relationships were mediated by outcome expectancy that the desired social outcomes could be achieved as a result of Facebook use.

• International Journal of Contents
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• 제17권1호
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• pp.1-10
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• 2021

Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권5호
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• pp.1984-2002
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• 2020

With the appearance of wireless spectrum crisis in traditional cellular network, device-to-device (D2D) communication has been regarded as a promising solution to ease heavy traffic burden by enabling precise content delivery among mobile users. However, due to the channel sharing, the interference between D2D and cellular users can affect the transmission rate and narrow the throughput in the network. In this paper, we firstly present a weighted interference minimization cluster formation model involving both social attribute and physical closeness. The weighted-interference, which is evaluated under the susceptible-infected(SI) model, is utilized to gather user in social and physical proximity. Then, we address the cluster formation problem via spectrum clustering with iterative operation. Finally, we propose the stable matching theory algorithm in order to maximize rate oriented to accomplish the one-to-one resource allocation. Numerical results show that our proposed scheme acquires quite well clustering effect and increases the accumulative transmission rate compared with the other two advanced schemes.

• 대한지구과학교육학회지
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• 제12권1호
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• pp.18-26
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• 2019

전 세계에서 베트남은 기후 변화에 가장 큰 영향을 받는 국가 중 하나이다. 현재 베트남의 기후 변화에 대한 대응 활동은 텔레비전, 신문, 라디오, 인터넷 등과 같은 미디어에 의존하고 있다. Facebook은 베트남 사람들이 가장 많이 사용는 소셜 네트워크이다 (베트남의 페이스북 이용자는 5800만명으로 세계 7위). 그러나 상대적으로 그것을 기후변화 대응에 이용하고자 하는 관심은 적은편이다. 이 논문에서는 Facebook의 Audience Insight Tool(AIT)과 온라인 사회학 조사 방법을 활용하여 Facebook을 통한 기후 변화 대응 활동의 현재 상태 및 효율성을 평가했다. 베트남 Facebook의 기후 변화 대응 팬 페이지의 수는 15개 정도이며, 그중 가장 인기 있는 곳의 팔로워 수가 94,721명에 이른다. 이 연구에서는 베트남에서 가장 방문자가 많은 기후 변화 대응 팬 페이지 2곳을 조사하고 평가 한 결과, Facebook을 통한 기후 변화 대응은 예상 한 것만큼 큰 효과가 없었다. 또한 온라인 설문 조사를 통해 이러한 문제의 원인을 파악해 보고자 하였다. 이 결과는 앞으로 기후 변화 대응을 할 때 Facebook과 같은 소셜 네트워크의 강점을 부각시키면서 해결책을 찾고자 하는 기관들에게 과학적인 밑거름이 될 것이다.

• Journal of Contemporary Eastern Asia
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• 제18권1호
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• pp.49-69
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• 2019

Over the last couple of years, digital diplomacy has become a fascinating area of research among Mass Communication, Peace and Conflict Studies, and International Affairs scholars. Social media and new technology open up new avenues for governments, individuals, and organizations to engage with foreign audiences. However, developing countries' governments are still lacking in the realization of the potential of social media. This study aims to analyze the usage of social media (Facebook & Twitter) by the two biggest countries in South Asia (Pakistan and India). I selected 10 government officials' social media accounts including prime ministers', national press offices', military public relations offices', public diplomacy divisions', and ministries of foreign offices' profiles. The study relies on quantitative content analysis and a comparative research approach. The total number of analyzed Twitter tweets (n=1,015) and Facebook posts (n=1,005) include 10 accounts, five from each country. In light of Kent and Taylor's (1998) dialogic communication framework, the results indicate that no digital engagement and dialogue occurs between government departments and the public through social networking sites. Government departments do not engage with local or foreign audiences through digital media. When comparing both countries, results reveal that India has more institutionalized and organized digital diplomacy. In terms of departmental use of social media, the digital diplomacy division and foreign office of India is more active than other government departments in that nation. Meanwhile, Pakistan's military public relations office and press office is more active than its other government departments. In conclusion, both countries realize the potential of social media in digital diplomacy, but still lack engagement with foreign audiences.

• International journal of advanced smart convergence
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• 제13권2호
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• pp.166-171
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• 2024

Recently, there has been an increasing trend in the role of social media in tourism marketing. We analyze changes in tourism marketing trends using tourism marketing keywords through social media networks. The aim is to understand marketing trends based on the analyzed data and effectively create, maintain, and manage customers, as well as efficiently supply tourism products. Data was collected using web data from platforms such as Naver, Google, and Daum through TexTom. The data collection period was set for one year, from December 1, 2022, to December 1, 2023. The collected data, after undergoing refinement, was analyzed as keyword networks based on frequency analysis results. Network visualization and CONCOR analysis were conducted using the Ucinet program. The top words in frequency were 'tourists,' 'promotion,' 'travel,' and 'research.' Clusters were categorized into four: tourism field, tourism products, marketing, and motivation for visits. Through this, it was confirmed that tourism marketing is being conducted in various tourism sectors such as MICE, medical tourism, and conventions. Utilizing digital marketing via online platforms, tourism products are promoted to tourists, and unique tourism products are developed to increase city branding and tourism demand through integrated tourism content. We identify trends in tourism marketing, providing tourists with a positive image and contributing to the activation of local tourism.

• International Journal of Computer Science & Network Security
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• 제21권9호
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• pp.275-280
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• 2021

With the development of communication networks, the processes of exchanging and transmitting information rapidly developed. As millions of images are sent via social media every day, also wireless sensor networks are now used in all applications to capture images such as those used in traffic lights, roads and malls. Therefore, there is a need to reduce the size of these images while maintaining an acceptable degree of quality. In this paper, we use Python software to apply K-mean Clustering algorithm to compress RGB images. The PSNR, MSE, and SSIM are utilized to measure the image quality after image compression. The results of compression reduced the image size to nearly half the size of the original images using k = 64. In the SSIM measure, the higher the K, the greater the similarity between the two images which is a good indicator to a significant reduction in image size. Our proposed compression technique powered by the K-Mean clustering algorithm is useful for compressing images and reducing the size of images.

• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.57-62
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• 2022

The attractiveness of e-sports games¹ and the way it is spread has changed in recent years. Instead of conventional approaches, such as advertising campaigns or televised events, spectators are increasingly drawn to online platforms, which offer more opportunities for communication. Besides live streaming services like Twitch. tv, where spectators can watch matches in real-time or via recorded videos, social media platforms like Facebook and Twitter are now adding e-sports related content to their networks [1]. Especially the combination of live streams on Twitch, Twitter, and Facebook opens many possibilities regarding how information is shared. This might be an efficient way of spreading attractiveness among female audiences. This paper focuses on the attractiveness of e-sports events in general for females. It has been hypothesized that there are certain factors that influence this attractiveness. Studying past research papers and online resources, three factors were identified: The players' behavior and charisma, the impact of social media as well as videogames themselves. It is found that females are attracted to e-sport games because they allow them to engage more in the game compared to other videogames. This is because there are no time constraints that require players to accomplish certain tasks within a specific time frame. As such, female gamers can choose how much effort they want to put into the game depending on their personal preferences.

• 정보처리학회논문지C
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• 제19C권1호
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• pp.29-38
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• 2012

최근 급속도로 보급되고 있는 스마트폰과 SNS(Social Network Service)로 인한 인터넷 응용프로그램 활용의 증가는 3G 네트워크 이상의 네트워크 대역폭을 빠르게 잠식해가고 있으며 이로 인한 속도 저하와 서비스 질 저하로 인한 기간통신사들의 시설투자비 증가 요구가 강하게 대두되고 있다. 아울러 모바일 네트워크 사용자의 폭증에 따르는 모바일 서비스 제공자와 모바일 네트워크상의 ID관리문제를 촉발하고 있다. 본 논문은 3G 네트워크에서 모바일 인터넷 응용 서비스상의 사용자 ID관리와 보안문제를 해결하기 위한 프로토콜로 제안된 IDM3G[1]를 기반으로 보다 향상된 인증관리 프로토콜을 제안한다. 제안하는 $I^2DM$ 프로토콜은 기존의 IDM3G 프로토콜이 MO를 통한 상호 인증을 수행하면서 발생시키는 부하를 모바일 인터넷 응용 서비스 제공자에게 일정 부분의 역할을 분산시킴으로써 모바일 및 서비스 제공자의 ID관리와 함께 네트워크 부하와 정보처리를 위한 프로세스 부하 그리고 송수신되는 패킷의 수를 보다 효율화한다. 향후 더욱 그 수요가 폭증할 것으로 예상되는 3G 이후의 모바일 네트워크에 대한 수요를 대비하여 보다 최적화된 프로토콜을 제안한다.