• International Journal of Human Ecology
• /
• v.13 no.2
• /
• pp.69-86
• /
• 2012

This study determined the influence of personality patterns on marital adjustments mediated by communication effectiveness for 298 international marriages in South Korea. The results are as follows: (a) The mediator effects of personality patterns and communication effectiveness on the marital adjustment of international marriages were found to be significant; in addition, a mediator path with marital adjustment as a dependent variable was verified. (b) The extroversion, agreeableness, and openness of husbands were found to have a positive effect on their communication and marital adjustment in regards to the personality patterns of international. (c) Conscientiousness was identified as the only factor that affects the marital adjustment of a wife in regards to personality patterns. The implications of this study will be discussed in the conclusion part.

• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.1
• /
• pp.1-10
• /
• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.10
• /
• pp.4935-4942
• /
• 2013

The purpose of this study is to verify the effects of hospital employees' communication satisfaction on their perceived organizational effectiveness. Four research hypothesis are established for the purpose of this study. The subject of this study were 473 employees who were working at 10 general hospitals in Korea. The survey was done with structured questionnaire from January 3 to February 8, 2013. The results of stepwise regression analysis show that hospital employees' communication satisfaction positively affected organizational effectiveness. Interaction effects between employees' communication satisfaction and work types had stronger effect on organizational growth than organizational stability. It can be pointed out as an important issue that communication satisfaction score of medical support occupation is the lowest level(3.11 points out of 5 points). If hospitals want an integration of organization, it is required to develop method or skill to increase communication satisfaction among employees.

• Journal of Distribution Science
• /
• v.22 no.4
• /
• pp.47-58
• /
• 2024

Purpose: Achieving organizational effectiveness is the ultimate goal that every business entity or institution targets. To achieve this, organizations need to consider various factors that have an impact on their performance. This article analyzes the distribution influence of six main elements that have a central role in shaping sustainable organizational effectiveness, which are organizational culture, job satisfaction, interpersonal communication, talent management, knowledge management, and information technology. Research Design Data and Methodology: This research uses a quantitative approach, focusing on manufacturing companies located in Surabaya as the main object, involving twenty manufacturing companies as research targets, and 10 employees in each company. The sample selection process was carried out through the application of random sampling techniques. The analysis in this research uses the multiple linear regression method and uses SPSS version 26 software. Results: Distribution of six major factors used in this research are related to each other and contribute significantly to overall organizational effectiveness. Conclusion: Organizations that can combine the distribution of a positive culture, prioritize employee satisfaction, encourage effective communication, manage talent and knowledge efficiently, and utilize information technology wisely will have greater potential to achieve their goals and survive in the intensely competitive business environment.

• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.2
• /
• pp.185-192
• /
• 2024

Both message appeals and individual characteristics can influence the effectiveness of sustainable product promotions. Applying the agency-communion orientation to the advertising message research context, this study examined the interplay between message appeals and agency-communication orientations in impacting purchase intentions. The findings from a 2 (message appeal: self-interest vs. public-interest message) × 2 (motivational orientation: agency vs. communion) experiment revealed a communion-over-agency effect on consumer purchasing decisions for public-interest message appeals. In the self-interest message condition, we found no statistically significant difference in impact between agency and communion on purchase intentions. In short, we contribute to advertising effectiveness research by showing that agency-communion orientations moderate the effect of message appeals. We also explain the practical implications of these findings for effective sustainable communication in advertisements based on individuals' motivational orientations.

• Korean Journal of Human Ecology
• /
• v.6 no.1
• /
• pp.15-25
• /
• 2003

The purpose of this study was to find general trends of internet addiction tendency in adolescence and to analyze the effects of perceived relationships of the adolescents with their parents. The SPSS 10.0 for Windows was used to analyze data obtained through 217 middle school students in Gwang-ju. The results were as follows: ⑴ Degrees of relationships of the adolescences with their parents were median and internet addiction tendency were slightly lower than median. ⑵ Internet addiction tendency showed significant differences according to communication effectiveness. conflict, intimacy by their received relations with parents. ⑶ Internet addiction tendency was influenced by communication effectiveness, conflict by their received relations with parents.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.25 no.4
• /
• pp.82-88
• /
• 1998

The purposes of this study was : 1) to describe the theoretical background of Clean-up Time Movement managing visitors' depreciative behavior ; 2) to test the effectiveness of a mass communication program, Clean-up Time Movement in National Park. This study employed a field experimental design (Multiple time-series design) in Naejangsan National Park. This study evaluated the differential effectiveness of the self-developed Clean-up Time Movement Program to reduce littering behavior between Control groups (Those who not received Clean-up Time Program) and Treatment groups (Those who received Clean-up Time Program) by weighting trash gathered in a litter box and scattered around picnic ground. The results showed that the Clean-up Time Movement Program was more effective to reduce the total trash and the trash degree per a person in Treatment groups than Control groups. It seemed to effective in managing depreciative behavior through the mass communication program in National Park.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.12 no.10
• /
• pp.4606-4611
• /
• 2011

In this paper, it is reviewed vulnerability of security in DS-MAC communication protocol of sensor network, and analyzed in the respect of security effectiveness, which is consumed at each stage of communication procedure in according to vulnerability of denial of service and modification attack. In this paper, we present about the respect of security effectiveness of transmission and reception in case of operation mode with or without authentication scheme between sensor node.

• The Journal of the Korea Contents Association
• /
• v.20 no.12
• /
• pp.498-518
• /
• 2020

This study aimed to examine the impact of internal communication(IC) on collaborative performance(CP) and organizational effectiveness(OE), and the moderating effect of online communication tools. First, IE and RS, ISI, RS, and COMN had a significant impact on ISI, Perf, respectively. The all factors of CP affected JS and OC. Second, IE, COMN, and RS influenced OC through CC and Perf. Third, online cooperative tools for collaboration have been moderated between RS and ISI, CoW and CC, IE and Perf, Perf and JS, repectively- IE(Infromation Exchange), CoW(Collaboration Work), Communication(COMN), Relationship(RS), Information Sharing Intention(ISI), CC(Collaboration Culture), Perf(Performance), JS(job satisfactino), and OC(Organization Commiment). These results could provide one implication for the establishment and utilization of online communication collaboration tools that take into account internal communication components within the organization.

• Proceedings of the Korean Institute of Communication Sciences Conference
• /
• 1985.10a
• /
• pp.3.2-6
• /
• 1985

There are two major fields for system effectiveness investogations-RAM analysis and performance(capacity) analysis. The investgation methods for system effectiveness are discussed. And two prototypes are presented for RAM analysis and performance analysis.