• International Journal of Contents
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• v.14 no.4
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• pp.76-85
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• 2018

While numerous researchers have identified factors that explain social commerce-shopping behaviors, they have left one type rather understudied-trait-based antecedents. The ways consumer behavior is affected by their personal trait-this study therefore proposed and tested hedonic shopping tendencies. Findings indicate that hedonic shopping tendencies are a robust predictor of social support, consumer engagement, and impulse buying. Also, social support and consumer engagement affect social commerce intention and consequently social commerce frequency. Analysis of the results demonstrated a positive relationship between social support and consumer engagement, and the positive relationship between impulse buying and social commerce frequency.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.205-210
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• 2019

Alongside the development of communication technologies such as smart phone, 5G, advertisements which have been regarded as nexus of marketing behaviors are treated as surplus entities in our society now. Ad marketers have been focusing on storytelling advertisements via SNS or similar web-services. We are facing another big media changes such as Virtual Reality, Augmented Reality. Especially the current study probes Mixed Reality as the potential key of new storytelling brand marketing with discussing directions and insights based on the narrative transportation theory.

• Health Communication
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• v.13 no.2
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• pp.103-108
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• 2018

Background: This study was to analyze gender differences in health status, health behaviors and disease prevalence of multi-cultural family in order to contribute to health promotion of them. Methods: This study used raw data from the Korea Community Health Survey(KCHS) which was performed in 2015. Among them, 3,045 multi-cultural family members were included in this study. Data was analyzed using SPSS 21.0 for descriptive statistics, t test, Chi-square test, and Pearson's correlation coefficients. Results: According to gender, depression and subjective health were different in health status. High risk drinking, hypertension, dyslipidemia, arthritis, and obesity prevalence rate were higher in males than females significantly(p<.001). Conclusion: Based on the study results, it is necessary to establish a public health care program to improve health and welfare of multi-cultural families.

• Journal of Public Diplomacy
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• v.2 no.1
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• pp.6-27
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• 2022

With globalization and new communication technologies, governments aim to cultivate relationships with their foreign publics. This goal represents the convergence of the public relations and public diplomacy domains. In this regard, this study aims to explore how foreign-born faculty members' attitudes and behaviors toward the U.S. are shaped by their relationships with their universities. Findings confirm a significant link between foreign-born faculty members' perceived relationships with their universities and their attitudes and behavioral intentions toward the U.S. The authors conclude that a positive relationship between universities and foreign faculty members can serve as a soft power resource in U.S. public diplomacy. This study contributes to governments' public diplomacy efforts by analyzing the roles of the foreign-born faculty members as strategic communication channels in cultivating relationships between a host country and their homelands.

• International conference on construction engineering and project management
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• 2009.05a
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• pp.190-195
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• 2009

With the growth of information and communication technologies adoption in construction projects, it could be anticipated that more property owners and construction firms will attempt to use electronic gears and gadgets for site monitoring or surveillance purposes. As the construction workers may be the major group of project team members being monitored, from managerial perspectives and for ethical reasons, it is essential to investigate their degree of acceptance on site monitoring systems. Indeed studies on office workplace monitoring suggest that a monitoring system could shape or control the behaviors of employees. With adequate refinements, their research models could be applicable in the construction industry. This paper presents a model for analyzing the antecedences that affect workers' acceptance level on electronic monitoring, and investigating if there is any behavioral change.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.61-73
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• 2023

As smartphone use is increasing within the middle-aged population, society should pay closer attention to the mental health problems associated with smartphone addiction. This study examines the possibility that depression, anxiety, and ADHD can be interpreted not only as negative aspects, but also as positive aspects, in an addiction-related individual. We used habitual and addictive smartphone behavior as the dependent variables; anxiety, ADHD, depression, and habitual smartphone use as the independent variables; and self-control as a moderating variable. Depression and ADHD in smartphone users were found to be associated with higher levels of addictive smartphone use. Anxiety was having negative effect on addictive smartphone use. However, habitual smartphone use didn't significantly affect addictive smartphone use. Further analysis indicated that depression, anxiety, and ADHD have mediating effects on habitual smartphone use. This study confirmed that psychological factors in adults, as well as habitual/addictive smartphone use and self-control, significantly influence smartphone overdependence.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.337-345
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• 2014

The visually impaired who have many restrictions on their sight due to impairment of a sense of sight among special senses have substantial difficulties in the areas ranging from very minor behavior in their house to the external activities for social life. Visual impairment may cause many problems in various behaviors for protecting health which have recently drawn a lot of interests. As a method of analysis of collected data, this study conducted the frequency analysis of general characteristics and oral health behavior of the subjects, compared the average of oral public health behavior and oral health condition through t-test and F-test, and conducted the post verification of significant difference among groups with Duncan. For identifying the relevancy between the general characteristics and the oral health behavior, this study conducted Spearman's correlation analysis, and for identifying the impact on subjective, oral health condition, this study conducted multiple regression analysis. SPSS (SPSS20.0 for Windows, SPSS Inc, USA) was used as a statistical program, and the level of significance for determining statistical significance was considered at the level of 0.05. Because the visually impaired are the group whose behaviors for protecting health should be accurately recognized, this study intends to utilize the findings as basic materials for making information communication media suitable for the visually impaired by identifying the real conditions and behaviors of their oral health and analyzing their oral condition caused by such behaviors. With the help of information technology.

• 한국노년학
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• v.41 no.4
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• pp.455-468
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• 2021

This study was performed to utilize for foundation data of research related nursing communication and developing nursing intervention by examining the relationship between nurses' perception of the elderly and communication. This study is a descriptive research using a set of questionnaires that examines the relationship between nurses who provide care to the elderly by confirming their perception of the elderly, communication difficulties with the elderly, communication behavior, and satisfaction with communication. After IRB approval, data were collected either face-to-face survey or by online survey. A total of 292 nurses participated in this study. The collected data were analyzed as descriptive statistics, t-test and ANOVA, Duncan test and Pearson's Correlation Coefficients, Multiple Regression Analysis by using SPSS/WIN 26 program. As a result, a significant correlation was identified between perception of the elderly and communication disorders, communication behavior, and communication satisfaction. We found that nurses who had more positive perceptions about the elderly had less communication disorders, better communication behaviors, and higher communication satisfaction with the elderly. From this result, we suggest that nurses caring for the elderly should receive education on communication methods with elderly to improve their perception. Furthermore, we suggest future studies to improve nurse's perception of the elderly and communication.

• Proceedings of the Korean Vacuum Society Conference
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• 2016.02a
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• pp.314-314
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• 2016

In this paper, the effects of carrier concentration on dielectric constant of ITO films were investigated by spectroscopic ellipsometry. From SE results, we find the pronounced shift of the ${\varepsilon}1$ peaks toward high energy with concentration; while contrarily, the ${\varepsilon}2$ values at low energy region increases with decreasing concentration. These shifts are attributed to the Burstein-Moss and free-carrier absorption effects within ITO films. With increases carrier concentration, the values of extinction coefficients show quite different behaviors in range of wavelength from 200 to 1200 nm. The reduction in k at ${\lambda}{\leq}500nm$, while increasing at ${\lambda}{\geq}500nm$ was observed. The QE of HJ solar cells behaviors can be roughly classified into two regions: short-wavelengths (${\leq}650nm$) and long-wavelengths region (${\geq}650nm$). With increasing carrier concentration as well as energy band gap, QE shows improvement at short-wavelength, while at long-wavelength QE shows opposite trend. Widening band gap energy due to Burstein-Moss shift is the key to improve QE in short-wavelength; simultaneously FCA effect due to optical scattering is attributed to the reduction in QE at long-wavelength. In spite of band gap extension, Jsc calculated from QE decreases from 34.7 mA/cm2 to 33.2 mA/cm2 with increasing carrier concentration. It demonstrated that FCA effect may more govern Jsc in the HJ solar cells.

• The Journal of the Korea institute of electronic communication sciences
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• v.10 no.1
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• pp.117-124
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• 2015

This study explored the determinant variables of physical health of the high school students in Korea. Specifically, it explored how the sociodemographic characteristics factor, school factor, delinquent behaviors factor of the students affect their physical health using the 2012 Korean Youth Health Risk Behavior On-line Survey. Using the case of 36,889, this study conducted frequency analysis, t-test, F-test, and multiple regression analysis. As the result of total multiple regression analysis, gender, father's educational level, sibling(s), economic status, grade, academic record, problem drinking, drug use were statistically significant determinant variables of physical health of the high school students in Korea. Also, it delivered some implications for enhancing their physical health.