• Journal of Fashion Business
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• v.16 no.5
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• pp.23-38
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• 2012

With the rapid developing of economy and the information communication, as well as the fierce competition of marketing, the consumer market of apparel is gradually matured. Also, the consumer has more requirements towards clothes, in terms of quality, style, price level and individuality. As a result, brand fashion, now, needs to accelerate the speed of every stage of producing, which is from designing to the following of finished goods in order to occupy the market share in a fast consuming, variety and individuality pursuing market. An increasing number of industries have focused on the SPA brand so as to adapt the competition of modern market. The paper mainly researches that the differences of purchasing behaviors towards SPA brand between 20's-30's Chinese female and 20's-30's Korean female. The analyzing results of purchase motivation showed difference in the 'personal motivation' and 'social motivation' factor. Purchase standard showed differences in the 'image management' factor. The attitude toward the brand showed differences in the 'practicality' and 'trendiness' factor.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.273-283
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• 2007

The purpose of this study was to identify consumption behaviors among children and to examine the differences according to sociodemographic characteristics, factors related to allowance, and parents' consumer socialization function perceived by children. The data were collected from 291 elementary school students in Busan. The results of this study were as follows. First, regarding parents' consumer socialization function perceived by children, the level of child's participation and influence in consumption decision-making was the highest, whereas the level of parent-child communication about consumption was the lowest. Second, consumption behaviors among children were identified into 5 groups: impulsive consumption group, rational allowance management group, friend-dependent purchase group, planned purchase group, and effective goods management group. There were significant difference among them according to child's sex, allowance amount, allowance frequency, parents' guidance about allowance usage, parents' check after allowance usage, and 3 categories of parents' consumer socialization function perceived by children. These results imply that consumer education for parents should be developed and activated to improve consumer socialization function of parents.

• Journal of Fashion Business
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• v.18 no.1
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• pp.50-65
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• 2014

This study investigates the effect of demographics and materialism on the consumers's attitudes and clothing purchase behaviors. The subjects compose of 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test were used for statistics analysis. According to our results, the factors of materialism, symbolic consumptions, and attitude toward fashion luxury products are identified: three factors of materialism (success symbols, practical living, and happiness pursuing), three factors of symbolic consumption (conspicuous, hedonic, communication), and five factors of attitudes toward fashion luxury products (quality, involvement, ostentation, luxurious aspect, pleasure). Among the demographics, gender, income, social stratification, father's education and job influenced the symbolic consumption, and desire's fashion luxury products. In addition, gender, income, social stratification, father's education and job influence the clothing selection standards and the extent of using fashion informations. Lastly, symbolic consumption, attitudes toward fashion luxury products, and apparel purchasing behaviors all proven to be significantly different among the 3 groups of materialism.

• Journal of dental hygiene science
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• v.17 no.3
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• pp.209-217
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• 2017

This study investigated the relationships between experiencing verbal violence and the emotional responses and coping behaviors of dental hygienists who worked in Jeonju between February 24 and March 18, 2017 to prepare strategies for managing verbal violence and establish a healthy working environment for dental hygienists. The following findings were obtained in this study. The dental hygienists primarily experienced verbal violence from patients and guardians (1.67 points). The most common verbal violence type was, "Someone treated me impolitely." The most common emotional response to verbal violence was "anger" (3.52 points). The coping style of most dental hygienists was problem-focused coping (3.28 points), followed by emotion-focused coping (2.75 points). Most hygienists with the problem-focused coping style stated that they resolve the problem through dialogue (3.51 points), while most hygienists with the emotion-focused coping style responded that they just ignore the situation (3.78 points). The relationship between experiencing verbal violence and the emotional responses and coping behaviors of dental hygienists showed a statistically significant positive correlation (p<0.05) with emotional responses and problem- and emotion-focused coping associated with experiencing verbal violence from dentists, patients, and guardians. These findings confirm the need to reduce verbal violence, control emotional responses after exposure to verbal violence, and use more problem-focused coping measures. Dental hygienists must develop interpersonal skills and communication techniques and promote professionalism in their workplace to protect themselves from verbal violence at work.

• Journal of The Korea Institute of Healthcare Architecture
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• v.11 no.3
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• pp.31-39
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• 2005

The conventional corridor space was a functional space simply linking the rooms and facilitating the circulations in a hospital. Today, however, they are no longer the spaces for simple circulation. Now, they are changing into healing spaces. Healing space must have some spatial characteristics helpful to curing the patients, and therefore, such a space should be designed to encourage patients to have diverse experiences and behaviors in terms of psychological stability, rehabilitation and personal communication. With such basic conceptions in mind, this study was aimed at surveying and analyzing patients' behaviors of using the corridor spaces for general hospital wards. To this end, middle corridors and patio-type side corridors for general hospital wards in Korea were sampled. It was found through this study that various healing behaviors shown in the conventional middle corridors were witnessed in the patio-type side corridors. On the other hand, behavioral characteristics of each area were analyzed to determine the factors encouraging patients to be cured, and thereupon, some design points for the corridor spaces of general hospital wards were suggested to help their users quick recovering.

• Safety and Health at Work
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• v.13 no.2
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• pp.187-191
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• 2022

Background: Traffic injuries have become a significant public health problem in low- and middle-income countries. Several studies have examined the role of personality and attitude toward traffic safety in predicting driving behaviors in diverse types of drivers. Few studies have investigated risky behavior among public passenger van drivers. This study aims to identify the predictors of self-reported risky driving behavior among public van drivers. Method: A total of 410 public van drivers were interviewed at terminal stations in Bangkok. Hierarchical regression models were applied to determine the effects of demographics, personality traits, and attitude on self-reported risky driving behaviors. Results: The results indicated that drivers with a high education level, more working days, and high scores for normlessness and anger were more likely to report risky driving behaviors (p < 0.05). Conclusion: The personality traits and attitude toward speeding account for aberrant self-reported risky driving behavior in passenger van drivers. This could be another empirical basis for evidence-based road safety interventions in the context of public transport.

• Journal of the Korean Society of Food Culture
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• v.32 no.3
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• pp.258-265
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• 2017

Although excessive intake of sodium is known to cause various diseases and threaten public health and policies for reducing overconsumption of sodium are being implemented, the theoretical research on sodium intake is incomplete. This study attempted to provide a policy basis by examining whether or not planned behavior theory, which is a typical health communication theory used to describe health-related behaviors, can be applied to explain sodium intake behavior. Especially, sodium ingestion behaviors were compared using the theory of actions planned for men and women as well as young people, middle-aged, and elderly persons, who are predicted to show differences in eating habits. In this study, questionnaires were prepared to measure the daily eating habits of subjects and subordinate factors of planned behavior theory: behavioral beliefs, outcome expectations, normative beliefs, compliance motivation, and control beliefs. Questionnaires were given to 93 college students and their families. As a result of the difference analysis and path analysis of the questionnaire responses, the following suggestions were obtained. First, age difference is more obvious than sex difference in terms of low salt intentions. For example, older people are healthier than younger people in terms of eating habits and health concerns. Second, the elderly are more likely to practice the low-salt formula when they are provided information on the benefits and effects of the low-salt formula compared to younger ones. Third, systematic efforts are needed to promote a culture that emphasizes the health benefits of a low salt diet rather than providing piecemeal information on the advantages and effects of a low salt diet.

• Journal of the Korea Computer Industry Society
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• v.5 no.3
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• pp.383-392
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• 2004

Electronic BBS (bulletin board system) Ins been widely recognized as an appropriate medium for exchanging ideas and sharing information asynchronously. The communication ability if BBS is the main reason for utilizing it as a tool for collaborative learning. Researchers in the community reported a number if findings regarding the educational utilization if BBS recently. In this paper, we propose a qualitative method to measure communication activities using BBS so that the complex discussion behaviors of participants can be understood analytically. We propose characteristic vectors to describe discussion behaviors of groups and individuals, which can be conveniently used for characterizing and comparing discussion groups as well as individuals. The interactivity model representing interactive activities shows graphically the degree of inter activity if discussion groups as well as individuals. Also, time dependent measurements are investigated to analyze discussion activities with time. Experiments on the proposed measurements conducted on the Web-based discussion project using BBS demonstrate how measurements can be carried out, how characteristic vectors and inter activity model can be constructed and used.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.6
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• pp.1159-1166
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• 2017

Cattle behavior detection system based on Internet of Things is designed and implemented by using gyroscope and acceleration sensor, Arduino pro-mini and bluetooth module. The implemented system measures cattle's moving and the measured data are transmitted to smart phone by bluetooth module. They are displayed by 2-dimensional graph on the smart phone and the number of cattle's step are calculated from the graph. The detected and gathered data from the system are analyzed by the proposed algorithm to decide which cows are in the estrus or not, and the proposed system can be used to increase the success rate of artificial insemination in normal estrus by detecting cow's behaviors such as the number of steps and jumping. In this paper, the implemented cattle behavior detecting system are strapped on cattle's leg and it measures cattle behaviors for determining that a cattle is estrus or not by the proposed algorithm. In the future research, the system which lengthens communication distance and increases the number of cattle under the test will be considered and also the measured data will be database for cattle research.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.6
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• pp.1309-1316
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• 2018

Cattle estrus detection system based on Internet of Things is designed and implemented by using Arduino pro-mini, gyroscope, acceleration sensor, bluetooth master and slave module. The implemented system measures cattle's moving and the measured data are transmitted to the computer connected to RX module by bluetooth TX module. They are plotted in 2-dimensional graph on the computer monitor and the number of transition at each sensor axis are calculated from the graph. The detected and gathered data from the system are analyzed by the proposed algorithm to decide which cows are in the estrus or not. The method to apply bluetooth scatternet is shown and the proposed system can be used to increase the success rate of artificial insemination in normal estrus by detecting the cow's behaviors such as the number of jumping. In this paper, the implemented cattle behavior detecting the system(TX module) are strapped on cattle's leg and it measures the cattle behaviors for determining where that a cattle is estrus or not by the proposed algorithm.