• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.897-907
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• 2020

The development of information technology and the demands of society on an application in an operating system, as well as increasing the specifications and sophistication of smartphones, require banks to make changes to their mobile banking applications. The transformation of the mobile banking application into a digital banking application conducted by banks has made users re-evaluate based on their preferences. This study presents the behavior of users of digital banking applications in Yogyakarta, Indonesia. The hypothesis model is based on Technology Acceptance Model (TAM) with additional factors of the social image, perceived risk and perceived trust adopted from Muñoz-Leiva et al. (2017). The methodology in this study includes data collection through questionnaires distributed online and data analysis using the Structural Equation Model. The results of this study illustrate that the perceived trust and perceived risk have a more dominant part in influencing user attitude and user intention to use digital banking. Meanwhile, social image, perceived ease-of-use and perceived usefulness are not significant in influencing user attitude and user intention to use digital banking. The implication of this research helps to determine the right communication and strategy so that more users with more benefits can utilize this digital banking application.

• Asia pacific journal of information systems
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• v.27 no.3
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• pp.156-175
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• 2017

The proposed conceptual framework is based in the relationships among knowledge of personal information security, trust on the personal information security policies of parcel delivery service companies, privacy concern, trust in and risk of parcel delivery services, and user satisfaction with parcel delivery services. Drawing upon both cognitive theory of emotion and cognitive emotion theory that complement each other, we propose a research model and examine the relationships between cognitive and emotional factors and the usage of parcel delivery services. The proposed model is validated using data from customers who have previously used parcel delivery services. The results show a significant relationship between the cognitive and affective factors and the usage of parcel delivery services. This study enhances our understanding of parcel delivery services based on the consumers' psychological processes and presents useful implications on the importance of privacy and security in these services.

• Journal of Distribution Research
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• v.9 no.3
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• pp.69-96
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• 2004

This study is based upon the assumption that trust is a pedestal of much importance in the relationship behavior marketing channel members conduct in their arena. Unlike the existing studies that consider trust to be a circular simple concept with the emphasis on mutually symmetrical relationship level, this study focuses on the asymmetrically different levels of asymmetric trust concept. The major results of this study are as follows: First, among the individual characteristics which could affect on trust, reputation plays a significant role in transaction. Second, in the domain of the relation between trust and relationship characteristics, opportunistic behavior is shown to influence upon trust. Communication is turn out not to be a significant factor in trust; in a further analysis, it is also shown to influence upon willingness to make future relationship behavior. Third, willingness to make future relationship behavior plays a significant influence on trust, which shows that trust is the very core factor in the long-term relationship behavior. We can find that the antecedent factors influencing upon the trust build-up are different between agents and buyers and the established trust influences upon the future relationship behavior. This study tries to show how trust is established and what role the trust conducts.

• The Journal of Information Systems
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• v.24 no.1
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• pp.1-25
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• 2015

Social Network Service (SNS) has been played an important role in the life with the expansion of the modern technology in the cellular communication. More knowledge and understanding should be inevitable even if companies have taken advantage of SNS through word of mouth as one of the new paradigm. In most cases the crucial benefit or peculiarity of SNS has been overlooked because only general aspects of SNS have been applied in the online situation. As a result of this, same paradigm has been considered in reality as SNS was just used one of the marketing tools. However, essential aspects of SNS were investigated to see the relation of usage intention and word of mouth in this study. The hypothesis of the effect of continuous intention of the usage, trust and word of mouth was made and reviewed statistically. The statistical analysis showed there was significant among relationship, context, perceived service quality and continuous intention of the usage. In addition to that, self-expression, relationship, perceived service quality and trust were significant. Finally the continuous intention of the usage and word of mouth was significant as well. Based on this study, SNS provided by the companies could be effective to the customers in terms of word of mouth while different trend was shown in terms of trust.

• Journal of information and communication convergence engineering
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• v.10 no.2
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• pp.141-148
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• 2012

This paper presents a simple but efficient scheme incorporating a reputation-based approach and a cross-layer approach, called the SIM scheme, for maintaining reliable connectivity and high performance in ad-hoc wireless networks. The SIM scheme incorporates the following two things: an ad-hoc routing scheme with a reputation-based approach exploiting the game theory concept based on an evolutionarily stable strategy, and a cross-layer approach between the network layer and the transport layer employing a reputation-based approach.

• The Journal of Society for e-Business Studies
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• v.9 no.3
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• pp.1-16
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• 2004

The purpose of this study is to explore the nature of supply chain partnership, and to find the factors influencing the supply chain partnership success. For this, relationship commitment and trust were used as the basic components of the supply chain partnership. Also we identified strategic fit, interdependence, compatibility, and communication as determinants of supply chain partnership. Based on the statistical analysis of the sample of Korean corporations, it was found that relationship commitment and trust were shown to be significant factors influencing the supply chain partnership success. In addition, the findings reveal that strategic fit, interdependence, compatibility, and communication will facilitate supply chain partnership. More specifically, strategic fit and interdependence have a significant positive influence on relationship commitment. Also, compatibility and communication have a significant positive influence on trust. There result, in short, supported the importance of supply chain partnership for the successful SCM.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.3
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• pp.9-18
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• 2008

Mobile devices do not need the fixed network infrastructure in ad-hoc network, these devices communicate each other through the distributed control. Accordingly, mobile devices can discover several services using dynamic searching method and provide safely public ownership of these services. Ad-hoc network needs the distributed control and topology of dynamic network because the limited power for processing and network communication. This paper is devoted to provide the secure protocol that provides efficient services discovery using SDP(Service Discovery Protocol) and considers the security requirements. Proposed protocol provides the distributed control based on PKI without central server, the discovery of trusted service, secure telecommunication, the identification among mobile devices, and service access control by user authority.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.315-324
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• 2016

This study, investigating the differences of public hospital employees' communication, motivation, mutual trust, working conditions, fair compensation, job satisfaction, is to identify the factors affecting organizational performance. Through this, an alternative is suggested, which can maximize organizational performance of hospital employees. The period was from October 5 to October 31, 2014 to collect the data from 232 subjects working in public hospitals. ANOVA and regression analysis were conducted and the finding shows that communication, motivation, mutual trust, working conditions, fair compensation, job satisfaction have a significant difference (p<0.05) based on job categories. In addition, the factors affecting organizational performance were communication and fair compensation (p<0.001) for nursing job, age and employment type (p<0.05) and fair compensation (p<0.001) for Medical Support, motivation and fair compensation (p<0.001) for administrative job. The efforts to improve human resource management in their organization which is able to inspire a sense of belonging should be followed.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.63-71
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• 2018

The purpose of this study is to establish a relationship between TV home shopping model and the marketing data of the TV home shopping industry. Differences in relationship marketing factors, trust, and intent to reuse depending on the experience of the model have resulted in a higher assessment of both the expertise and service factors of fashion stylists than groups with 10 years or less experience. In addition, model groups with 15 or more broadcasts in one month rated the professionalism, communication, ties, trust, and intent to reuse fashion stabilists more than 15 model groups. The difference in marketing factors, services, communications and ties between the professional and use of home shopping models was found to be 40 years old as compared to those in their 20s and 30s. Finally, in terms of the gender of the home shopping model, the difference between the marketing factors and the reliability of the relationship and the intent to reuse, the professional, communication and bonding, trust, and re-purpose factors were all rated higher by the female group than the male group. The results of the study suggest that a relationship marketing strategy needs to be established between a fashion stylist and a TV home shopping model, and fashion stylists should be judged based on the characteristics of a TV home shopping model.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.6
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• pp.1-9
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• 2015

Recently, with smart device proliferation and providing the various services using this, they have interested in mobile and Smart TV security. Smartphone users are enjoying various service, such as cloud, game, banking. But today's mobile security solutions and Study of Smart TV Security simply stays at the level of malicious code detection, mobile device management, security system itself. Accordingly, there is a need for technology for preventing hacking and leakage of sensitive information, such as certificates, legal documents, individual credit card number. To solve this problem, a variety of security technologies(mobile virtualization, ARM TrustZone, GlobalPlatform, MDM) in mobile devices have been studied. In this paper, we propose an efficient method to implement security technology based on TYPE-I virtualization using ARM TrustZone technology.