• 패션비즈니스
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• 제6권1호
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• pp.137-154
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• 2002

It's not easy to renew old brand of over 50 years history to the tastes of new consumer of our time. Most of national brands that has a history of some 20 years in Korea have strove for continuation and growth of brand to no avails, which can be taken as a good example of current situation. For instance, C company, one of the National brand of US which has a history of 51 years, has made its position secure as a fashion group and based itself on a sound foundation by establishing new marketing strategy and completing successful brand renewal in the process of strategic M&A with Italian company. Those successful marketing strategies are as follows. 1) they regarded both market and consumer oriented marketing activity as company's highest priority strategy and put great emphasis upon concentration on target market and reestablishment of brand image of business casual wear. 2) Setting up and operating planning team composed of merchandizer alone in Milano, they set the direction of plan on the basis of concentrated research on potential item in market according to thorough market research done by buying office in Korea, branch office in Hong Kong and buyer in US prior to blueprint planning for season. 3) Great emphasis was placed on business which focused on intensive presentation of basic key item for apparel career women who are main consumer group in the midium-low prices market in US and on supplementation of size and color. they named this line 'collectibles' and helped their customer develop their own clothes plan without worrying about the change of color and fabric by supporting same fabric and color throughout the year and enabled them to add variation easily by supplementing new trend item. 4) Company set black as a main color that lots of apparel career women find easy to care and to express their own image and presented them with pebble which belongs to navy and beige and added fashion color such as wine and brown etc as season goes by. They constructed basic line in order for their customers to coordinate purchased item with new one or to add them to present collection, and to achieve efficient sale by setting up strategy which allows this cross coordination and changing pattern occasionally. 5) Though basic jacket for 99$, short slim skirt for 49$ are products within midium-low prices range, in the material planning stage aiming at production of item that has both resonable function appealing to consumer and is fashionable, synthetic material had to be used as a main source due to price competitiveness. Despite this situation, considering comfortable sense of fit and refined drape of silhouette that has no sign of cheap material, whole collectible line was divided into two items, which contributed to reduction of cost. In case of material that is composed of triacetate and polyester in 70 to 30 ratio, was used up to 4 million yard, which allowed drastic curtailment of cost accompanied by concentration. In case of 'collectibles' line, using Korean material mainly, C company chose to have their product sewed in Southeast Asian countries where transportation is well developed and both productivity and quality verified by operating global production system which aiming at cutdown of cost through outsourcing production from the country where labor cost is low and getting finished product. Polarization between present consumers telling us that consumers with the mind of middle classes in the past no longer exists between consumers who seek after only fine article of highest quality and wise consumers who are sensible enough to judge bubble on correlation between price and quality. To cope with this change in new consumer mind, apparel makes changing their policy so as to produce item that has reasonable quality and falls within affordable price range anywhere in the world. and they're striving to get out of difficult situation by operating global marketing strategy which stresses separation of planning, production and sale and sensibility of fashion shared worldwide. The marketing strategy of C company can be exemplified as a successful one.

• 한국농촌건축학회논문집
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• 제11권4호
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• pp.1-8
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• 2009

Townscape design is now considered to be the most important part in city management as a means to improve the life quality of its dwellers. Therefore, the recognition of local autonomous entities and local residents on townscape has been greatly changed. As a part of this effort, the plan to improve the townscape of the central rotary district in Geochang-eup has been examined in multilateral ways. In this plan, first, improvement for proper buildings was studied. Second, betterment for street furniture around the central rotary was considered. Third, making a landscape square around it was also investigated. Based on those considerations, this article intends to suggest directions for improving the commercial buildings of the central rotary district which has the greatest symbolicity in Geochang-eup. To achieve the goal, this paper conducted a survey to the dwellers beforehand in order to investigate their recognition on creating townscape for the central rotary district and collected their opinions on it. According to the result, among the elements of townscape in the shopping district around the rotary, the externals of the buildings such as signboards, color, and shape and the pleasantness part like the maintenance of telegraph poles occupied the highest portion on the street. And It is proposed 4 Alternative plans for the improvement of commercial building design in the central rotary district of geochang-eup.

• 한국건설관리학회논문집
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• 제6권6호
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• pp.160-170
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• 2005

노출 콘크리트 마감공법은 건축설계자의 입면 개념에 따라 일반 및 제물치장 콘크리트 마감공법과 더불어 다양한 마감품질과 표면형태를 나타내며 최근 적용사례가 꾸준히 증가하고 있는 추세이다. 노출 콘크리트 마감공법은 설계 및 시공수준, 마감면의 품질 및 평활도, 색상 및 질감에 따라 타 콘크리트 마감공법보다 공사비 투입이 증가되고 체계적인 설계 및 시공관리가 요구됨에도 불구하고 노출 콘크리트 마감공법에 대한 정의가 불명확하고 설계, 시공, 유지관리 단계별 관리 방안이 구체적으로 제시되지 않아 원가상승, 시공품질 저하, 시공성 저하 등의 문제가 유발되고 있다. 본 연구에서는 노출 콘크리트 마감공법의 체계적인 관리방안 제시를 위하여 국내의 불명확한 노출 콘크리트 마감공법의 정의를 문헌조사 및 사례조사를 통하여 명확하게 제시하고, 노출 콘크리트 마감공법의 색채균일성, 균열발생 억제, 콘크리트 충전성확보 등 노출콘크리트 마감공법의 요구사항과 결함유형을 분석하였다. 이를 바탕으로 노출 콘크리트 마감공법의 시공프로세스를 타 콘크리트 마감공법과 비교 분석하였으며, 노출 콘크리트 마감공법의 설계단계, 시공계획 및 관리단계, 유지 보수 단계별 관리방안을 제시하였다.

• 혜화의학회지
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• 제13권2호
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• pp.169-178
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• 2004

Now many sustitution and false articles is used in korea instead of mudanpi. To use mudanpi correctly, we will make a quilitative certificational plan of mudanpi to investigate all of lieraturea, records and documents. And we could reach conclusions as folloews. 1. Source Source of mudanpi is cortex of Paeonia suffruticosa Andrews(Family:Ranunculaceae) in korea and china. It needs an attention to distinguish into because there is a substitute and a rank in china. 2. process We have to work before harvesting fresh roots is dry perfectly. If outer skin dried moisture a little, cut off outer skin vertically at sunny day, remove a heart and sever, immedietly dry. When working, we have to take care of because of easy discoloration with moisture. 3. Quality (1) Functional standards A diameter is large, it do not exist a heart of wood, a bark is thick and powdery. Section surface is light white color and rich odor with many light crystals. (2) Physicochemical stamdards We think that it needs to raise a contant of paeonol at all kinds of testing standards. A contant of paeonol is at least more than 2.5%. A part of wood indicate a heart of wood which has no medical effects, but is a relatively heavy part. So a standart of wood must be lowered sifnificantly less than 1.0%. It must be content of ash is less than 6.0%, Content of acid-nonsoluble ash is less than 1.0%. A fixed quantity of paeonol is more than 2.5%. Contens of heavy metal has to detect less than 30 ppm and there is no reminding agriculural medince.

• 한국의류산업학회지
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• 제13권3호
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• pp.321-331
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• 2011

The purpose of this study is to determine how the people's view on afterlife affects their perception about shrouds. As part of analytical research, the survey was carried out to take a look at the basic thoughts that average persons have on afterlife. This paper also performed the survey on what the shroud reminds the subjects of. Specifically, the questionnaire survey was conducted to see what the people think the necessity and appropriate cost of shroud and see if they have any plan to get it provided in detail. Data from this work were statistically processed and empirically analyzed. Findings of this study can be summarized as follows. As to the funeral methods, the subjects in this work preferred cremation to burial. It was found that they recognized shrouds as necessary, but they did not have a thought in a serious manner that the suit for the dead would affect the repose of the dead and guide his or her soul to the heaven. Those respondents did not have any immediate plan to purchase shrouds, either. However, they considered the price of shroud as most important when they might come to choose the garment. With regard to the quality, it turned out that they preferred the domestic shrouds whose material are natural to those from foreign country. Also, they opted for such a kind whose shape is not so different from that of casuals they would usually wear and whose color is same to the main material of the original garment. The common material preferred most by the subjects was a hemp. The subjects' view of afterlife was not greatly related not only to how much they recognized shrouds as necessary but also to their preference for materials and patterns. On top of this, their unique taste for particular types of shroud was found to be significantly dependent on whether their view of afterlife is positive or negative, whether they firmly believe in afterlife, whether they take the absolute predestination and whether they accept the prayer-effect relationship in terms of psychology.

• 한국식생활문화학회지
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• 제22권5호
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• pp.544-555
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• 2007

The purpose of this study is to provide useful information for establishing efficient marketing direction of globalization and commercialization of Korean foods by investigating the performance(satisfaction) and importance of food-coordinators' role. The results of the survey are summarized as follows: The most influential improvement variable of Korean food for globalization was 'hygiene'(23.6%) followed by 'taste', 'price', and 'shape and color'. Interest degree about food-coordinators showed 3.68 points in 5 points, and necessity of food-coordinators' job and education was 4.15 points. Food-coordinators' quality for globalization of Korean food was "a skill should be excellent"(4.51 points), "it must be original troubleshooting ability."(4.43 points) and "It must be professional ethics consciousness."(3.99 points) in the order. They were highly important of "freshness of food"(4.75 points) and "cleanliness of food and tableware" (4.65 points) in terms of the quality of korean food for globalization. The role importance of food-coordinators for globalization of Korean food was 'ability of development of Korean dish and Korean menu'(4.22 points), 'coordinate ability for various Korean special diet'(4.14 points) and 'knowledge for wann welcome service that consider table manners, service method and other person(4.12 points) in the order. The most influential unsatisfied variable of food coordinators' role was 'consulting ability connected with management of Korean restaurant' followed by 'ability of presenting concept connected with restaurant development of Korean style' and 'production ability for banquet party plan and representation in a Korean style'. In terms of IPA analysis on food-coordinators' role for globalization of korean food, it was noteworthy that items with high importance but low performance included "ability of development of Korean dish and Korean menu", "event coordinate ability connected with a Korean-style dish", and "production ability for banquet party plan and representation in a Korean style".

• 한국실내디자인학회논문집
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• 제27권2호
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• pp.68-76
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• 2018

A public library is changing into a place where people can freely acquire and make use of information in digital environment with the basic ideology of publicity. In spite of such changes, multimedia center is still biased with the function of computer room to use PC and is not used actively by many users. This study can be summarized and concluded as follows and spatial characteristics of digital data room of public library can make use of space planning elements by aspects as an analysis tool. First, designed characteristics focusing too much on the possession of seats for reading digital data. Therefore, spatial planning for users to choose necessary facilities according to the data they wish to read and type of users is needed. Second, interior tone of multimedia center is applied with identical color for all floors, walls, and ceilings, to create sense of unification. However, due to the arrangement of similar colors, while using identical brightness and chroma, some users felt difficult to realize shape or depth in space. It is more appropriate to apply distinctive color plan according to the characteristic of the data or space region, in order to create pleasant digital environment for visually weaker people or elderly. Third, psychological or technical factors of multimedia center is not sufficiently applied in space planning elements for users. In order for various digital service of public library to be technically implemented, it is necessary to organize open space by expanding the size of multimedia center to utilize high-tech facilities.

• 한국치위생학회지
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• 제18권1호
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• pp.19-29
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• 2018

Objectives: Despite a rise of an interest in tooth whitening, diverse problems are being caused in case of hydrogen peroxide that is being used as a tooth bleaching agent. Thus, the aim was to examine tooth whitening effectiveness using natural products as a plan for supplementing this. Methods: As a result of having measured a tooth color through using VITA Easyshade V after having developed toothpaste with the application of extracts such as Citrus Peels, Mulberry (Morus alba L.) Root Bark, strawberry, and lemon, and then having used it for 10 weeks, they are as follows. Both upper and lower 6 anteriors mostly got brighter. Results: A statistically significant difference was shown especially in the right canine (p=0.015), in the right central incisor (p=0.007), and in the left central incisor (p<0.001). In consequence of having measured a color change, the tooth got brighter gradually in the higher extract content and in the lengthier use time. In case of canine, it got less bright compared to other teeth. In the outcome of evaluating sensuality, most of the questions were indicated to be high in case of using a whitening toothpaste for 10 weeks. But in what "there is no stickiness in the mouth, the stickiness was more felt in the use up to 5 weeks, but was improved in 10 weeks. Conclusions: The bleaching effectiveness was proved by developing a toothpaste with the application of natural extracts. A short-term effect cannot be seen like a whitening agent of using hydrogen peroxide. But there is a continuous effect in consideration of tooth-brushing more than 3 times a day.

• 한국농촌건축학회논문집
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• 제19권2호
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• pp.25-33
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• 2017

This study aims to find out the change trend of the existing vacant houses in the small and medium sized farming city. And the using method of those houses is proposed in this paper. Especially to find out the change trend ratio of vacant houses in the case, the historic conservation area - Keumma village is selected as the research target area. To carry out this study, it was surveyed in 2013 when they were not designated as the special area first. And it is reviewed in 2017 when it is designated. The contents of the survey were their use, old age, structure, materials, color, roof of the main building and wall. they were surveyed by direct and interview survey. And thew were analyzed and synthesized. It is concluded that the 142 vacant houses in 2013 were declined 46houses in 2017. It is caused by the government support. And they will be declined continuously. The architectural statues of vacant houses between in 2013 and in 2017 are almost same in it's use, old age, structure, materials, color, roof of the main building and wall. In the use ratio of the vacant houses that of residence is most high, and that of warehouses, commerce are followed in turn. The reason of that statues is moving out is the first and the death of house holder, the difficulty of managing are followed. As the their re-use plan of owners, the selling is the first, constructing new buildings and the renovation them are followed. As the method of their use, re-use, community facilities, managing in the vacant houses bank are proposed. As the vacant houses are the reason of bad elements in the rural landscape in the farm village, the method of its improvement will be carried out.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제26권2호
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• pp.63-69
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• 2020

Purpose: The purpose of this study is to identify the neuro architecture items and detailed elements that can be considered for each detailed space in the future medical space design development through the development of a checklist of neuro architecture elements that can be utilized in medical space design. Methods:: This study first develops the neuro architecture element through theoretical research and prepares the basic plan for the checklist through consultation with the employees of the design company in which the researcher works. Finally, a checklist was developed through a survey of nine experts, including designers, hospital staff, and professors. Results: The result of this study 1) The neuro architecture component was developed in seven categories: light, color, sound, air, image, nature, ergonomic furniture and equipment. 2) Specifically, it consists of 49 elements including 7 light elements, 7 color elements, 5 sound elements, 4 air elements, 11 image elements, 6 elements in nature, 9 elements in ergonomic furniture and equipment. It was. 3) Although each of the detailed elements is more preferred according to the space, in general, all the elements should be considered in the context of the hospital space design. Implications: The checklist on the neuro architecture element will enable the development of the most faithful design as an efficient and useful tool for applying the neuro architecture philosophy that considers human beings in hospital design and pursues healing and happiness.