• 수산경영론집
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• 제42권1호
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• pp.97-112
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• 2011

Today, the consumer is more careful in buying goods, invests more time in collecting relevant information to avoid any potential danger, and restricts from potential impulse buying. To react this consumer's carefulness, the seafood brands provide much information including the origin labeling system, the traceability, the food's safety & hygiene. Also the branding by region or company is pursued. Like that, a seafood brand's importance is increased, but there lack few researches dealing how current consumer's attitude influences on real purchase behavior, and how the attitude works consumer purchase decision. Therefore, this study researched the brand's influence on the consumer's attitude and purchase intention. For this purpose, this study targeted the salty mackerel and the dried yellow corvina because they are already branded and sold in some popularity, and researched how a brand's popularity, its image, and its recognized quality could effect on the consumer's attitude and purchase intention. As the result, it was appeared that a seafood brand's popularity didn't directly effect on the consumer's purchase intention, but indirectly influenced through the consumer's attitude as a parameter. From this result, improving a seafood brand's popularity needs some time to form the consumer's positive attitude and to lead to consumer purchase intention of seafood brand. So, it is thought that various promotion activities for seafood consumption must be continually performed rather than some temporary special events. Consumers showed more positive attitude on familiar seafood based on a product's original place and the freshness. Also they had better feeling about some seafood with their speciality images rather than the same kinds of products produced in other regions. This attitude temporarily led to purchase intention. Therefore, it is important that the branding strategy development should start from some seafood familiar to us in traditional food culture and food habit, but should delivery the reliance and the freshness in accurately indicating their origins, and should emphasize their differences as specialities. Consumers showed some positive attitudes on the seafood featuring the hygiene, the safety, continual good quality, and their attitudes led to their purchase intentions in temporary. The seafood product reflecting these results the best is the marketing activities on some Andong salty mackerel products acquired HACCP certification. it is thought that a seafood's branding strategy should be established on distinctive branding strategies using reliable certification mark like HACCP based on the hygiene, the safety, and the quality.

• 한국지구과학회지
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• 제28권2호
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• pp.240-247
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• 2007

지질정보는 광산개발, 토지이용, 환경보존, 건설산업 및 수자원 개발 등에 대하여 다용도로 사용하고 있다. 지질정보가 산업 원자재, 국가국토관리 및 국민 복지 증진에 상당히 기여하고 있지만, 국가적 차원에서 지질정보를 수집 및 관리할 수 있는 통합된 공공기관이 없는 실정이다. 따라서, 정부는 장기적이고 체계적인 방법으로 지질정보를 수집하여 데이터베이스로 구축하고 지질정보를 유통시키고 활용해야 한다. 본 연구의 목적은 국가의 모든 지질정보를 관리 및 운용할 수 있는 장기적인 종합관리체계 전략 마련에 있다. 이를 위하여 먼저, 국내외 지질정보 현황 및 관리 실태를 분석하고 둘째, 지질정보 수요조사에 대한 분석을 수행하고 셋째, 국가 지질정보 종합관리체계 개념도를 작성하며 마지막으로, 국가지질정보 종합관리체계 전략을 작성하였다.

• 한국전자통신학회논문지
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• 제14권1호
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• pp.1-10
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• 2019

제4차 산업혁명시대의 지능형 전자정부와 같은 바람직한 미래형 전자정부의 구현에 있어, 블록체인 기술의 전자정부 도입 방안 측면에서 제4차 산업혁명과 지능형 정부 운용전략으로서 전자투표, 전자계약, 주민등록 전자문서 등의 관리, 부동산 등기 분야의 네 가지 측면에서 심도있는 고찰을 수행하고 바람직한 전략을 제안하였다. 제4차 산업혁명시대는 정보 혹은 데이터의 공유, 개방, 소통, 공개를 특징으로 클라우드 컴퓨팅 체제에 정보 혹은 데이터를 집중하고 빅데이터를 분석하여 사물인터넷을 통해 정보를 수집하고 언제 어디서나 모바일 등의 스마트기기로 정보통신기술을 활용하여 인간의 행복을 증진시키는 것을 목적으로 한다. 따라서 이를 위해서는 그 중심이 되는 정보 혹은 데이터에 대한 신뢰는 매우 중요하며 정보 혹은 데이터가 위변조되지 않고 참여자 모두가 투명하게 공유하는 것이 중요하다. 즉 그런 점에서 보안성을 강화하여 신뢰성을 높일 수 있는 블록체인 기술의 도입 또는 활용이야말로 필수적인데 여기서는 관련 선행연구를 검토하고 제4차 산업혁명과 지능형 정부 측면에 대한 논의를 진행한 뒤 전자투표, 전자계약, 주민등록 전자문서 등의 관리, 부동산 등기 분야에서 제4차 산업혁명과 전자정부 운용전략을 제시하였다.

• 기록학연구
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• 제36호
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• pp.233-269
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• 2013

이 연구에서는 네트워크 방식의 기록화 모형을 부산의 공간 기록화에 적용함으로써 디지털 환경에서 지속가능한 로컬리티 기록화 방안을 모색하고자 하였다. 네트워크 방식의 모형으로는 로컬리티 기록화를 위한 'spanDoc 모형'을 채택하였으며, 이를 기록 수집 및 연계 과정에 적용해 봄으로써 모형의 실효성과 의미를 살펴보고자 하였다. 이 모형은 지역의 기록을 종합적으로 조망할 수 있는 로컬리티 아카이브 구축을 위하여 지역사에 의미 있는 주제에 관한 기록이 점진적으로 축적될 수 있는 방안을 제시하고 있다는 점이 특징이다. 사례 공간은 부산지역 동해남부선으로 설정하였다. 부산의 로컬리티를 이동성과 개방성으로 볼 때 고정된 공간이 아니라 연결된 공간이며, 사람들의 이동이 빈번하게 이루어지는 역, 역과 역을 이어주는 철도의 기록화가 부산지역의 역사를 남기는 작업의 출발점이 될 수 있다고 보았기 때문이다. 특히 동해남부선은 부산 시내를 관통하는 근거리 교통수단이며 시내의 각 역은 부산 지역민들의 경험과 기억이 축적된 장소들이라는 점에서 볼 때 이 공간에 대한 기록화는 중요한 의미를 갖는다. 이 연구에서는 모형에 제시된 절차에 따라 문헌 및 자료 분석을 실시하고, 관련 기록을 조사, 수집하는 과정을 실행하였다. 이러한 조사를 토대로 주제 기술서와 기록 기술서를 작성하고, 각 작업의 결과물들이 상호 연계되면서 지속적으로 축적될 수 있는 구조를 갖추도록 하였다. 이를 통해 모형 실행의 의미와 제한점을 밝혔다.

• 한국정보시스템학회지:정보시스템연구
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• 제30권4호
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• pp.173-202
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• 2021

Purpose This study explored overall phenomena in context such as YouTube channel operation, strategy, and profit generation through interviews with two research participants who started their own businesses and are recognized as influencer on YouTube and analysis of viewer responses to uploaded contents. With the explosive growth of YouTube content provision and use, previous studies on YouTube are only being conducted individually on YouTube's content, influence, and content providers, so it is need to explore YouTube channel operations and the effect of revenue generation in context from an integrated perspective. Therefore, the purpose of this study is to present an integrated model that provides a specific process by contextually linking the factors and results influencing YouTube channel operation and revenue generation phenomena to individuals and companies who are trying to operate YouTube channels for the first time. Design/methodology/approach This study systematized and structured the overall phenomena in context such as YouTube channel operation, communication strategy, effect on revenue generation, and YouTube channel operation results by selecting interview subjects and collecting data through interviews, and analyzing viewer reactions (likes, comments, etc.). Due to the lack of previous studies exploring integrated phenomena, research analysis used Strauss & Corbin (1998)'s grounded theory approach, which presented inductive research methods to discover new theories by structuring concepts and categories based on detailed observations and information provided by interviewees. Findings The academic implication of this study is that while previous studies are conducted as individual studies on YouTube's content, influence, and content providers in the current situation where YouTube content provision and use are exploding, it integrally explores and presents an integrated model throughout the process. In addition, taking into account the lack of previous studies, it can be found in the aspect of using the grounded theory approach, an inductive theory approach that establishes a new theory. The practical implications can be found in that it presented practical directions to beginners who want to start operating YouTube channels by identifying operational preparations, communication strategies with viewers, and response management strategies.

• 산경연구논집
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• 제1권1호
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• pp.5-12
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• 2010

The retail business of drugstore was introduced to Korea for the first time 10 years ago. Since Olive Young introduced a retail store in the name of drugstore in 1999 for the first time in Korea, new distribution channel combining drugstore, cosmetic products and dairy products, etc has been made. At initial stage, the new distribution channel grew up slowly because of low specialty and economic stagnation. However, the three big distribution channels, that is to say, Olive Young (CJ), Watsons (GS) and W Store (Kolon Well Care), etc, were established to produce new distribution system following large-scaled discount stores as well as convenience stores. The purpose of the study is to investigate ways making Korean style drugstore be new retail business in addition to traditional markets, department stores, E-Mart and other general super markets and to examine problems preventing the drugstore from being promoted and to find out solutions. The speciality retailers that is called a category killer attacking department stores as well as marts is expanding market quickly. New consumption trend that gives priority to wellbeing is being expanded in accordance with high level of standards of living life: The drugstore is thought to be new alternative of distribution because it keeps special products. Young ladies who are main customers of drugstores respond to the trend sensitively to have more buying power that is thought to be promising. And, consumers' desire has become concrete and special. This is because consumers want not only convenient shopping but also special shopping system that is current trend. These days, so called Multi-shop and Total shop and other special shops have been recently opened. Special multi-shop has been concentrated on fashion product and miscellaneous goods so far: Health total wellbeing shop shall be popular in accordance with wellbeing trends. Drugstores can play an important role. Drugstores were opened for the first time ten years ago. In particular, Olive Young succeeded in going into the black after making efforts for a long time by many persons. Drugstores could succeed in the business owing to many persons in the past as well as customers who liked drugstores. However, drugstores once lost ways and recorded poor business results. The three drugstores, that is to say, Olive Young, Watsons making efforts to go into the black and W-Store pursuing traditional drugstore shall compete each other and make effort to satisfy customers' desire. In that way, the three drugstores can be assured of present business as well as future business. The consumers' demand trend has become special at sub-division so that drugstores that can satisfy the demand can succeed in the business. Large businesses may be more interested in the 4th generation retail business to produce good income and to have bright future. Drugstore business and market are likely to expand and develop owing to large business' participation in drugstore business. Drugstores expanded shop at Seoul and Gyeonggi-do until middle of 2000. Drugstore business at station sphere in Seoul and Gyeonggi-do that have high ratio of temporary population has low customer loyalty to have limitation on continuous growth. Since 2009, drugstores have opened new shops at local towns: From the year of 2010, drugstores need to establish multiple shop strategy by accelerating business speed and to allow customers to drop in the shop anywhere in the nation and to enter consumers' life deeply, so that they can strengthen business base definitely. Drugstores need to have price competitiveness to have multiple shop opening strategy and to satisfy consumers and to supply high quality services that is future subject to solve. And, Olive Young and Watsons that are Korean style drugstore need to keep system in order and to strengthen substance as Korean style drugstore and to expand marketing, so that they can get business outcome within 5 years that was done 10 years before and they become the 4th generation retail business. The study had difficulties at collecting material from the three drugstore because of poor cooperation. And, the author had great difficulty at collecting statistical material that was made in disorder. Further effort is needed considering such problems.

• 마케팅과학연구
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• 제18권3호
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• pp.27-57
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• 2008

Many consumers enjoy the challenge of purchasing a brand that matches well with their own values and personalities (for example, Ko et al., 2008; Ko et al., 2006). Therefore, the personalities of consumers can impact on the final selection of a brand and its brand personality in two ways: first, the consumers may incline to purchase a brand or a product that reflects their own personalities; second, consumers tend to choose a company that has similar brand personalities to those brands that are being promoted. Therefore, the objectives of this study are following: 1. Is there any empirical relationship between a consumer's personality and the personality of a brand that he or she chooses? 2. Can a corporate brand be differentiated by the brand personality? In short, consumers are more likely to hold favorable attitudes towards those brands that match their own personality and will most probably purchase those brands matching well with their personality. For example, Matzler et al. (2006) found that extraversion and openness were positively related to hedonic product value; and that the personality traits directly (openness) and indirectly (extraversion, via hedonic value) influenced brand effects, which in turn droved attitudinal and purchase loyalty. Based on the above discussion, the following hypotheses are proposed: Hypothesis 1: the personality of a consumer is related to the brand personality of a product/corporate that he/she purchases. Kuksov (2007) and Wernerfelt (1990) argued that brands as a symbolic language allowed consumers to communicate their types to each other and postulated that consumers had a certain value of communicating their types to each other. Therefore, how brand meanings are established, and how a firm communicate with consumers about the meanings of the brand are interesting topics for research (for example, Escalas and Bettman, 2005; McCracken, 1989; Moon, 2007). Hence, the following hypothesis is proposed: Hypothesis 2: A corporate brand identity is differentiated by the brand personality. And there are significant differences among companies. A questionnaire was developed for collecting empirical measures of the Big-Five personality traits and brand personality variables. A survey was conducted to the online access panel members through the Internet during December 2007 in Korea. In total, 500 respondents completed the questionnaire, and considered as useable. Personality constructs were measured using the Five-factor Inventory (NEO-FFI) scale and a total of 30 items were actually utilized. Brand personality was measured using the five-dimension scale developed by Aaker (1997). A total of 17 items were actually utilized. The seven-point Likert-type scale was the format of responses, for example, from 1 indicating strongly disagreed to 7 for strongly agreed. The Analysis of Moment Structures (AMOS) was used for an empirical testing of the model, and the Maximum Likelihood Estimation (MLE) was applied to estimate numerical values for the components in the model. To diagnose the presence of distribution problems in the data and to gauge their effects on the parameter estimates, bootstapping method was used. The results of the hypothesis-1 test empirically show that there exit certain causality relationship between a consumer's personality and the brand personality of the consumer's choice. Thus, the consumer's personality has an impact on consumer's final selection of a brand that has a brand personality matches well with their own personalities. In other words, the consumers are inclined to purchase a brand that reflects their own personalities and tend to choose a company that has similar brand personalities to those of the brand being promoted. The results of this study further suggest that certain dimensions of the brand personality cause consumers to have preference to certain (corporate) brands. For example, the conscientiousness, neuroticism, and extraversion of the consumer personality have positively related to a selection of "ruggedness" characteristics of the brand personality. Consumers who possess that personality dimension seek for matching with certain brand personality dimensions. Results of the hypothesis-2 test show that the average "ruggedness" attributes of the brand personality differ significantly among Korean automobile manufacturers. However, the result of ANOVA also indicates that there are no significant differences in the mean values among manufacturers for the "sophistication," "excitement," "competence" and "sincerity" attributes of the corporate brand personality. The tight link between what a firm is and its corporate brand means that there is far less room for marketing communications than there is with products and brands. Consequently, successful corporate brand strategies must position the organization within the boundaries of what is acceptable, while at the same time differentiating the organization from its competitors.

• 한국산림과학회지
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• 제106권4호
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• pp.487-496
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• 2017

사회주의 계획경제 체제를 유지해오던 북한 내에 시장이 합법적인 공간으로 작동하면서 북한경제의 시장화 현상이 급격하게 확산되고 있다. 북한의 시장화 확산은 북한의 산림부문과 주민들의 산림소토지(뙈기밭) 이용에도 영향을 미치고 있다. 본 연구는 북한에서 발행하는 공식문헌과 북한의 시장화 확산에 관한 국내 관련 자료들을 검토하여 최근의 북한 경제체제 변화와 시장화 확산 현상이 산림관리에 미치는 영향을 분석하고 이에 걸맞은 대북 산림복구 지원 전략을 제시하고자 하였다. 김정은 정권은 시장경제 운영 방식을 대폭 수용한 '우리식의 새로운 경제관리 방법'을 제시하면서, 개인에게 생산물 처분권을 보장하는 포전담당제를 도입하고 외부투자를 유치하기 위한 경제개발구를 설치하는 등 시장화 확산에 따른 정책과 제도를 마련하여 추진하고 있다. 김정은 정권은 2012년 전국 황폐산림의 10년 내 산림녹화 달성을 목표로 내세우고, 경사지 경작지인 뙈기밭 회수조치를 실행하는 등 산림복구를 강력하게 추진하려는 정책의지를 제시하였다. 그러나 시장화가 확산되면서 목재수요 증가에 따른 벌채증가, 불법 땔감 채취와 판매, 생계용 임산물 채취, 식량판매를 위한 불법경작 등이 더욱 확대됨에 따라 일방적인 군중동원형 산림복구로는 한계에 봉착할 것으로 전망된다. 이에 북한당국도 경사지 산림황폐지에 나무를 심고 이에 대한 보상으로 경작권과 생산물 처분권을 허용하는 임농복합경영 방식을 도입하고, 10개년 임농복합경영전략 및 행동계획('15~'24)을 수립하는 등 시장친화적 산림정책 실행을 시도하고 있다. 따라서 앞으로 남한의 대북 산림복구 지원방식도 과거와 달리 물자나 기자재 위주의 지원방식에서 벗어나 협동농장 단위 임농복합경영의 주민 공동 사업화 방안, 개인 소토지의 산림 소득원화 지원방안, 산림사업을 활용한 산촌종합개발특구 활성화 방안 등 북한주민 공동체가 참여할 수 있는 지원모델을 마련하여 북한의 시장화 확산 및 산림정책 변화와 연계한 실효성 있는 대북 산림복구 지원전략을 구사할 필요가 있다.

• 기록학연구
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• 제12호
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• pp.179-235
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• 2005

In this article, the task of evaluating the official documents that were created and issued by the Joseon Governor General office during the Japanese occupation period, with new perspectives based upon the Macro-Appraisal approaches developed by the Canadian scholars and personnel, will be attempted. Recently, the Canadian people and the authorities have been showing a tendency of evaluating the meaning and importance of a particular document with perspectives considering the historical situation and background conditions that gave birth to that document to be a more important factor, even than considering the quality and condition of that very document. Such approach requires the archivists to determine whether they should preserve a certain document or not based upon the meaning, functions and status of the entity that produced the document or the meaning of the documentation practice itself, rather than the actual document. With regard to the task of evaluating the official documents created and issued by the Joseon Governor General office and involved the city plans devised by the office back then, this author established total of 4 primary tasks that would prove crucial in the process of determining whether or not a particular theme, or event, or an ideology should be selected and documents involving those themes, events and ideologies should be preserved as important sources of information regarding the Korean history of the Japanese occupation period. Those four tasks are as follow: First, the archivists should study the current and past trends of historical researches. The archivists, who are usually not in the position of having comprehensive access to historical details, must consult the historians' studies and also the trends mirrored in such studies, in their efforts of selecting important historical events and themes. Second, the archivists should determine the level of importance of the officials who worked inside the Joseon Governor General office as they were the entities that produced the very documents. It is only natural to assume that the level of importance of a particular document must have been determined by the level of importance(in terms of official functions) of the official who authorized the document and ordered it to be released. Third, the archivists should be made well aware of the inner structure and official functions of the Joseon Governor General office, so that they can have more appropriate analyses. Fourth, in order to collect historically important documents that involved the Koreans(the Joseon people), the archivists should analyze not only the functions of the Joseon Governor General office in general but also certain areas of the Office's business in which the Japanese officials and the Koreans would have interacted with each other. The act of analyzing the documents only based upon their respective levels of apparent importance might lead the archivists to miss certain documents that reflected the Koreans' situation or were related to the general interest of the Korean people. This kind of evaluation should provide data that are required in appraising how well the Joseon Governor General office's function of devising city plans were documented back then, and how well they are preserved today, utilizing a comparative study involving the Joseon Governor General office's own evaluations of its documentations and the current status of documents that are in custody of the National Archive. The task would also end up proposing a specialized strategy of collecting data and documents that is direly needed in establishing a well-designed comprehensive archives. We should establish a plan regarding certain documents that were documented by the Joseon Governor General office but do not remain today, and devise a task model for the job of primary collecting that would take place in the future.

• 기술혁신학회지
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• 제19권1호
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• pp.1-28
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• 2016

현재 우리나라 혁신시스템은 기존의 성장 및 기술공급 위주의 발전전략이 한계를 노정하면서 새로운 전환기를 맞고 있다. 이에 새로운 혁신 경로 창출을 위한 과학기술 ICT 정책 패러다임 전환은 물론 지속가능한 에너지, 농업 농촌 등 다양한 영역에서의 시스템 전환이 필요한 상황이다. 리빙랩은 사용자 참여를 기반으로 하는 새로운 혁신모델이자 지속가능한 시스템 전환의 니치 실험으로서 유럽을 중심으로 논의되고 있다. 본 연구에서는 과학기술 ICT가 에너지 전환, 농업 농촌 시스템 전환, ICT 정책 패러다임의 전환에 적용된 리빙랩 사례를 살펴보고 우리나라에서의 시사점을 도출하였다. 유럽의 SusLab 프로젝트, C@R 프로그램, 대만의 리빙랩 사례 모두 사전기획 단계부터 지역 사용자의 배경과 경험을 적극적으로 수집하고, 사용자 주도의 혁신활동을 개발프로세스 전반에서 유지함으로써 다양한 전환 실험을 성공적으로 추진하였다. 이러한 결과는 중앙정부와 지자체가 리빙랩 도입을 검토하는 현 상황에 맞춰 다양한 시사점을 제공한다. 리빙랩은 국가 또는 지역 전반의 사회 기술시스템의 전환을 위한 전략적 니치 실험, 정책 간 연계통합의 수단, 새로운 지역혁신 모델로 활용될 수 있다. 또한 최근 혁신정책 패러다임에서 강조하고 있는 사용자 및 수요 측면을 반영한 정책통합을 실현할 수 있는 중요한 플랫폼이 될 수 있다.