• Title/Summary/Keyword: collaborative commerce

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Development of a Recommender System for E-Commerce Sites Using a Dimensionality Reduction Technique (차원 감소 기법을 이용한 전자 상거래 추천 시스템)

  • Kim, Yong-Soo;Yum, Bong-Jin;Kim, Nor-Man
    • Journal of Korean Institute of Industrial Engineers
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    • v.36 no.3
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    • pp.193-202
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    • 2010
  • The recommender system is a typical software solution for personalized services which are now popular in e-commerce sites. Most of the existing recommender systems are based on customers' explicit rating data on items (e.g., ratings on movies), and it is only recently that recommender systems based on implicit ratings have been proposed as a better alternative. Implicit ratings of a customer on those items that are clicked but not purchased can be inferred from the customer's navigational and behavioral patterns. In this article, a dimensionality reduction (DR) technique is newly applied to the implicit rating-based recommender system, and its effectiveness is assessed using an experimental e-commerce site. The experimental results indicate that the performance of the proposed approach is superior or at least similar to the conventional collaborative filtering (CF)-based approach unless the number of recommended products is 'large.' In addition, the proposed approach requires less memory space and is computationally more efficient.

Collaborative Filtering based Recommender System using Restricted Boltzmann Machines

  • Lee, Soojung
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.9
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    • pp.101-108
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    • 2020
  • Recommender system is a must-have feature of e-commerce, since it provides customers with convenience in selecting products. Collaborative filtering is a widely-used and representative technique, where it gives recommendation lists of products preferred by other users or preferred by the current user in the past. Recently, researches on the recommendation system using deep learning artificial intelligence technologies are actively being conducted to achieve performance improvement. This study develops a collaborative filtering based recommender system using restricted Boltzmann machines of the deep learning technology by utilizing user ratings. Moreover, a learning parameter update algorithm is proposed for learning efficiency and performance. Performance evaluation of the proposed system is made through experimental analysis and comparison with conventional collaborative filtering methods. It is found that the proposed algorithm yields superior performance than the basic restricted Boltzmann machines.

A study on neighbor selection methods in k-NN collaborative filtering recommender system (근접 이웃 선정 협력적 필터링 추천시스템에서 이웃 선정 방법에 관한 연구)

  • Lee, Seok-Jun
    • Journal of the Korean Data and Information Science Society
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    • v.20 no.5
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    • pp.809-818
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    • 2009
  • Collaborative filtering approach predicts the preference of active user about specific items transacted on the e-commerce by using others' preference information. To improve the prediction accuracy through collaborative filtering approach, it must be needed to gain enough preference information of users' for predicting preference. But, a bit much information of users' preference might wrongly affect on prediction accuracy, and also too small information of users' preference might make bad effect on the prediction accuracy. This research suggests the method, which decides suitable numbers of neighbor users for applying collaborative filtering algorithm, improved by existing k nearest neighbors selection methods. The result of this research provides useful methods for improving the prediction accuracy and also refines exploratory data analysis approach for deciding appropriate numbers of nearest neighbors.

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Improving Collaborative Filtering with Rating Prediction Based on Taste Space (협업 필터링 추천시스템에서의 취향 공간을 이용한 평가 예측 기법)

  • Lee, Hyung-Dong;Kim, Hyoung-Joo
    • Journal of KIISE:Databases
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    • v.34 no.5
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    • pp.389-395
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    • 2007
  • Collaborative filtering is a popular technique for information filtering to reduce information overload and widely used in application such as recommender system in the E-commerce domain. Collaborative filtering systems collect human ratings and provide Predictions based on the ratings of other people who share the same tastes. The quality of predictions depends on the number of items which are commonly rated by people. Therefore, it is difficult to apply pure collaborative filtering algorithm directly to dynamic collections where items are constantly added or removed. In this paper we suggest a method for managing dynamic collections. It creates taste space for items using a technique called Singular Vector Decomposition (SVD) and maintains clusters of core items on the space to estimate relevance of past and future items. To evaluate the proposed method, we divide database of user ratings into those of old and new items and analyze predicted ratings of the latter. And we experimentally show our method is efficiently applied to dynamic collections.

Recommender Systems using SVD with Social Network Information (사회연결망정보를 고려하는 SVD 기반 추천시스템)

  • Kim, Min-Gun;Kim, Kyoung-jae
    • Journal of Intelligence and Information Systems
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    • v.22 no.4
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    • pp.1-18
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    • 2016
  • Collaborative Filtering (CF) predicts the focal user's preference for particular item based on user's preference rating data and recommends items for the similar users by using them. It is a popular technique for the personalization in e-commerce to reduce information overload. However, it has some limitations including sparsity and scalability problems. In this paper, we use a method to integrate social network information into collaborative filtering in order to mitigate the sparsity and scalability problems which are major limitations of typical collaborative filtering and reflect the user's qualitative and emotional information in recommendation process. In this paper, we use a novel recommendation algorithm which is integrated with collaborative filtering by using Social SVD++ algorithm which considers social network information in SVD++, an extension algorithm that can reflect implicit information in singular value decomposition (SVD). In particular, this study will evaluate the performance of the model by reflecting the real-world user's social network information in the recommendation process.

A Recommendation System of Exponentially Weighted Collaborative Filtering for Products in Electronic Commerce (지수적 가중치를 적용한 협력적 상품추천시스템)

  • Lee, Gyeong-Hui;Han, Jeong-Hye;Im, Chun-Seong
    • The KIPS Transactions:PartB
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    • v.8B no.6
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    • pp.625-632
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    • 2001
  • The electronic stores have realized that they need to understand their customers and to quickly response their wants and needs. To be successful in increasingly competitive Internet marketplace, recommender systems are adapting data mining techniques. One of most successful recommender technologies is collaborative filtering (CF) algorithm which recommends products to a target customer based on the information of other customers and employ statistical techniques to find a set of customers known as neighbors. However, the application of the systems, however, is not very suitable for seasonal products which are sensitive to time or season such as refrigerator or seasonal clothes. In this paper, we propose a new adjusted item-based recommendation generation algorithms called the exponentially weighted collaborative filtering recommendation (EWCFR) one that computes item-item similarities regarding seasonal products. Finally, we suggest the recommendation system with relatively high quality computing time on main memory database (MMDB) in XML since the collaborative filtering systems are needed that can quickly produce high quality recommendations with very large-scale problems.

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Collaborative Filtering Method Using Context of P2P Mobile Agents (P2P 모바일 에이전트의 컨텍스트 정보를 이용한 협력적 필터링 기법)

  • Lee Se-Il;Lee Sang-Yong
    • Journal of the Korean Institute of Intelligent Systems
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    • v.15 no.5
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    • pp.643-648
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    • 2005
  • In order to supply services necessary for users intelligently in the ubiquitous computing, effective filtering of context information is necessary. But studies of context information filtering have not been made much yet. In order for filtering of context information, we can use collaborative filtering being used much at electric commerce, etc. In order to use such collaborative filtering method in the filtering of ubiquitous computing environment, we must solve such problems as first rater problem, sparsity problem, stored data problem and etc. In this study, in order to solve such problems, the researcher proposes the collaborative filtering method using types of context information. And as the result of applying this filtering method to MAUCA, the P2P mobile agent system, the researcher could confirm the average result of 7.7% in the aspect of service supporting function.

Item-Based Collaborative Filtering Recommendation Technique Using Product Review Sentiment Analysis (상품 리뷰 감성분석을 이용한 아이템 기반 협업 필터링 추천 기법)

  • Yun, So-Young;Yoon, Sung-Dae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.8
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    • pp.970-977
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    • 2020
  • The collaborative filtering recommendation technique has been the most widely used since the beginning of e-commerce companies introducing the recommendation system. As the online purchase of products or contents became an ordinary thing, however, recommendation simply applying purchasers' ratings led to the problem of low accuracy in recommendation. To improve the accuracy of recommendation, in this paper suggests the method of collaborative filtering that analyses product reviews and uses them as a weighted value. The proposed method refines product reviews with text mining to extract features and conducts sentiment analysis to draw a sentiment score. In order to recommend better items to user, sentiment weight is used to calculate the predicted values. The experiment results show that higher accuracy can be gained in the proposed method than the traditional collaborative filtering.

Time-aware Collaborative Filtering with User- and Item-based Similarity Integration

  • Lee, Soojung
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.9
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    • pp.149-155
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    • 2022
  • The popularity of e-commerce systems on the Internet is increasing day by day, and the recommendation system, as a core function of these systems, greatly reduces the effort to search for desired products by recommending products that customers may prefer. The collaborative filtering technique is a recommendation algorithm that has been successfully implemented in many commercial systems, but despite its popularity and usefulness in academia, the memory-based implementation has inaccuracies in its reference neighbor. To solve this problem, this study proposes a new time-aware collaborative filtering technique that integrates and utilizes the neighbors of each item and each user, weighting the recent similarity more than the past similarity with them, and reflecting it in the recommendation list decision. Through the experimental evaluation, it was confirmed that the proposed method showed superior performance in terms of prediction accuracy than other existing methods.

Tourism Destination Recommender System for the Cold Start Problem

  • Zheng, Xiaoyao;Luo, Yonglong;Xu, Zhiyun;Yu, Qingying;Lu, Lin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.7
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    • pp.3192-3212
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    • 2016
  • With the advent and popularity of e-commerce, an increasing number of consumers prefer to order tourism products online. A recommender system can help these users contend with information overload; however, such a system is affected by the cold start problem. Online tourism destination searching is a more difficult task than others on account of its more restrictive factors. In this paper, we therefore propose a tourism destination recommender system that employs opinion-mining technology to refine user preferences and item opinion reputations. These elements are then fused into a hybrid collaborative filtering method by combining user- and item-based collaborative filtering approaches. Meanwhile, we embed an artificial interactive module in our recommender system to alleviate the cold start problem. Compared with several well-known cold start recommendation approaches, our method provides improved recommendation accuracy and quality. A series of experimental evaluations using a publicly available dataset demonstrate that the proposed recommender system outperforms existing recommender systems in addressing the cold start problem.