• 제목/요약/키워드: collaboration partners

검색결과 123건 처리시간 0.03초

시장공사적협동책략화소비자태도(时装公司的协同策略和消费者态度) (Collaboration Strategies of Fashion Companies and Customer Attitudes)

  • Chun, Eun-Ha;Niehm, Linda S.
    • 마케팅과학연구
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    • 제20권1호
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    • pp.4-14
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    • 2010
  • 协同策略需要信息共享和其他各种对公司和股东都有利益的形式. 本文强调了在时装产业中运用到的特别形式的协同. 并且测试了对时装公司最成功的策略和消费者所感知到的协同的好处. 在本研究中, 我们定义了作为协作方的时装公司和品牌以及他们的合作方或股东. 我们定义协同为发生在至少两个公司, 品牌或个体之间, 在平等的基础上利用他们各自的竞争优势从而获得更大利益的合作关系. 协同策略需要信息共享和其他各种对公司和股东都有利益的形式. 本文强调了在时装产业中运用到的特别形式的协同. 通过合作, 时装公司一直都追求有形的差异例如设计和技术, 以及无形的差异例如对消费者情感和生理的好处. 结果就是, 时装产业中的合作已变成一个重要的创造价值的概念. 本文是一个定性研究, 使用案例研究和深度访谈来测试消费者对时装产业中协作的态度. 从1998年到2008年12月, 在韩国和国际市场中共有173个协同案例. 我们通过文件数据收集案例. 这些文件数据包括网站和产业数据和顶级门户搜索网站. 例如Rankey.com, Naver, Daum, 和Nate. 以及时装信息代表网站Samsungdesignnet 和Firstviewkorea. 我们搜集从2008年11月到2009年2月为止的个案. 个案用来分析有一个或多个合作方的时装产品生产(不包括纺织产品), 零售时装产品或设计服务. 其他在先前研究中的协同案例来自于新闻稿件, 期刊, 互联网门户网站和时装信息网站. 我们共选择了173个案例来进行分析. 清楚的显示了时装公司和股东的协作执行和策略所带来的产出和利益. 结果显示对所有参与协作的合作方(企业和顾客)来说, 最大的好处是通过共享资源降低了成本和风险. 例如设计能力, 形象, 成本, 技术和目标. 并且创造了协同作用. 考虑到协同产出的种类, 产品/设计是最重要的(55%), 紧跟其后的是推广促销(21%), 价格(20%)和地点(4%). 这个结果说明协同对给予产品和设计生命力有重要的作用. 尤其是在追求创造和新颖的时装产业里. 为了使协同可以成功, 本研究中深度访谈的结果确认了时装公司应该对为什么要进行这个协作有清晰的目标. 在设定目标之后, 时装公司应该选择符合产品形象和目标市场的合作方. 使得合作的产品有一定的概念和差异因素. 同时时装公司还要关注提升品牌知名度. 通过对消费者的深度访谈, 相互的利益可以分类为6个因素: 追求个人风格、追求品牌、追求稀有性、追求时尚、追求经济效率和社会性. 在访谈中顾客同时也强调了形象, 声誉和品牌信任. 然而, 在子范畴中, 本研究中的专家和顾客在成功因素认知方面有不同的结果. 因此, 从不同纬度研究目标客户和目标市场从而为成功的协作发展合适的策略.

연구자 협업의 영향 요인에 관한 연구: 계량정보학 분야를 중심으로 (Factors Influencing Research Collaboration in the Field of Informetrics)

  • 남은경;박지홍
    • 정보관리학회지
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    • 제31권4호
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    • pp.201-227
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    • 2014
  • 사회 전반적으로 협업의 중요성과 필요성이 강조되고 있으며, 연구자들의 협업 역시 증가하고 있다. 연구자의 협업에는 학자로서의 특성이 반영된다는 점에서 특이성을 가진다. 본 연구는 연구자 협업 패턴에 영향을 미치는 요인을 알아보기 위해 가설을 설정하고 이를 검증하였다. 영향 요인은 연구자들의 협업 행태 및 동기에 대한 선행연구를 토대로 추출하였으며, 계량정보학 분야 연구자들을 대상으로 네트워크 분석과 설문 분석의 두 가지 방법을 활용하여 가설을 검증하였다. 설문은 네트워크 분석에 포함된 연구자를 대상으로 한 웹 설문으로 진행하였다. 본 연구 결과는 연구자 인식 분석을 통한 개인적 선택 요인과 관계 계량정보학 분석을 통한 집단적 결과 요인을 분석했다는 점에서 의의가 있으며, 연구자 협업을 장려하는 정책 및 디지털 협업서비스 기획 등에 활용될 수 있을 것이라 기대된다.

스마트워크 활성화를 위한 버추얼 클러스터(Virtual Cluster)형 협업 플랫폼 개발 (Collaboration Platform Development of Virtual Cluster Type for Vitalizing Smart Work)

  • 이각범;오성은;황지연
    • 한국IT서비스학회지
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    • 제12권2호
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    • pp.153-170
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    • 2013
  • As global competition of enterprises heats up recently, there is a growing the need to introduce business knowledge platform. Many enterprises work with other partners in a variety of situations and collaboration has emerged as new competitiveness of them. Collaboration improves the performance of members, and besides it has an important bearing on innovation, result, and increased productivity of enterprise. Lots of businesses, locally and abroad, extend the environment of collaboration and try to share business contents efficiently. In addition, they look into ways of invigorating collaboration by providing community tools. Corporations and Governments around the world are pushing smart work to respond effectively to this paradigm change. Smart work provides many types of collaboration and raises the productivity. Various infrastructures should be constructed for activating smart work. Most of all, core technology is to be developed. Virtual Cluster is the space of collaboration corresponding to change in business paradigm. In overseas policy of Virtual Cluster has been already enforced as an alternative to geographical cluster. The establishment and development of collaboration platform through Virtual Cluster can contribute to business competitiveness by smart work.

지속가능한 패션산업활성화를 위한 리디자인 협업 사례분석 (A Case Study on Re:Design Collaboration for Sustainable Fashion Industry Revitalization)

  • 김민지;이규진
    • 패션비즈니스
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    • 제26권4호
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    • pp.136-153
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    • 2022
  • The fashion industry is considered hazardous and a threatened to the environment. Due the negative perception, the industry should focus on sustainability as a social role. Therefore, several redesign fashion collaborations mainly focusing on renewing abandoned resources are already in place. The research method was based on previous studies, and 3 characteristics were derived: Redesign collaboration between fashion companies, Redesign collaboration between fashion & heterogeneous industries, and Redesign collaboration between the fashion industry & non-profit organizations. Those 3 characteristics were reviewed using 4 criteria. First, to establish and maximize the sustainable brand image and to be the best examples in environmental management, the organization endeavors to collaborate with various industries, institutions, and designers. Second is the expansion of the customer network through the spread of value consumption. Third is the creation of new values through a resource circulation structure. This means that the resource circulation structure system helps the partners to minimize on wastage. Fourth is the spread of de-boundary lines and the possibility of brand growth. Through collaboration with other industries, the boundaries of materials used in the fashion industry started to blur, thus expanding the continuous brand growth potential. The study derived the characteristics of redesign collaboration by systematically analyzing the cases. Further, the study looks forward to analyzing the characteristics of the products processed by redesign fashion collaborations in future research.

공급사슬내 협업환경과 기업의 직.간접 성과

  • 오세구
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2010년도 춘계국제학술대회
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    • pp.235-247
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    • 2010
  • Introduction of ICE(Integrated Collaboration Environment) has a great effect on corporate performance. In particular, it is expected that information sharing and collaboration among transaction partners will be an important factor which mediates ICE and its performance. Under such a background, this research intends to identify the influence of ICE by manufacturing industry on corporate performance through role of the parameter of information sharing and collaboration. The result of this research may be summed up as follows: ICE promotes information sharing and collaboration among enterprises, it accelerates integration of supply chain network among enterprises and cooperation. In particular, ICE has a great effect on information sharing. And information sharing has a direct effect on collaboration and performance. However, when we classify corporate performance into the "performance due to introduction", which is direct performance, and the "overall performance", which is indirect performance, the result of this research is as follows: information sharing has a great effect on the performance due to introduction, but does not have a meaningful effect on indirect performance. On the other hand, collaboration does not have any effect on the performance due to introduction, but has a meaningful effect on the overall performance, which is indirect performance. It is necessary to study and analyze additional this result in future.

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공급사슬 협업을 위한 참조모델 기반의 프레임워크 (A Reference Model Based Framework for Supply Chain Collaboration)

  • 최영환;채희권;김광수
    • 대한산업공학회지
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    • 제31권2호
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    • pp.152-163
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    • 2005
  • The focus of enterprise collaboration of supply chain management, has changed from integrating and exchanging business information to integrating and managing business processes between business partners. However, the collaboration is difficult due to the inherent complexity such as diverse business processes and dynamic business environments. To settle these problems, a reference model based enterprise architecture framework for the collaboration of supply chains is proposed in this paper. The supply chain collaboration framework is composed of three reference models capturing the different views of supply chain collaboration: supply process reference model, service component reference model, and technology and standard reference model. As the framework adapts the OMG's metadata architecture, the processes in the supply chain can be extended and integrated with other value chains, such as design chains, when it is necessary. Using the proposed framework, business managers can rapidly integrate and manage their business processes with their suppliers and customers.

설계와 제조간 협업을 위한 제조견적서비스의 기능설계 (Functional Design of Manufacturing Quote Services for Collaboration between Designer and Manufacturer)

  • 주재구;정부환;고지훈
    • 대한산업공학회지
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    • 제34권2호
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    • pp.255-269
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    • 2008
  • The increasing dynamic and distributed nature of a business and manufacturing environment makes it hard to collaborate between design and manufacturing parties. The seamless collaboration necessitates a manufacturing quote service (MQS) that delivers manufacturing quotes timely for designer's requests. After envisioning a SOA-inherited collaboration framework, the paper details MQS' functionalities, and syntax and semantics of collaboration messages (i.e., RFQ and manufacturing quote). The MQS is implemented as a Web Service so as to be accessible by designers. For each RFQ, the MQS adaptively generates a responding manufacturing quote by using the DPM library and real-time shop status information. The paper also presents an evolution process that shows the whole process of RQF generation from given product design data. The proposed framework enabled partners to exchange engineering data rapidly and adaptively during the dynamic collaboration, and also increased the benefits of distributed and global production.

물류기업의 관계특성이 협업 및 성과에 미치는 영향에 관한 연구 (The Impact of Relational Characteristics in Logistics Firm on Collaboration and Performance)

  • 최성광;하명신
    • 한국항만경제학회지
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    • 제27권3호
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    • pp.13-39
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    • 2011
  • 공급사슬관리에 관한 많은 선행연구들이 지속적으로 공급사슬성과의 향상을 위해서는 협업이 필요하다고 주장하고 있다. 본 연구는 물류기업의 관계특성, 협업, 성과 간의 인과관계를 밝히는 것이며, 특히 관계특성과 성과 간의 관계에서 매개변수로서 두 종류의 협업(운영적 협업과 전략적 협업)에 초점을 맞추고 있다. 분석을 위해 물류기업 164개의 자료가 사용되었으며, PLS를 이용해 구조모형을 분석하였다. 분석결과 신뢰성, 정보공유는 운영적협업에 긍정적인 영향을 미쳤으며, 운영적 협업은 공급사슬 성과에 긍정적인 영향을 미치는 것으로 나타났다. 거래지속의지와 정보공유는 전략적 협업에 긍정적인 영향을 미쳤으나, 전략적 협업은 공급사슬 성과에 긍정적인 영향을 미치지 않는 것으로 나타났다. 따라서 관계 특성과 공급사슬성과 사이에는 운영적 협업이 매개역할을 하는 것으로 나타났다.

모기업과 협력기업의 공급망 품질경영 인프라(Infra), 프로세스(Process), 성과(Performance)간 인과관계 연구 (Causal Relationship of Infra, Process and Firm Performance on Supply Chain Quality Management)

  • 박지영;오수정;김수욱
    • 품질경영학회지
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    • 제39권4호
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    • pp.464-479
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    • 2011
  • The purpose of this study is that analyzing the causal relationship between Infra, Process and Performance of companies which are executing the Supply Chain Quality Management(SCQM) with their subcontractors and partners. Korean Standards Association(KSA) provides the Supply Chain Quality Management Model and Quality Collaboration Index for 4 years, but a few study has investigated the critical variables and their causal relationship to organizational performance. Therefore we examine the SCQM model and related index and choose the quality, human resource and risk management processes for identifying the path to organizational performance. In addition, exploratory factor analysis is conducted for figuring out the major factors among the 3 processes. Structural Equation Model are successively used for determining which characteristics of the infra and processes are the most critical variables to performance. The data was collected from KSA and composed of 52 companies and 346 their partners. The result shows that risk management process has no significant effect on the organizational performance and pre-production process collaboration.

공동기술개발 프로젝트의 성패요인: 우리나라 전자부품 중소기업 분석 (Key Success Factors for Collaborative Technology Development Projects: The Case of Small & Medium Firms in the Korean Electronics Parts Industry)

  • 이광희;김영배
    • 기술혁신연구
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    • 제6권2호
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    • pp.122-158
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    • 1998
  • This study empirically examined different patterns of collaborative R&D project with their key success factors(KSFs), using data from 82 projects in the Korean electronic parts industry. The patterns of R&D collaboration were categorized into 4 types by two criteria development motive(technology Push/market pull) and Project initiator (focal firm/partner). The bivariate relationships revealed that project characteristics (technological complexity, market uncertainty), management characteristics (participation in project formulation), problem solving characteristics(problem solving performance of the focal firm, users active role in problem solving, active role of university or research institute in problem solving) and success rates appear to be different among four types of collaboration. Each type of collaborative R&D projects also had different KSFs. The KSFs of type 1 (technology Push and focal firm initiation), for instance, include the strategic importance of the project, focal firms share of cost, active role of university or research institute in problem solving, while those of type 4(market pull and customer initiation) cover reliability of partner relationship, a time at partners involvement, information sharing. The findings suggest that the different contingencies brought different patterns and KSFs of collaborative R&D project, since different information, resources, and partners roles were needed to successfully implement the projects according to development motive and project initiator Finally, managerial, policy, and theoretical implications for the collaborative R&D activities in the Korean electronics parts industry were discussed, based on empirical results of this study.

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