• Title/Summary/Keyword: cognitive sensory

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Flagship Store Experience of Luxury and SPA Brands -Effect on Store Emotion and Loyalty- (럭셔리와 SPA 플래그십 스토어 체험 -점포 감정 및 충성도에 미치는 효과-)

  • Park, Kyungae;Kim, Eun Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.2
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    • pp.258-272
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    • 2016
  • This study estimated a structural model for examining causal relationships among flagship store experiences, store emotion and loyalty, and to compare the structural models between luxury and fast fashion SPA brands. A total of 416 responses were collected from consumers who had experience with a variety of luxury and SPA flagship stores. Findings confirmed that flagship store experience consisted of four factors, such as sensory, affective, intellectual and behavioral experiences. Sensory and behavioral experiences had positive effects on store emotion that influenced loyalty. Affective and cognitive experiences influenced loyalty. All aspects of experiences explained store emotion or loyalty for luxury flagship stores; however, two of experiences (i.e., sensory and affective) were important to determine store emotion or loyalty for SPA flagship stores. The study discussed managerial implications for fashion brands to develop and manage flagship stores.

Self-adjusting Motion Generation Based on Sensory Feedback System (Sensory 피드백 시스템을 활용한 자율 적응 모션 생성)

  • Kwon, J.S.;Yang, W.; Park, G.T.;You, B.J.
    • Proceedings of the KIEE Conference
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    • 2007.07a
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    • pp.1789-1790
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    • 2007
  • 이 논문에서 우리는 생체모방 시스템을 구현하기 위해 일반적인 기계 시스템과 인간의 신경 진동자 모델을 결합하였다. 이러한 시스템은 외부환경의 변화에 따른 효과적인 자율 적응 운동 형태를 생성할 수 있다. 인간 및 동물의 주기적 자율 운동을 관장하는 Central Pattern Generator (CPG)는 신경 진동자 네트웍에 의해서 표현가능하고 이는 신경 진동자 모델 내부의 sensory 피드백 신호를 통해, 주기성을 같은 외란에 상호 작용하여 적절한 운동을 생성해 낸다. 따라서 이를 기계 시스템에 결합하면 이러한 시스템은 변화되는 환경이나 잘 알지 못하는 외란에 대하여 자율적으로 적응된 운동을 보일 수 있다. 이를 위해 본 논문은 이러한 신경 진동자 모델과 결합된 realtime 시스템을 구현하고 그 자율 적응 운동의 생성 가능성을 살펴본다.

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Effects of Cognitive-Motor Interference on Cognitive Tasks Requiring Different Types of Concentration During Preferred and Fast Walking in Stroke Patients

  • Choo, Yeon-Seung;Kim, Mi-Sun;Choi, Jong-Duk
    • Physical Therapy Korea
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    • v.21 no.4
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    • pp.34-39
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    • 2014
  • The purpose of this study was to examine the effect of three cognitive tasks on gait at a preferred walking speed, and at a fast speed, using dual-task methodology. A total of 29 stroke patients participated in the study. All 29 subjects performed 2 motor tasks (10-meter walk task and timed up and go task each at a preferred and a fast speed) and three cognitive tasks [Stroop, word list generation (WLG), serial subtraction (SS)] under dual-task conditions [cognitive-motor interference (CMI)] in a randomized order. Gait speeds were measured in six different conditions. A repeated-measure analysis of variance was employed to compare the results of the Stroop training, WLG, and SS tasks during preferred and fast walking. A Bonferroni adjustment use for post hoc analysis. The level of statistical significance was set at ${\alpha}=.05$. A CMI effect occurred for performance of a 10-meter walking task at two different speed and a cognitive task (p<.05). Stroop had a significantly greater effect than SS and WLG (p<.05). The timed up and go task was affected when performed with fast walking speed during Stroop cognitive task (p<.05), but was not affected if performed with preferred walking speed during a cognitive task (p>.05). This study showed that CMI of Stroop can be used as a rehabilitation program for stroke patients.

The Response to Postmodern Fashion Advertisement and Advertising Effect (포스트모던 패션광고에 대한 반응과 광고효과)

  • Choi, Sun-Hyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.2
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    • pp.328-339
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    • 2008
  • The purpose of this study is to investigate the difference of the response to fashion ad and its effect between traditional ad and postmodern ad, to examine the difference of the response to fashion ad and its effects according to sensation seeking tendency, and to investigate the effect of the response to fashion ad on its effect. For the purposes of this study, two postmodern ads and one traditional ad were selected as stimuli and data were collected from 230 female college students. The results are as follows: 1) Postmodern advertisement was unique, impacting, hard-to-understand, sensory-stimulating, and fantastic, when compared to traditional advertising. 2) Consumers felt disgusted by confusion and shock coming from postmodern advertising, but at the same time, recognized its value as an advertisement and took more pleasure and fun from it. 3) Consumers with high sensation-seeking-tendency perceived postmodern ads more sensually and showed more positive response to the postmodern ads. 4) While subjective, emotional response affected the attitude toward advertisements, sensory-stimulating affected the attitude toward brand and purchase intention. Thus, cognitive response should also be considered significant to form brand equity in long term.

The Effect of Visual and Hearing Impairment on Depression and Cognitive Function in Community-dwelling Elderly : The Korean Longitudinal Study of Aging 2008 (노인의 시력 및 청력 저하가 우울 및 인지기능에 미치는 영향: 2008년 고령화연구패널조사)

  • Kim, Hee-Jeong;Kim, Bo-Hye;Kim, Ok-Soo
    • Korean Journal of Adult Nursing
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    • v.23 no.6
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    • pp.584-594
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    • 2011
  • Purpose: The purpose of this study was to identify the prevalence of visual and hearing impairment and to investigate the effect of visual and hearing impairment on depression and cognitive function in community-dwelling Korean elderly. Methods: The study population consisted of a representative community sample of 4,028 persons aged 65 and older from the Korean Longitudinal Study of Aging 2008. Depression and cognitive function were measured by CES-D 10-item scale and K-MMSE. Visual and hearing impairment were measured by 5-Likert scale. Data were analyzed using Rao-Scott ${\chi}^2$-test, simple and multiple logistic regression. Results: The prevalence of visual and hearing impairment were 37.3% and 14.0%, respectively. Of the participants, the prevalence of depression was 58.4% and cognitive impairment was 50.6%. There were significant differences in depression and cognitive function according to visual and hearing impairment. Far vision and hearing impairment were predictors for both depression and cognitive impairment even after covariates had been adjusted. Conclusion: These data suggest that visual and hearing impairment in older adults may increase their probability of experiencing depression and cognitive impairment. Thus sensory impairment should be considered a risk factor for mental health and the cognitive function of elderly.

A Study on Interpretations of Children's Cognitive Information Processing in Reading Environment of Library (도서관 열람환경에서의 어린이 인지정보처리에 관한 연구)

  • Han, Gui-Yeun;Yoon, Sung-Kyu;Han, Young-Ho
    • Korean Institute of Interior Design Journal
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    • v.24 no.1
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    • pp.104-114
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    • 2015
  • The library means to children a place where they find information necessary for them among a variety of knowledge and information to address their intellectual curiosity, which makes their lives wise and mature. There are not enough research materials understanding children's cognitive systems and behaviors in studies of a children's library with this necessity. This study divided and analyzed the behaviors of children, who were users into three types of reading in terms of information processing. First, it observed the types of reading depending on the stage of their cognitive development; Second, it analyzed the patterns of their behaviors through plays; and lastly, it presented the phases of their behaviors depending on the degree of an assistant's intervention. As a result of the study, the sensory system used and the space preferred differed depending on the stage of their cognition; there were differences in the patterns of their behaviors in each age group depending on the type of play; and there were differences in the children's ability of information processing depending on the assistant's ability. It is anticipated that there will be improvements of children's reading ability at the reading room in a better environment if the three types are considered in terms of information processing.

Event-related potentials reveal neural signatures of cross-modal interaction between visual and tactile stimulation (유발전위신호(ERP)를 통한 시각과 촉각 통합작용의 신경생리적 특징 분석)

  • Ju, Yu-Mi;Lee, Kyoung-Min
    • Proceedings of the Korean Society for Cognitive Science Conference
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    • 2010.05a
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    • pp.48-54
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    • 2010
  • INTRODUCTION Interaction between temporal events at the millisecond level is important for visual and tactile interaction. OBJECT The aim of the present study is to identify any neural signature, as reflected in event-related potentials (ERP), for the integrative processes when the two sensory modalities are stimulated in synchrony as opposed to when they are stimulated separately. METHOD The basic strategy was to compare ERP signals obtained with simultaneous visual and tactile stimulation with a linear summation of ERP patterns obtained with each modality stimulated separately. Condition were presented, paired with various stimulus-onset-asynchronies (SOA) ranging from - 300 ms (tactile-first) to 300 ms (visual-first), and in trials where only one modality was stimulated alone. RESULT A positive deviation was located in observed ERP at C4 electrode (contralateral to the stimulated hand) at 200-400 ms, in comparison to the predicted ERP. The deviation was present at all SOAs other than -300ms (tactile-first) and 300 ms (visual-first). There was also a positive deviation at occipital leads at the 50-ms SOA (visual-first) trials. DISCUSSION It suggested that neural signatures of cross-modal integration occur within a limited time-window. The deviations were specifically localized at the contralateral somatosensory and visual cortices, indicating that the integration happens at or before the level of the primary cortices.

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Olfactory neuropathology in Alzheimer's disease: a sign of ongoing neurodegeneration

  • Son, Gowoon;Jahanshahi, Ali;Yoo, Seung-Jun;Boonstra, Jackson T.;Hopkins, David A.;Steinbusch, Harry W.M.;Moon, Cheil
    • BMB Reports
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    • v.54 no.6
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    • pp.295-304
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    • 2021
  • Olfactory neuropathology is a cause of olfactory loss in Alzheimer's disease (AD). Olfactory dysfunction is also associated with memory and cognitive dysfunction and is an incidental finding of AD dementia. Here we review neuropathological research on the olfactory system in AD, considering both structural and functional evidence. Experimental and clinical findings identify olfactory dysfunction as an early indicator of AD. In keeping with this, amyloid-β production and neuroinflammation are related to underlying causes of impaired olfaction. Notably, physiological features of the spatial map in the olfactory system suggest the evidence of ongoing neurodegeneration. Our aim in this review is to examine olfactory pathology findings essential to identifying mechanisms of olfactory dysfunction in the development of AD in hopes of supporting investigations leading towards revealing potential diagnostic methods and causes of early pathogenesis in the olfactory system.

The Effects of Chinese Students' Lifestyle and Gender on Korean Apparel Brand Experience and Attitude (중국 유학생의 라이프스타일과 성별에 따른 한국 의류브랜드 체험과 태도에 관한 연구)

  • Zhao, Jing;Kim, Hanna
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.6
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    • pp.823-833
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    • 2014
  • This study examines the lifestyle and gender effects of Chinese students in Korea on the Korean apparel brand experience. In addition, this study explores the effect of various brand experiences on attitudes toward Korean apparel brands. This study targets 355 Chinese university students who live in Korea. The results show that a Chinese students' lifestyle consists of four factors: adventure-seeking, sociability, individualism, and materialism. Brand experience consists of five different experiences: cognitive, affective, relational, sensory, and behavioral experience. Adventure-seeking lifestyle affects all five brand experiences and sociability influences sensory and relational experience. Individualism influences relational and behavioral experience; however, materialism affects four brand experiences (except sensory experience). Female students indicate a higher level of brand experience (except relational experience than) male students. Finally, three brand experiences (affective, sensory, and relational experience) impact brand attitude. Theoretical and managerial implications of the results are discussed along with limitations and future research directions.

The Effects of Image Based Fashion Brands' SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator (패션 브랜드 이미지 기반 SNS가 플로우, 브랜드 태도에 미치는 영향 : 즐거움 감정의 매개변수를 중심으로)

  • Ko, Jeonmi;Shin, Jiye;Ko, Eunju;Chae, Heeju
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.908-920
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    • 2014
  • As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.