• Title/Summary/Keyword: cognitive mechanism

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The Mediating Effect of Empathy on the Relationship between Cultural Intelligence and Intercultural Adaptation in Intercultural Service Encounters

  • KONG, Lan Lan;MA, Zhi Qiang;JI, Sung Ho;LI, Jin
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.2
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    • pp.169-180
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    • 2020
  • Globalization has led to a dramatic increase in intercultural service encounters between services providers and customers from diverse cultural backgrounds. This paper explores the causal relationship between service employees‟ cultural intelligence and adaptive sales behavior in intercultural service encounters, and the mediating effect of cognitive and emotional empathy on this relationship. A quantitative survey methodology was utilized to collect data on 341 salespeople at duty-free shops located on Jeju Island, Korea. Data analysis was conducted using SPSS 18 and Amos 18. The results show that cultural intelligence has a significant impact on cognitive empathy, emotional empathy, and adaptive sales behavior. Cognitive empathy has a positive impact on adaptive sales behavior, whereas the relationship between emotional empathy and adaptive sales behavior is not significant. Additionally, cognitive empathy mediates the relationship of cultural intelligence and adaptive sales behavior. This study has useful managerial implications for employee selection, training, and development in service firms engaged in intercultural service encounters. This study extends prior research on intercultural service encounters by exploring the direct impact of cultural intelligence on intercultural adaptation and the mediating effect of empathy, suggesting the presence of a cognitive mechanism that plays a key role in the impact of cultural intelligence on adaptive sales behavior.

Sequential fusion to defend against sensing data falsification attack for cognitive Internet of Things

  • Wu, Jun;Wang, Cong;Yu, Yue;Song, Tiecheng;Hu, Jing
    • ETRI Journal
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    • v.42 no.6
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    • pp.976-986
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    • 2020
  • Internet of Things (IoT) is considered the future network to support wireless communications. To realize an IoT network, sufficient spectrum should be allocated for the rapidly increasing IoT devices. Through cognitive radio, unlicensed IoT devices exploit cooperative spectrum sensing (CSS) to opportunistically access a licensed spectrum without causing harmful interference to licensed primary users (PUs), thereby effectively improving the spectrum utilization. However, an open access cognitive IoT allows abnormal IoT devices to undermine the CSS process. Herein, we first establish a hard-combining attack model according to the malicious behavior of falsifying sensing data. Subsequently, we propose a weighted sequential hypothesis test (WSHT) to increase the PU detection accuracy and decrease the sampling number, which comprises the data transmission status-trust evaluation mechanism, sensing data availability, and sequential hypothesis test. Finally, simulation results show that when various attacks are encountered, the requirements of the WSHT are less than those of the conventional WSHT for a better detection performance.

How Does the Human Mind Change from Its First State? An Investigation of the First and the Last Human Mind through Cognitive Mechanism in the Brain (인간의 마음은 어디에서 어디로 변해가는가: 두뇌 인지 메커니즘을 통해 본 인간 마음의 처음과 끝)

  • Song, Kwang-Han
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.753-766
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    • 2013
  • Even though civilization is developing at a fast rate, human beings and their living environments do not look happy. Given that the civilization comes from the human mind, which is changing in interaction with human body, society, and nature, it is hard to think that the human mind is changing in the desirable direction. This paper described a whole changing paradigm of the human mind and its causes through the cognitive mechanism in the brain from which all the diverse minds are formed. According to the cognitive mechanism, the human mind can change from the first free and peaceful mind through the middle mind to the last obsessive and anguish mind in accordance with the change of one of the factors in the origin of the human mind. Today's unfavorable changes in human beings, society, and the natural environment including the excessive development of civilization are the results of the undesirable changes of the human mind. This paper specified the respective characteristics of the first, middle, and the last mind and discussed where individuals' minds are and where they are going. Lastly, this paper suggested the specific ways to return to the first original mind based on the cognitive mechanism.

A Study on Development of Disney Animation's Box-office Prediction AI Model Based on Brain Science (뇌과학 기반의 디즈니 애니메이션 흥행 예측 AI 모형 개발 연구)

  • Lee, Jong-Eun;Yang, Eun-Young
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.405-412
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    • 2018
  • When a film company decides whether to invest or not in a scenario is the appropriate time to predict box office success. In response to market demands, AI based scenario analysis service has been launched, yet the algorithm is by no means perfect. The purpose of this study is to present a prediction model of movie scenario's box office hit based on human brain processing mechanism. In order to derive patterns of visual, auditory, and cognitive stimuli on the time spectrum of box office animation hit, this study applied Weber's law and brain mechanism. The results are as follow. First, the frequency of brain stimulation in the biggest box office movies was 1.79 times greater than that in the failure movies. Second, in the box office success, the cognitive stimuli codes are spread evenly, whereas in the failure, concentrated among few intervals. Third, in the box office success movie, cognitive stimuli which have big cognition load appeared alone, whereas visual and auditory stimuli which have little cognitive load appeared simultaneously.

Cypress Essential Oil Improves Scopolamine-induced Learning and Memory Deficit in C57BL/6 mice (사이프러스 에센셜 오일의 흡입이 전임상 실험동물의 손상된 학습능력과 기억력에 미치는 영향)

  • Lee, Gil-Yong;Lee, Chan;Baek, Jeong-In;Bae, Keunyoung;Park, Chan-Ik;Jang, Jung-Hee
    • The Korea Journal of Herbology
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    • v.35 no.5
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    • pp.33-39
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    • 2020
  • Objectives : Increasing evidence supports the biological and pharmacological activities of essential oils on the central nervous system such as pain, anxiety, attention, arousal, relaxation, sedation and learning and memory. The purpose of present work is to investigate the protective effect and molecular mechanism of cypress essential oil (CEO) against scopolamine (SCO)-induced cognitive impairments in C57BL/6 mice. Methods : A series of behavior tests such as Morris water maze, passive avoidance, and fear conditioning tests were conducted to monitor learning and memory functions. Immunoblotting and RT-PCR were also performed in the hippocampal tissue to determine the underlying mechanism of CEO. Results : SCO induced cognitive impairments as assessed by decreased step-through latency in passive avoidance test, relatively low freezing time in fear conditioning test, and increased time spent to find the hidden platform in Morris water maze test. Conversely, CEO inhalation significantly reversed the SCO-induced cognitive impairments in C57BL/6 mice comparable to control levels. To elucidate the molecular mechanisms of memory enhancing effect of CEO we have examined the expression of brain-derived neurotrophic factor (BDNF) in the hippocampus. CEO effectively elevated the protein as well as mRNA expression of BDNF via activation of cAMP response element binding protein (CREB). Conclusions : Our findings suggest that CEO inhalation effectively restored the SCO-impaired cognitive functions in C56BL/6 mice. This learning and memory enhancing effect of CEO was partly mediated by up-regulation of BDNF via activation of CREB.

Enhanced Reputation-based Fusion Mechanism for Secure Distributed Spectrum Sensing in Cognitive Radio Networks (인지 라디오 네트워크에서 안전한 분산 스펙트럼 센싱을 위한 향상된 평판기반 퓨전 메커니즘)

  • Kim, Mi-Hui;Choo, Hyun-Seung
    • Journal of Internet Computing and Services
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    • v.11 no.6
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    • pp.61-72
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    • 2010
  • Spectrum scarcity problem and increasing spectrum demand for new wireless applications have embossed the importance of cognitive radio technology; the technology enables the sharing of channels among secondary (unlicensed) and primary (licensed) users on a non-interference basis after sensing the vacant channel. To enhance the accuracy of sensing, distributed spectrum sensing is proposed. However, it is necessary to provide the robustness against the compromised sensing nodes in the distributed spectrum sensing. RDSS, a fusion mechanism based on the reputation of sensing nodes and WSPRT (weighted sequential probability ratio test), was proposed. However, in RDSS, the execution number of WSPRT could increase according to the order of inputted sensing values, and the fast defense against the forged values is difficult. In this paper, we propose an enhanced fusion mechanism to input the sensing values in reputation order and exclude the sensing values with the high possibility to be compromised, using the trend of reputation variation. We evaluate our mechanism through simulation. The results show that our mechanism improves the robustness against attack with the smaller number of sensing values and more accurate detection ratio than RDSS.

How Does Giftedness Coexist with Autistic Spectrum Disorders (ASD)? Understanding the Cognitive Mechanism of Gifted ASD (영재성과 자폐성장애는 어떻게 공존하는가? 자폐성장애 영재의 인지메카니즘에 대한 이해)

  • Song, Kwang-Han
    • Journal of Gifted/Talented Education
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    • v.21 no.3
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    • pp.595-610
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    • 2011
  • It is hard to understand the coexistence of giftedness and disorder in an individual, but the twice-exceptional is widely recognized now. Gifted autistic spectrum disorder is one of its subtypes in which giftedness exists with autistic spectrum disorder (ASD) simultaneously. Like other constructs including giftedness, the nature of gifted ASD has not been understood in a fundamental and wholistic manner. This paper suggests a cognitive mechanism of gifted ASD based on the integrated model of human abilities(Song, 2009; Song & Porath, 2005), which explains how giftedness coexists with ASD and interacts with each other, producing the characteristics of gifted individuals with ASD. According to the suggested mechanism, the excessive growth of mental spaces in the brain may cause ASD. The over-grown mental spaces result in excessively strong short-term sensory memory and better facility of processing, promoting internal cognitive activities on one hand, but relative lack of cognitive activities in the real world space results in ASD symptoms on the other hand. The cognitive structure of gifted ASD students also contributes to the presentation of giftedness in specific domains. This study suggests that gifted individuals with ASD need to be discouraged from fully engaging in domains they are interested in or the most confident of, rather to be encouraged to invest their giftedness to overcome their ASD symptoms. This study also provides new perspectives on theoretical and educational approaches for gifted ASD.

Study on the longevity mechanism of a company through analogy of human aging (인간 노화 유비를 통한 기업의 장수 메커니즘 연구)

  • Choi, Kyu-Jin;Lee, Kang-Sun;Cho, Dae-myeong
    • Journal of Digital Convergence
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    • v.18 no.11
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    • pp.87-97
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    • 2020
  • This study summarized longevity factors of enterprises and presented longevity mechanism. By analogy of human aging and corporate longevity, the company's decline and longevity phenomenon were analyzed to derive corporate longevity mechanism, presented domestic and foreign longevity enterprises' cases study using above mechanism. The longevity mechanism first, as the human body restricts free radicals by dietary restrictions, companies also need continuous input efficiency. Second, as cognitive reserve by high thinking activities helps heath lifespan, companies can strengthen their profitability by continuous R&D. Third, as humans improve antioxidant functions by exercise, companies should develop risk management capabilities for environmental changes. This study can contribute to sustainable strategies for corporate managers, ultimately plan to suggest model of evaluation or diagnosis of corporate longevity.

A Review of the Cognitive Neuroscience of Creativity (창의성에 대한 인지신경과학 연구 개관)

  • Cho, Soohyun
    • Korean Journal of Cognitive Science
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    • v.26 no.4
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    • pp.393-433
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    • 2015
  • Creativity refers to the ability to generate novel and useful ideas. Understanding the mechanism of creativity and its enhancement is important in order to solve major problems of the modern society and to improve the wellness of mankind. Creativity is a highly heterogeneous and complex ability which should not be conceptualized as a single entity. Thus, the current literature on creativity is based on a component process approach to creativity. The present study introduces cognitive neuroscience research studying the mechanism of divergent thinking, insight, relational thinking and artistic creativity which are the major components of creativity. Based on an expansive review, the early hypothesis of hemispheric asymmetry emphasizing the importance of the right as opposed to the left hemisphere is not supported by scientific evidence. In addition, there is no consensus or consistency on which specific brain region is related to a certain component of creativity. In fact, there is a mixture of studies reporting involvement of various brain regions across all four lobes of the brain. This inconsistency in the literature most likely reflects heterogeneity of the component processes of creativity and sensitivity of the neural response to differences across tasks and cognitive strategy. The present study introduces examples of representative studies reporting seminal findings on the neural basis and the enhancement of creativity based on innovative methodology. In addition, we discuss limitations of the current cognitive neuroscience approach to creativity and present directions for future research.

Improving TCP Performance Over Cognitive Radio Networks (인지 무선 환경에서 TCP 성능 향상)

  • Byun, Sang-Seon
    • IEMEK Journal of Embedded Systems and Applications
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    • v.9 no.6
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    • pp.353-360
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    • 2014
  • In cognitive radio networks (CRNs), SU (secondary user)'s transmissions are frequently disrupted by PU (primary user)'s transmission. Therefore SU expereiences consecutive retransmission timeout and its exponential backoff, and subsequently, the TCP of SU does not proceed with the transmission even after the disruption is over or the SU succeeds to hold an idle channel. In order to solve this problem, we propose a cross-layer approach called TCP-Freeze-CR. Moreover we consider a practical scenario where either secondary transmitter (ST) or secondary receiver (SR) detects PU's transmission, which results in the need of spectrum synchronization mechanism. All of our proposals are implemented and verified with a real CRN testbed consisting of 6 software radios called USRP. The experimental results illustrate that standard TCP suffers from significant performance degradation and show that TCP-Freeze-CR greatly mitigates the degradation.