• Title/Summary/Keyword: cognitive cues

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The Effect of the Experience Clue of Chatbot Service in E-Commerce on Customer Experience and Trust (이커머스 챗봇서비스의 경험 단서가 고객경험과 신뢰에 미치는 영향)

  • Choi, Sang Mook;Choi, Do Young
    • The Journal of Information Systems
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    • v.31 no.4
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    • pp.123-143
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    • 2022
  • Purpose The purpose of this study was to investigate the experience cues of chatbot services provided to existing customers familiar with the e-commerce environment, and to examine the effect of chatbot service's experience cues on customer experience and chatbot trust. Design/methodology/approach This study was conducted on consumers who experienced chatbot services in an e-commerce environment, the final 299 copies of valid data were obtained, and the research hypothesis was verified using PLS as a structural equation model. Findings As a result of the analysis, it was found that functional cues that cause customer experiences using chatbot services had a positive effect on cognitive and emotional experiences, human cues had a positive effect on cognitive, emotional and relational experiences, and customer experiences had a positive effect on chatbot trust.

The Effect of VMD Image Appropriateness on Consumers' Affective, Cognitive, and Conative Responses - Testing Models based on the Emotion-Cognition Theory and the Cognitive Theory of Emotions - (VMD 적합성이 소비자의 감정적, 인지적, 행동적 반응에 미치는 영향 - 감정.인지이론과 인지.감정이론에 근거한 모델 검증 -)

  • Park, Min-Jung;Lee, So-Eun
    • The Research Journal of the Costume Culture
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    • v.17 no.3
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    • pp.459-471
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    • 2009
  • The purpose of the study is to examine the effect of VMD image appropriateness in apparel shopping contexts. Two competing models are utilized. The first model is developed from the emotion-cognition theory which explains that environmental cues(i.e., VMD image appropriateness) generate consumers' emotion, and in turn, consumers' behaviors. The second model is developed based on the cognitive theory of emotions and posits that environmental cues stimulates consumers' cognitive perceptions of retail environments, subsequently influencing consumers' emotional and behavioral response. A 2(VMD image appropriateness: high vs. low) between-subjects factorial design experiment was conducted. Female college students(n=592) participated in the experiment. Using structural equation modeling the study found that the emotion-cognition model better explains the effect of VMD image appropriateness on consumers' emotional, cognitive, and behavioral responses.

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Different mechanism of visual attention in anxious and non-anxious population (부정자극 지각에 관련된 불안인과 정상인의 공간주의 비교연구)

  • Choi, Moon-Gee;Koo, Min-Mo;Park, Kun-Woo;Nam, Ki-Chun
    • Korean Journal of Cognitive Science
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    • v.20 no.1
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    • pp.51-77
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    • 2009
  • Using a modified Posner's cue-target paradigm, we investigated whether negative cues attract more attention than neutral cues in anxious people. Previous studies used commonly an unbalanced proportion of valid and invalid trials(75% vs. 25% respectively). But in the present study, an equivalent proportion of valid and invalids trials was used for measuring detection speed of cues without participant's expectancy caused by the unbalanced proportion. Emotional words(Experiment 1) and facial expressions(Experiment 2) were used as cues for target locations. The result of Experiment 1 and 2 showed that threatening cues facilitated target detection in valid trials and interfered with it in invalid trials in anxious participants and a, reverse response patterns were found in non-anxious participants. This indicates that threatening cues attract more attention to the cued location in anxious people and in contrast, non-anxious people avoid threatening stimuli. In Experiment 3, we investigated the difference of validity effect across anxiety levels. The results showed that anxious participants gave less attention to cued location when the cues were non-informative whereas non-anxious participants gave more attention to cued locations in the same condition. We discussed two kinds of cognitive bias caused by anxiety levels: attentional bias and proportion related bias.

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Speech processing strategy and executive function: Korean children's stop perception

  • Kong, Eun Jong;Yoo, Jeewon
    • Phonetics and Speech Sciences
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    • v.9 no.3
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    • pp.57-65
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    • 2017
  • The current study explored how Korean-speaking children processed the multiple acoustic cues (VOT and f0) for the stop laryngeal contrast (/t'/, /t/, and /$t^h$/) and examined whether individual perceptual strategies could be related to a general cognitive ability performing executive functions (EF). 15 children (aged from 7 to 8) participated in the speech perception task identifying the three Korean laryngeal stops (3AFC) on listening to the auditory stimuli of C-/a/ with synthetically varying VOT and f0. They completed a series of EF tasks to measure working memory, inhibition, and cognitive shifting ability. The findings showed that children used the two cues in a highly correlated manner. While children utilized VOT consistently for the three laryngeal categories, their use of f0 was either reduced or enhanced depending on the phonetic categories. Importantly, the children's processing strategies of a f0 suppression for a tense-aspirated contrast were meaningfully associated with children's better cognitive abilities such as working memory, inhibition, and attentional shifting. As a preliminary experimental investigation, the current research demonstrated that listeners with inefficient processing strategies were poor at the EF skills, suggesting that cognitive skills might be responsible for developmental variations of processing sub-phonemic information for the linguistic contrast.

The Role of Syntactic Cues in Pronoun Referential Resolution: The Effects of Number Cue and Gender Cue (대명사의 통사단서가 참조해결과정에 미치는 효과: 대명사의 수 단서와 성별 단서)

  • Lee Jae-Ho
    • Korean Journal of Cognitive Science
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    • v.15 no.3
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    • pp.25-33
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    • 2004
  • Two experiments were conducted to investigate the effects of two syntactic cues in pronoun referential resolution: number cue (plural or singular) and gender cue (unambiguous or ambiguous). Using self-paced sentence reading task for pronoun sentences and lexical decision task for antecedents, Experiment 1 showed that the reading time of a plural pronoun ('they') was faster than a singular pronoun ('he' or 'she'), but the lexical decision time did not differ with a number cue and a Bender cue. In Experiment 2, using RSVP for pronoun sentences and lexical decision task for antecedents, the results showed that the lexical decision time differed for a gender cue only. These results suggested that the syntactic cues of a pronoun influenced strongly on referential resolution in discourse comprehension.

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Effects of Multi-modality Cues on Personal Navigation in Wearable Computing (웨어러블 컴퓨터 환경의 개인 네비게이션 수행에 다중양식 단서가 미치는 영향)

  • Jeon, Ha-Young;Chae, Haeng-Suk;Hong, Ji-Young;Han, Kwang-Hee
    • Journal of the Ergonomics Society of Korea
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    • v.26 no.4
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    • pp.1-7
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    • 2007
  • Navigation system or way finding in Wearable computer help disabled and impaired persons and it is impossible to be safe and efficient for drivers as well as pedestrian. Wearable computing situation must be multi-tasking simultaneously and users need minimal attention. In this paper, we used virtual environment as real way-finding similarly. The direction cues of navigation system are investigated as visual only, visual & auditory, and visual & speech. In the paper, the trial demonstrates the difference of performance in detection of directing and performance of motor and subjective satisfaction of user.

Effects of Background Depth Information on the Judgment of Two-dimensional Shapes (배경 깊이정보가 이차원 자극의 형태 판단에 미치는 영향)

  • Kim, Young-Geun;Shin, Hyun-Jung
    • Korean Journal of Cognitive Science
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    • v.17 no.4
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    • pp.287-301
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    • 2006
  • Two experiments were performed to investigate effects of background depth information on the judgment of two-dimensional shapes, using the Posner et al.'s(1969) physical match task. In both experiments, the focus was on whether the background depth information affects the decisions of physical shape sameness of two letters or figures presented successively. In Experiment 1, artificially constructed rues of linear perspective and texture gradient were used, whereas cues contained in a real road situation were used in Experiment 2. The results of both experiments showed that the depth cues affect the perception of two-dimensional shapes. That is, when two stimuli of the same physical shape were likely to be perceived differently due to the given depth cues, response accuracies('yet' in this case) decreased and reaction tines of physical match increased. And when two stimuli of the different physical shape were likely to be perceived the same due to the given depth cues, response accuracies('no' in this case) decreased and reaction times of physical match increased likewise. These results wert discussed in terms of some conceptual methodological problems of the previous studies on the shape constancy and the directions of future research.

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Proprioception, the regulator of motor function

  • Moon, Kyeong Min;Kim, Jimin;Seong, Yurim;Suh, Byung-Chang;Kang, KyeongJin;Choe, Han Kyoung;Kim, Kyuhyung
    • BMB Reports
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    • v.54 no.8
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    • pp.393-402
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    • 2021
  • In animals, proper locomotion is crucial to find mates and foods and avoid predators or dangers. Multiple sensory systems detect external and internal cues and integrate them to modulate motor outputs. Proprioception is the internal sense of body position, and proprioceptive control of locomotion is essential to generate and maintain precise patterns of movement or gaits. This proprioceptive feedback system is conserved in many animal species and is mediated by stretch-sensitive receptors called proprioceptors. Recent studies have identified multiple proprioceptive neurons and proprioceptors and their roles in the locomotion of various model organisms. In this review we describe molecular and neuronal mechanisms underlying proprioceptive feedback systems in C. elegans, Drosophila, and mice.

Attentional modulation on multiple acoustic cues in phonological processing of L2 sounds

  • Hyunjung Lee;Eun Jong Kong
    • Phonetics and Speech Sciences
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    • v.15 no.4
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    • pp.11-16
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    • 2023
  • The present study examines how a cognitive attention affects Korean learners of English (L2) in perceiving the English stop voicing distinction (/d/-/t/). This study tested the effect of attentional distractor on primary and non-primary acoustic cues, focusing on the role of Voice Onset Time (VOT) and fundamental frequency (F0). Using the dual-task paradigm, 28 Korean adult learners of English participated in the stop identification task carried with (distractor) and without (no-distractor) arithmetic calculation. Results showed that when distracted, Korean learners' sensitivity to VOT decreased as priorly reported with native English speakers. Furthermore, as F0 is a primary cue for a L1 Korean stop laryngeal contrast, its role in L2 English voicing distinction was also affected by a distractor, without compensating for the reduced VOT sensitivity. These findings suggest that flexible use of multiple cues in L1 is not necessarily beneficial for L2 phonological processing when coping with a adverse listening condition.

Effects of Multi-modal Guidance for the Acquisition of Sight Reading Skills: A Case Study with Simple Drum Sequences (멀티모달 가이던스가 독보 기능 습득에 미치는 영향: 드럼 타격 시퀀스에서의 사례 연구)

  • Lee, In;Choi, Seungmoon
    • The Journal of Korea Robotics Society
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    • v.8 no.3
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    • pp.217-227
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    • 2013
  • We introduce a learning system for the sight reading of simple drum sequences. Sight reading is a cognitive-motor skill that requires reading of music symbols and actions of multiple limbs for playing the music. The system provides knowledge of results (KR) pertaining to the learner's performance by color-coding music symbols, and guides the learner by indicating the corresponding action for a given music symbol using additional auditory or vibrotactile cues. To evaluate the effects of KR and guidance cues, three learning methods were experimentally compared: KR only, KR with auditory cues, and KR with vibrotactile cues. The task was to play a random 16-note-long drum sequence displayed on a screen. Thirty university students learned the task using one of the learning methods in a between-subjects design. The experimental results did not show statistically significant differences between the methods in terms of task accuracy and completion time.