• Title/Summary/Keyword: cluster value

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Market Segmentation of Online and Off-Line Cosmetics Consumers according to Benefits Sought (추구혜택에 의한 온라인-오프라인 화장품 소비자의 시장세분화 연구)

  • Lee, Myoung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.7
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    • pp.1034-1045
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    • 2008
  • The objectives of this study were to group female consumer types according to cosmetics benefits sought at online and off-line cosmetic shopping malls, and to investigate the differences in consumer values, cosmetic purchase behaviors, and demographic variables according to the consumer types. Subjects were 451 females residing in Seoul, of whom 212 were online shoppers and 239 were off-line shoppers. Five dimensions of cosmetics benefits sought were derived by factor analysis. These were functionality, economy, brand, fashion, and practicality. The female consumers were classified into four benefits sought types by cluster analysis of the five dimensions: T.1 'practicality sought type', T.2 'economy sought type', T.3 'brand function sought type', and T.4 'economic function sought type'. Economy sought consumers purchased cosmetics much more from online shopping malls than from off-line. The cosmetics expenses of practicality sought online consumers were low and many of them were in their 20's and middle-class. Economy sought online consumers preferred domestic brand, their cosmetics expenses were low, and many of them were career women. Practicality sought off-line consumers were high in independent value. Economy sought off-line consumers were low in independent value and social approval value, preferred domestic brand, and distributed more in college students than in career women. Brand function sought off-line consumers purchased cosmetics at department store and regarded social approval value as important. Economic function sought off-line consumers were distributed in middle-class and in diverse age range.

Tourism market segmentation in Cheju Island based on fashion image of clothing souvenir and characterisitcs of sub-segments (관광기념 의류상품 패션이미지 추구에 따른 시장세분화 및 세분시장 특성 연구 -제주 관광객 소비자들을 대상으로-)

  • 홍희숙;장애란;현지은;김현미
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.2
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    • pp.303-314
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    • 2001
  • The purposes of this study were 1) to identify different sub-segments of tourism market in Cheju island based on fashion image of clothing souvenir and 2) to provide manufactures with useful information for developing cultural fashion goods related to Cheju island. The data were collected via a self-administered questionnaire from 192 female tourist(20-59 years old) in Cheju and analyzed by factor analysis, cluster analysis, one-way ANOVA and $\chi$$^2$-test. Six factors of fashion image were found image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju, ecology, natural image. Four factors of benefit sought were also identified: Practicality/economic-value, fashionability/preference of design, reputation and souvenir-value. Three groups were identified based on fashion image sought: Image of primitive nature(G1: 37.7%), image of nature in the city(G2: 20.1%), sexy/feminine image(G3: 42.2%). There were significant differences among sub-groups in age, fashion innovation, benefit sought and intention of buying Gal-ot. Younger females(20-30 ages) were included more in group 1 than group 2 while older females(40-50 ages) were included more in group 2. Group 1 had a higher score of fashion innovation comparing group 3. Group 1 had the highest scores on practicality/economic-value and souvenir-value. However, group 2 placed the highest importance on reputation as well as practicality/economic-value and group 3 had the lowest scores on all types of benefit. Group 1 and group 2 had intention of buying Gal-ot more than group 1. Based on the results of this study, manufactures may implement target marketing strategies on group 1 which sought the image of primitive nature and group 2 which sought the image of nature in the city.

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The Life Style of Urban Empolyed Wives and Pro-Environmental Behavior (도시 취업주부의 라이프스타일과 환경친화적 행동에 관한 연구)

  • Byun Soon-Hee;Kye Sun-Ja
    • Journal of the Korean Home Economics Association
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    • v.42 no.9
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    • pp.111-134
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    • 2004
  • The purpose of this dissertation is firstly to examine the level of pro-environmental behavior of urban employed wives depending on their life style type and secondly to identify effective ways to promote their pro-environmental behavior. A structured questionnaire interview was conducted with 700 urban employed wives who lived in the Seoul Metropolitan area, and 566 of the responses were valid for analysis. For statistical analysis, this research reviewed the frequencies, percentage, mean, standard deviation(SD), Pearson's correlations, Cronbach's u, factor analysis, cluster analysis, ANOVA, $\chi$$^2$-test, Duncan's Multiple Range Test, and multiple regression using SPSS/PC WIN. The findings of analysis of the study are as follows: 1. Among life style types of employed wives, the order of ecological value was orientation type (37.3%), followed by economical value orientation type (25.8%), uninterested type (18.7%), and convenience-centric value orientation type (18.2%).Pro-environmental behavior scored relatively highly at 3.45 in average. 2. In the analysis of the relationship between life style and background variations, every variation except environmental knowledge was meaningful. 3. In the relationship between pro-environment behavior and background variations, every variation was meaningful except housing types, having helper or not, and environmental knowledge. 4. The recognition level of environmental pollution was important among the variations affecting pro-environmental behavior. 5. There was a difference in pro-environmental behaviors by the following life style types: ecological value orientation, economical value orientation, convenience centric orientation and uninterested. 6. For the relative contribution comparison of background variations (socio-economic variation and environmental variation) and life style variations to the pro-environmental behavior of urban empolyed wives, this research additionally applied each independent variable group. As a result, the explanation level drastically increased in the third step that analyzed the relationship with life style.

Extreme value modeling of structural load effects with non-identical distribution using clustering

  • Zhou, Junyong;Ruan, Xin;Shi, Xuefei;Pan, Chudong
    • Structural Engineering and Mechanics
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    • v.74 no.1
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    • pp.55-67
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    • 2020
  • The common practice to predict the characteristic structural load effects (LEs) in long reference periods is to employ the extreme value theory (EVT) for building limit distributions. However, most applications ignore that LEs are driven by multiple loading events and thus do not have the identical distribution, a prerequisite for EVT. In this study, we propose the composite extreme value modeling approach using clustering to (a) cluster initial blended samples into finite identical distributed subsamples using the finite mixture model, expectation-maximization algorithm, and the Akaike information criterion; (b) combine limit distributions of subsamples into a composite prediction equation using the generalized Pareto distribution based on a joint threshold. The proposed approach was validated both through numerical examples with known solutions and engineering applications of bridge traffic LEs on a long-span bridge. The results indicate that a joint threshold largely benefits the composite extreme value modeling, many appropriate tail approaching models can be used, and the equation form is simply the sum of the weighted models. In numerical examples, the proposed approach using clustering generated accurate extrema prediction of any reference period compared with the known solutions, whereas the common practice of employing EVT without clustering on the mixture data showed large deviations. Real-world bridge traffic LEs are driven by multi-events and present multipeak distributions, and the proposed approach is more capable of capturing the tendency of tailed LEs than the conventional approach. The proposed approach is expected to have wide applications to general problems such as samples that are driven by multiple events and that do not have the identical distribution.

External morphology and vegetation of Megaleranthis saniculifolia populations in four different habitats (모데미풀의 자생지별 외부형태 및 식생)

  • 유기억;이우철;오영주
    • Korean Journal of Plant Resources
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    • v.12 no.4
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    • pp.312-323
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    • 1999
  • External morphology, principal component analysis, cluster analysis, and vegetation were investigated to understand the taxonomic relationships and native environmental characters of Megaleranthis saniculifolia populations in four different habitats. Morphological characters such as calyx length and width, calyx index, presence or absence of serrate in calyx lobe, length of peduncle, branch of peduncle and fruit characters were useful for the identification of four different habitats. But, characters of plant height, bract and seed in four habitats were similar. The results obtained based on the principal component(PC) analysis of treated 96 OTU were divided into two groups by PC 1, 2, 3, and the sums of contributions for the total variance were 66.79%(PC1 31.3%, PC2 20.7%, PC3 15.8%, respectively), and only Mt. Taeki population was distinctly different from populations of other three habitats. In cluster analysis based on average linkage cluster analysis and Ward's method, there were similarities in the composition of clustered taxa, and each populations were not identified. Importance value by relative coverage and frequency appeared in M. saniculifolia(50.81%), Aruncus dioicus(12.64%), Corydalus turtschanovii(11.62%), Veratrum oxysepalum(11.45%), Anemone koraiensis(8.96%), Meehania urticifolia(8.76%), Filipendula palmata(7.06%), Aconitum pseudo-laeve(5.66%), Pseudostellaria palibiniana(5.45%) and Smilacina japonica(5.25%), respectively. These species were considered to be highly similar with M. saniculifolia. The highest importance value in all investigated sites was M. saniculifolia, but specific composition of high level different from each habitat. Average diversity of species was 1.40, and the highest in Mt. Kwangdeok(1.31), lowest in Mt. Jumbong(1.17). Average soil pH was 5.25 and similar in each habitat. Although the lowest content of K ion, but the highest the EC, water capacity, organic compound, Ca content were found in soil of Mt. Sobaek. Soils in Mt. Kwangdeok had the lowest content of EC, organic compound, Ca. Soils of Mt. Jumbong showed the highest of Mg content, but the lowest of water capacity, $P_2O_5$, and K contents.

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Giant Colonial Morphology of 10 Clusters of Rapidly Growing Mycobacteria Including Mycobacterium fortuitum-chelonei Complex on 7H10-Crocin Agar Medium (Mycobacterium fortuitum-chelonei complex 및 신속발육 Mycobacteria 10개 균집합체의 거대집락형태)

  • Choi, Chul-Soon;Jeon, Ho-Jin;Yang, Yong-Tae
    • The Journal of the Korean Society for Microbiology
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    • v.21 no.3
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    • pp.363-373
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    • 1986
  • We developed a giant colony test system with rapidly growing mycobacteria by stab-culture with a loopful inoculum of cells into Middlebrook 7H10 agar medium containing soluble extracts of the fruits of Gardenia jasminoides(7H10-crocin agar medium) and assessed the significance of the giant colony test with 28 strains of 10 clusters of rapidly growing mycobacteria classified by the simple biological 5-test characters. Of the 10 clusters of mycobacteria tested, some of strains which belonged to cluster No. 1a, 5a and 11a did grow as gravis types, whereas most of other clusters gave mitis or intermedius types in their colonial sizes at 12 days culture. By this test, pathogenic strains of M. fortuitum-chelonei complex which belonged to cluster No. 5a, b, 7a and 8a, b could be divided into gravis, intermedius and mitis colony types and the gravis ones were characterized by bluish-white "mushroom-shaped" colonies with central complexes in the texture, whereas the intermedius gave grayish-white "flower-shaped" colonies with radiated folds, but without any central complexes. The mitis colonies were characterized by grayish-white smooth or smooth mucoid colonies and were common among the clusters in their shapes. The colony of M. chelonei was bluish-white mitis type and was characterized by its hilly rhizoid colony. The gravis colony of cluster No. 1a identified as M. phlei was characterized by yellow "round straw- mat-shaped" or "chrysanthemum-shaped" colony with whole complexes in the texture, and the gravis colonies of the cluster No. 11a gave grayish-white "flower-shaped" colonies with central stamens, radiating trough and fine cup-shaped strands in the texture. The four colony types of pathogenic species of M. fortuitum-chelonei complex on 7H10-crocin agar medium were distinctive from those of other clusters of rapidly growing mycobacteria and these results indicated that the giant colony test, in conjunction with the simple 5-test characters, would be of value in the differentiation of M. fortuitum complex from other clusters of rapidly growing mycobacteria.

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Geographical Variations and Genetic Distances of Three Saxidomus purpuratus Populations ascertained by PCR Analysis

  • Yoon, Jong-Man
    • Development and Reproduction
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    • v.19 no.4
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    • pp.259-264
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    • 2015
  • Genomic DNA samples isolated from geographical purplish Washington clam (Saxidomus purpuratus) were obtained from three different regions in the Korean Peninsula: Geoje (Geoje population; GJP), Gunsan (Gunsan population; GSP) and a site of North Korea (North Korea population; NKP). The seven primers generated the total 369 loci that can be scored from the GSP clam population. 356 fragments were generated from the NKP clam population. The complexity of the banding patterns varies dramatically between the primers and three localities. In this study, 319 loci were identified in the purplish Washington clam from Geoje and 369 in the clam population from Gunsan: 221 specific loci (69.3%) in the GJP clam population and 300 (81.3%) in the GSP population. These results demonstrate that the primer detected a large quantity of specific fragments, suggesting that the genetic variation in the GSP is higher than in the GJP population. In particular, the BION-28 primer gave DNA profiles with more fragments than the other six primers in the NKP population. The oligonucleotides primer BION-75 produced 21 unique loci to each population, which were ascertaining each population, approximately 250 bp, 300 bp and 400 bp, in the GJP population. Outstandingly, the primer BION-50 detected 21 shared loci by the three populations, major and/or minor fragments of sizes 150 bp, which were matching in all samples. With regard to average bandsharing value (BS) results, individuals from GJP population (0.743) displayed higher bandsharing values than did individuals from GSP population (0.606). In the present study, the dendrogram gained by the seven oligonucleotides primers indicates three genetic clusters: cluster 1 (GEOJE 01 ~ GEOJE 07), cluster 2 (GUNSAN 08 ~ GUNSAN 14), cluster 3 (N.KOREA 15 ~ N.KOREA 21). Among the twenty one clams, the shortest genetic distance that revealed significant molecular differences was between individuals 08 and 09 from the NKP population (genetic distance = 0.073), while the longest genetic distance among the twenty-one individuals that demonstrated significant molecular differences was between individuals GEOJE no. 03 and GUNSAN no. 09 (genetic distance = 0.669). Comparatively, individuals of GJP population were properly closely related to that of NKP population, as revealed in the hierarchical dendrogram of genetic distances. In due course, PCR analysis has revealed the significant genetic distance among three purplish Washington clam populations. PCR fragments discovered in this study could be valuable as a DNA marker of the three geographical clam populations to distinguish.

Multiplex Simple Sequence Repeat (SSR) Markers Discriminating Pleurotus eryngii Cultivar (큰느타리(Pleurotus eryngii) 품종 판별을 위한 초위성체 유래 다중 표지 개발)

  • Im, Chak Han;Kim, Kyung-Hee;Je, Hee Jeong;Ali, Asjad;Kim, Min-Keun;Joung, Wan-Kyu;Lee, Sang Dae;Shin, HyunYeol;Ryu, Jae-San
    • The Korean Journal of Mycology
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    • v.42 no.2
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    • pp.159-164
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    • 2014
  • For development of a method for differentiation of Pleurotus eryngii cultivars, simple sequence repeats (SSR) from whole genomic DNA sequence analysis was used for genotyping and two multiplex-SSR primer sets were developed. These SSR primer sets were employed to distinguish 12 cultivars and strains. Five polymorphic markers were selected based on the genotyping results. PCR using each primer produced one to four distinct bands ranging in size from 200 to 300 bp. Polymorphism information content (PIC) values of the five markers were in the range of 0.6627 to 0.6848 with an average of 0.6775. Unweighted pairgroup method with arithmetic mean clustering analysis based on genetic distances using five SSR markers classified 12 cultivars into two clusters. Cluster I and II were comprised of four and eight cultivars, respectively. Two multiplex sets, Multi-1 (SSR312 and SSR366) and Multi-2 (SSR178 and SSR277) completely discriminated 12 cultivars and strains with 21 alleles and a PIC value of 0.9090. These results might be useful in providing an efficient method for the identification of P. eryngii cultivars with separate PCR reactions.

A Hashing Scheme using Round Robin in a Wireless Internet Proxy Server Cluster System (무선 인터넷 프록시 서버 클러스터 시스템에서 라운드 로빈을 이용한 해싱 기법)

  • Kwak, Huk-Eun;Chung, Kyu-Sik
    • The KIPS Transactions:PartA
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    • v.13A no.7 s.104
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    • pp.615-622
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    • 2006
  • Caching in a Wireless Internet Proxy Server Cluster Environment has an effect that minimizes the time on the request and response of Internet traffic and Web user As a way to increase the hit ratio of cache, we can use a hash function to make the same request URLs to be assigned to the same cache server. The disadvantage of the hashing scheme is that client requests cannot be well-distributed to all cache servers so that the performance of the whole system can depend on only a few busy servers. In this paper, we propose an improved load balancing scheme using hashing and Round Robin scheme that distributes client requests evenly to cache servers. In the existing hashing scheme, if a hashing value for a request URL is calculated, the server number is statically fixed at compile time while in the proposed scheme it is dynamically fixed at run time using round robin method. We implemented the proposed scheme in a Wireless Internet Proxy Server Cluster Environment and performed experiments using 16 PCs. Experimental results show the even distribution of client requests and the 52% to 112% performance improvement compared to the existing hashing method.

Genetic Relationship among Sedum Species Based on Morphological Characteristics and RAPD Analysis (한국산 Sedum속 식물의 형태적 특성과 RAPD에 의한 유연관계 분석)

  • Kwon, Soon Tae;Jeong, Jeong Hag
    • Horticultural Science & Technology
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    • v.17 no.4
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    • pp.489-493
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    • 1999
  • This study was conducted to investigate the potentiality of various Korean Sedum species as ornamental plants based on morphological characteristics and to analyze the genetic relationship among the Sedum species. S. kamtschaticum and S. takesimense possessing splendour flowercluster with yellow color could be suggested for garden plant, S. routundifolium having pink flower-clusters with round leaf shape for pot flower or garden plant and S. sarmentosum, S. polystichoides and S. oryzifolium with creeping stem and low plant height for ground cover plant or floral carpet. Eighteen oligonucleotide random primers were used to amplify genomic DNA of Sedum species using polymerase chain reaction (PCR). Ninety five polymorphic bands among 125 different DNA fragments in the range of 224 to 3,675 base pairs were obtained from RAPD analysis. Similarity matrix of RAPD profiles was generated by coefficient value of variation, and the data were subjected to be cluster analysis. Fifteen lines of Sedum species analyzed were classified into 3 groups with the similarity coefficient value of 0.418, and 12 groups with the value of 0.328. RAPD results showed similar trends as the morphological characteristics of the plants.

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