• Title/Summary/Keyword: cluster method

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Time Synchronization Robust to Topology Change Through Reference Node Re-Election (기준노드의 재선정을 통한 토폴로지 변화에 강인한 시간 동기화)

  • Jeon, Young;Kim, Taehong;Kim, Taejoon;Lee, Jaeseang;Ham, Jae-Hyun
    • KIPS Transactions on Computer and Communication Systems
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    • v.8 no.8
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    • pp.191-200
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    • 2019
  • In an Ad-hoc network, a method of time synchronizing all the nodes in a network centering on one reference node can be used. A representative algorithm based on a reference node is Flooding Time Synchronization Protocol (FTSP). In the process of sending and receiving messages, predictable and unpredictable delays occur, which should be removed because it hinders accurate time synchronization. In multi-hop communications, hop delays occur when a packet traverses a number of hops. These hop delays significantly degrade the synchronization performance among nodes. Therefore, we need to find a method to reduce these hop delays and increase synchronization performance. In the FTSP scheme, hop delays can be greatly increased depending on the position of a reference node. In addition, in FTSP, a node with the smallest node ID is elected as a reference node, hence, the position of a reference node is actually arbitrarily determined. In this paper, we propose an optimal reference node election algorithm to reduce hop delays, and compare the performance of the proposed scheme with FTSP using the network simulator OPNET. In addition, we verify that the proposed scheme has an improved synchronization performance, which is robust to topology changes.

Strategies for the Development of Watermelon Industry Using Unstructured Big Data Analysis

  • LEE, Seung-In;SON, Chansoo;SHIM, Joonyong;LEE, Hyerim;LEE, Hye-Jin;CHO, Yongbeen
    • The Journal of Industrial Distribution & Business
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    • v.12 no.1
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    • pp.47-62
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    • 2021
  • Purpose: Our purpose in this study was to examine the strategies for the development of watermelon industry using unstructured big data analysis. That is, this study was to look the change of issues and consumer's perception about watermelon using big data and social network analysis and to investigate ways to strengthen the competitiveness of watermelon industry based on that. Methodology: For this purpose, the data was collected from Naver (blog, news) and Daum (blog, news) by TEXTOM 4.5 and the analysis period was set from 2015 to 2016 and from 2017-2018 and from 2019-2020 in order to understand change of issues and consumer's perception about watermelon or watermelon industry. For the data analysis, TEXTOM 4.5 was used to conduct key word frequency analysis, word cloud analysis and extraction of metrics data. UCINET 6.0 and NetDraw function of UCINET 6.0 were utilized to find the connection structure of words and to visualize the network relations, and to make a cluster of words. Results: The keywords related to the watermelon extracted such as 'the stalk end of a watermelon', 'E-mart', 'Haman', 'Gochang', and 'Lotte Mart' (news: 015-2016), 'apple watermelon', 'Haman', 'E-mart', 'Gochang', and' Mudeungsan watermelon' (news: 2017-2018), 'E-mart', 'apple watermelon', 'household', 'chobok', and 'donation' (news: 2019-2020), 'watermelon salad', 'taste', 'the heat', 'baby', and 'effect' (blog: 2015-2016), 'taste', 'watermelon juice', 'method', 'watermelon salad', and 'baby' (blog: 2017-2018), 'taste', 'effect', 'watermelon juice', 'method', and 'apple watermelon' (blog: 2019-2020) and the results from frequency and TF-IDF analysis presented. And in CONCOR analysis, appeared as four types, respectively. Conclusions: Based on the results, the authors discussed the strategies and policies for boosting the watermelon industry and limitations of this study and future research directions. The results of this study will help prioritize strategies and policies for boosting the consumption of the watermelon and contribute to improving the competitiveness of watermelon industry in Korea. Also, it is expected that this study will be used as a very important basis for agricultural big data studies to be conducted in the future and this study will offer watermelon producers and policy-makers practical points helpful in crafting tailor-made marketing strategies.

Direction of Emergency Rescue Education Based on the Experience of New 119 Paramedics for National Health Promotion (국민건강증진을 위한 응급구조학 교육의 나아갈 방향 -신임 119구급대원의 출동경험을 바탕으로-)

  • Kim, Jung-Sun
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.1
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    • pp.207-220
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    • 2021
  • The purpose of the study is to investigate the application and utility of emergency rescue education and derive limitations, improvements and development directions of university education based on the field experience of 119 emergency medical technician(EMT)s. The research subjects were six new 119 emergency medical technician(EMT)s within three years of starting their first-aid service in the field. After conducting in-depth narrative interviews, the analysis was performed using Colaizzi method. The 82 formulated meanings were derived from significant statements. From formulated meanings, 23 themes, 4 theme clusters, 2 categories were identified. The four theme clusters were 'The effectiveness of university education', 'The limitations of university education', 'The direction of improvement in educational methodology' and 'The direction of improvement in educational contents. University education has been helpful overall, but limitations are observed at the same time, suggesting that it should be developed through the improvement of educational methodologies (i.e. problem-based learning, field case review, education through role-playing, simulation education, strengthening skill ect.) and educational content (i.e. training tailored to the field, education focused on trauma or cardiac arrest, expansion of triage education in disaster management, reinforcement of education on-site safety, education on special patients, diverse guidance and faculty for different perspectives).

Study on Navigation Data Preprocessing Technology for Efficient Route Clustering (효율적인 항로 군집화를 위한 항해 데이터 전처리 기술에 관한 연구)

  • Dae-Han Lee
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.30 no.5
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    • pp.415-425
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    • 2024
  • The global maritime industry is developing rapidly owing to the emergence of autonomous ship technology, and interest in utilizing artificial intelligence derived from marine data is increasing. Among the diverse technological developments, ship-route clustering is emerging as an important technology for the commercialization of autonomous ships. Through route clustering, ship-route patterns are extracted from the sea to obtain the fastest and safest route and serve as a basis for the development of a collision-prevention system. High-quality, well-processed data are essential in ensuring the accuracy and efficiency of route-clustering algorithms. In this study, among the various route-clustering methods, we focus on the ship-route-similarity-based clustering method, which can accurately reflect the actual shape and characteristics of a route. To maximize the efficiency of this method, we attempt to formulate an optimal combination of data-preprocessing technologies. Specifically, we combine four methods of measuring similarity between ship routes and three dimensionality-reducing methods. We perform k-means cluster analysis for each combination and then quantitatively evaluate the results using the silhouette index to obtain the best-performing preprocessing combination. This study extends beyond merely identifying the optimal preprocessing technique and emphasizes the importance of extracting meaningful information from a wide range of ocean data. Additionally, this study can be used as a reference for effectively responding to the digital transformation of the maritime and shipping industry in the Fourth Industrial Revolution era.

Womans experience of Risk Situation on the High-Risk Pregnancy (여성의 고위험 임신에 대한 경험)

  • Kim, Kyung-Won;Lee, Kyung-Hye
    • Women's Health Nursing
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    • v.4 no.1
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    • pp.161-178
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    • 1998
  • In spite of the great progress of the theory and skill of the Nursing Care & Medical area in relation to pregnancy, nurses in clinics face up to many challenges in maternity nursing care areas. The reason is that the mobility and mortality of mothers was sharply decreased and the unknown high-risk diseases of pregnancy woman in the past is made public. That's why it is difficult to meet the pregnancy woman in natural process from pregnancy to delivery in recently. Admission rooms are filled with high-risk pregnancy women. As a matter of fact, we have done nursing care into the surface symptoms and diseases of high-risk pregnancy women so far. We have been indifferent to a long period hospitalization, separation from family, and conflict of repeated examination. Therefore, it is widely spread to understand the emotional conflict experienced by high-risk pregnancy women and to need for nursing intervention to bring up about emotional support and the ability of perception in psychological crisis. Although the pregnancy woman judged in high-risk should carry out normal task of pregnancy, she have to be confronted with secondary risk situation. The health of self & fetus threatened by the risk situation could be decreased through care plan, but psychological stress increases. Therefore, the pregnancy brings into non-control state. It is important to ask that what the hospitalized pregnancy women in high-risk think of themselves status. Because misunderstanding or serious anxiety of themselves status put into mother and fetus in danger. And adaptation mode makes all the difference. I would like to consider how nurses could deal with this high-risk circumstances in the position of pregnancy woman on the basis of the above fact. This study uses phenomenological method to suggest the basis material for nurses to do nursing intervention in view of pregnancy woman. Because this method understands the nature of true life of pregnancy woman throughly. The phenomenological method is the sources to describe or explain affluently the process generated in confirmation areas and environment and is the application for readers to understand and recognize clinic reality and then apply this method to reasoning study place or other places. Specifically, the phenomenon study method, one of the phenomenological method, is applied. The use of that method is to describe and generalize the experience in environment exactly. The study of this study is as follows : Among 187 descriptive stamens from 8 study participants are classified into 42 theme cluster at the stage of the first analysis. Those theme is categorized into 8 sub-subjects such as anxiety of uncertainty, foreknowledge about risk circumstance, will power about overcome, unsettled feeling about hospital, relief, optimistic thought, family support, and indifferences. At the last stage of analysis, those things are categorized into 3 subjects. When high-risk pregnancy woman foretell the situation, they feel unsettlement about uncertainty and untrust feeling about hospital. But they are ease with family support and hospital support. On the other hand, they express indifferent 3-way structure response to the situation having will of overcome and exceeding optimistic thought. In those statements, the experience by pregnancy woman shows 3 respect subjects. 1. They are anxious of this situation and are in desperation and don't recognize their role to be carried out 2. They think of this situation as normal process of pregnancy and are not concerned that this can give themselves and fetus fatal damage. 3. The pregnancy women will never confront this situation. This study shows the pregnancy woman has anxiety and optimistic relief about the situation, and ignores and optimistic relief about the situation, and ignores many things. Therefore, nurses in clinic should give pregnancy woman knowledge and information about the high-risk and help them to deal with the situation spontaneously. High-risk pregnancy woman should have the care plan in respect of the right perception. And the nurse know that their support help out pregnancy woman overcome the crisis in this respect of the special nursing intervention.

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A Study on the Clustering Method of Row and Multiplex Housing in Seoul Using K-Means Clustering Algorithm and Hedonic Model (K-Means Clustering 알고리즘과 헤도닉 모형을 활용한 서울시 연립·다세대 군집분류 방법에 관한 연구)

  • Kwon, Soonjae;Kim, Seonghyeon;Tak, Onsik;Jeong, Hyeonhee
    • Journal of Intelligence and Information Systems
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    • v.23 no.3
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    • pp.95-118
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    • 2017
  • Recent centrally the downtown area, the transaction between the row housing and multiplex housing is activated and platform services such as Zigbang and Dabang are growing. The row housing and multiplex housing is a blind spot for real estate information. Because there is a social problem, due to the change in market size and information asymmetry due to changes in demand. Also, the 5 or 25 districts used by the Seoul Metropolitan Government or the Korean Appraisal Board(hereafter, KAB) were established within the administrative boundaries and used in existing real estate studies. This is not a district classification for real estate researches because it is zoned urban planning. Based on the existing study, this study found that the city needs to reset the Seoul Metropolitan Government's spatial structure in estimating future housing prices. So, This study attempted to classify the area without spatial heterogeneity by the reflected the property price characteristics of row housing and Multiplex housing. In other words, There has been a problem that an inefficient side has arisen due to the simple division by the existing administrative district. Therefore, this study aims to cluster Seoul as a new area for more efficient real estate analysis. This study was applied to the hedonic model based on the real transactions price data of row housing and multiplex housing. And the K-Means Clustering algorithm was used to cluster the spatial structure of Seoul. In this study, data onto real transactions price of the Seoul Row housing and Multiplex Housing from January 2014 to December 2016, and the official land value of 2016 was used and it provided by Ministry of Land, Infrastructure and Transport(hereafter, MOLIT). Data preprocessing was followed by the following processing procedures: Removal of underground transaction, Price standardization per area, Removal of Real transaction case(above 5 and below -5). In this study, we analyzed data from 132,707 cases to 126,759 data through data preprocessing. The data analysis tool used the R program. After data preprocessing, data model was constructed. Priority, the K-means Clustering was performed. In addition, a regression analysis was conducted using Hedonic model and it was conducted a cosine similarity analysis. Based on the constructed data model, we clustered on the basis of the longitude and latitude of Seoul and conducted comparative analysis of existing area. The results of this study indicated that the goodness of fit of the model was above 75 % and the variables used for the Hedonic model were significant. In other words, 5 or 25 districts that is the area of the existing administrative area are divided into 16 districts. So, this study derived a clustering method of row housing and multiplex housing in Seoul using K-Means Clustering algorithm and hedonic model by the reflected the property price characteristics. Moreover, they presented academic and practical implications and presented the limitations of this study and the direction of future research. Academic implication has clustered by reflecting the property price characteristics in order to improve the problems of the areas used in the Seoul Metropolitan Government, KAB, and Existing Real Estate Research. Another academic implications are that apartments were the main study of existing real estate research, and has proposed a method of classifying area in Seoul using public information(i.e., real-data of MOLIT) of government 3.0. Practical implication is that it can be used as a basic data for real estate related research on row housing and multiplex housing. Another practical implications are that is expected the activation of row housing and multiplex housing research and, that is expected to increase the accuracy of the model of the actual transaction. The future research direction of this study involves conducting various analyses to overcome the limitations of the threshold and indicates the need for deeper research.

Color-related Query Processing for Intelligent E-Commerce Search (지능형 검색엔진을 위한 색상 질의 처리 방안)

  • Hong, Jung A;Koo, Kyo Jung;Cha, Ji Won;Seo, Ah Jeong;Yeo, Un Yeong;Kim, Jong Woo
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.109-125
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    • 2019
  • As interest on intelligent search engines increases, various studies have been conducted to extract and utilize the features related to products intelligencely. In particular, when users search for goods in e-commerce search engines, the 'color' of a product is an important feature that describes the product. Therefore, it is necessary to deal with the synonyms of color terms in order to produce accurate results to user's color-related queries. Previous studies have suggested dictionary-based approach to process synonyms for color features. However, the dictionary-based approach has a limitation that it cannot handle unregistered color-related terms in user queries. In order to overcome the limitation of the conventional methods, this research proposes a model which extracts RGB values from an internet search engine in real time, and outputs similar color names based on designated color information. At first, a color term dictionary was constructed which includes color names and R, G, B values of each color from Korean color standard digital palette program and the Wikipedia color list for the basic color search. The dictionary has been made more robust by adding 138 color names converted from English color names to foreign words in Korean, and with corresponding RGB values. Therefore, the fininal color dictionary includes a total of 671 color names and corresponding RGB values. The method proposed in this research starts by searching for a specific color which a user searched for. Then, the presence of the searched color in the built-in color dictionary is checked. If there exists the color in the dictionary, the RGB values of the color in the dictioanry are used as reference values of the retrieved color. If the searched color does not exist in the dictionary, the top-5 Google image search results of the searched color are crawled and average RGB values are extracted in certain middle area of each image. To extract the RGB values in images, a variety of different ways was attempted since there are limits to simply obtain the average of the RGB values of the center area of images. As a result, clustering RGB values in image's certain area and making average value of the cluster with the highest density as the reference values showed the best performance. Based on the reference RGB values of the searched color, the RGB values of all the colors in the color dictionary constructed aforetime are compared. Then a color list is created with colors within the range of ${\pm}50$ for each R value, G value, and B value. Finally, using the Euclidean distance between the above results and the reference RGB values of the searched color, the color with the highest similarity from up to five colors becomes the final outcome. In order to evaluate the usefulness of the proposed method, we performed an experiment. In the experiment, 300 color names and corresponding color RGB values by the questionnaires were obtained. They are used to compare the RGB values obtained from four different methods including the proposed method. The average euclidean distance of CIE-Lab using our method was about 13.85, which showed a relatively low distance compared to 3088 for the case using synonym dictionary only and 30.38 for the case using the dictionary with Korean synonym website WordNet. The case which didn't use clustering method of the proposed method showed 13.88 of average euclidean distance, which implies the DBSCAN clustering of the proposed method can reduce the Euclidean distance. This research suggests a new color synonym processing method based on RGB values that combines the dictionary method with the real time synonym processing method for new color names. This method enables to get rid of the limit of the dictionary-based approach which is a conventional synonym processing method. This research can contribute to improve the intelligence of e-commerce search systems especially on the color searching feature.

Study on Change of Algae Occurrence Before & After Gangcheon and Ipoh Weir Construction at Namhan River (남한강 강천보와 이포보 건설 전·후 조류 발생의 변화에 대한 연구)

  • Chae, Soo-Kwon;Oh, Seung-Eun;Chun, Seung-Hoon;Ahn, Hong-Kyu
    • Journal of Wetlands Research
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    • v.18 no.4
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    • pp.394-403
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    • 2016
  • This study was carried out to verify change and relationship between the concentration of chlorophyll-a and environmental factors including weather, water quality and discharge at before & after Gangcheon and Ipoh weir construction at Namhan river, based on the weather and water quality data provided by the measuring network. We classified the period of before & after weir construction by the cluster analysis with Ward's method, and also through the correlation analysis between the concentration of chlorophyll-a and environmental factors, the influence factors related with algae occurrence(Chlorophyll-a) were analyzed. The result by cluster analysis based on data of the total 12 factors (water temperature, rainfall, daylight, pH, DO, BOD, COD, T-N, $NH_3-N$, $NO_3-N$, T-P, $PO_4-P$) from 2005 to 2015 indicated a clear classification into two periods, before(2006-2007) & after (2012-2013) weir construction. After weir construction, class of BOD at Gangcheon weir was better than before, changed from II class to Ia class, and likewise class of BOD at Ipoh weir was improved from II-III class to Ia-IIclass. Also T-P and T-N concentration also were to be improved in general after weir construction. Concentraion of Chlorophyll-a afterGangcheon and Ipoh weir construction was to be decreased. However, frequency of algae warning was increased from 9 to 15 after Ipoh weir construction due to increasing of HRT and water temperature. After weirs construction, the result of correlation analysis between weather, water quality and discharge and concentration of chlorophyll-a indicated a positive correlation, order of BOD(0.579) > COD(0.413) > temperature(0.237), and a negative correlation, order of $NO_3-N$(-0.344) > T-N(-0.293) at Gangcheon weir. And there were likewise positive correlation, order of BOD(0.795) > pH(0.581) > Water temperature(0.422), and negative correlation, order of $NO_3-N$(-0.457) > T-N(-0.371) > $NH_3-N$(-0.326) > $PO_4-P$(-0.288) > Discharge(-0.213) after Ipoh weir construction. Although water quality after Ipoh weir construction was generally improved, increase of frequency of algae warning occurrence was influenced by change of water conditions such as reduction of the velocity, increase of HRT and water temperature, etc impacted strongly by change of the stream flow more than change of water environments after weir construction.

The Structure of Vegetation in Chamaecyparis obtusa Plantations (편백인공림(人工林)의 식생구조(植生構造)에 관(關)한 연구(硏究))

  • Goo, Gwan Hyo;Lee, Kang Young
    • Journal of Korean Society of Forest Science
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    • v.80 no.4
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    • pp.393-407
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    • 1991
  • The vegetation structure within Chamaecyparis obtusa plantation was analyzed for the purpose of applying the effective forestation method for Chmaecyparis obtusa plantation, tending and regeneration in the southern districts of korea. The results were as follows ; 1. The importance percentage was high in the order of Eurya japonica, Rhus verniciflua, Chamaecyparis obtusa, Lindera erythrocarpa, Carpinus laxiflora, Styrax japonica, Viburnum dilatatum, Zanthoxylum piperitum and Smilax china among the vegetation of Chamaecyparis obtusa. Importance percentage of natural seedling of Chamaecyparis obtusa was high in lower story but gradually decreased in middle story. 2. The basal area of upper trees had a negative correlation with the density of natural seedlings in the middle and lower story, and it represents that the basal area of upper trees had some effect on the density of natural seedlings within understories. 3. The rate of the A and B class by Raunkiaer's frequency was higher in the vegetation of middle story than that of lower story. 4. By Morisita's index, the species of Chamaecyparis obtusa, Rhus verniciflua, Lindera erythrocarpa, Smilax china. Callicarpa japonica and Lindera obtusiloba were randomly distributed at lower story, but they were aggregatively distributed at middle story. At all of middle and lower story, Eurya japonica and Viburum dilatatum were randomly distributed, and Carpinus laxiflora, Zanthoxylum piperitum and Picrasma quassioides were aggregatively distributed. 5. The number of appearance species and the value of species diversity in western survey area were more than that of eastern survey area. 6. The value of species diversity at lower story was higher than that of middle story, and it represents that the number of individuals of appearance species was composed more even at lover story than middle story. 7. According to cluster analysis by similarity index, the survey areas were separated from inland and seacoast districts. 8. Judging from each stories ordination analysis by dissimilarity index, the vegetation was separated from lower and middle story, and the vegetation of lower story was more progressed succession stage than that of middle story. 9. In Chamaecyparis obtusa stands, Eurya japonica had a positive correlation with Sorbus alnifolia, Hex macropoda. Ficus erecta and Trachelospermum asiaticum, but it had a negative correlation with Zanthoxylum piperitum, Carpinus laxiflora and Parthenocissus tricuspidata. 10. In estimation of the productivity of Chamaecyparis obtusa stands, the value of SC (Conic surface) and VP (Parabolic volume) for upper trees was 94.5% and 99.63%, respectively and SC and VP of middle story was 5.49% and 0.37%, respectively. In the species of middle story, material productivity was high in order of Eurya japonica. Lindera eryhrocarpa, Rhus verniciflua. Carpinus laxiflora and Styrax japonica.

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A Study on the Consumer's Service Quality Perception Based on the Types of Life-style (소비자의 라이프스타일에 따른 서비스품질 지각 차이에 관한 연구)

  • Park, Yoon-Seo;Lee, Seung-In;Choi, In
    • Journal of Global Scholars of Marketing Science
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    • v.19 no.2
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    • pp.53-67
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    • 2009
  • For the last decades, service quality has been studied as one of the most important tools for a service company to compete with the other companies. Based on these past researches, it has been agreed that the service quality is a basic and powerful tool to create the competitive advantage. Due to similar reason, many service marketing practitioners have been also focused on the service quality to retain the existing consumers and collect the new consumers. However, service quality is subjectively perceived by individual consumers. Consumer evaluation of service quality can be different from each other. Especially consumers with one life-style may evaluate the service quality differently from the consumers with the other life-styles. Therefore we need to know whether there are differences in service quality perception on the categories of life-style. Life-style refers to a distinctive mode of living in its aggregate and broadest sense. It embodies the patterns that were developed and emerged from the dynamics of living in a society. Since the concept of life-style and its relationship to marketing was introduced in 1963 by William Lazer, methods of measuring the life-style and their application have been developed. Life-style has been usually used to segment the marketplace because it offers marketers a unique and important view of the market. When Life-style is combined with clustering methods, life-style segmentation can generate identifiable whole persons rather than isolated fragment. Life-style segmentation begins with people instead of products and classifies them into different life-style types, each characterized by a unique style of living based on a wide range of activities, interests, and opinions(Plummer, 1974). In this study we applies the life-style segmentation based on the AIO(Activities, Interests, and Opinions) to the consumers of the large discount stores. In Korea, the large discount store market has entered into maturity stage so that the market differentiation strategy is becoming a more critical issue to the marketing practitioners. One of the most important tools to differentiate from the competitors in large discount store market is continuously to provide service of better quality than competitors. This study tries to find answers about the following questions: 1) How can we categorize the consumer life-styles in the large discount store? 2) What are the characteristics of the categorized groups? 3) Are there any differences in service quality perception among the consumers with different life-styles 4) Are there any differences in consumer behavior among them in the large discount store? For the purpose, we collected survey data from consumers and analyzed the data with the SPSS package where we had $X^2$-test, factor analysis, ANOVA, MANOVA, and cluster analysis. The survey was made during one month in the April of 2008. Among the collected 306 copies of questionnaires, 281 copies were chosen as the effective samples for empirical analysis except 25 copies with wrong responses. To identify the life-style patterns, we used the measures employed by Kim and Kwon(1999), where 44 items on a seven-point scale were used to measure factors of the life-style patterns. The Principal Component Method was used for factor extraction, and the VARIMAX orthogonal factor rotation was employed. The 7 items showing low factor loading were eliminated. The results of the factor analysis suggested that nine factors of the life-style patterns were identified as follows: 1) the equality-of-sexes and pursuit-of-independence tendency 2) self-management tendency 3) sociable tendency 4) self-display tendency 5) degree of a dilettante life 6) pursuit-of-information tendency 7) bargain hunter tendency 8) TV preference tendency 9) pursuit-of-leisure tendency. Next, after the K-means cluster analysis was performed with nine factors of the life-style patterns, the life-styles of the respondents were classified into four groups which are named as the 'progressive practicality-oriented group', 'positive success-oriented group', 'sociable ostentation-oriented group', 'stable conservation-oriented group'. The analysis results for usage behavior between the market segments showed statistically significant differences in the frequency of usage, duration time in the store, consumer satisfaction, and loyalty. Also, we tried to investigate whether the large discount store consumers differently perceive the quality of service based upon the types of life-style. To measure the service quality of large discount store, we adapted several measurement models measuring the service quality such as SERVPERF, BCP, R-SERVPERF, R-BCP. MANOVA and One-Way ANOVA were performed to confirm the difference in service quality perception based on the market segments. The results have also shown significant differences between life-style types in service quality perception. These findings show that the large discount store marketers should consider consumer life-style as one of the most important market segments for marketing and understand the difference in service quality perception between life-style types. Our findings give important implications to marketers of large discount stores as well as life-style researchers. First, this study showed there were significant differences in consumer's service quality perception and usage behavior between the types of life-style. It provides evidence that the life-style approach can be a important basis in segmenting the large discount store market and will make consumers perceive the service quality high. Second, most previous researches on service quality have been in aggregate level. However, our results imply that the future research on service quality have to focus on segment level.

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