• Title/Summary/Keyword: cluster analyses

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A Study on the Development of Fruit Tree Experience Programs Based on User Segmentation

  • Kwon, O Man;Lee, Junga;Jeong, Daeyoung;Lee, Jin Hee
    • Journal of Environmental Science International
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    • v.27 no.10
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    • pp.865-874
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    • 2018
  • Fruit trees are a key part of agriculture in rural areas and have recently been a part of ecotourism or agrotourism. This study analyzes user segmentation based on user motivation to determine characteristics of potential customers in fruit tree farms, and thereby develop fruit tree experience and educational programs. We conducted a survey of 253 potential customers of fruit tree experience programs in September 2017. Data were evaluated using factor and cluster analyses. The results of the cluster analysis identified four distinct segments based on potential customers' motivations, that is, activity-oriented, learning-oriented, leisure-oriented, and purchase-oriented. These clusters showed that significant differences in the preference of potential customers exist. Different markets were segmented based on the benefits sought by users. The segments' characteristics were identified and activities relevant to each segment were proposed for rural tourism. Lastly, this study suggests directions for development of fruit tree farm experience and educational programs.

PAPG: Private Aggregation Scheme based on Privacy-preserving Gene in Wireless Sensor Networks

  • Zeng, Weini;Chen, Peng;Chen, Hairong;He, Shiming
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.9
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    • pp.4442-4466
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    • 2016
  • This paper proposes a privacy-preserving aggregation scheme based on the designed P-Gene (PAPG) for sensor networks. The P-Gene is constructed using the designed erasable data-hiding technique. In this P-Gene, each sensory data item may be hidden by the collecting sensor node, thereby protecting the privacy of this data item. Thereafter, the hidden data can be directly reported to the cluster head that aggregates the data. The aggregation result can then be recovered from the hidden data in the cluster head. The designed P-Genes can protect the privacy of each data item without additional data exchange or encryption. Given the flexible generation of the P-Genes, the proposed PAPG scheme adapts to dynamically changing reporting nodes. Apart from its favorable resistance to data loss, the extensive analyses and simulations demonstrate how the PAPG scheme efficiently preserves privacy while consuming less communication and computational overheads.

A Symptom Cluster Analysis of Breast Cancer Patients Using a Mediation Model (매개모델을 이용한 유방암 환자의 증상클러스터 검증)

  • Kim, Gyung Duck;Jang, Hyun Jin
    • Asian Oncology Nursing
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    • v.12 no.4
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    • pp.274-279
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    • 2012
  • Purpose: This study was conducted to test whether sleep disturbance mediates the effect of pain on fatigue, whether fatigue mediates the effect of pain on depression, and whether fatigue mediates the effect of sleep disturbance on depression. Methods: This study was conducted from September 12th to December 20th, 2011. One hundred eighty-eight breast cancer patients were recruited from D city and S city in Korea. The instruments used in this study were the pain, sleep disturbance, fatigue, and depression scales. Data were analyzed using descriptive statistics, Pearson correlation coefficients, and mediation pathway with the SPSS 12.0 and AMOS 20.0 programs. Results: There was correlation among pain, fatigue, sleep disturbance, and depression. Mediation analyses indicated that pain influences fatigue. sleep disturbance, and depression directly as well as indirectly. Sleep disturbance influences fatigue and depression directly, also fatigue influences depression directly. But sleep disturbance had no direct effect on depression. Conclusion: Significant correlations among the four symptoms supported the existence of the symptom cluster. Effects of pain on fatigue was partially mediated by sleep disturbance, also effects of pain on depression was partially mediated by fatigue. However, the effects of sleep disturbance on depression was fully mediated by fatigue.

Ammonia half-saturation constants of sludge with different community compositions of ammonia-oxidizing bacteria

  • Kayee, Pantip;Rongsayamanont, Chaiwat;Kunapongkiti, Pattaraporn;Limpiyakorn, Tawan
    • Environmental Engineering Research
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    • v.21 no.2
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    • pp.140-144
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    • 2016
  • Owing to the kinetic differences in ammonia oxidation among ammonia-oxidizing microorganisms (AOM), there is no standard set of kinetic values that can be used as a representative set for nitrifying wastewater treatment plant (WWTP) design. As a result, this study clarified a link between the half-saturation constants for ammonia oxidation (Ks) and the dominant ammonia-oxidizing bacterial (AOB) groups in sludge from full-scale WWTPs and laboratory-scale nitrifying reactors. Quantitative polymerase chain reaction analyses revealed that AOB affiliated with the Nitrosomonas oligotropha cluster were the dominant AOM groups in the sludge taken from the low-ammonia-level WWTPs, while AOB associate with the Nitrosomonas europaea cluster comprised the majority of AOM groups in the sludge taken from the high-ammonia-level WWTPs and nitrifying reactors. A respirometric assay demonstrated that the ammonia Ks values for the high-ammonia-level WWTPs and nitrifying reactors were higher than those of the low-ammonia-level plants. Using the Ks values of available AOM cultures as a reference, the Ks values of the analyzed sludge were mainly influenced by the dominant AOB species. These findings implied that.different sets of kinetic values may be required for WWTPs with different dominant AOM species for more accurate WWTP design and operations.

A Study on the Types of Visitors to Experiential Fishing Villages - Focused on the Case of Tae An-Gun in Chung Nam Province - (어촌체험마을 방문객 유형화에 관한 연구 - 충남 태안군 어촌체험마을을 중심으로 -)

  • Kim, Jong-Hwa;Cho, Eun-Jung
    • Journal of Korean Society of Rural Planning
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    • v.20 no.3
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    • pp.45-53
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    • 2014
  • This study classifies the types of visitors to experiential fishing villages and analyses the features and target marketing strategies by categorical groups. Seven factors are extracted by Factor Analysis and the results of Cluster Analysis indicate the classification of five groups. The first group puts emphasis on the family connection, so family centered facilities and programs are necessary. The second group is composed of surrounding area residents whose purpose of visit is unclear. So environmentally friendly village development programs to encourage local patriotism are necessary. The third group puts emphasis on the necessary facilities and programs for experiencing the fishing village and traditional play, etc. The fourth group emphasizes programs related with the region and the means to satisfy visitor's aesthetic desires. Finally, the fifth group aims at various desires that are generally felt in experiential fishing villages. So this group requires marketing strategies from the public point of view. The existing research mostly surveys rural tourism villages, but this study highlights the difference in dealing with fishing villages as opposed to rural villages, from the perspective of industry and settlement.

Analysis on the PM10 Transportation Route in Gimhae Region Using the HYSPLIT Model (HYSPLIT 모델을 이용한 김해지역의 PM10 수송 경로 분석)

  • Jung, Woo-Sik;Park, Jong-Kil;Lee, Bo-Ram;Kim, Eun-Byul
    • Journal of Environmental Science International
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    • v.22 no.8
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    • pp.1043-1052
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    • 2013
  • This study was conducted to investigate the correlations between the $PM_{10}$ concentration trend and meteorological elements in the Gimhae region and analyze the transportation routes of air pollutants through back-trajectory analysis. Among the air quality measuring stations in the Gimhae regions, the $PM_{10}$ concentration of the Sambangdong station was higher than that of the Dongsangdong station. Also, an examination of the relationships between $PM_{10}$ concentration and meteorological elements showed that the greater the number of yellow dust occurrence days was and the lower the temperature and precipitation were, the higher the $PM_{10}$ concentration appeared. Furthermore, a cluster analysis through the HYSPLIT model showed that there were 4 clusters of trajectories that flowed into the Gimhae region and most of them originated in China. The meteorological characteristics of the four clusters were analyzed and they were similar to those of the air masses that influence South Korea. These analyses found that meteorological conditions affect the $PM_{10}$ concentration.

The Brand Attachment Motive Segments: Clothing Involvement and Clothing Behavior (상표애착동기 유형에 따른 의복관여와 의복행동)

  • Hwang, Jin-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.3
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    • pp.37-46
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    • 2008
  • The purposes of this article are segmenting consumers by brand attachment motives and discovering the differences among the segmented groups in relation to clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty, purchased items, and purchased places). The subjects of this study were male and female consumers, who were residents in Seoul, Korea. The data had been collected during May, 2007, and statistical analyses used for the study were factor analysis, cluster analysis, t-test, and chi-square test. The results showed that brand attachment motive is composed of two factors: brand personality/individuality expression and conformity/status improvement. Based on cluster analysis, there were two brand attachment motive groups: individuality expression and status improvement segments. T-test showed that brand attachment motive segments were significantly different in terms of clothing involvement and clothing behavior (ready-to-wear satisfaction, brand loyalty and purchased items). For example, the individuality expression group was more interested in clothing, was more satisfied with ready-to-wear clothing, had higher brand loyalty, and usually purchased casual wear. Meanwhile, the status improvement group had a higher perceived risk in clothing involvement, was less satisfied with ready-to-wear clothing, had a lower degree of brand loyalty, and preferred to purchase formal wear. The results implied that brand attachment motive is an important variable in market segmentation, in which specific marketing strategies should be implemented for each targeted consumers.

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Food Related Lifestyle Profiles and Organically Processed Foods buying Behaviors : Applying a Person-centered Approach (식생활 라이프스타일 프로파일과 유기가공식품 구매행동 연구 : 사람중심 접근법을 중심으로)

  • Park, Myeong-Eun;Oh, Hyun-Sung;Kim, Su-Hyeon
    • Korean Journal of Organic Agriculture
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    • v.27 no.3
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    • pp.247-269
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    • 2019
  • Although food related lifestyle has been widely discussed over the last ten years, the majority of research on food related lifestyle has been only conducted in terms of a variable-centered approach. But, recently there is a growing body of research on food related lifestyle profiles over the last three years from the view of a person-centered approach. This study conducted both a cluster analysis and a latent profile analysis (LPA) to identify the patterns of potential food related lifestyle customer profiles based on the five components on the sample of customer, who bought organic products (n=509). The results of each statistical analysis showed both quantitatively and qualitatively different types of food related lifestyle customer profiles even though there were similar types of profiles identified in common between these two analyses. These various profiles were then compared with customer's level of buying behaviors (e.g., buying attitude and buying intentions). Results showed that food related lifestyle profiles with respect to the high level of interesting in dietary life in terms of health and safety are associated with the higher level of buying behaviors. Based on the results, implications for food related lifestyle literature, practices and future research are discussed.

The Congruity between Brand Personality and Customer-perceived Self-Image in a Family Restaurant (패밀리레스토랑의 브랜드개성과 고객이 인식하는 자아이미지의 일치성에 관한 연구)

  • Jung, Hyo-Sun;Yoon, Hye-Hyun
    • Korean journal of food and cookery science
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    • v.26 no.6
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    • pp.717-726
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    • 2010
  • The purpose of this study was to measure customers' perception of brand personality and self-image of family restaurants and compare the congruity between brand personality and customer-perceived self-image according to customers' general characteristics. Self-administered questionnaires were completed by 377 customers, and data were analyzed by frequency, chi-square, paired samples t-test, factor, reliability, cluster, and discriminant analyses. Results of the study were as follows: factor analysis of brand personality and customer-perceived self-image as 5 factors, i.e., sincerity (10 variables), excitement (8 variables), competence (7 variables), sophistication (6 variables), and ruggedness(5 variables). As a result, the averages of brand personality and self-image of family restaurants were $2.93{\pm}0.39$ and $3.24{\pm}0.52$, respectively. Cluster analysis divided subjects into two groups according to congruity between brand personality and customer-perceived self-image of family restaurants: congruity group and incongruity group. The two groups were differed from one another in general characteristics. Limitations and future research directions are also discussed.

Environmental Change Uncovers Differences in Polygenic Effect of Chromosomes from a Natural Population of Drosophila melanogaster

  • Jeung, Min-Gull;Thompson, James-N.Jr;Lee, Chung-Choo
    • Animal cells and systems
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    • v.1 no.4
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    • pp.609-617
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    • 1997
  • Polygenic variation of sternopleural bristle number was investigated at the whole chromosome level in a natural population of Drosophila melanogasfer. Fifty pairs of second and third chromosomes were analyzed at $25^\circ{C}$. Since environmental factors such as temperature influence polygenic expression of quantitative traits, whole chromosomal effects of 28 pairs from the larger original sample were measured under cycling temperature, a $10-30\circ{C}$ cycle in 24 hours, to reveal any polygenic alleles whose effects might be masked under the constant temperature. While third chromosomes typically showed a larger contribution to polygenic variation in both environments, second chromosomes showed greater sensitivity to environmental changes. Cluster analyses of second and third chromosomes produced a limited number of clusters. Such a small number of cluster's implies that there may be a small number of genes, or quantitative trait loci (QTLs), having large effects on phenotypic variation. The genetic structure assessed under constant temperature, however, did not show any correlation with the structure under cycling temperature. The discrepancy could be caused by independent response of each polygenic allele to temperature changes. Thus, polygenic structure in natural populations should be thought of as a temporally changing profile of interactions between gene and ever-changing environment.

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