• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.133-149
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• 2007

Amid a wave of informatization, the world is allowing diverse exchanges and cooperations in the global village to be promoted. And, a change in the life environment and the consumption pattern allows the key word in distribution revolution called 'online' and 'emotion' to be recalled. As the emotion is being positioned as the trend of the new era, this study has its significance in that even the fashion industry desperately requires the emotion marketing aiming at the artistic value and practicality in fashion and the creation in value-added, and requires the development and utilization plan for diverse VMD programs on the rational dress shop, like the successful case of the trendy shop such as America's large bookstore 'Barnes & Noble.' Accordingly, the purpose of this study is to design and suggest the virtually trendy dress shop as one plan of utilizing VMD, by examining about the fashion business environment and about 'emotion trend' according to the consumer purchase needs, and through researching into the cases of the trendy dress shops with the emotion marketing. The virtual trendy dress shop 'Muse,' which was proposed as its research result, was designed with having the main concept as urban naturalism, which points to the urban and sophisticated coordination, and to the simple personality and rational value, as one method of utilizing VMD in the differentiated dress shop. And, it is desired to be performed the researches on the development and the utilization plan for diverse VMD programs in the dress shop down the road.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.666-681
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• 2019

This study examined color trends per season and differences in color utilization between seasons with a focus on hue and tone, based on men's collections. Collected colors classified as hue and tone were subject to frequency and cross analyses according to the study subject. The study results as follows. The hues most frequently used for men's wear in S/S season were red and purple. The red hue was most frequently used even in F/W season. As for tone, blackish tone was found to be prominent, irrespective of season. The cross analysis revealed a significant difference in the main colors' hue and tone utilization between S/S and F/W seasons. In addition, more diverse tones were found to be used in S/S season than F/W season. The hue and tone trends seen in main colors of men's wear in S/S season were analyzed per year, blackish tone and light grayish tone accounted for the majority among all tones. In terms of men's wear in F/W season, blackish tone was frequently used as the main tone, while other tones were found to have a low usage frequency.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.3
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• pp.23-42
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• 2021

The purpose of this study is to analyze the characteristics of the Chinese Miao people's Batik patterns and provide data in the field of fashion design for the utilization of the traditional patterns. This study investigated and analyzed the regional characteristics of Batik dyeing, which was listed on China's national intangible cultural heritage list; Danzhai, Anshun, Huangping, and Gonghyeon. The expressive characteristics were classified into four categories: symbolism, abstraction, decorativeness, and playfulness. The results are as follows. First, symbolism can be classified into the origins of the Miao, symbols of faith, history of migration, and the symbols of status with Batik patterns from different regions, seemingly involving various symbolic implications. Due to the absence of letters, Miao people expressed their emotions and history in the design patterns. A series of developments in recent years has led to incorporating the temperament of the Miao people, history of migration, expression of emotions, and ideal hopes in Batik dyed design patterns and the symbolic functions have been significantly emphasized. Second, the decorativeness is mainly characterized by repeated patterns of the Miao Batik dyeing design. The overall patterns demonstrate design features characterized by regularization and simplification, along with a sense of rhythm with the unique arrangement of patterns. Third, the abstractness of the Batik dyeing design patterns is often found in plant and animal patterns, properly delivering new designs created by Miao women by extracting and rearranging various elements, including dots, lines, and faces shown in natural images. Fourth, playfulness is expressed by the transformation and distortion of Miao Batik patterns, and were created by applying patterns or other elements to original forms to express animal or plant patterns in a playful way.

• Journal of Fashion Business
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• v.13 no.6
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• pp.61-75
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• 2009

The objective of this research is to the enhance the color function of work clothing : to research and analyze the hue and tone of work clothing colors to be used for machinery and heavy industries in national industrial complexes, Through this research, the color using problems which related with safety workers will be revealed. For this project, total 42 sets of work suits were sampled from 12 different companies in the machinery and construction industries in the national industrial complexes of Gyeongsang Namdo Province and 16 sets of work suits currently being sold in the market. The collected work suits samples were classified according to item types and design. Color measurements were taken thus: After calibration according to ASTM D1729 specifications of standardized configuration settings to match standardized luminous source D65(Daylight 6500K) in color cabinet BOTECK SuperLight-VI, the RGB values of the work suits were calculated using PANTONE Color Cue TX. The RGB values of the colors thus derived were converted into V/C values using the Munsell Conversion 9.0.6 and analyzed with Munsell's 10-color system and PCCS. The results were presented according to Munsell's color wheel and color and brightness distributions were expressed in table form, as well as presented as a tone map. Following analysis, color hue distribution was found to be concentrated around PB, and brightness distribution toward the low end and mid range of the scale. Saturation values were distributed mostly around the low end of the scale. Following color tone analysis according to PCCS, it became apparent that colors were mainly distributed around dkg, ltg, and g, at low- and mid-brightness and low-saturation. Therefore, it may be concluded that colors used in work suits in the machinery and heavy industries are mainly cool colors, at low- and mid-brightness and low saturation. It is conjectured that such colors were applied uniformly in the workplace in order to serve certain functions, such as concealment of stains and contamination. Therefore, it follows that the utilization of colors, among other functions served by working clothings, must be taken into consideration in order to enhance safety and efficiency.

• The Research Journal of the Costume Culture
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• v.28 no.4
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• pp.562-571
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• 2020

Intermedia refers to the convergence of media. The advance of intermedia has not only facilitated the delivery of brand messages in contemporary fashion shows but also facilitated interactive communication. This study investigated the mediating roles played by various media in fashion and fashion shows, focusing on the phenomenon of intermedia in contemporary fashion shows. To investigate the impact of intermedia on contemporary fashion shows, we conducted a social network analysis-a promising approach for research into fashion trends. Analyzing 159 fashion-related articles published in the 2000s, we extracted intermedia-related words (n=253). The relation-ships between keywords made an analysis of between centrality, and cluster variables applied Clauset-Newman-Moore by using KrKwic and NodeXL programs. The results of the between centrality analysis indicated that the most important factors in contemporary fashion shows are "models" and "stages." We found that the impacts of intermedia on contemporary fashion shows can be divided into four categories: "model performance," "symbolic stage management," "new media utilization," and "convergence in arts." Our analysis thus identified considerable synergy between the characteristics of intermedia and contemporary fashion shows. These results have found intermedia-related commonalities in intermedia and fashion show, and this might increase customer interest in fashion, a positive outcome for the fashion industry.

• Journal of the Korean Society of Costume
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• v.56 no.7 s.107
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• pp.85-100
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• 2006

Fashion related with architectural paradigms includes concept of the space utilization beyond fashions field. Such a fashions concept is able to enlarge as a spatial system like architecture. Interface between fashion and architecture is originated in thinking of the rhizome, which understands fashions field within various relationships between environment of the city and fashion. The existing construction systems of fashion is not sufficient in fashions roles as the space that wearing changing body continuously. Consequently, accommodation of architectural paradigms in fashion depends on new recognition about function and space. Architectural paradigms expressed in fashion since 1990s was classified as follows: 1 modular system of Le Corbusier & Archigram, 2 deconstruction, 3 reconstruction, 4 nomadic architecture. Such a paradigms has been easy to combination among fashion and architecture and furniture. Deconstruction and reconstruction fashion revealed process toward completion, and reappeared architectural consideration about process of change toward incompletion. There are acknowledged formative characteristics as follows: mobility, changeability, multi-function, mutual combinative, openness, and fluidity. This study shows that fashion is essential device determined city environment construction in 21C, and revels that fashion has been highlighted as a presage of new spatial economy received architectural construction systems.

• Fashion & Textile Research Journal
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• v.13 no.2
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• pp.205-214
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• 2011

The purpose of this study is to develop a size information providing model which is easy recognition and utilization for customer. This study also implemented web page to apply the size-informational model. Web page implemented using Apache Web Server and JAVA client-side scripting. Research result on the actual condition of fashion electronic commerce, most of the firms are used the old named same with period of 1980. On the same named-code, they are used different sizing systems by firms or items. Size interval is used 2~5 cm, different by firms. In the size information, is provided only named-code(55, 66 etc.) or garment size, and is confusing whether the marked is body size or garment size. Many of the marked size information were wrong. The sizing system of KS K5001(2009) is not used well. These problems are increased a lose customer and firm by return, exchange, mending-cost, stock, etc. Therefore, the problems should be improved by providing correct and detailed information of size and garment, as well as standardization of sizing systems based on KS K5001.

• Textile Coloration and Finishing
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• v.27 no.2
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• pp.142-148
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• 2015

The aim of this study was to investigate the possibility utilizing Metasequoia(Metasequoia glyptostroboides) cone as a new natural dye resource. Dyeing onto cotton fiber was carried out to study the effect of dyeing conditions and mordanting effect on dye uptake, color change, and colorfastness. FT-IR analysis supported that hydrolyzable tannins were contained in the extracted colorant. Metasequoia cone colorant showed low affinity to cotton fiber and maximum dye uptake was obtained at pH 3.5 showing YR Munsell color. Mordanting improved dye uptake regardless of mordant type, especially Fe($C_5H_{10}FeO_6$) mordant was effective as much as 2 times higher dye uptake comparing with un-mordanted sample. The color of dyed fabric with mordanting showed YR Munsell color except of the Fe($FeSO_4{\cdot}7H_2O$) mordanted sample showing Y Munsell color. Colorfastness to rubbing and washing was relatively good, whereas lightfastness of the dyed fabrics was above grade 3/4 except that the dyed samples with Fe mordanting showed grade 2. It is necessary to apply Metasequoia cone colorant onto other fibers, especially protein fibers, for evaluating its efficacy as a new natural dye resource.

• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.131-145
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• 2020

As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men's outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportism-expressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

• Textile Coloration and Finishing
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• v.30 no.3
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• pp.208-215
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• 2018

The objective was to investigate the efficacy of Metasequoia(Metasequoia glyptostroboides) cone colorants as a new functional dye for wool fiber. Effects of dyeing conditions and mordanting on dye uptake, color change, and colorfastness were investigated for wool fiber. Compared with cotton and silk fibers, wool fiber showed better affinity for the Metasequoia cone colorants. Fe and Cu mordants improved dye uptake, and mordanting did not change the color of dyed fabric with YR Munsell color. Colorfastness to rubbing and washing was as good as grade 4, whereas lightfastness of the dyed fabrics was above grade 3. Antimicrobial activity of the colorants was very high 99.3% of reduction rate toward S. aureus. It was confirmed that Metasequoia cone colorants can be utilized as a new functional natural dye for wool fiber. In addition, considering its high antimicrobial functionality it could be applied to cosmetics and food.