• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.11-22
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• 2012

As the consuming pattern is changing with the expansion of Internet use and the development of communication technology, Internet shopping market is getting bigger and bigger. By product group, clothing and fashion related products occupy the biggest share. Accordingly, in this study it was tried to identify the effects of Internet utilization capability that enables consumers to search for the information that they need in this information flood, variety pursuit trend and product review accommodation status on shopping value, and to analyze the effects of the shopping value on the purchase behavior in online shopping malls. When factor analysis is nude on Internet use level, it was found that Factor 1 was 'Flow Experience,' Factor 2 'Internet Use Capability,' and Factor 3 'Internet Challenge Desire.' When factor analysis is made on Diversity Pursuit Propensity, it was found that Factor 1 was 'Site Diversity Pursuit Propensity,' Factor 2 'Brand Diversity Pursuit Propensity,' and Factor 3 'Brand Value Pursuit Propensity.' When factor analysis is nude on Product Review Accommodation Propensity, it was found that Factor 1 was 'Product Information Provision Propensity,' and Factor 2 'Product Information Receiving Propensity.' Except Internet Use Capability and Product Information Provision Propensity, all other factors showed high correlation. The factor influencing the entertainment value most was Internet challenge desire, while that influencing the practical value most was flow experience. When the effects of the entertainment value and the practical value on product purchase were analyzed, it was found that both of entertainment value and the practical value influenced product purchase and the practical value influenced the product purchase more than the entertainment value.

• Journal of the Korean Society of Costume
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• v.61 no.1
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• pp.69-83
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• 2011

This study applied cartoon-like simple and implicit symbol of Keith Haring works to tubular jacquard knit, designed woman casual knit wear with fun, explicit and activities using fluorescent yarns with explicit features. This study aimed to propose the directions for new market pioneering that meets the emotional requirements of modern people by raising the level of utilization and expression area of knit fashion, and to present the constructive directions for high value-added knit wear by designing highly effective knit wear. Methods of this study examined the lifetime and artistic background of Keith Haring and collected his works through searching of internet, scholastic publications or thesis. Formative types and colors of works collected were analyzed and classified according to characteristic standards of Haring and characteristic formativeness and color of works were extracted. The result of this study is as shown below: First, the feature of his works can be summarized into motif that has symbolic and implicit cartoon-like lines including narratives as well as enormous number of works. Such feature is very suitable for variation and recombination in realization of design and has unlimited potentials for development. Second, image colors can be extracted such as black and white, original color and fluorescent paints, which reflects the intention of artist who put focus on communication with the public. Such color feature is very suitable for design motif that has explicitness of reflecting the intention of artist through use of special fluorescent yarn. Third, I made it as reversible wear that has effects of increasing or decreasing the explicitness according to color area ratio using the feature of textures allowing use of both sides as well as form stability of tubular jacquard. Fourth, by adjusting the thickness of fabric with controlling of ply in fabric using poly yarn and wool union yarn, I could obtain good results of study in terms of technique that can express various materials with embossed dynamic effects of unevenness on flat surface.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.29-45
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• 2013

The purpose of this study is to provide base line data required to establish a viable knitwear marketing strategy targeting young people by comparing and analyzing preference and buying behavior of customers in their twenties. A survey was conducted in 2009 and 2013 on people in their 20's male and female living in Busan. The total of 362 people participated in the survey and the results are as follows: Firstly, the seeking factors for knitwear were utilization factor, functionality factor, care for clothing factor, economics factor and vogue factor. Secondly, a differentiated marketing strategy targeting 20-something customers needs to be established as there was a steep rise in the number of customers purchasing clothes on online shopping malls using smart phone devices according to the survey.'Low-price, broad-line strategy'is also required as those surveyed preferred stores offering a wide choice of designs with reasonable price. Considering the survey results that a growing number of people tended to buy a variety of knitwear items regardless of the seasons, knitwear production needs to be diversified in terms of designs and materials. Thirdly, the survey revealed that pastel-colored knitwear was preferred for spring/summer season whereas knitwear with achromatic colors was voted the most-preferred one during the autumn and winter season. In terms of knitwear shapes, the gap between genders continues to narrow and tendency sensitive to fashion trend became more apparent reflecting the change of the times.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.111-126
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• 2008

This article aims to discover the current status and appropriate way to research Gyubang craft, expecting its development and preservation, and elevating it to Korea's unique artistic textile culture. It also searches improved methods for Gyubang craft as the following: First, in order to avoid confusions about Gyubang craft, appropriate concepts and definitions of Gyubang craft must be settled through a discussion among experts. Second, by activating economic activities at lower ratio, among purposes of Gyubang craft, achievements must be elevated. Third, in order to settle down the difficulties of Gyubang craft, a variety of methods such as effective sewing machines and manufacturing techniques as well as providing materials at a reasonable price, considering practical ways through diversifying products, elevating the economy of crafts, exploring sales routes, improving educational contents, and expanding educational places must be facilitated. Fourth, for nurturing talented and excellent human resources in the area of Gyubang craft, the followings should be considered: diversifying contents of education, developing textbooks, improving instructors' quality, providing reasonable cost of education, educating on the utilization and application of Gyubang craft, introducing efficient teaching methods through textbooks and multimedia, awarding 'certificates' to trainees, and permitting certificate holders' to instruct Gyubang craft. Finally, it is convinced that the achievement of production, pride of preserving tradition, pleasure of procedural work, economic activities as experts, and sales of products will be reinforced, and the population for Gyubang craft is also expected to increase. By elevating Gyubang craft into Korea's traditional textile art, Korea's global competitiveness in the area of textile should be strengthened.

• The Korean Journal of Community Living Science
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• v.24 no.4
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• pp.583-589
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• 2013

This study was to provide the information for optimum utilization of the air-conditioning system in the human health and energy saving perspective. Subjects were 17 male and female college students(7 males and 10 females) with normal weight. They wore a short sleeved shirt, knee length trousers, socks, and underwear(0.4clo). They were asked to choose the preferred temperature from different environmental temperatures($28^{\circ}C$, $25^{\circ}C$). The physiological responses were measured and the subjective sensation was voted during the step changes of environmental temperature, starting at $28^{\circ}C$ to $25^{\circ}C$ with $1^{\circ}C$ decrease every 20 minutes. The preferred temperature was $25.9{\pm}0.4^{\circ}C$ for males and $26.9{\pm}0.2^{\circ}C$ for females at $28^{\circ}C$ and $24.8{\pm}0.6^{\circ}C$ for males and $25.6{\pm}0.1^{\circ}C$ for females at $25^{\circ}C$. The preferred temperature decreased about $1.3^{\circ}C$ while the environmental temperature changed $3^{\circ}C$. During the environmental step changes, mean skin temperature decreased more in females while the oxygen uptake and rectal temperature were kept constant for both males and females. We found the preferred temperature was affected by the exposed temperature and the thermal sensation in the condition. Subjects preferred a lower environmental temperature when they were exposed to a lower temperature with cooler sensation. Therefore, in the perspective of human health and energy saving, it is recommended to start setting the air-conditioning temperature higher than the preferred temperature.

• Journal of Fashion Business
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• v.16 no.4
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• pp.46-63
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• 2012

This research purposed to the conceptual model with integrates the expanded task technology fit theory(TTF) and technical acceptance model(TAM) for the effect of the motivational factor of the consumer characteristics in the used the fashion mobile commerce. To fulfill the study objectives, a total of 432 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that First, the utilization experience was adopted as the have the notes effect in the and information acquisition fit, support fit, quality fit, perceived ease of use. and the innovativeness was adopted as the have the notes effect in the information support fit, perceived trust, perceived ease of use. and the self-efficacy was adopted as the have the notes effect in the and information quality fit, perceived usefulness, perceived ease of use. Second, the information acquisition fit, support fit were adopted as the have the notes effect in the perceived trust, perceived usefulness, perceived ease of use. and the information quality fit was adopted as the have the notes effect in the perceived trust, perceived usefulness. Third, the appeared similar effect which considers from all relationships such as perceived trust, perceived usefulness, perceived ease of use, acceptance attitude and purchase intention.

• Journal of Fashion Business
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• v.15 no.6
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• pp.163-175
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• 2011

This study tried to improve the design of the symbol mark for the fashion industry and effectively publicize the brand image of a small fashion accessory company through a powerful visual communication strategy. For this purpose, this study performed research and an analysis of the features of existing fashion accessory companies as well as the current status and features of their utilization of symbol marks for the enhancement of the brand's image. Total 48 fashion accessory brands focued on jewerly were selected from the Dictionary of Fashion Brand and the types of symbol analyzed the concepts and formative aesthetics of the symbol mark design in each brand. Based on the data, this study designed the fashion accessory company's logo and a new symbol mark design. It makes full use of the characteristics of the logos and the symbol mark that reflect the most critical issues of fashion accessory design so as to promote the consumers' level of product recognition as well as the product symbol characteristics. In the case of combining characters with concrete objects, they were found generally to use objects that give elegance, cute and feminine images, such as rings, hearts and small pets. Moreover, colors in the series of black/grey seemed to be used to convey the concept of accessory brands that pursue modern, sophisticate, and practical images. As these design plans, enhancement of the consumers' level of recognition of the brand is attempted as well as the execution of an effective publicity of the feature of the product through the use of the logo and symbol marks reflecting the features of the fashion accessory, instead of simply introducing the brand or product. The result of this study indicates that methods to design brand symbol marks for clothing should be incessantly sought in a way to build brand power as an important component to represent concepts and reinforce brand image.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.67 no.12
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• pp.1690-1698
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• 2018

Recent advances in ICT technology have transformed many of our daily lives and attracted a lot of attention to personal health. Heart beat measurement that reflects cardiac activities has been used in various fields such as exercise evaluation and psychological state evaluation for a long time, but its utilization method is limited due to its differentiation from clinical electrocardiogram. Therefore, in this study, we could observe the change of the measured signal according to the change of the distance and the position of the measuring electrodes which are non-standard electrode configuration. Based on the electric dipole model of the heart, correlation with clinical electrocardiogram could be confirmed by synthesizing multiple surface potentials measured with a shorter electrode distance than standard one. From the electromagnetic point of view, the distance between the measuring electrodes corresponds to the distance that the electric potential by the cardiac electric dipole moves, and the electric potential measured at the body surface is proportional to the moving distance of the electric potential. Therefore, it is preferable to make the distance between electrodes as long as possible, and to position the measuring electrode close to the ventricle rather than the atrium. In addition, it was found that standard electrocardiographic waveforms could be synthesized by using arithmetic sum of multiple measuring electrodes due to the relationship of electrical dipole vectors, which is obtained by dividing and positioning a plurality of measuring electrodes on a reference electrode line, such as Lead-I, Lead-II direction. Also, we obtained a significant Pearson correlation coefficient ($r=0.9113{\pm}0.0169$) as a result of synthetic experiments on four subjects.

• Fashion & Textile Research Journal
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• v.21 no.5
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• pp.552-563
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• 2019

Jackets are regarded as an element used to judge ideas and fashion trends for the age in which they are presented. This article analyzed recent tailored jacket fashion trends by categorizing jackets according to design elements. For this, design elements of tailored jackets were categorized into silhouette, collar and lapel, shoulder and sleeve, and decorative elements. We collected and categorized the changes of 491 jackets that have appeared in collections over the past 5 years. The results showed shoulder and sleeve changes (36.25%), silhouette changes (33.4%), lapel and color changes (12.6%), decorative element changes (11.2%), and no changes (6.5%). Jacket forms with changed shoulders and sleeves appeared as styles that have laterally or vertically expanded the shoulder and arm hole with the production of various sleeve forms. Silhouette changes were expressed through forms such as exaggerated silhouettes of oversized-clothing, silhouettes made through cutting or layering, and the polarization of length. Forms with a changed collar and lapel appeared with polarization trends in which lapels dramatically grow larger or narrower, diverse frontal adjustments using no-collar designs, and the utilization of shawl-collars; in addition, forms with changed decorative elements were expressed with layered decorations such as pockets or collar add-ons, adjustment changes using buttons, ribbons or zippers, and various trimmings. The analysis results show that modern female tailored jackets are being made to realize an exaggerated physical beauty of shoulder, sleeve and torsos to maximize decorative effects through new attempts in design.

• The Research Journal of the Costume Culture
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• v.29 no.1
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• pp.16-27
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• 2021

The purpose of this study was to identify the structure and characteristics for the reproduction of the armor in the Unified Silla period, and then reproduce and utilize it as a cultural content. In the armor reproduction project excavated from Jaemaejeong, Gyeongju. Jaemaejeong armor is consisting of Singap (身甲, body armor), Sanggap (裳甲, hip armor), and Sangbakgap (上膊甲, upper arm armor) at the time of excavation. Unlike the armor of the Three Kingdoms period, Singap and Sanggap are separated. Singap is Yangdangsik (裲襠式, side opening method) and Gyunggap (頸甲, gorget) was not unearthed, Sangbakgap was divided into a part that protects the left and right upper arms and a part that protects the chest, so that the unexcavated head and neck cover of the helmet can be protected to the shoulder. In addition, in the case of Chalgap (札甲, lamellar armor), the Oejungsik (外重式, folded from outside to inside) is mainly used, but it is peculiar that Naejungsik (內重式, folded from inside to outside) is used in Sangbakgap of Jaemaejeong armor. It is presumed that this was used as a method to ensure that the armor were closely attached to the human body. In order to design with the parade armor of Gochwidae in Gyeongju based on the reproduced Jaemaejeong armor, the designer's imagination and historical work of the times were involved due to the characteristics of performance costumes. Reproduced armor as a cultural content should be considered indispensable to simplify and lighten clothing suitable for performances based on the excavated historical armor.