• 한국의류학회지
• /
• 제47권4호
• /
• pp.711-728
• /
• 2023

This study aims to validate the user experience associated with the personalized recommendation systems of fashion vertical platforms. The investigation focused on women aged 18 to 30 with prior experience using personalized fashion recommendation systems. The collected data were analyzed using SPSS 26.0 and AMOS 26.0, and the outcomes can be summarized as follows. Firstly, the diversity and usefulness of information quality exerted a positive effect on use satisfaction. Secondly, the affirmative impact of the reliability of system quality on user satisfaction was established, although stability was not confirmed. Thirdly, the study identified a favorable connection between ease-of-use of service quality and user satisfaction, while the influence of tangibles was unsubstantiated. Fourthly, the degree of self-reference was found to have a positive effect on user satisfaction. Fifthly, a constructive relationship emerged between user satisfaction and both continuous-use intention and recommendation intention. Lastly, there was a significant difference in the magnitude of the effect of ease-of-use on satisfaction according to self-regulatory focus. The findings of this study hold the potential to enhance the explanatory and predictive power of the field of consumer behavior within the novel shopping landscape of fashion vertical platforms.

• 한국생활과학회지
• /
• 제10권1호
• /
• pp.113-126
• /
• 2001

The purpose of this study was to investigate clothing behavior and ornaments wear of university students. The subject of this study consists of 241 college students who were attended in Kongju National University. SPSSWIN Program was utilized to calculated frequency(N), mean value(M) and standard deviation(SD) for statistical analysis. Differences among the populations were examined through T-test, F-test, $x^2$-test. The results of this study were as follow : 1. Clothing behavior of university students had significant difference according to sex, grade. In general, female students showed higher score than did male students in clothing interest, clothing conformity, self-estimation about clothing, clothing dependence, clothing aesthetic, clothing modesty, A first-year students had high tendency in clothing interest. 2. The wear of ornaments had significant difference according to variables. Buying the ornaments, most of students sot information in show window and emphasized on design. Male students wanted to have the ornaments of shoes, watch, hat & necklet, but female students wanted to have the ornaments of shoes, earring, necklet & hairpin. 3. Clothing behavior has Influenced university students' ornaments wear. The university students who appeared to be interested in clothes were apparently influenced by peers when selecting ornaments. Ornaments were usually bought in the department store, while belts were among the most popular choices. Students who stressed color when purchasing ornaments showed a high level of interest in and dependence on clothes. On the basic of these results, we can conclude that university students' taste in clothing behavior and use of ornaments wear depend on several different factors. Therefore, it is possible to outline the shift in clothing attitudes during adolescence. In order to understand university students' behaviour concerning clothes, much guidance and various studies on the subject are much recommended.

• 한국의상디자인학회지
• /
• 제17권4호
• /
• pp.41-54
• /
• 2015

The purpose of this study is to research on status of physical discomfort and clothing life including clothing inconvenience for enhancing self-reliance of elderly women, newly emerging consumer. The subject of research were 346 elderly women who aged 60 or older in Seoul and Seoul Suburbs. Survey consisted of questions about body discomfort, satisfaction and purchasing criteria of ready-to-wear, the inconvenience of clothing. The results of this study are as follows: Physical discomforts were generally associated with the ability to regulate body temperature. The biggest complaint of ready-to-wear was the price, and the next were the size and activity. In purchasing criteria, 'clothes to fit my body shape', 'clothes easy to put on and take off', 'comfortable clothes to work' showed high score. In clothing inconvenience, 'feel inconvenience due to several layers of clothing to avoid chilliness', 'feel heaviness in the waist due to tightness', 'feel chilliness even when wearing several layers of clothing in the winter' were the most uncomfortable parts. Subjects over the age of 80 years and needed the help of others in activities experienced more inconvenience in clothing life. It seems that body discomfort such as dulness of movement and loss of body temperature regulation capability due to aging had a influence on their clothing life. This problem could be improved by the adjustment of pattern allowance, the selection of the fastener, and the proper use of functional fabric. The results of this study will be used as a basis for development of the elderly women's clothing to increase convenience and mobility in everyday life.

• 한국의류학회지
• /
• 제24권4호
• /
• pp.510-520
• /
• 2000

Despite the important of qualitative research method, little is used to understand dress and culture in Korea. This study proposed qualitative research method to understand deeply cultural aspects of dress. The articles which were selected from J. of Korean Society of Clothing and Textiles, The Korean Society of Costume, Clothing and Textiles Research Journal, Home Economics Research Journal, published master's thesis and doctoral dissertation, and interdisciplinary articles were analyzed from 1977～1999. Based on results of the analysis of articles, it was found that qualitative research method was appropriate to understand dress and culture. Many articles were dealt with non-western culture. However, the use of qualitative research method is very well suited to help the researcher understand concepts that are deeply embedded in western culture. Implications pertain to researcher in the area of human behavior and marketing. The importance of dependability and credibility was discussed in qualitative research method.

• 한국의류학회지
• /
• 제29권5호
• /
• pp.727-736
• /
• 2005

The purpose of this study was to identify the new fashion brand evaluation attributes influenced by risk perception and its relationship with information search. As for the method of the research, questionnaires were given to 311 consumers who just finished shopping at new fashion brand stores. The results of this study were as follows: 1) New fashion brand evaluation attributes consisted of five factors; product experience attributes, celebrity credence attributes, product search attributes, brand credence attributes, salesperson search attributes. 2) New fashion brand evaluation attributes were found to be significantly influenced by risk perception. 3) The amount of information seeking and the use of information sources were found to be significantly related to the new fashion brand evaluation attributes. 4) The variables influencing on the new fashion brand evaluation attributes were age and monthly clothing expenses.

• 대한가정학회지
• /
• 제35권3호
• /
• pp.307-318
• /
• 1997

I observed the important factors of clothing transition - Changes of Korean clothing & reception of Western-style dress - through the survey of the clothing of girl students during the period of enlightenment(1900∼1945) in this study as follows. 1) Stop to use of a long hood an old-fashioned woman shawI(once used to cover th head and upper body when going out). 2) Appearance of same colored Korean costume of the upper and lower sides. 3) Appearance of a short seamless one-piece skirt with a pair of shoulder girdles. 4) Appearance of school uniform, upper white lower black-Korean costume. 5) Appearance of school uniform, Western style. 6) Appearance of sports-wear. 7) Reformation of under-wear. 8) Appearance of short hair. 9) Appearance of socks & stockings and shoes.

• 복식
• /
• 제54권6호
• /
• pp.1-12
• /
• 2004

Price is one of the most important components of marketing mix. For consumers, price is an always-existing cue and definite evaluation criteria. However, information on price is meaningful only when it is perceived. Sources of price perception can be the actual retail price at the selling point, the internal reference price expected by consumers for a certain clothing product, and the external reference price advertised by marketer such as the price before mark-down. The purpose of this study was to investigate the influence of internal reference price on consumers' purchasing process of clothing products. A questionnaire including clothing stimuli was developed in order to assess consumers' internal reference price level. Usable data from 680 adult female urban residents were used for data analysis. Results indicated that consumers with relatively lower internal reference price tend to react low-price focused external reference price and use discount stores and unit price promotions. Consumers with relatively higher internal reference price advertisement are likely to have higher level of education, tend to infer price information to higher quality or prestige of products, and purchase clothing with regular retail price or coupons.

• 한국의류학회지
• /
• 제37권7호
• /
• pp.1000-1014
• /
• 2013

This study identifies the determinants that influence attitude toward and the intention to use mobile shopping services through fashion applications (apps) based on the technology acceptance model. In addition, gender and age group differences were examined. Data were collected from subjects who have used smartphone fashion related apps; subsequently, a total of 327 data were analyzed. About 46% of respondents were males, with a mean age of 34.4 years that ranged from 20 to 49 years old. Multiple regression models were developed based on the research model. Perceived usefulness, perceived ease of use, perceived enjoyment, perceived risks (security risk and quality risk), fashion involvement, and fashion app attributes (product attributes and service attributes) were employed as predictors of attitudes towards mobile shopping. Attitudes towards mobile shopping and subjective norms with the aforementioned variables measured the intention to use. Attitudes towards mobile shopping were predicted by perceived enjoyment, perceived usefulness, and service attributes. Attitudes toward mobile shopping and subjective norms were the most important predictors of the intention to use. Gender differences were found in that service attributes were significant for attitudes towards mobile shopping only in the male model. Age differences were also found and perceived usefulness was the most important predictor of attitudes toward mobile shopping among those in their 20's; however, perceived enjoyment was the most important among those in their 30's and 40's. Quality risk was only significant to explain intention to use among those in their 40's. The findings of this study are useful to understand the possibility of the adoption of mobile shopping though fashion apps and provide basic insight into market segmentation.

• International Journal of Costume and Fashion
• /
• 제7권1호
• /
• pp.22-31
• /
• 2007

The systematic study of the future began with curiosity and imagination about the future; a unique trait of human mental effort-and this seems to be based on the idea that the future can be different depending on current choices or effort. In this sense, it would be seemly to encourage more interest and academic study on the progress of future fashion. In this study, we examine recent changes of fashion material; e.g. that which science and technology have more impact and importance in futuristic fashion since the 1990�s. The period analysed is from the1990's to the present and related data from recent fashion collections and fashion books has also been included The current prediction of the future is largely based on what was formed between the 19th Century and the 20th Century which has persisted until now and has been influenced by the view that science will play a bigger role in the future. This is especially reflected in fashion which chiefly represents material culture. New materials used for fashion are strong and permanently durable, in addition to being very light, thin, flexible, hygienic, ecological and comfortable to wear-almost like a second skin. These fashionable new materials roughly function in two different ways according to external and internal characteristics. First, they cause external change. Second, they exemplify or allow new functions. Examples of external change are the use of silver color, achromatic color, metallic material, smooth-to-the-touch shiny material and the use of luminous material. Examples of the extended function of clothing through the use of new materials are the use of conducting thread, the use of special material for blocking & opening and the use of material which changes colors as the surroundings change. These days, the use of new material which changes its appearance is a novelty unique to the fashion world but we also expect to witness the debut of diverse new materials with extended inner functions.

• The International Journal of Costume Culture
• /
• 제3권3호
• /
• pp.223-234
• /
• 2000

The objectives of this study were to investigate hair style preferences, and use of cosmetics according to sexual orientation and demographic variables, to examine the relationship among hair style preferences, use of cosmetics, and anxiety and self-esteem. The subjects were 536 men (heterosexual : 353, gay : 183) of 20's and 30's living in metropolitan area of Seoul. Homosexuals preferred individualistic adornments and appearance, and the higher the ability anxieties and the miscellaneous anxieties they in both sexual orientation groups preferred unique individualistic hairstyles and used coloring cosmetics more. In the sales and service workers and students both sexual orientation groups preferred individualistic personal adornment while in the office workers they both preferred conservative appearance. In the same occupations, there were significant differences in the physical adornments according to sexual orientation in the sales and service workers and students groups. Homosexuals used individual adornments according to their sexual orientation. Both homosexuals and heterosexuals had low use of physical adornments.