• 패션비즈니스
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• 제12권6호
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• pp.34-45
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• 2008

This research was designed to find decision factors through color assortment planning process by Korean women's clothing merchandisers and to look for if there exists difference with American women's clothing merchandisers. A merchandise assortment is a collection of various quantities of styles, colors, sizes, and prices of related merchandise, usually grouped under one classification within a department. The subjects were 20 women's clothing merchandisers who work for clothing retail stores from 5 to 22 years in US and Korea. The authoring process was done for qualitative data analysis. The decision factors of color assortment planning were identified with four stages; information search, qualitative evaluation, quantitative evaluation, and selection. There were differences of color assortment decision factors due to different business types, business sizes, fashion-ability, sourcing ways, and merchandise turnover. Noticeable color assortment decision factor differences caused by country difference were not found except considering the target market ethnicity and skin color in US market. Korea merchandisers seem to be more sensitive to present sales data usages and spot order availability in color assortments because of more local production use than American merchandisers.

• 한국의류학회지
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• 제9권1호
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• pp.37-46
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• 1985

The study is undertaken to utilize the computer in pattern making for women. The automation by the use of computer provides the higher accuracy and efficiency in pattern making. GIGI Graphic Terminal is used for pattern making. The results are as follows: 1. Basic points which can be connected to depict basic pattern are represented on the X-Y co-ordinates. 2. Body measurements for bodice and sleeve pattern are as follows: For bodice pattern: center back waist length, bust girth, and shoulder width. For sleeve pattern: arm hole length, wrist girth, and sleeve length. 3. Grading of standard size was accomplished by using same method.

• 한국의류학회지
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• 제21권7호
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• pp.1153-1161
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• 1997

The insulation provided by clothing system is usually expressed in terms of a coo units and its distribution of the body, directly affect convective, conductive, and radiant heat loss from the skin to the environment Evaporated heat loss is dependent upon fabric permeability, the amount of body surface area covered by clothing, and the pumping of air between the body and garment layers. Persons at low to medium activity levels, dressed in conventional apparel in door environments, usually do not lose a large amount of heat through evaporation. Thermal manikin technology is used to measure the resistance to heat transfer provided by clothing systems. The reciprocal of this value, 6.45 W/m2.$^{\circ}C$ is often used in calculations for convenience. The purpose of this study was to implement a research program for calculation the insulation value (clo), body surface area and basal metabolic rate of selected clothing system. The project provided for the building of an insulation data base for use in evaluating and comparing new and improved garments.

• The International Journal of Costume Culture
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• 제2권2호
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• pp.31-44
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• 1999

The purpose of this study was to investigate the level of environmentally conscious consumer behavior, and to identify the influencing variables and causal relationship. Data were collected from questionnaires with 275 housewives who were residents of Seoul and Kyunggi-do. The major findings were as follows : (1) The level of environmentally conscious behavior differed significantly according to occupation, income, averaged monthly clothing expenses, residence type and residential area. (2) The consumer's clothing behavior related to the environmental consciousness differed significantly according to age, education, matrimonial status, income, average monthly clothing expenses, residence type and residential area. (3) The use of mass media differed significantly in the consumer's environmental consciousness.

• 대한가정학회지
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• 제39권6호
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• pp.79-92
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• 2001

The goal of this study is to investigate the consumers'shopping orientation among those who have experience in buying imported clothing and those who have no experience in buying imported foreign clothes, types of clothing they buy (planned purchase, non-planned purchase, impulsive purchasing), purchase behavior, and demographic characteristics. The data were obtained from questionnaires completed by 400 women in the Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes a test of reliability, frequency, percentage, factor analysis, t-test, and $\chi$$^2$ test. There were significant differences in clothing shopping orientation, impulsive purchasing, use of information sources, store selection standards between groups who had experience of buying imported clothing and had no experience of it. Also, there were significant differences in education levels, income Levels, marital status between two groups.

• 한국의류학회지
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• 제22권6호
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• pp.691-698
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• 1998

This study investigated the clothing constructional characteristics of contemporary folk Jogori design retailed at the market. This study focussed on comparison of style variation between contemporary Jogori and traditional Jogori. The data were collected from five top contemporary folk dress makers's 997-1998 fall-winter collection. The results of this study were as following. 1) The traditional folk clothing constructional elements remained most among the con- temporary Jogori design were center back seam(Deung-Sol) and attached front bodice extensi on(Sup). Neckline shaping(Geet) and neckline binding(Dong-Jeong) were also observed frequently. 2) The most obvious changes from the traditional Jogori design were elimination of the ribbon fastener in front, adaptation of various neckline shaping used in the Yi dynasty, and lengthened garment length. 3) The western garment construction techniques applied to the contemporary Jogori design were use o( pocket and button closure. The center front extension was replaced with attached front bodice extension(Sup) for a few Jogori design.

• International Journal of Costume and Fashion
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• 제18권2호
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• pp.1-12
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• 2018

The purpose of this study was to examine strategies which clothing manufacturers had employed to make themselves more competitive in the era of fast fashion. The Zimbabwean fashion industry is facing fierce competition from imported fast-fashion products which are lower priced and offer consumers a variety of designs from which to choose. The study made use of a qualitative approach with multiple case study design. In-depth interviews were used to gather data from participants, who were selected using the purposive sampling. The study found that clothing manufacturers had resorted to sub-contracting garment manufacturing work, promoting the buy-Zimbabwe campaign and developing in-house brands. This study offers insights into how the fast-fashion era has impacted the local fashion industry and unveils the practical solutions that local clothing manufacturers have embraced in a bid to remain operational and become globally competitive.

• 한국의류산업학회지
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• 제17권5호
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• pp.844-853
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• 2015

Recently, according to change of lifestyle and increase of concerning in health, needs of the smart clothing based on the vital sign monitoring have increased. Along with this trend, smart clothing for ECG monitoring has been studied various way as textile electrode, clothing design and so on. Smart clothing for ECG monitoring can become a comfortable system which enables continuous vital sign monitoring in daily use. But, smart clothing for ECG monitoring has a weakness on artifact during motion. One of the motion artifact caused by shifting of the electrode position was affected skin change by motion. The aim of this study was to suggest electrode locations for clothing of ECG monitoring to reduce of motion artifacts. Therefore, change of skin surface during the movement were measured and analyzed in order to find location to minimize motion artifacts in ECG monitoring clothing by 3D motion capture. For the experiment, the subjects consisted of 5 males and 5 females in their 20' with average physique. As a result, the optimal location for ECG monitoring was deducted under the bust line and scapula which have least motion artifact. These locations were abstracted to be least affected by movement in this research.

• 한국의류학회지
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• 제39권5호
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

• 한국생활과학회지
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• 제22권2호
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• pp.329-342
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• 2013

As mobile phone has acquired a status of a fashion item expressing one's character, it is necessary to understand the fashion needs for this new fashion product. The purpose of this study was to apply the fashion orientation construct developed in the clothing research field to mobile phone and explore its validity. The multi-dimensional construct of fashion orientation which most widely represented the fashion aspects was examined for the two product categories of clothing and mobile phone. Data were collected from an online questionnaire survey, and a total of 1,136 responses were analyzed. The construct structure of fashion orientation of mobile phone resulted in individuality, innovation, and fashion was different from that of clothing extracted to interest/importance, fashion/innovation, and individuality. Fashion sensitivity and an early adoption of a new product were two different dimensions in mobile phone while not separable in clothing. Despite a higher predictability of the fashion/innovation orientation of clothing on fashion orientation rather than on innovation orientation of mobile phone, innovation orientation was more important to purchase behaviors of mobile phone. The study still implies that it is valid to use clothing fashion innovative consumers for mobile phone marketing.