• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.3-14
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• 2002

The purpose of this study was to examine conspicuous consuming tendency and imported-brand preferences based on purchasing behavior of clothing. 464 women living in Seoul were collected for this study. For data analysis, descriptive statistics, Pearson's correlation analysis, ANOVA, Duncan's multiple range teats, and $X^2-test$ were used. As the result, five factors in conspicuous consumption are generated from the factor analysis. Consumers with high conspicuous consumption prefer imported-brand clothing. According to the levels of conspicuous consumption, purchasing behaviors of clothing are significantly different in information usages, clothing selection evaluations, patronage store types, purchasing frequencies, and seasonal clothing expenditure. Finally, clothing purchasing behaviors are significantly different by imported-brand clothing preference in information usages, clothing selection standards, and patronage store types.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.8
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• pp.924-934
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• 2003

The aim of the present study was to measure intra-individual consistency in clothing style evaluation and to examine its relation to the ratings. For this study, a pilot test was conducted to 50 clothing majored university students to explore the stimulus of‘cute’,‘casual’,‘sexy’,‘elegant’,‘intelligent’,‘formal’,‘romantic’,‘individual’,‘refined’for the 9 each image styles from the 32 spring wears in fashion magazine$\boxDr$FARBE$\boxUl$(March, 2000). On the basis of the preliminary survey, the question items explored the 15 pairs of bipolar adjectives as seven-point Likert type. The main survey was preceded 94 female and 111 men of university students from March 13 to 24 in 2000, twice for 7-days interval. As a result of analyzing of correlation coefficients between the two ratings for each subjects, intra-individual consistency in the evaluation, ranged from -.11 to .87 and mean coefficient was .64 of female and .20 to .76 and mean coefficient was .57 of male. Female had higher intra-individual consistency in the evaluation than male. Based on the coefficients, the subjects were classified into three groups: high, medium, and low intra-individual consistency. Analysis of variance of mean ratings by the three groups revealed that significant difference existed in 42% of female and 25% of male in 135 combinations of 9 clothing and 15 semantic differential scales. There was an apparent tendency that subjects of female with high intra-individual consistency were mostly definitely to evaluate clothing, whereas the ones with low were least. But male shows opposit trend compare to each groups of female. The result of this study, it was found that female rated higher intra-individual consistency and definition in the two times evaluations than male and among the semantic differential scales'consistency differ depending on style and gender. It is believed that the result of this study is helpful clothing image evaluation, and clothing image selection tendency.

• Korean Journal of Human Ecology
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• v.15 no.5
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• pp.835-847
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• 2006

The aim of this study is to examine the tween generation's (11 to 15 years-old) clothing purchase tendency. Based on the questionnaire, the data were collected from 187 elementary school students(11 to 12 years-old) and from 293 middle school students(13 to 15 years-old) in Jeonbuk. The data were analyzed with the factor analysis, Chi-square analysis, t-test, F-test. The research shows: the tween generation rarely if ever buy their clothing by themselves, and they usually accompany their mothers when they purchase their clothes. In the 'size fitness', girl tweenage group prefers a perfect fit to an easy one. But boy tweenage group shows a different tendency from them. In the 'fashion adaption', the tweenage group of 13 to 15 year-olds responds in a sensitive way. The 'style', 'design' and 'color' of clothing are the most decisive factors in their purchasing trend. Especially, the boy tweenage group prioritize the factors in the order of 'brand value', 'price' and 'trend'.

• Journal of the Korean Home Economics Association
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• v.19 no.4
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• pp.1-8
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• 1981

French Revolution, while re-establishing the political and social structure, had also changed the cultural conditions of French life and manners. clothing, as with other features of daily life, had some characteristic changes, which this article tried to specify and related with the social conditions. Those specific changes pointed out as typical and discussed herewith are: 1. Clothing manipulated as a political identity kit. 2. Simplification of colors and forms of men's costume. 3. Tendency toward uniformity. 4. Clothing as the symbol of political utopia. 5. The attraction of military uniform. 6. Moral decadence.

• Fashion & Textile Research Journal
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• v.1 no.1
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• pp.74-81
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• 1999

The purpose of this study is to review the relationship between modern homosexuals' costume tendency in socio-cultural terms and the garment tendency reflected as high fashion and thereby, determine the homosexualism being established as a recent fashion trend. The homosexualism shown in the fashion were categorized into three aspects; a resistant tendency departing from the conventional controlling culture, a fetishism or perversion tendency satisfying in sexual inclination by emphasizing certain physical parts or using certain items, and play to express a sexual identity departing from the fixed social view. The homosexualism being suggested as new fashion trend in this society dominated by the post-modernism art must mean an integrated sense of sex just beyond a simple perversion to express the self-identity in a natural way. It is conceived that the homosexualism would be expanded towards a new horizon of costumes as long as the division of sexes becomes more obscure and the decentralized bipolarization for mutual co-existence between two sexes continues to be main stream of fashion.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.3
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• pp.589-599
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• 1997

The purpose of this study was to investigate compostion factor and special qualities of design about Korean clothing image. The 72 samples were obtained from domestic fashion magazines. The questionnaire, which was composed 23 semantic diffrential bi-polar scales, was distributed to 50 female students majoring in Clothing and Textiles. The data were analyzed through factor analysis, anova, scheffe's test, clust analysis. The results were as follows; 1) Through factor analysis about Korean clothing image, 5 factors were identified; elegance, simplicity, femininity, tradition, looseness. 2) By cluster analysis, 3 clusters were determined according to Korean clothing image. Special qualities of design about Korean clothing image showed that there were lots of H silhouette in clothing form, related harmony in color harmony, somewhat rough and crude in texture and simple design in decoration. Top was more or less fit and bottom was found somewhat exaggerated tendency in fitness. 3) As a result of the visual evaluation about Korean clothing image, there were significant differences in all factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.328-339
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• 2008

The purpose of this study is to investigate the difference of the response to fashion ad and its effect between traditional ad and postmodern ad, to examine the difference of the response to fashion ad and its effects according to sensation seeking tendency, and to investigate the effect of the response to fashion ad on its effect. For the purposes of this study, two postmodern ads and one traditional ad were selected as stimuli and data were collected from 230 female college students. The results are as follows: 1) Postmodern advertisement was unique, impacting, hard-to-understand, sensory-stimulating, and fantastic, when compared to traditional advertising. 2) Consumers felt disgusted by confusion and shock coming from postmodern advertising, but at the same time, recognized its value as an advertisement and took more pleasure and fun from it. 3) Consumers with high sensation-seeking-tendency perceived postmodern ads more sensually and showed more positive response to the postmodern ads. 4) While subjective, emotional response affected the attitude toward advertisements, sensory-stimulating affected the attitude toward brand and purchase intention. Thus, cognitive response should also be considered significant to form brand equity in long term.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.5
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• pp.880-890
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• 2001

The purpose of this study was to find out the correlation between the spirit of the times and the characteristics of each eras fashionable silhouette and clothing in Gothic and Modern Period. Theoretical studies about the spirit of times, and the characteristics of clothing about each times were preceded. The results were as follows: The similarities of spirit of times were 1) emphasis on reason and rationality 2) centralization by christianity in Gothic Period, and modernism theory in Modern Period 3) times of the nobility and the churchman in Gothic, and elite class in Modern era. The similarities of characteristics of clothing were 1) preference of slim body form as the ideal body figure, 2) emphasis on convenience and function for freedom in action, 3) discontinuation of traditional way of clothing attitude, 4) emphasis on straight and simple on the silhouette and design, 5) tendency of eliminating ornaments on clothing.

• Fashion & Textile Research Journal
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• v.12 no.5
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• pp.608-618
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• 2010

The purpose of this study was to offer basic data to global fashion market by surveying differences between lifestyle of women in Korea and America and their clothing behavior with female consumers in 30s in Korea or America with each other cultural background, comparing/analyzing differences between lifestyle and clothing behavior according to Korea and America and making a close inquiry into an effect of lifestyle on clothing behavior. The results of the study were as follows. First, when the study carried out factor analysis of lifestyle, five factors- outward appearance-oriented, leisure-oriented, family-centered, information-oriented and economy- oriented-were deducted. In outward appearance-oriented lifestyle and information-oriented lifestyle, the women in Korea were higher than the women in America. In family-centered lifestyle, the women in America were higher than the women in Korea. Second, when the study carried out factor analysis of clothing behavior, eight factors- aesthetics, indifference, interest, economical feasibility, sympathy, planning, brand-oriented tendency and individuality-were deducted. In interest, sympathy, planning and individuality, the women in Korea were higher than the women in America. On the other hand, in indifference and economical feasibility, the women in America were higher than the women in Korea. Third, in the women in Korea, their lifestyle had an effect on aesthetics, indifference, interest and brand-oriented tendency. Especially, information-oriented lifestyle had an effect on four clothing behaviors. In the Korean women, their outward appearance-oriented and leisure-oriented lifestyles had an effect on only aesthetics, indifference and interest.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.6
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• pp.1037-1052
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• 2020

This study evaluates the comfort and suitability of safety clothing. We made three safety clothes 'y', 'lg', 'lgH'. Only 'y' made with fluorescence fabric has passed International Standards (ISO 20471). A wearing test investigated the physiological response and subjective sensations at 30℃ and 50% RH, six men participated. Mean skin temperature and tympanic temperature showed significant difference with experimental course (p<.05). The micro-temperature (Tm) showed significant differences between three garments on the thigh (p<.01). When wearing 'lg', Tm was the highest. Micro-humidity indicated the interaction between clothing and the experimental course on the chest with no significant difference; however, there was a low tendency when wearing 'lgH' after the second half of exercise. The sweat rate indicated a significant difference between 'lg' and 'lgH' at 20 minutes of exercise (p<.05). Three sensations showed significant differences with the time (p<.01), there was also a tendency to feel hotter and more humid when wearing 'lg'. Skin sensation showed significant differences between pre-experiment and post-experiment (p<.05), 'y' was the most preferred. The 'lg' with long-sleeved currently worn in Korea tended to feel hotter, more humid and more uncomfortable than 'y'. It indicates that there is room for improvement in Korean safety clothing.