• The Research Journal of the Costume Culture
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• v.31 no.5
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• pp.586-606
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• 2023

This study initiated research aligned with the body positivity movement, aiming to explore size diversity for groups facing relative size discrimination due to their deviation from average body types. Using KS adult women's apparel dimensions as a reference, jackets were developed for women in their 20s to 30s who belong to the small petite-size (S[P]) category, which is characterized by a height under 155cm (petite) and a bust-circumference from 72cm to less than 82cm (small). Using 3D virtual-fitting, we conducted experiment-pattern production and refinement and subsequent real-fitting evaluations by participants to objectively validate aesthetics and comfort. The study's findings are as follows: First, utilizing a 3D virtual-fitting program by identifying 'creases' and 'garment pressure points' in the jacket appearance, experiment patterns were refined and real jackets were produced. This approach addressed challenges in recruiting participants with specific body types and allowed for efficient research in terms of cost and time. Second, through real-fitting evaluations, basic-fit and slim-fit jackets labeled as <79-88-150> were developed for the S(P) size. we presented 'size spec' and 'ease allowance' for jackets by waist fit. Both fits received positive evaluations with approximately 53.5cm sleeve length, and 11.7cm shoulder length. The ease allowances for the basic-fit jacket were approximately 9.2cm at the bust circumference, 12.8cm at the waist circumference, and 6cm at the hip circumference. Similarly, the slim-fit jacket exhibited ease allowances of about 4.8cm at the bust circumference, 4cm at the waist circumference, and 4cm at the hip circumference, receiving positive evaluations for aesthetics and comfort.

• The Research Journal of the Costume Culture
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• v.14 no.2
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• pp.310-319
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• 2006

This study intended to compare and analyze marking efficiencies of tailored jacket based on different cloth and production conditions, 'the width of cloth', 'the number of marking pieces' and 'the direction for marking deployment'. The results were as follows. For the two pieces of markers, the efficiency of the cloth width of 110cm was higher than that of 150cm. As the number of markers increased, the efficiency of cloth width of 150cm was higher than that of 110cm. In the case of one-directional deployment, the results obtained was that the efficiency of two markers was higher than that of three markers, while, in the case of bi-directional deployment, the efficiency of three markers was higher than that of two markers. In the case of one-directional deployment for each size, the marking efficiencies were higher in two markers at the cloth width of 110 cm and higher in three markers at the cloth width of 150 cm. Then, in marking efficiencies according to the direction for marking deployment, bi-direction marker was the most efficient marker, followed by one-direction for each size marker and one-direction marker.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.409-426
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• 2016

This study examined consumers' regret after purchasing fashion goods. We identified product and situational characteristics that influence regret as well as the relationship between regret and its result variables, dissatisfaction, regret solving effort and repurchase intention. We collected 642 copies of questionnaires, distributed to females in their 20's to 40's online from March $18^{th}$-$25^{th}$, 2010. Data was analyzed using SPSS 14.0 and LISREL 8.50. The major findings of the study were as follows. First, total five factors of product characteristics (called negative evaluation for value price, expectation difference, design/coordination, size/fitness and quality) were identified and three factors of situational characteristics (called sale/inaction, time pressure/shopping companion, and impulsive buying) were investigated. Regret was significantly effected by negative evaluation for value price, design/coordination, size/fitness, quality except negative evaluation for expectation difference in product characteristics and impulsive buying and situational characteristics. The results indicated a significant relationship between regret, dissatisfaction, regret solving effort and repurchase intention. These were the result to implicate that a consideration for the feeling of regret that influenced consumer satisfaction and dissatisfaction should be made from the aspect of marketing strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.4 s.44
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• pp.349-355
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• 1992

Comfortable sleeping largely depends on human mental state, physical condition, the temper. ature and humidity in bedrooms, and qualities of quilt and bedcover. Of the qualities of quilt, thermal insulation effect plays the most important role in keeping bedroom in ample temperature and preventing human body from giving off heat. In the present study, which is a sequel study to research on the thermal insulation effect, the real-size quilts with the following items of filling materials in them are designed to research on the variation of each item, and to measure the effect of the weight variation in inner covers on the thermal insulation effect of quilts, the results are as follows: 1. The coefficient between the weight of filling materials and the thermal insulation effect of quilt is shown to be a significant $0.91\~0.97$. 2. The thermal insulation effect of the quilts with in size of $0.5\;Kg/m^{2}$ is surveyed to be high in order down > polyester > cotton > wool. 3. The effect of the texture of inner covers on the thermal insulation effect of quilt is shown to be ignorably low. 4. The weight of filling materials is shown to be in correlation with the thermal insulation effect of quilts, and the estimated regression line has been obtained.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.648-654
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• 2004

The purpose of this study was to develops of brassiere pattern for middle school students (15 ages ${\mp}$ 3). In order to design a brassiere pattern, the body surface shell was used as the basic pattern. The foundation pattern and the four-piece brassiere pattern with wire were designed and sewed. The results of this study can be summarized as follows. 1. The foundation pattern of the size 75A was proved proper for the body by the wearing tests. Each angle and length of the parts on the base line of the breasts played an important role on setting the pattern. 2. As based on the body surface shell extracted from a plaster mold, the cups of brassiere pattern were applied to the body surface shell, and full side stretch -wings were applied to 8% reduced body size. 3. As the result of the wearing test, the excellence of the experimental brassiere was recognized objectively, with high marks in all the items of clothing compensation, body motion, clothing pressure and breasts growth. The experimental brassiere was covering the whole breasts to cope with change according to breasts growth, It was designed to support the breasts firmly, not to press the middle part of them. Simultaneously, this has the advantages that satisfy a characteristic of a figure and the purpose of putting it on.

• Fashion & Textile Research Journal
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• v.1 no.3
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• pp.231-238
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• 1999

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer: A questionnaire was developed to measure watching attributes, consumers' attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency; crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable Tv. Women's main terms were afternoon, whereas men's main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years ago. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely; Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were under-wear; muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color; and size (fit), price in order of importance.

• Journal of the Korea Society of Computer and Information
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• v.24 no.3
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• pp.113-122
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• 2019

In this study, I analyzed the measurement data of the early 20s male who are emphasizing the importance of good clothes in the fashion of body-contact clothes. Through this, I tried to provide basic data necessary for making clothing for early 20s male. Using data from Size Korea's 7th Human Body Survey, 588 people aged 20-25 years were analyzed and classified into four types. Type 1 have a thick and short body, narrow ankle and calf, thin legs. And the hip is not sagged, and height is a little short. So I named it 'short & thick body with bird legs'. Type 2 have a broad shoulder, slim and long body, and no sagging shoulders. So I named it 'slim inverted triangular figure'. Type 3 have a small height, thin and short body, and a thick ankle and calf. So I named it 'short & thin body with thick legs'. Type 4 have a tall height, narrow shoulder, and sagging hip and shoulders. So I named it 'Long triangle'. In order to improve fit of body-contact clothes reflecting the trend of men's wear in recent years, it is necessary to develop clothing prototypes by body type. 20s have the most ideal body shape after completion of growth, but differences in the length, thickness, and thickness of the trunk. This is reflected in the apparel pattern system, and it can be expected to increase consumers' satisfaction if they are used to make excellent ready-to-wear patterns.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.3
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• pp.417-432
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• 2024

This study aimed to enhance the comfort of health masks by conducting in-depth interviews, online surveys, and wearing tests on commercial health masks. The findings are summarized below. In-depth interviews revealed that the most comfortable mask styles were ranked as follows: Beak-1 (B-1) & Beak-2 (B-2) style > Flat style > 3-Horizontal foldable (3H) style. Men generally preferred flat style masks, while women favored beak-shaped masks. The internet survey results showed that 77.8% of surveyed brands offered a variety of mask styles, with 3H and B-2 masks being the most common. Different brands provided masks with different filtration levels, ranging from KF-AD to KF94. Size consistency also varied among brands, with flat masks having relatively consistent dimensions and B-2 masks showing significant size differences. Wearing tests indicated that 3H and B-1 masks were highly satisfying for categories like "itchiness," "unpleasant odor," and "mask slipping." Conversely, flat masks scored the highest satisfaction in classifications such as "stiff," "heavy," "thick," "hot while wearing it," "moisture accumulation," "breathing discomfort," "short ear straps," and "itchiness". Overall, the flat style, B-1, and B-2 yielded higher satisfaction levels, while 4-Horizontal foldable (4H) and 3H garnered lower satisfaction scores on wearing tests.

• Journal of the Korean Home Economics Association
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• v.49 no.3
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• pp.113-121
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• 2011

This study developed a method of calculating dynamic wearing ease (DWE) to make patterns for coverall work clothing. The DWE was measured from 3D body scan data of women in their 20's (n = 10). The body postures adopted for measuring the DWE were sitting and deep bending postures. Three types of experimental patterns (A, B, C) were developed. The DWE was applied at the waist and hip lines of the pattern. The location and size of the DWE varied from one pattern to another. For pattern B, DWE of 8.8cm was applied at the back of the waistline. For pattern C, 5.3cm was applied at the waist for the center back line, and 3.5cm was applied at the under hip level. The comfort of the experimental clothing was evaluated in six body postures. The results showed that patterns B and C were comfortable at the crotch, shoulders, and arm pits. Pattern C was comfortable at the hip and crotch areas in the arms lifting-up posture and the stepping-up posture. The appearance and fit of the experimental clothing were evaluated by the panels. Patterns B and C fitted better than pattern A at the abdomen. The results suggest that DWE should be applied at the waist and hip levels for making coverall work clothing patterns.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.847-858
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• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.