• 한국컴퓨터정보학회논문지
• /
• 제25권1호
• /
• pp.131-140
• /
• 2020

본 연구는 소비자들의 개인품절반응지수(ISRI) 개발에 대한 연구로, 온라인 쇼핑 시 품절 상황에 대한 소비자들의 인지적 반응, 감정적 반응 및 행동적 반응의 영향을 분석하였다. ISRI는 선행연구인 Kim and Lee(2016/2018)의 인지, 감정 및 행동적 반응을 근거로 하여 개발하였다. 설문 조사는 인터넷 설문 조사 기관에서 2014년 07월에 2주간 진행되었으며 754명의 설문대상자 중 전체 질문에 응답한 회수된 설문지는 총 526부였다. 이 회수된 설문지를 본 연구의 조사에 이용하였다. 자료의 분석은 SPSS 25.0 Package를 이용하였다. 개인풉절반응지수(ISRI)는 정규분포를 형성하였다. 본 연구의 개인품절반응지수(ISRI)는 개인화, 맞춤화가 급속도로 진행되는 4차산업혁명 시대에 소비자의 불편한 쇼핑상황인 품절 시 대안의 마련 근거로써 실무적 의의를 가진다.

• 패션비즈니스
• /
• 제20권6호
• /
• pp.32-51
• /
• 2016

KakaoTalk has become a reputed mobile social network and an inseparable part of people's lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward the mobile marketing and services by KakaoTalk. Based on the theoretical orientation of Elaboration Likelihood Model (ELM: Petty & Cacioppo, 1986) and electronic service quality (E-S-QUAL: Parasuraman, Zeithaml, & Malhotra, 2005), this study investigates the effects of information sources (Charles & Richard, 1988), and examines the consumer perception toward the service quality of KakaoTalk. A total of 209 responses were collected, using a self-administered survey in Seoul and Gyeonggi province, South Korea from March 2015 to June 2015. A seven-point Likert scale survey was developed to measure the information sources (i.e., argument quality, post popularity, and post attractiveness), electronic service quality (i.e., efficiency, fulfillment, privacy, and system availability), attitude (i.e., usefulness, preference, and overall attitude), and behavioral intention (i.e., like intention, share intention, and purchase intention). This study reveals a consensus that an online environment is different from the traditional retail context in terms of information source and service quality. Specifically, the results indicate that argument quality greatly impacts the attitudes of the individuals and their behavioral intention toward mobile shopping via social media channel. The most powerful factor among E-S-QUAL is "efficiency." This dimension of service quality influences the customer perception of usefulness and preference as well as share and like intention toward mobile shopping on KakaoTalk.

• 패션비즈니스
• /
• 제8권5호
• /
• pp.41-59
• /
• 2004

The purpose of this study is to analyze consumers' purchase behavior for the counterfeits of fashion luxury brands. The research method of the study used a naturalistic approach. The first participant observation was carried out in the internet sites in order to collect the data on the purchase behavior for counterfeits; and the second participant observation was applied in the Dongdaemun shopping mall, Namdaemun shopping mall and Itaewon shopping mall; finally 6 informants were selected and then an interview was held with them. The results of the study are as follows; 1. The reasons for the first purchase of counterfeits are variously shown according to life stages, and the repetitive purchase behavior is influenced by the degree of satisfaction for the first purchase. The information collection for counterfeits is widely made through various media, and especially the information collection is active and positive in the case of planned purchase but it is passive and negative in the case of unplanned purchase. 2. The most important criteria in purchasing counterfeits is the degree of similarity with luxury brands and other criteria include price, design, utility etc. The majority of purchase items is not clothing but miscellaneous goods which are more similar in terms of design and quality. The purchase of counterfeits is made by impulse purchase but the purchase of luxury brands is made by planned purchase. 3. The rationalization mechanism for the purchase of counterfeits is observed in all informants, which is a sort of defence mechanism for avoiding a guilty conscience to buy illegal goods.

• 한국의류산업학회지
• /
• 제25권3호
• /
• pp.280-290
• /
• 2023

As consumers are increasingly shopping online for fashion products, their return behavior is also increasing. Regarding the factors affecting return behavior, this study explores the effect of the purchasing orientation considering returns that are derived from bracketing purchase behavior, monetary lenient return policies, and non-monetary lenient return policies. Additionally, this study examines the effect of monetary/non-monetary lenient return policies on return behavior, mediated by the purchasing orientation considering returns. This study was conducted through an online survey and 238 data were collected and used for analysis. Two research models were designed for each independent variable of monetary lenient return policies, and non-monetary lenient return policies, and the path of the research model was analyzed using Process Macro 4.0. The study found that the sub-dimensions of return policy - monetary or non-monetary return policies - had different effects on return behavior through purchasing orientation considering returns. Monetary lenient return policies had a positive direct effect on return behavior, and purchasing orientation considering returns mediated the effect of the monetary lenient return policies on return behavior. However, the non-monetary lenient return policies only positively and significantly directly affected return behavior. The findings of this study contribute to understanding consumers' purchasing orientation considering returns. Furthermore, from the effect of the return policy on return behavior, the results are valuable as they can help fashion marketers establish a return strategy.

• 문화기술의 융합
• /
• 제9권3호
• /
• pp.825-834
• /
• 2023

인터넷 쇼핑에서 상품의 사진과 동영상을 대체해 3D콘텐츠와 웹 3D 소프트웨어로 사용자에게 친숙한 이미지를 제공하려는 시도가 이어지고 있다 본 연구에서는 2D 이미지를 3D로 변환하여 고객들이 다양한 위치에서 상품을 파악할 수 있는 웹 3D 기술에 접목시키고 변환에 필요한 비용과 계산 시간을 줄일 수 있는 자동 변환기술을 제안하였다. 단 8대의 카메라 만을 사용하여 마네킹을 회전하는 턴테이블 위에 올려 놓고 촬영하는 시스템을 개발하였다. 이러한 시스템에서 촬영한 이미지에서 옷 부분만 추출하기 위해 U-net을 이용하여 마커를 제거하고, 배경 영역과 마네킹 영역의 컬러 특징 정보를 파악하여 옷 영역만을 추출하는 알고리즘을 제안하였다. 이 알고리즘을 이용하면 이미지를 촬영한 후 옷 영역만을 추출하는데 걸리는 시간이 이미지 하나당 2.25초며, 한 개의 옷에 대해 64장의 이미지를 촬영하는 경우에 총 144초(2분 4초)가 소요되어 매우 우수한 성능으로 3D오브젝트를 추출할 수 있다.

• 복식문화연구
• /
• 제16권5호
• /
• pp.785-794
• /
• 2008

This study systematically analyzes the specific characteristics of clothes that each person owned by applying morphological analysis, one of the creative conception technique and suggests a way that person owned on clothes through better fashion coordination according to personal style change. The result of this study is like below. Firstly, we could draw a successful fashion coordination technique by compounding solutions classified by each important variable totally through morphological analysis. Second, we suggested a personal style analysis technique that is systematic and visual through morphological analysis. Third, we could draw a various fashion coordination technique by mixture of partial solution for important variables in short time, and concluded that it is helpful to idea quest to emphasize personal individuality in shopping. Finally a study on program development that can do expansion of fashion coordination efficiently in submitting a morphological analysis table should continue.

• 한국의류산업학회지
• /
• 제7권2호
• /
• pp.225-230
• /
• 2005

This research was undertaken to compare basic bodice prototypes for Internet shopping customer, and to select a profitable fit vacant space quantity between clothing and body. A total one hundred of eighteen outfits (4 types of pattern ${\times}$ 9 subjects ${\times}$5 body areas) were constructed with basic bodice drafting method of Japan Bunka Women's University according to nine male body types. Fifty-two experts analysis of the different prototypes as five body area and evaluate the most appropriate ease amount and stabilization of the simulation images on the computer. The experiments with automated methods using simulation image are based on AZ program of TORAY, Japan. Data was analyzed using percentiles, frequency and $X^2$. Taken together, the present result of vacant space quantity and stability evaluation through images shows that there is a significant difference in the size variation of the chest circumference, shoulder slope and waist circumference. In case of ease amount, chest area, shoulder slope, waist area and armhole except neckline area were shown more appropriate on the basic bodice pattern without size change. In case of stabilization, the chest area, shoulder slope and armhole except waist area and neckline area was shown the best on the basic bodice pattern without size change. However the waist area was shown on the basic bodice pattern plus 2 cm, neckline was shown more appropriate on the basic bodice pattern plus 1cm.

• 한국의류학회지
• /
• 제37권6호
• /
• pp.737-749
• /
• 2013

As more famous and luxurious fashion brands enter the online market, the changes in the online market include those in the composition of merchandise, price image, and consumer behavior. Focusing on these changes, this study examines the relation of consumer price attitude and impulse buying behavior towards internet apparel purchases. Data were obtained from 377 males and females in their 20s-40s who purchased apparel from an internet mall. Convenience sampling through the internet was performed. Collected data were analyzed by descriptive statistics, factor analysis, t-test, ANOVA, Duncan test, and regression analysis using SPSS for Windows 12.0. The results of this study are as follows. First, four dimensions of consumer price attitudes towards internet apparel purchases were found that included price-quality/prestige, sale, value for money, and low price orientation. Second, the influence of consumer price attitude on impulse buying is significant. As the price attitude of price-quality/prestige orientation and sale orientation increases, impulse buying orientation is stronger. Third, there are partially significant differences on the sub-dimensions of consumer price attitude and the influence of price attitude on impulse buying by gender and age. This study will be of help to internet companies by providing information in regards to a price attitude-based marketing strategy and an adequate response to customer impulse buying.

• 복식문화연구
• /
• 제22권1호
• /
• pp.143-157
• /
• 2014

The aims of this study were to identify the dimensions of both store and PB apparel product attributes at large discount stores, and to empirically examine the effects of each dimension of store and PB apparel product attributes on satisfaction with PB apparel products and on repurchase intension. Questionnaires were given to 264 large discount store customers, who have experienced buying PB apparel products at large discount stores. The results were as follows. First, purchased PB items and image, improvement of PB apparel products showed differences by gender. Second, the dimensions for store attributes were categorized as convenient of shopping environment, product quality, customer service, advertising reach, convenient location, and reasonable prices. The PB apparel product attributes were categorized as material handling management, quality, fashion ability, and brand power. Third, generally, both store and PB apparel product attributes at large discount stores are significantly related to PB apparel satisfaction and repurchase intention. PB satisfaction and repurchase intention of males were partly affected by store attributes and PB apparel product attributes. PB satisfaction and repurchasing intention of females, however, were partly affected by only PB apparel product attributes, not store attributes.

• 한국의류산업학회지
• /
• 제22권3호
• /
• pp.310-322
• /
• 2020

This study investigated the classification and characteristics of augmented reality (AR) content of fashion brands. The AR contents of fashion brands were classified according to user participation space and content delivery method. Based on these types, eight case studies were conducted, along with a discussion of AR characteristics in terms of presence, interactivity, and immersion. The results showed that AR content could be divided into four types: offline visit-external information type, offline visit-internal experience type, online utilization-external information type, and online utilization-internal experience type. It was also found that there were differences in characteristics for each type of AR content. First, the offline visit-external information type requires various new content that can provide entertainment immersion to users. Second, the offline visit-internal experience type requires a powerful inducement for users to visit a specific space providing AR content and to participate in augmented environments. Third, the online utilization-external information type needs a series of AR content that can consistently incite users' curiosity about brands and products. Fourth, the online utilization-internal experience type needs effective content to improve users' shopping experience with the virtual fitting of fashion accessories, such as eyewear, hats, jewelry, and watches. Accordingly, fashion companies should create contents that can provide appropriate presence, interactivity, and immersion by AR type.