• Journal of the Korean Home Economics Association
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• v.43 no.4 s.206
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• pp.49-63
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• 2005

The Purposes of this study were to segment Chinese consumers by clothing Purchase motive, and then to analyze and compare the clothing purchasing behavior among the segmented groups. The subjects were 655 career women of middle and high class in their 20's and 30's living in Benjing, Shanghai, Shenzhen, and Changchun. A total of 655 questionnaires were analyzed by using frequency, mean, factor analysis, ANOVA, Duncan's multiple range test, cluster analysis, and X^2 _ test. The results were as follows: 1. Chinese consumers were segmented into clothing high-involvement group, fashion pursuing group, practicality pursuing group, and characterless group. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, price of purchase, shopping time, shopping companion, and paying method were significantly different among the 4 segmented groups. 3. The demographic variables such as a city, marriage, total monthly income, and average monthly expenditure on clothing were significantly different among the 4 segmented groups.

• The Research Journal of the Costume Culture
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• v.9 no.5
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• pp.734-746
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• 2001

The purpose of this study is to investigate the influence of women's self-image on image evaluation of clothing self-image, and on their selection of clothing styles by situations. The subject of investigation was 500 women above 20 living in Daegu. 6 types of clothing styles including classic, casual, elegant, dramatic, romantic, and mannish and 7 social situations including shopping near house, shopping in a busy street, cultural center, wedding ceremony, dinning out, alumni meeting or fraternity meeting, and couples meeting were used for this study. Data analysis was performed using SPSS package, which included factor analysis, reliability test, cluster analysis, ANOVA, and X²-test. The results are summarized as follows. 1. Adult women could be classified into 4 groups such as the passive mannish, the passive feminine, the active mannish, and the active feminine by their self-images. 2. There were different opinions on each clothing style by self-image. In the image of each clothing style by self-image groups, the passive feminine group considered classic style having effect to make people look tall, mature and elegant style to make people look active and charming. Also, they rated the boldness of dramatic style and the activeness of mannish style high. The active feminine group estimated the boldness of mannish style high. 3. Selection of clothing style differed according to various situations. More formal the situation was, more classic style tended to be selected and for less formal situation, mannish style was selected.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.361-372
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• 1999

The main objectives of this study were to investigate the characteristics of clothing buying behavior under the refund policy of stores (CCBBURPS) and the influence variables on CCBBURPS and to build the model of CCBBURPS. Additionally frequency and reasons for refund were researched. The interviews with 26 subjects the reviews of previous studies and the empirical investigation were processed for the study. The data was collected from 163 Korean females living in U.S. and analyzed by frequency mean factor analysis {{{{ chi ^2 }}-test, t-test and regression. The following results were found : the easyness of decision making (EDM) the loyalty of refund policy store (LRPS) and the increase of buying (IB) were found as the characteristics of clothing buying behaviors under the refund policy. EDM, LRPS and IB were influenced by clothing attitudes-shopping involvement and perceived buying risk-. The frequency of refund with 10 purchases was usually 0~1 times(38.7%) or 1~2 times (38.7%) The reasons for refund were : size unflattering appearance design com\ulcorner. The model of CCBBURPS was built based on the above findings(fig. 1)

• Journal of Fashion Business
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• v.15 no.5
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• pp.28-42
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• 2011

The purpose of this study was to classify cosmetics shopping propensity and analyze the relationship between cosmetics shopping propensity typology, cosmetics behavior, and purchasing behavior of female cosmetics consumers. Questionnaires were administered to 455 famale consumers living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, $X^2$-test, ANOVA, and Duncan-test. The findings are as follows. Cosmetics shopping propensity typologies of female consumers were classified into four groups such as economic, band loyalty, passive, and impulse display shopping. In the relationship of the cosmetics shopping propensity was related to the sub-variables of cosmetics behavior. Cosmetics shopping propensity groups showed different all the sub-variables of cosmetics behavior factors. Cosmetics shopping propensity groups showed connected with the sub-variables of cosmetics purchasing behavior factors.

• Journal of Fashion Business
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• v.9 no.5
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• pp.114-121
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• 2005

The purpose of this study was to examine which factors had affected on Internet shopping addiction significantly related to fashion products. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA and Duncan test were used. As the results, generally Internet shopping addiction was correlated to Internet addiction, impulse, self-esteem, age, the usage time of Internet, and Internet skills. Also, heavy Internet shopping addictive group had higher Internet addictive tendency, impulsive tendency than light Internet shopping addictive group, while heavy Internet shopping addictive group had lower self-esteem than light Internet shopping addictive group. Also, multiple regression results revealed that Internet addictive tendency, self-esteem, impulsive tendency, age accounted for 38.1% of the explained variance in Internet shopping addiction. Based on these results, fashion marketing strategies would be suggested.

• Korean Journal of Human Ecology
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• v.14 no.5
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• pp.805-812
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• 2005

The purpose of this study is to analyze the shopping orientation and purchase behavior of missy women who are the main consumers of baby's wear and to identify the differences between decision criteria for baby's wear purchase and purchase behavior by their types of shopping orientation. The results of this study are as followings: 1. The analysis of shopping orientation shows that there are five factors; pleasure-oriented, practicality-oriented, impulse-oriented, store-devoted, and individual-oriented shopping. The group analysis shows that there are five groups; store-devoted shopping group, individual-oriented shopping group, impulse-oriented shopping group, practicality-oriented shopping group and pleasure-oriented shopping group. 2. The analysis of the differences in decision criteria for baby's wear purchase by the types of shopping orientation demonstrates that there are significance differences in all variables except price and design variables. The results show that store-devoted shopping group puts an emphasis on the quality and practicality. Individual-oriented shopping group emphasizes practicality. Impulse-oriented shopping group considers brand image and fashionableness. Practicality-oriented shopping group focuses on practicality. And pleasure-oriented shopping group regards brand image and fashionableness. 3. In order to find out the purchase behavior by the types of shopping orientation, several variables, such as favored images by the types, information resources, store selection behavior, purchase expanses, purchase frequency, and the ratio of purchasing imported baby's wear, are analyzed. The results show no significant differences among them.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.1
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• pp.87-96
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• 2014

E-shopping is traditional method to purchase products in a modern society. Fashion products are one of the most popular product categories sold and impulsively bought online. This study examined the causal relationship of shopping value, positive emotion, urge to buy impulsively, and e-impulse buying in the context of shopping for apparel products. A self-administered questionnaire developed from the literature was administered in class to 501 female college students in Busan. AMOS 21.0 estimated the structural equation model of e-impulse buying using a correlation matrix with a maximum likelihood. The analysis of the data supported most of the predictions. The results suggested that consumer shopping values (hedonic shopping value and utilitarian shopping value) had a positive effect on positive emotion; in addition, positive emotion urge to buy impulsively directly affected the e-impulse buying of apparel products. In the structural model, e-impulse buying of consumers can be predicted by the attitudinal component (e.g., shopping values), emotional factors (e.g., enthusiastic or proud), and the urge to buy impulsively felt by young consumers. There are implications that both positive emotion and impulsive buying are important predictors for the e-impulse buying of apparel products by consumers. Moreover, the urge to buy impulsively was an important mediator to determine the e-impulse buying of apparel products. This study provides insight to retailers and researchers to understand the structural relationship of consumer characteristics and the e-impulse buying of apparel products.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.3
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• pp.87-100
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• 2006

The objectives of this research were to investigate the relationship between purchase behavior and consumer dissatisfaction of cosmetics at internet shopping malls, and to examine how the purchase behavior and consumer values influence the consumer dissatisfaction. Subjects were 212 females in Seoul who had experiences of cosmetic shopping at internet shopping malls. Consumers showed highest dissatisfaction when the purchased cosmetics were different from the products showed at internet shopping malls. The dissatisfaction with consuming system was higher than buying system or transporting system. The higher the expense and frequency of cosmetic purchase, the lower the consumer dissatisfaction of buying system. Females of 18 to 24 years old purchased color cosmetics more than females of 25 to 39 years old did. Females of 25 to 39 years old purchased functional skincare products more than females of 18 to 24 years old did. The cosmetic purchase expense of older groups was higher than that of younger one. The more consumers spent time on the internet, the more frequent they bought the cosmetics at internet showing mall. Consumers were most willing to buy basic skincare products at the internet shopping mall (42.9%). The consumer dissatisfaction with cosmetics at internet shopping malls was influenced the most by the happiness value(-) and the next by the responsible value, the frequency of cosmetic purchase at internet shopping malls(-) in order.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.32-44
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• 2016

The purpose of this study is to examine the cognitive responses and the corresponding behavior responses of consumers who have experiences in not being able to buy a product in an online shopping mall due to it being sold-out. Responses were gathered from 526 consumers between the ages of 20 to 40 years residing in a metropolitan area. Each person surveyed had experienced a situation in which a product that they wanted to purchase from an online shopping mall was sold-out. SPSS 18.0 was used to perform frequency analysis, factor analysis, reliability analysis, and regression analysis. The first set of results of this study showed positive responses of quality, discernment, scarcity, but also negative cognitive responses of careless management, manipulation of shopping mall management, and common taste. In negative cognitive responses, sold-out situations caused consumers inconvenience. The second set of results revealed that quality, discernment, and careless management had a significant effect on product replacement (Substitute, S); likewise, factors such as quality, discernment, careless management, manipulation by shopping mall designers, and common taste had a significant effect on the delay of purchasing decisions (Delay, D). Scarcity, careless management, manipulation by shopping mall designers, and common taste also demonstrated significant influence on the incomplete leaving of stores (Incomplete Leave, L1), while discernment, scarcity, careless management, manipulation by shopping mall designers, and common taste had a significant influence on the complete leaving of stores (Complete Leave, L2). Previous studies have examined the behavioral response topics of substitute, delay, and leave. These study results suggest that product sellouts at online shopping malls did not have a solely negative effect on consumers. It actually had a positive effect in terms of discernment, scarcity, and the perception of quality of sold-out products. Furthermore, both positive and negative cognitive responses had various effects on behavioral responses.

• Journal of the Korean Society of Costume
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• v.57 no.3 s.112
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• pp.78-89
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• 2007

The objectives of this research were to investigate the relationships between purchase motives and post-purchase satisfaction of cosmetics at internet shopping malls, and to reveal how cosmetic purchase motives and demographic variables influence to the post-purchase satisfaction. Subjects were 202 females in Seoul who had experiences of cosmetic shopping at internet. Five dimensions of cosmetic purchase motives at internet shopping malls were derived by factor analysis: 'information provision', 'service/quality', 'time saver', 'use convenience', and 'economical efficiency'. Consumers showed relatively high cosmetic purchase motives at internet shopping malls because the prices of on-line shopping mall products were cheaper than those of off-line, and because it was easy to compare various products at internet shopping malls. The motive of 'information provision' had significant positive relationships with the satisfaction of price, quality, color, volume, and skin suitability of cosmetics. The motive of 'time saver' and 'use convenience' had positive relationships with the satisfaction of price and quality. The motives of 'service/quality' and 'use convenience' were higher in career women than in college women. The middle class consumers and the consumers who use internet more had a high 'information provision' motive in shopping cosmetics at internet. The post-purchase satisfaction of cosmetics was influenced most by the experience postscripts and next by economical efficiency, frequency of access to the internet cosmetic malls, and social class(-) in order.