• 감성과학
• /
• 제13권3호
• /
• pp.485-492
• /
• 2010

이 논문에서는 20대와 60대를 얼굴의 측정치와 시각적 분석을 통해 얼굴의 비율과 불균형을 분석하였다. 얼굴폭과 얼굴길이의 비율이 20대는 1 : 1.34, 60대는 1 : 1.39로 나타나 60대 여성의 얼굴길이가 길며, 상안 부길이, 중안부길이, 하안부길이의 비율에서 20대는 0.85 : 1 : 1로 중안부길이와 하안부의 길이가 같은 반면, 60대는 0.84 : 1 : 1.06으로 하안부길이가 길고 상안부길이가 짧다. 얼굴의 균형감은 $2^{\circ}$이상의 심한 불균형인 경우 눈초리각도가 20대에서 8%, 60대에서 13%, 코각도가 20대에서 11%, 60대에서 29%, 구각각도에서 20대가11%, 60대에서 40%로 나타나, 60대의 불균형이 심각하게 나타났다. 이상과 같이 20대에 비해 60대의 얼굴이 전체적으로 길며, 그중에서도 하안부가 길게 나타난 것은 노화로 인해 얼굴이 변화됨을 알 수 있다. 또한 얼굴의 불균형이 20대에 비해 60대에서 많이 나타남을 알 수 있다.

• 감성과학
• /
• 제9권1호
• /
• pp.27-38
• /
• 2006

휴대전화 개발의 기획 단계에서 가장 중요한 고려사항 중 하나는 제품의 전략과 목적에 맞는 적절한 형태인자의 선정이며 현재까지는 주로 직관적이고 정성적인 방법을 사용하고 있다. 본 연구에서는 형태인자 선정의 체계적이고, 합리적 방안을 제시하고자, 감성 형용사를 이용하는 평가 방법론을 제안하였다. 우선 공리설계를 사용하여 개념적 형태인자를 검증하고, 검증된 형태인자의 설계파라미터에 감성형용사를 그룹핑 한다. 그 후 디자이너에게 선정된 형태인자와 그룹화된 감성형용사를 제시하면, 디자이너는 예비 디자인을 수행하고, 그 디자인은 설문조사를 통해 평가 및 분석된다. 이와 같은 일련의 프로세스의 적용결과, 공리설계와 감성공학(감성형용사)의 결합으로 제품의 목적에 적합한 형태인자 디자인을 선정할 수 있었으며 향후 휴대전화 개발에 있어 형태인자 이외의 중요 인자의 선정에도 확대 적용할 수 있는 가능성을 확인할 수 있었다.

• 한국의상디자인학회지
• /
• 제18권3호
• /
• pp.1-19
• /
• 2016

This study tried to find out implementation factors of internal marketing for a cosmetic retailer, and to look into their effects on Salesperson's job satisfaction, organization commitment, customer orientation and sales performance. For this, this study inquired into the concepts and relationships of internal marketing, job satisfaction, organization commitment, customer orientation and sales performance through literature review; and tested the relationships between the variables by setting up a research model and hypotheses. The findings of this study may be summarized as follows: First, it was found that the better the education & training, the supervisor support and the compensation system among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's job satisfaction was. Second, it was found that the better internal communication and the education & training among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's organization commitment was. Third, the higher the job satisfaction of a door-to-door salesperson in a cosmetic retailer was, the higher the organization commitment was. Fourth, it was found that the higher the organization commitment of a door-to-door salesperson in a cosmetic retailer was, the higher the customer orientation was. Fifth, it was found that the higher the organization commitment and customer orientation of a door-to-door salesperson in a cosmetic retailer were, the higher the sales performance was. In conclusion, the internal marketing increases door-to-door Salesperson's job satisfaction, and enhances the sense of belonging to their cosmetic retailer. Further, they come to have a customer-oriented attitude in serving customers, which is directly connected to sales performance, and thus the retailer can create profits through internal marketing. Therefore, a cosmetic retailer will need to strengthen internal communication activities through diverse methods, expand and activate employees' professional education, and develop fair and just compensation system; and supervisors will need to give support to employees, trusting their judgment.

• 복식
• /
• 제41권
• /
• pp.185-206
• /
• 1998

The purpose of this study was to improve productivity for maximum effects with the present equipments and staff. This study compared and analyzed the mea-sured time by using stop watch method and MTM, which was the new measuring method. The flow and results of this study were as follows: 1. This study investigated the theoretical background the efficiency for production management, and the way of productivity improvement through documentary research. 2. Setting up the standard flow on the experi-mental company production, making out a process chart and measuring the actual working hour. 3. The study measured the allowance time applying work sampling. 4. Each process of the movement analysis was filmed by video to use basic data. 5. MTM analysis was taken by choosing 10 processes from front bodice according to the basic movement of MTM. Through the results, this study exclude unneccesary movements and suggest a method for working ways. 6. Using the actual working hour measured by a stop watch calculated the pitch time and presumed the amount of daily productivity. 7. The result of the work sampling came out as 38% of allowance rate. It was 13% higher than the standard amount of woman's jacket allowance rate, which was 25%. The most influencing factor was work discussion. That was because there were commuication problem of the work way between the operator and leader. More adequate use of flow table and level passing table was needed. There were the problems that inappropriate places and sizes made the distance of movements longer and often needed more adjustment of works and surroundings. To prevent breakdowns equipments check ups were necessary before works. 8. The results of MTM analysis were as follow : the time was reduced 40% than the actual measured time by a stop watch. This was because the leveling of the operator was included in the real calculation. Also, leveling was included in MTM analysis and all the conditions were standarized. Therefore MTM method was a scientidic measuring way of establishing the standard time. The presented method of this study, suggested an ideal method eliminating unneccesary motions, and presented standardization of works. Improvement of working methods, work condition and simplifying motions in each 10 processes reduced the working time from total 656 seconds to 301 seconds. 9. The way and time of working was linked together in the MTM analysis methods. Thus data from MTM help suggest not only establishing standard time but also establishing stan-dard work. Plus it includes various ability for improvements of working ways. So it is an objective method which can be widely used in other work studies. 10. The function of a time study is to determine the amount of work produced with a given method. The work rate is used to establish the cost of labor. The wage of worker must be calculated per unit time which is deter-mined before the time study is made. This study tried to introduce the incentive rule for deciding wages according to the standard time by MTM method.

• 디자인학연구
• /
• 제20권1호
• /
• pp.287-296
• /
• 2007

최근 우리나라 여성들의 패션경향은 단순히 유행을 따르던 시대를 지나 자신만의 개성적이고 독창적인 미를 살리려는 방향으로 흐르고 있다. 이러한 시대적 요구에 부응하여 패션 디자인에 있어서 새로운 아이디어를 개발해야 함은 당연한 일일 것이다. 본 연구는 1960년대 팝 아트의 대표적인 작가인 로이 리히텐슈타인의 작품세계를 연구하고 이를 현대적 감각에 맞는 의상과 접목시킴으로써 예술세계의 실용화와 더불어 의상세계의 예술화를 추구하였다. 연구의 결과는 다음과 같다. 첫째, 로이 리히텐슈타인은 만화를 비롯한 인쇄 매체물에 환등기의 기계적인 기법을 도입하여 벤데이(Ben Day)점들을 창안해 내었다. 본 연구는 그의 작품을 응용하여 의상을 제작함에 있어 그 작품의 특징 중 벤데이 점과 사선, 삼원색의 기본색 사용, 단순화된 평면 형태에 주목하였다. 둘째, 그의 작품의 대표적인 특징인 벤데이 점은 의상에 응용하여 다양한 모양과 크기와 색의 다트(Dot) 문양으로 응용하여 표현하였다. 그리고 그의 사선은 다양한 크기와 색의 스트라잎(Stripe) 문양으로 표현하였다. 셋째, 그의 작품에 사용된 삼원색과 무채색을 의상의 기본 색상으로 사용하였으며, 단순화된 평면 형태의 조형적 특징을 활용하여 단순하고 대담한 스타일의 의상을 디자인 하였다. 로이 리히텐슈타인의 만화적 이미지의 이용, 망점 스크린과 사선, 강렬한 색채 등은 더욱 다양한 방법으로 연구되어지고 미래 많은 패션 디자이너에게도 무한한 디자인 영감을 제공해 줄 것으로 기대된다.

• 감성과학
• /
• 제13권2호
• /
• pp.327-336
• /
• 2010

본 연구에서는 텐셀 자카드 직물에 은행나무 추출물(ginkgo biloba extract)과 실리콘 유연제(silicon softener)를 처리 할 때 실리콘유연제를 동시에 처리하는 방법과 은행나무추출액 처리하고 난 후에 다른 bath에서 실리콘유연제를 연속적으로 처리하는 방법 중 어느 것이 더 촉감이나 선호도에 더 영향을 주는지를 찾아내고자 하였다. 따라서 텐셀 자카드 직물에 은행나무추출액과 실리콘유연제를 처리하여 KES-FB system을 통하여 역학적 특성 및 객관적 태의 변화를 살펴보고, 침장용 직물이 가지는 개별 감각 및 종합 감각의 주관적 감성을 평가하였다. 이밖에도 침장용 직물에서 중요하게 여겨지는 소비자의 개별감각 요소를 평가하여 침장용 직물개발의 기초자료를 마련하고자 하였다. 텐셀 자카드 직물에 은행나무추출액과 실리콘유연제를 처리하게 되면 인장특성인 EM, WT, RT는 증가하여 신축성이 있고 형태안정성이 좋아지며, 인장특성 전단특성이 감소하여 유연성이 증가하고, 무게와 두께가 증가로 부피감이 커져, THV는 증가하였다. 주관적 감성 평가 결과 개별감각 중 부드러움, 따뜻함, 탄력감, 부피감은 증가하고 거침은 감소하는 것으로 평가하였다. 또한 부드러움, 부피감, 따듯함을 침장용 직물이 갖는 중요한 개별감각 요소로 평가하였다. 은행나무추출액과 실리콘유연제를 처리할 경우 촉감이 좋아지고 선호도가 높아지는 것으로 평가되었다.

• 유통과학연구
• /
• 제9권4호
• /
• pp.29-42
• /
• 2011

With the many advantages of the internet, online shopping has become one of the fastest growing types of retail businesses. However, internet-based firms are much more firmly required to retain existing customers rather than secure new ones, and to make them revisit the site by strengthening trust and loyalty, thereby improving profits and outrivaling competitors. Commitment is an essential part of successful long-term relationships between buyers and sellers. Although commitments by both parties in an exchange can provide the foundation for the development of relational social norms, disproportionate commitments can lead to opportunism by the less committed partner. Moreover, flow, which is characterized by intense concentration and enjoyment, was found to be significantly linked with exploratory use behavior, which in turn was linked to the extent of computer use. The level of flow was, itself, determined by the individual's sense of being in control, and the level of challenge perceived in maneuvering a website. Website attractiveness goes hand in hand with the attractiveness of an internet shopping mall, and it can be conceptualized as the persuasive effectiveness of a message by the use of familiarity, favor, similarity, etc. It occurs when information receivers try to achieve self-satisfaction when they actually or emotionally identify themselves with an information source. This study investigates the relationship between the perceived system characteristics of an internet shopping mall and the loyalty of online consumers, and it examines how perceived website attractiveness and flow play mediating roles between the perceived system characteristics of an internet shopping mall and the affective commitment in the context of a clothes internet shopping mall. For these purposes, a structural model comprising several variables was developed. That model was tested with an analysis of moment structure (AMOS) using data from respondents who had purchased clothing through the internet during the past three months. In this model, the perceived system characteristics of an internet shopping mall, such as familiarity, reputation, uniqueness, positive emotions, self-efficacy, and interactivity, were proposed to affect the website's attractiveness and flow, and lead to a higher affective commitment over time. Thus, the perceived website attractiveness and flow were proposed as core mediating variables between perceived system characteristics and affective commitment. The results of a reliability test using Cronbach's Alpha, and a confirmatory factor analysis warranted using unidimensionality for the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of a correlation analysis. The results of empirical analyses indicated that systematic attributes resulting in website attractiveness and user's characteristics, thereby triggering customers' flow, play a crucial role in inducing customers' affective commitment, and a user's characteristics are twice as important as systematic attributes in this study. Moreover, familiarity, reputation, and uniqueness all have a significant effect on website attractiveness, and the research showed that uniqueness took the first place, and that familiarity and reputation followed in order of magnitude. The fact that reputation was not the most important factor that affects the attractiveness of an internet shopping mall, with uniqueness or familiarity having a greater impact, suggests much deeper implications. Finally, positive emotion, self-efficacy, and interactivity all have a significant effect on customers' flow. In particular, the fact that positive emotion, compared to self-efficacy or interactivity, has much more impact on flow is very suggestive.

• 복식문화연구
• /
• 제6권1호
• /
• pp.84-93
• /
• 1998

The main focus of this paper is to provide clear understanding about the concept of make-up as total fashion by defining the essential meaning of it. First, we would like to go over the concept of make-up and total fashion, then analyze the make-up image, the changes of colors and images of make-up overtime and fashion that have influenced over those changes. In this paper, we analyze the trend of fashion and make-up in 1990s and their relevancy. Through this paper we hope that make-up can be accepted as a part of total fashion in its relationship with other elements such as shoes, clothes and accessory and that it can be considered as a independent art that has direct influence on people. The trend of Spring/Summer between 1990 and 92is the image of natural beauty and comfortable and modernistic image that can be experienced through nature. In 1992, there was a revival look of 1960s and 1970s. Make-up also followed this trend. The overall color tone was to give natural and stable images with pastel tone to soften the images. This tone brought back the ecology of 1960s. The theme of restoration in humanity and nostalgia was reflected in clothing, and these trend changed the ecology of make-up to peace, love and romantic ecology which was expressed in coral, blue, and green tone to create intelligent image of woman. Year 1996 could be called as color revolution period that emphasized the unique and individual expression of each person. In 1997, black, pastel and brown colors were the result of reinterpreting the classic and sexy images of 1960s to natural and modernistic image of 1997. Purple color started to be introduced to us. The beginning of 1990s Fall/Winter season was based on ecology concept that emphasized the natural image. Until 1995 it appeared that spring/summer and fall/winter trend had no big differences. But from 1995 seasonal differences in trend are appeared and there were various make-up designs. In 1995, 1996, brown color lines make-up comes to mix with romantic image and developed into wine, orange, neon colors. These color were the symbol of property and sentiment and gold make-up emphasizing the eye area was the tendency of that period. In 1997, the fear of coming end of century was expressed as decadent image and at that time ethnic image, romantic image appeared with vivid color lines, gold, red and violet.

• 복식문화연구
• /
• 제6권1호
• /
• pp.1-13
• /
• 1998

As for the taboo of dress and its ornaments which was applied to only populace one-sidedly mainly under the power structure of feudalistic centralization of government like Chosun dynasty, the aspect of taboo was diversified all the more by having relation with various phenomenon of social structure characteristics, and the taboo items to be given in accordance with the flow of time shows the diversity. Especially, the structure of dress and its ornaments in Chosun period showed the side of social position relation and luxury control, and the taboo of dress and its ornaments which was derived from the current thought about China was given frequently. To respect the frugal virtue and moderate the life has relation with the stream of the times in individuals or nations. And, that it is externalized is dress and its ornaments. As the luxury about dress and its ornaments was serious in accordance with times, it appeared by having relation with whole economic question of nations. Then, this researcher thought this by relating this to the culture of customs. This researcher thought that the luxury about clothing gets to go to extremes and the law and order collapses, according as public morals get to be very lax. And, it can be said that the way to be able to control this is that the customs should be thoroughly obeyed and that the system to be able to play the role of braking is taboo. So, this researcher thinks that it is significant to examine the achievement which has contributed toward the life of dress and its ornaments by successive kinds on the basis of a true record of the Vidynasty and other all sorts of literatures about the real situation of prohibition order which has been from the first king to Kojong at the last period of nation. The criticism and taboo about luxury which have been discussed at Chosun period may be subdivided into some kinds in accordance with the subjects. But, in this tests, as it sis the real situation that the case to be due to the lavish necessary articles for marriage which is coming to fore as our social problem nowadays is increasing remarkably, this researcher tries to examine the taboo about the marriage luxury at Chosun period in the order of successive generations. Thus, before examining the taboo of marriage luxury, this researcher tries to examine about the taboo of textile luxury and study the taboo of marriage luxury, as the marriage luxury governs almost everything of textile luxury and it is regarded as the origin of marriage luxury, especially. And, this researcher tries to study as to how was the penal regulations based on it at the same time.

• 복식문화연구
• /
• 제12권3호
• /
• pp.415-428
• /
• 2004

The purpose of this thesis was to develop torso patterns according to the physical types of men in 20s. The procedure and results are as follows; 1. Of the men in 20s meeting the national average of physique, 4 men were selected and classified into 2 physical types according to their chest and waist circumference drops. One group had 20㎝ drop (Y type) while the other had 16㎝ drop (N type). Through evaluation performed by clothing construction professionals on the 4 upper bodice blocks drafted according to the existent drafting method and dressed on the 4 men, several problems have been found. These problems were adjusted and supplemented to make two new blocks. The fit of the new blocks were evaluated and proved to be satisfactory. 2. The following is the adjustments made to the existent men's torso patterns which had been utilized as the objects the first evaluation experiment. ① Though the back waist length of the pattern from the existent drafting method covered the center back length of the body in both Y type and N type, the front length did not causing it to stand away from the body. To adjust this, 2.0㎝ has been added to the center front length of each pattern so that the waist line could make a bar level to the ground. ② The shoulder line of the pattern from the existent drafting method had the tendency to fall backward. To make the shoulder line to fall in place, it has been moved 1.0㎝ to the front. 0.5㎝ has been added to the should length. ③ The neckline had a tendency to climb up. It has been lowered by 0.5㎝ until the line touched the center front neck point. ④ Though different in degree, the neck circumference did not allow enough width for both physique type causing the neckline to pull at side neck point with diagonal crease. To adjust this, 0.3㎝ and 0.6㎝ has been added to the Y type and N type respectively so that the neckline would touch the side neck point and the neckline could naturally fall into its original position. ⑤ Though different in degree, there was not enough space at the armhole causing wrinkles around this area. Therefore, 0.25㎝ and 0.5㎝ has been added to the front and back of the armholes of the Y and N types respectively. The armhole was made 1.0㎝ deeper only for the N type. ⑥ 1.0㎝ in the front and 0.5㎝ in the back were added to the side scam for the Y type while 0.5㎝ in the front and 0.25㎝ in the back were added for N type. This eliminated the unwanted wrinkles to give the silhouette a smooth look.