The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modern consumers' needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects' demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.
The purposes of this study were to reveal the relation of consumer value variables and to identify the difference of clothing information exploration behaviors on consumer value variables. The data were collected from 267 college women residing in Gwangju using a Questionnaire to general value, clothing value, consumption value and clothing information exploration behaviors. It were analyzed with factor analysis, cluster analysis, T-test, ANOVA and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows: 1. Only one factor of general value had a significant influence on 'practical' of clothing value. All of general value and clothing value had a significant influence on the whole consumption value. 2. Clothing information search behaviors was divided into three factors: 'variety pursuit' 'active information collection' and 'uniqueness pursuit'. General value group had a significant difference in 'variety pursuit' and 'active information collection' behavior. Clothing value and consumption value group had a significant difference in all factors of clothing information search behaviors. By implication, this study could be explain each contributions of consumer values and suggest useful variable of consumer values in future clothing behaviors research.
This study analyzed the "research trends and the design processes" of the traditional patterns by examining the previous researches on the application of the traditional patterns. For this purpose, 96 studies which include master's and doctoral theses and research papers published in 8 Korean academic journals on Clothing from 2000 to 2010 were chosen. The findings of this study are as follows: First, when the previous researches on the application of the traditional patterns were classified according to their subject matter, they were classified into: research on clothing design, research on textile design, research on the design of cultural commodities, and research on mixed design. Second, the researches that were classified according to their subject matter were re-classified according to their year of publication. It was shown that the most active research was on the clothing design. The research on textile design, when compared with clothing design, alternated an increase and an decrease in every other year. Also, research on the design of cultural commodities were fewer than the research on clothing design or textile design although it is on the increase from 2008. Third, when classified according to the types of design, it was found that the designs based on a flora were most common. Fourth, in most cases, in the process of the designs, the designswere dispensed with the original form or were simplified. The choice of the tone of color, in most cases, were based on the concept selected by the designer. The most common method for the expression of the designs was based on the printing. Also, when it came to the presentation of the designs, the original work greatly outnumbered an imaginary work. Based on this study, it is hoped that there will be more active research on the application of the traditional designs which, in turn, can popularize the aesthetic beauty of Korea.
A trend analysis of research articles in a field of knowledge is significant because it can help in finding out the structural characteristics of the field and the future direction of research through observing change in a time series. We identified the structural characteristics and trends in text data (keywords) gathered from research articles which in itself is an important task in various research areas. The titles and keywords were crawled from research articles published from 2016 to 2018 in the Research Journal of the Costume Culture (RJCC), one of the representative Korean journal in the field of clothing and textile. After we extracted data comprising English titles and keywords from 195 published articles, we transformed it into a 1-mode matrix. We used measures from network analysis (i.e., link, strength, and degree centrality) for evaluating meaningful patterns and trends in the research on clothing and textile. NodeXL was used for visualizing the semantic network. This study observed change in the clothing and textile research trend. In addition to covering the core areas of the field, the subjects of research have been diversifying with every passing year and have evolved onto a developmental direction. The most studied area in articles published by the RJCC was fashion retailing/consumer psychology while aesthetic/historic and fashion industry/policy studies were covered to a more limited extent. We observed that most of the studies reflecting the identity of RJCC share subject keywords to a significant extent.
Health care wearables are devices that are attached to or combined with the human body to improve the health care capabilities of the human body that can be safely and adjustable according to preference. This study provided direction for future research on healthcare wearables in the field of clothing science, considering trends observed in this field from 2010 to 2019. Over the last 10 years, 812 studies have been conducted on healthcare wearables in Korea. Research has increased significantly since 2015, with a large number of articles published in this field. The research for this study was broken down into the following categories: technology development, marketing analysis, and technology analysis. The results according to the research method demonstrated that development and production methods were used most frequently, followed by trend analysis, experiment and evaluation, and survey. An analysis of keywords in the articles studied revealed that device, healthcare, big data (biometric data and database), and healthcare convergence technologies were trending. Similarly, detailed research on healthcare wearable devices and related technologies was actively being conducted. However, focusing on fiber, textiles, design, and clothing articles, in relation to the field of clothing in healthcare wearables, only 81 articles were found on this topic (10.0%), which was low compared to other studies. Therefore, it was determined that more research on healthcare wearables is necessary in the field of clothing.
In order to check ordinary trend of a research for old ages, it was collected and analyzed against old ages. Out of a research papers from 1995 to 2005 issued for 6 scientific journals in clothing and textiles areas which were listed on KOREA RESEARCH FOUNDATION. The results were as follows. First, the research papers for 11 years from surveyed scientific journals were totally 5,711 papers, and It were only 71 papers for old ages to be reviewed and surveyed, which slightly occupied 1.24% from whole papers. Second, yearly ranges of research paper against old ages were shown to be down-trend, as it recorded 2.75% in 1995, however it falls on 0.77% in terms of the increasing aspect of clothing and textiles research paper numbers. Third, a paper for each research areas ranged in turn, as clothing construction, fashion merchandising socio-psychology of clothing, etc. If we see in detail area, the research for somatotype and role occupied 37.4% from all researches against old ages. Accordingly it needs more various kinds of study. Fourth, The Koreav Society of Clothing and Textiles paper occupied 40.8% from whole scientific journals, which was obviously shown. Fifth, each sex distribution for researched old ages noted almost old women (77.5%), but cover 9.9% for old men. Therefore it required much more researches for old men, we thought.
A large quantity of exhumed clothing found for recent 20 years has becom-e the material for making a concrete clarification of the structure of clothing in the Chosun dynasty. Exhumed clothing means the clothing found in the coffin when the grave of the ancestor buried several hundred several hundred years ago is removed to another pla-ce and it is almost comprised of ordinary clothes of the grave-owner not mourning clothes as well as clothing and ornaments in the period between the 15th cen-tury and th 19th century. This research is intended to inquire into the kind of chimas in the 16th century before the Imjin Japancese Invasion of Korea during 1592-1598. The after effect of the Imjin Japanese In-vasion was generally reflected in clothing them and the structure of clothing in the Chosun dynasty began to overshadew its di-chotomy with the Imjin Japanese I vasion of Korea as the point. Accordingly this research is concerned with the study of the chima system of the early Chosun dynasty which shows that there is a common point of the identical form though clothing was exhumed in different graves. Therefore it was possible to grasp women's clothing that was fashionable at that time The object for research is the women in the upper class of the 16th century whose representative characteristics are depicted as follows: 1. Women in the upper class wore the splendid clothing similar to the ordinary clothing of court ladies. 2. The division of ordinary chima and ceremonial chima appeared in the concrete. 3. Ceremonial chima had its extra width and length and exhibited its exaggerated silhouette. in particular it had a various forms of over-pleats made at its center front which play a role in supplementing discomfort in walking. This associate bustle and crinolin styles through which the modern design of clothing can be glimpsed. 4. The opposite phenomenon was shown that has been perceived up to now such as folding at the right plain seam the treatment of the edge-and the like. 5. The elaboration of manual needlework shows the culmination of women's workmanship.
Though the growth rate of the population of aged people in Korea is rapidly rising, research about this age group is relatively scarce compared to those about younger groups. This paper aimed to survey the clothing purchasing behaviors and clothing dissatisfaction of the aged women in Korea. A questionnaire concerning demographic status, clothing purchasing behaviors and clothing dissatisfactions was administered to 430 aged women residing in Seoul. Results showed that the aged women are as much well-planning, logical, and consumer-right-conscious purchasers as they are aesthetically demanding. 9 factors including product quality, design, sales service qualities revealed to be important factors explaining their dissatisfaction. But the strongest clothing dissatisfactions of the aged women were found to be those factors related to high price, lack of exclusive merchandising practices for the aged, and difficulty in the handling of clothing items. Their age and income status had partial influence on their purchasing behaviors and clothing dissatisfaction.
Elderly population of Korea has been significantly increasing, therefore, social and economical influence of the elderly people has been increasing, too. Recently, research regarding elderly people is important because many elderly men take care of their appearance and clothing, and clothing plays an important role in everyday life. The purpose of this study is to investigate the clothing behavior of men aged 55 years and older who were residents of Seoul. The data were collected with a interview and self-administered questionnaire at various places. The importance of various factors on clothing behavior is different. 2. Age has a negative relationship with conformity, but a positive relationship with aesthetics and satisfaction of clothing. Allowance has a positive relationship with all clothing behaviors factors excepts conformity. 3. Life satisfaction has a positive relationship with education and allowance, also, life satisfaction of occupation group is higher than no occupation group is higher than no occupation group. 4. Appearance satisfaction has not a significant relationships with age, but, has a positive relationship with education. 5. There are positive relationships between not only life satisfaction and clothing behavior factors, but also appearance satisfaction and clothing behavior factors except conformity.
The purpose of this study was to pave the way to improve the quality of historical clothing and textiles and to search for the advisable direction of future studies by examining and analyzing the interdisciplinary approach of historical clothing and textiles related articles published in The Korean Society of Costume. For this analysis, the data were included 124 historical clothing and textiles research articles published in The Korean Society of Costume from 1980 to 2001 March. The followings show the results of this study. 1. The five dominant interdisciplinary fields of historical clothing and textiles were Identified : anthropology, art history, pop music, archaeology, sociology 2. The interdisciplinary research has been actively approached in historical clothing and textiles. 3. The most frequently approached field of the interdisciplinary researches of historical clothing and textiles was art history 4. The period that has most variety interdisciplinary fields was the present age. The studies of future historical clothing and textiles should be approached in more diverse areas of interdisciplinary way and time periods.
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