• 한국의류학회지
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• 제26권10호
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• pp.1412-1423
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• 2002

The purpose of this study is to objectively explain the visual sensibility of clothing torture that satisfies the consumer's sensibility. The photo stimuli on clothing texture are divided into hard, soft transparent and brilliant. For the study of image 38 kinds of costume samples is used. The Study was measured by using Semantic Differential method. The subjects were 410 females in twenties. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. Data were analyzed by SPSS. The major findings of this research were as follows: 1. As a result of the factor analysis,5 factors of visual sensibility were consist of high qualities, touches, looks, lightness, and warmness or coolness.2. There were significant difference in visual sensibility based on classification of clothing texture.3. The clothing texture was classified as thin-full, flat-lumpy. 4. As a result of the regression analysis, preferences of consumers can be connected directly with buying behavior and satisfaction can be closely related with preferences and positive buying behavior.

• 복식
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• 제19권
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• pp.75-81
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• 1992

The clothing industry is going through very rapid and innovative automation in almost all processes from the initial design of clothing to the dispatch of the products to the retailer. Educational bodies in teaching clothing and textile techniques should offer courses that enable students to grasp the concepts and potential of automation so that they can confidently cope with further development when they enter the real world of the clothing and textile industry. The article suggests how and what to teach about automation and, gives an overview of the current state of automation in the field of clothing and textiles. What to Teach about Automation. $\cdot$What is the automation of the clothing industry\ulcorner $\cdot$The benefits of, and obstacles to automation in the clothing industry. $\cdot$How to automate the manufacturing process. $\cdot$Recent developments in automation machinery. $\cdot$How to Teach about Automation. $\cdot$Install available machinery at the educational institute and train the students. $\cdot$Practical 'in the field' work experience. $\cdot$Visite to textile machinery exhibitions and industrial sites. $\cdot$Using audio-visual methods. $\cdot$Participation in research projects to develop automatic systems.

• 복식
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• 제25권
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• pp.41-62
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• 1995

This research was intended to investigate how risk perception and risk reduction behavior by consumers differ according to different product characteristics of clothing. The responses of 318 female college students living in Seoul and surrounding vicinities were collected and analyzed. Inner wear, blue-jean pants, coat were selected as representing each clothing product characteristics. Frequencies distribution, regression and correlation coefficient were utilized for statistical analysis. Results are as follows. 1. The type of perceived risk and risk reduction behavior differed according to product characteristics of clothing. Physical and performance risk were more highly perceived for the purchase of innerwear. However, for the purchase of jean pants and coat, socio-psycho-logical and economic risk were also perceived highly because the rate of fashion change, social symbolism, and coordination with other clothing items become more important characteristics. To reduce perceived risk, dependency on past purchase experiences and shop-ping were mostly preferred method regardless of product characteristics of clothing. 2. Risk type as determinant variables for predicting overall risk differed according to product characteristics of clothing. But fashionability and usefulness were common determinant risk variables, which identifies typical characteristics of clothing product.

• 복식문화연구
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• 제2권2호
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• pp.355-369
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• 1994

The purpose of this study was to investigate the relationship between the social values and selected clothing behavior variable for a group of working women in Kwang Ju, Chonnam, Korea. The findings of this study as follows: 1. The were differences in selective clothing variables according to their general characteristics; age, marital status, religion. 2. There were differences in selective clothing variables according to their occupational characteristics; type, length of employment, income. 3. A significant relationship was found between he social values and selected clothing behavior variables; There were significant relationship between the social trend and five clothing behavior variables; social approval, psychological dependence, satisfaction, comfort, interest. There ere significant relationship between the human relation and one clothing variables; management. There were significant relationship between the popularization and three clothing behavior variables; social approval, psychological dependence and management.

• 한국의류산업학회지
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• 제4권4호
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• pp.376-382
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• 2002

The purpose of this study was to investigate multiple body-image and clothing-benefit sought according to body-cathexis. The questionnaire was administered to 458 female college students in Daegu and Kyungpook. The results were obtained as follows. Most respondents were dissatisfied with their body, especially with lower parts and weight. Among three factors of multiple body-image, degree of appearance-conscious was high, but degree of weight control and physical attractiveness were evaluated low. According to body-cathexis, differences were found in degree of weight control and physical attractiveness between groups. Respondents sought practical use of one's clothing most and comfort, figure flaws compensation, in turn. According to body-cathexis, differences were found in 4 factors of clothing-benefit sought, those were figure flaws compensation, sex appeal, individuality, practical use between groups. Between the factors of multiple body-image and the factors of clothing-benefit sought, positive or negative correlations were found, so it indicated that one's body-image was effected on clothing-benefit sought.

• 한국의류산업학회지
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• 제10권2호
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• pp.173-180
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• 2008

The purposes of this study are to investigate what star marketing is and to examine whether star marketing influences clothing purchase behavior of adolescents or not. The concept and the instances of star marketing were reviewed and the characteristics and clothing behavior of adolescence were analyzed. The data were obtained from questionnaires completed by 341 middle and high school students and analyzed by frequency, t-test, chi-square test, cluster analysis, ANOVA, and Scheffe test. The Cronbach's alphas were calculated for the internal consistency. The results of the study are as follows. The sample was classified into three groups(high interest/high awareness group, high interest/low awareness group, and low interest/low awareness group) by the interest of TV watching and TV stars, the identification with TV stars, and the awareness and the interest of star marketing. There were significant differences in clothing purchase motives, the use of information sources, clothing buying places, clothing purchase frequency, and clothing expenditure among three groups.

• International Journal of Costume and Fashion
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• 제9권2호
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• pp.67-78
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• 2009

The volume of the party wear market is gradually growing in the Korean fashion market. The study attempted to examine psychological clothing benefits as the criteria for market segmentation, and identify differences in information sources. and clothing evaluative criteria in each segmentated market. The summary of the key findings are as follows. Three segments were identified by psychological clothing benefits: pleasurably self-expressing group, fashion-seeking group, and indifferent group. The differences in search information sources between the classified groups were identified The fashion-seeking group had a higher mean score on mass media. The pleasurably self-expressing group had higher scores on advice from friends, colleagues, or companions. The differences in evaluative criteria between the classified groups were also identified. Among the evaluative criteria, the splendid boldness and polished silhouette criteria showed a marginal difference between each group. This study can contribute as a cornerstone for future studies on party wear and market strategies.

• 한국의류학회지
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• 제20권5호
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• pp.817-825
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• 1996

A portion of several previous studies has been that when a product is to be presented as a gift it entaials a greater expenditure of time and money than when the same product is to be used by the buyer. While this might suggest that gift-giving is an especially involving purchasing sitution, the research to date has not been consistent in its evidence to support this view. One reason for this inconsistency in findings may be suggested that different gift-giving situations show considerably different levels of givers' task involvement. The present study designs to gain some descreptive understanding of the clothing gift-giving, and to test the relationship between varibles related to clothing gift-giving and task involvement of clothing gift-giving through different gift-giving senarios. Data (N=463) were collected via a questionnaire from housewives living in Pusan, and were analyzed by factor analysis, t-test, and cannonical analysis. Results support that differences in task involvement of clothing gift -giving cause different consumer behaviors in relation to clothing gift-giving.

• The International Journal of Costume Culture
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• 제5권3호
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• pp.204-212
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• 2002

The purpose of this study is to find out relationships among Gender Body Ideology, and clothing preferences. Subjects consisted of 75 female elementary school students, 64 female high school students, and their mothers(139) who are currently residing in Daejeon, Korea. The research was a ex-post facto relational study and the instruments for the study were GBI, genderlogy and 24 clothing stimuli for measuring clothing preferences. The reliability and validity of the measuring instruments were verified by results of judge group analysis and pre-tests. The factor analysis of GBI emerged 4 major factors in Being dimension, and 4 major factors in Doing dimension. Medium low correlations existed between the two GBI dimensions, and genderlogy was correlated specially with the Being dimension. Two GBI dimensions and genderlogy effected on preferences and Possessions of some selected design elements, however, GBI showed higher Predicting power for clothing preference.

• 한국섬유공학회:학술대회논문집
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• 한국섬유공학회 1999년도 봄 학술발표회 논문집
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• pp.124-128
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• 1999