• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.2
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• pp.125-135
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• 2011

This study compares the expected values of appearance management for the suit buying behavior of men in two age groups: (20s-30s and 40s-50s) to investigate the effect of male consumers' expected values in regards to appearance management on the purchase behavior of men's suits between two generations. A survey was carried out with male consumers between the ages of 20 and 50; a total of 135 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, MANOVA, ANOVA, and regression analysis. The results of this study were as follows: 1) From a result of the factor analysis on male consumers' expected value of appearance management and the information sources and purchase evaluative criteria for buying men's suits, each of three variance assessments clearly showed factorial structures. 2) There were significant differences between those in their 20s-30s and those in their 40s-50s in terms of male consumers' expected values of appearance management, their information sources, and their purchase evaluative criteria when buying men's suits. 3) As a result of looking at the differences in the effects of expected values of appearance management on men's suit buying behavior according to age (generation), the younger generation in this study showed that men's suit purchasing tendency was affected by the managing appearance factor for internal reasons such as enjoyment and self-satisfaction. On the other hand, the assessment of the older generation revealed that appearance management for external reasons such as showing social power, good human relationships, and conformity influenced their suit purchase behaviors.

• Journal of the Korean Society of Costume
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• v.57 no.9
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• pp.97-109
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• 2007

This study is to examine the relation between self-consciousness and appearance management behavior; to grasp the appearance management behavior depending on self-consciousness which older women feel personally; to understand their needs more deeply; and to give support in planning and conducting marketing strategies effectively in the beauty and fashion market. The subjects of this study were aged women ranging 55 to 69 in age, living in Daegu and Geongsangbukdo. 500 questionnaires were distributed and 397 questionnaires out of 440 returned were used in the data analysis. The results through statistic analyses are following: 1. Among older women, the higher social self-consciousness group appeared to pursue six types of appearance management behavior(i.e., weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior) much more than the lower social self-consciousness group. 2. Compared with the lower private self-consciousness group, the higher private self-consciousness group appeared to care for not only weight body-shape care but also skin care, cosmetic care, and cosmetic surgery, clothing behavior with more interest in ordinary times. In terms of hair care, though, there was no significant difference between the higher private self-consciousness group and the lower private self-consciousness group. 3. There was no statistically significant difference between the higher social anxiety group and the lower social anxiety group in weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior.

• The Korean Journal of Community Living Science
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• v.15 no.3
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• pp.97-106
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• 2004

This study was carried out to offer basic research data to increase rural housewife's clothing management ability and to guide their behaviors clothing- related reasonably. For this purpose, the interview-investigation by the questionnaire was conducted as the samples of 500 housewives under 60 at 8 villages located in Seoul, Gwangju and Daegu and 8 villages located in some rural communities we randomly extracted. This questionnaire was made up the standardized measuring scales of clothing management behaviors and related variables. As a result, in a part of storage and disposal the rural housewife got 3.68 and 3.16, whereas the urban housewife got 3.59 and 3.03, respectively, indicating a significant difference, which meant that the rural housewife managed those of clothing better than the urban housewife. Generally, rural wives were better in doings in the part of management, storage, disposal, than urban wives. They, however, knew the knowledge of clothing less than urban wives, evaluated the importance of clothing lower and applied clothing-related mass media to their life lower. Therefore, the rural wives need educational guides and materials for improving of the clothing behaviors because they are older and lower education lever than urban wives and they have a little information, too.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.2
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• pp.328-349
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• 2024

In the last decade, Korean culture has progressively facilitated the assimilation of appearance-related norms established by modern Korean society among young generations in Vietnam. Of note, Vietnamese consumers residing in Korea, under the influence of diverse sociocultural factors, are aligning themselves with an ideal standard of Korean beauty through cultural adaptation. This study explores how Vietnamese students internalize Korean beauty standards and the resultant negative behavioral reactions. We investigated the effects of sociocultural pressures (media, in-group, and out-group pressure) on risky appearance management and irrational purchase behavior by mediating sociocultural internalization toward appearance. We tested how the mechanism underlying these variables differs based on how long one has resided in Korea. A total of 213 female participants were surveyed online. The research model was tested using structural equation modeling through AMOS 22.0. The findings show that media and out-group pressure significantly increased sociocultural internalization, which led to consumer behavior in the form of risky appearance management and irrational purchases. The influence of internalization on consumption behavior was stronger for short-term residents of Korea. This study contributes to the literature on acculturation by investigating how foreign consumers accept the host country's ideal beauty standards.

• Fashion & Textile Research Journal
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• v.20 no.4
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• pp.400-409
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• 2018

The purpose of this study was to identify the appearance-oriented, appearance-related consumption behavior according to appearance instrumentality. Questionnaires were administered to 460 males and females of 20 to 30 living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, factor analysis, cronbach's ${\alpha}$, t-test, regression analysis. Three factors of appearance instrumentality (social achievement, sexual attractiveness, social relationship formation), two factors of appearance-oriented and five factors of appearance-related consumption behavior were utilized for the problem analysis of the study. The results of this study were: First, there was significant differences in the appearance coordination oriented and appearance management oriented according to group of social achievement (high, low) and group of sexual attractiveness (high, low). But social relationship formation(high, low) had not significant differences in appearance oriented. Second, group of social achievement (high, low) were significant differences in cosmetic surgery behavior and fashion behavior, group of sexual attractiveness (high, low) showed a significant differences in cosmetic surgery behavior, hair management behavior and fashion behavior. But group of social relationship formation (high, low) had not significant differences on all of appearance management behavior. Third, appearance coordination oriented was a influences on beauty management behavior, cosmetic surgery behavior, hair style management behavior, fashion behavior. And appearance management oriented was influences on body management behavior, hair style management behavior, fashion behavior.

• Korean Journal of Rural Living Science
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• v.6 no.1
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• pp.1-10
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• 1995

To lead rural clothing management in the rural household, we assessed in terms of the wearing of pesticide protective clothing and care methods of contaminated clothing, consumer consciousness, the discard method of clothing et al. in rural areas of Gyonggi-Do by sampling 122 households. The results are as following ; 1. The behavior for laundering management didn't appropriate in view of certification of label about laundry method, frequency of laundry and quantitative use of detergent. Also family's cooperative attitude wasn't insufficient. 2. Reasons of dissatisfaction about retained clothing were decreased in order of discoloration, shrink or breakage after laundry, breakage of seam or cloth, unlabel, allergy from cloth. The solution of trouble was acted passively. 3. Reasons of hoarding of clothing were high because of change on size, fashion, and low because of wornout. Still-wearable garments were discarded in proportion of one to one. 4. The ratio of putting on the fatigue cap which the Once of Rural Development has propagated was under 10 percent. 5. Protective clothes against agricultural chemicals had not been prepared and contaminated clothing was often washed with regular family wash.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.2
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• pp.298-306
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• 2005

The Main objective of this study was to investigate the relationship between lifestyle and clothing buying behavior of college female students in Japan. A questionnaire was developed to measure clothing urchasing motives, fashion information sources, evaluation criteria of clothing, store attribute and lifestyle, The questionnaire was administered to 131 female college students in Tokyo of Japan. the data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The results of the study were as follows : 1. The female college students were classified into fourth subdivisions by the cluster analysis; rational group, economic group, progressive group, fashion-oriented group. 2. The clothing purchasing motives o consumers were significantly different according to lifestyle subdivision in social, personal. 3. In the case of fshion information sources, significant differences were found according to lifestyle subdivision in mass media information, information by marketer, information by consumer. 4. The evaluation criteria of clothing were significantly different depending on lifestyle subdivision in esthetic, quality and management, external criterion. 5. The store attribute were significantly different depending on lifestyle subdivision in convenience, service and atmosphere of store.

• Journal of the Korean Society of Clothing and Textiles
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• v.10 no.2
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• pp.37-50
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• 1986

The purpose of this study is to compare and to analyse the difference of middle school girls clothing behaviors and their preference for clothing styles according to their intelligence, socio-economic status, and physical constitution. For the study, data were collected from 378 middle school girls resided in Taegu: one half from high intelligence group over I.Q. 113, others from low intelligence group under I.Q. 87 using the questionaire method. For the measurement of the relationship clothing behavior, socio-economic status. Rohrer index, preference style of clothing were examined. The analysis of the data was managed by computer; frequency, percentage, mean, standard deviation, t-test, and ANOVA. The results of the study are as follows; 1. The significant difference in clothing behavior according to intelligence was verified in four: modesty, comfort, management, and psychological dependence. 2. The significant difference in clothing behavior according to socio-economic status was verified in all of eight clothing behavior variables. 3. There was no significant difference according to physical constitution in all clothing behavior variables. 4. There was no significant difference in the preference styles of clothing according to intelligence, but high intelligence group took more interest in detailed factors; design, style, total combination, color, print, and comfort. 5. The upper and middle class preferred slacks and lower class preferred skirts. The upper class took interest in design-style, total combination, and comfort, the middle class in total combination. and comfort, and the lower class in total combination. 6. Thin group preferred skirt, the average group preferred slacks, fatty group preferred slacks and shirts-blouse. Thin group took interest in design-style, and color-print, the average group in total combination, and fatty group in total combination, color-print, and design-style.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.1119-1132
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• 2011

The purpose of this study was to investigate the influences of appearance concern and body satisfaction on the appearance management behavior of male college students. For data collection, a questionnaire was administrated to 538 male college students in Gwangju city, Korea, from June 1 to June 20, 2011. To analyze the data, the SPSS 18.0 statistics package was used, and descriptive statistical analysis, factor analysis, reliability analysis(Cronbach' ${\alpha}$), regression analysis, path analysis, and t-test were conducted. The results were as follows. First, it appeared that concern of appearance had positive influences on the appearance management behavior. Also, there was a significant difference between the high-appearance-concern group and the low-appearance-concern group, as the high-appearance-concern group generally conducted greater appearance management behaviors than the low-appearance-concern group. Second, it appeared that concern of appearance had positive influences on body satisfaction, especially, on the aspect of face-satisfaction. Further, the results showed that the high-appearance-concern group seemed to have a higher body satisfaction than the low-appearance-concern group. Third, the result suggested that body satisfaction generally had positive influences on the aspects of appearance management behavior. Fourth, it was found that appearance concern had direct impact on the appearances management behavior without mediation body satisfaction.

• Journal of the Korean Home Economics Association
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• v.47 no.10
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• pp.39-49
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• 2009

The purpose of this study was to investigate Chinese women’s clothing purchase behavior and satisfaction for clothing made in Korea. Data was collected from Chinese women who had made purchases of Koreanmanufactured clothing using the Chinese online shopping mall named ‘TaoBao’. In total, the responses of 439 questionnaires were tabulated and analyzed using the SPSS program 12.0. Results were as follows: 1) Shopping motivation was classified based on two factors: transformation motivation and information motivation. Most Chinese women who purchased clothing made in Korea did so because of information motivation. Results showed that the place of manufacturing origin(i..e Korea) did not negatively impact Korean clothing products at this online shopping mall. 2) Purchase satisfaction was influenced by three factors: quality satisfaction, wearing/management satisfaction, and design satisfaction. Most Chinese women were satisfied with clothing made in Korea in terms of the design factor. 3) There were correlations among Chinese women’s shopping motivation and purchase satisfaction for clothing made in Korea.