• 대한가정학회지
• /
• 제47권10호
• /
• pp.39-49
• /
• 2009

The purpose of this study was to investigate Chinese women’s clothing purchase behavior and satisfaction for clothing made in Korea. Data was collected from Chinese women who had made purchases of Koreanmanufactured clothing using the Chinese online shopping mall named ‘TaoBao’. In total, the responses of 439 questionnaires were tabulated and analyzed using the SPSS program 12.0. Results were as follows: 1) Shopping motivation was classified based on two factors: transformation motivation and information motivation. Most Chinese women who purchased clothing made in Korea did so because of information motivation. Results showed that the place of manufacturing origin(i..e Korea) did not negatively impact Korean clothing products at this online shopping mall. 2) Purchase satisfaction was influenced by three factors: quality satisfaction, wearing/management satisfaction, and design satisfaction. Most Chinese women were satisfied with clothing made in Korea in terms of the design factor. 3) There were correlations among Chinese women’s shopping motivation and purchase satisfaction for clothing made in Korea.

• 한국지역사회생활과학회지
• /
• 제18권4호
• /
• pp.707-714
• /
• 2007

This study was conducted by surveying 300 female college students in Yanbian University and 248 surveys were considered for final analysis. Each question was rated according to 5 point scale in which 1 means 'not at all' and 5 means 'definitely'. The data of this study was statistically analyzed by SAS PC program, the factor analysis, cluster analysis, ANOVA and Duncan-test and t-test. The results are summarized as follows; The clothing attitude of the college students is classified into four factors: fashionable, brand-oriented, aesthetic and modest. The behavior pattern was categorized into four groups: conservative modest group, aesthetic modest group, fashionable aesthetic group and brand oriented group. The perception and buying desire of the fashionable aesthetic group and the brand oriented group on clothing made in Korea were higher than those of the other two groups. As the perception and buying desire on clothing made in Korea depended on the average monthly expense for clothing, the group with high expense for clothing showed higher means compared to the low expense group for clothing.

• 한국생활과학회지
• /
• 제11권4호
• /
• pp.367-380
• /
• 2002

This study tries to search and analyze empirically the clothing merchandise purchase motivation and behavior made by foreign visitors who bought clothes as tour memorials in South Korea. To make a empirical study we made survey research and evaluated 30 items for the survey of clothing purchase motivation and 25 items for the survey of the importance and satisfaction revealed at the time of purchase with the standard of Likert 5 point. We had chosen 614 sample participants including 176 English speakers, 211 Japanese speakers, and 277 Chinese speakers among those foreign tourists who had purchased clothing materials at the Dongdaemun Shopping Mall. The result of analysis is as follows : As the result of factor analysis about the clothing merchandise purchase, we had 6 factors. They are (1)impulse, (2)utility, (3)fashionableness, (4)tour commemoration (5)psychology (6)economy. As the result of cluster analysis based on the standard of selected 6 factors of clothing merchandise purchase motivation, we could divide three groups such as (1)the pursuit type of clothing merchandise purchase, (2)the pursuit type of recreation of feeling (3)the pursuit type of tour memorial. As the result of analysis on the items of purchased clothing merchandise, the highest frequency of purchase was made by T-shirt, then by the order of sweater, blouse, and aloha shirt, pants, and jacket. In regard to the importance of items related to clothing merchandise, the highest importance was made by design, then by the order of price, size, color and utility, and style. In regard to the items related to the service of shopping mall, the highest satisfaction was made by the convenience of business hour. Meanwhile, the lowest satisfaction was made by the inconvenience of fitting room, the speaking and by ability of foreign languages by sales agents.

• 한국의상디자인학회:학술대회논문집
• /
• 한국의상디자인학회 2005년도 Fasion road:Korea to belarus
• /
• pp.104-108
• /
• 2005

• 복식
• /
• 제47권
• /
• pp.113-124
• /
• 1999

Hospitals in Korea are having trouble with economic matters because of the low cost of medical insurance and the consumer's demand for high-quality care. The management of patient clothing is very difficult Especially for the management of size is very difficult because the mix of patients in the wards is very different from the stocked clothing sizes. Because of economic matters the ward dose not prepare enough clothing for every size. The nurses in the wards have trouble managing the clothing. Therefore the nurses want free-size patient clothing for all patients. The problem of managing the patient's clothing were surveyed by nureses in the wards. It was known that the free-size patient clothing was needed. The clothing designed from 150cm, to 180cm by 5cm were made. The different sizes of clothing were pretested. The experimental clothing were selected. The experimental patient clothing are designed for between from 165cm and 170cm in height which refers to Korean average. The fitness and sensory test were made by medical personnel outpatient who will be future client for hospital and by specialist in clothing. Finally The free-size patient clothing was made. It was said that there is no difference between the C-type (170cm) and the D-typer(165cm) clothing by specialists in clothing. The outpatient future client for hospital liked the C-type was selected. The questionnaires of the C-type patient clothing was tested by outpatient patients and by medical personnel. Eighty-four point-eightprecent(84.8%) of evaluators liked free-size clothing 75.8% liked unisex use.

• 한국의류학회지
• /
• 제5권2호
• /
• pp.69-73
• /
• 1981

With the advance of technology, the order-made clothes gradually give way to ready-made clothes. It is already well-known that more than 80 percentage of Japanese are choosing ready-made clothes while less than 5 persons out of 100 are spending their money and valuable time to have their clothes order-made in the United States. One of the fundamental steps to reach the system of mass production of clothes is recognized as a 'reasonable' sizing system. 'Reasonable' can be interpreted 'optimum' in the sense of minimum loss from both producers and customers. This paper desires the methodology to obtain the sizing system utilizing the human body measurement data, The suggested methodology could be extended to the sizing system for the design of other items including industrial equipments.

• 한국의상디자인학회:학술대회논문집
• /
• 한국의상디자인학회 2005년도 Fasion road:Korea to belarus
• /
• pp.44-49
• /
• 2005

• 한국의류학회지
• /
• 제34권9호
• /
• pp.1442-1453
• /
• 2010

This study targets adult females and shows the analysis of physical images affecting clothing behavior, satisfaction or dissatisfaction of ready-made clothes, favorite ready-made clothes design, and weight control as well as the result of demographic characteristic influencing clothing behavior. An individual satisfied with their body prefers bright colors and shiny clothes, on the other hand, an individual who is dissatisfied with their body do not like ready-made clothes and favor loose suits. This study shows that individuals not satisfied with their body are afraid of becoming fat and are following a weight control program. The analysis explains that women (who care for their appearance well) pursue aestheticism, superiority, and are more satisfied with ready-made clothes with casual, feminine, and fancy motifs. It also shows that women who have no confidence in their body follow feminine modesty; on the contrary, those who are confident of their body are satisfied with ready-made dresses and prefer a sexy image. As a result, those who do not care about their looks seek feminine modesty, functionality, and easy-management.

• 한국의류학회지
• /
• 제21권8호
• /
• pp.1396-1405
• /
• 1997

This study investigated country-of-origin effects by comparatively analyzing consumer attitude toward country-of-origin of imported apparel according to apparel product attributes. Fishbein attitude model was used. The effects of consumer characteristics such as attitude of consumers toward general imported apparel and demorgraphic variables on consumer attitude toward country-of-origin were also identified. Italy, U.S.A, Japan, Hong Kong, Korea were used as country of origin. Data were obtained from male and female subjects(total 570) aged mostly 20's. Statistical analysis showed: 1) Apparel product attributes were classified into 3 factors, expressive, instrumental and brand, which are the order of importance for purchasing. 2) Consumer indicated more favorable attitude toward 'made in 'Italy' nd made in 'Korea' in each attribute factor. 'Made in Korea' roducts were evaluated highest in expressive attribute factor but less favored than 'made in Italy' n brand attribute factor. 'Made in U.S.A and made in Japan' were evaluated favorable in instrumental factor, whereas 'made in Hong Kong' had the least favorable attitude in every attribute factor. 3) The uniqueness and good quality of imported apparel appeared to be the most strong variable in predicting consumer attitude toward each country-of-origin. 4) The attitude toward country of origin was different according to sex and age.

• 패션비즈니스
• /
• 제15권1호
• /
• pp.50-62
• /
• 2011

The purpose of this study is to catch the difference for the appraisal standard of a product which the adult women's consumers think importantly when they purchase the clothing made of organic cotton and the appraisal standard according to the demographic characteristics. The data collection for research was done for the women in from their 20's to 50's who are living in the regions of Gyungnam, Busan, Ulsan in Korea. The copies of the used questionnaire were 622 copies. To analyze the collected data, ${\chi}^2$-test, t-test, Cronbach's ${\alpha}$ test, ANOVA, Duncan test were carried out by SPSS 14.0. As the analysis result of data, the appraisal standard for purchasing the clothing made of organic cotton was classified with the five factors. The appraisal standard which the adult women's consumers think importantly when they purchase the clothing made of organic cotton showed the significant difference according to the demographic characteristics. The ratio for post-purchase dissatisfaction showed higher than the one for satisfaction. The dissatisfaction showed the significant difference according to the demographic characteristics. The dissatisfaction for a high price, color and insufficient design showed a relatively high ratio.