• Korean Journal of Human Ecology
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• v.12 no.4
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• pp.559-570
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• 2003

The focus of this research was concerned with studying lower body type for Korean adult males. To understand the features of men's lower body required to organize an optimal sizing system for men's tight-fit slacks, information from the measuring values based on research on the physical standard of the nation(l997) were summarized; in addition, a factor analysis and a cluster analysis among multivariate analyses were performed. In terms of the need for appropriate fit in motorcycle wear, basic lower body parts applying to each item had to be taken into consideration to enhance sizing suitability. In the case of the length of the lower limbs, the inclusion of protectors plays an important role in affecting sizing. The factors related to the lower body were defined as follows: Factor 1 was the vertical dimension of the lower body, Factor 2 was the horizontal dimension of waist and hip, Factor 3 was the horizontal dimension of the lower limbs, Factor 4 was the length of hips, and Factor 5 was the ankle height. The lower body part was also divided into 3 clusters. Cluster 1 referred to the smallest stature and skeleton structure among the 3 body types. Cluster 2 represented the biggest stature, with a thin lower limbs body type. Cluster 3 represented a medium stature but with a large skeleton structure of lower limbs, a muscular type. In conclusion, Cluster 2 appeared most in the 20s age groups, but Cluster 3 appeared most in each of the 30s, 40's, and 50's age groups.

• Journal of the Korean Society of Costume
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• v.64 no.7
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• pp.128-142
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• 2014

In the new media age, the importance of personal style is highlighted, as the fashion recipients independently create their own images by transforming and recombining the fashion information gathered from the fashion blogs - the most representative form of social networks. The study aims to identify the types and styles of imaginary ego-images represented on the personal fashion blogs as a new space of self-expression, based on Lacan's gaze; the imaginary of the unconscious world and the ego-concept. According to literature search, the imaginary ego-image is classified as narcissism, regression, identification, and virtuality. In the case study, Narcissism is represented mostly as bloggers' satisfaction and beliefs about their fashion styles. The degeneration represents childhood images including a mother, as well as retro and vintage images that recreate the fashions of bygone eras - such as medieval, $19^{th}$ or 20th century fashion. Identification is the connection with the various areas of culture and art, especially movies and music. Virtuality represents hypothetical situations of mythical, fairy tale-like, surreal, or dreamlike atmospheres and hypothetical bodies that appear removed, disassembled, or crooked. The imaginary ego-images emerged on the personal fashion blogs are also classified into specific style depending on the attributes of the ego images-such as kidult style, retro style, ethnic style, and surreal style.

• Journal of Fashion Business
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• v.18 no.4
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• pp.80-96
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• 2014

The purpose of this study is to consider the expression of costume through the review of cinema costumes and to provide the model of cooperation between fashion and movie industry by analysis of collaboration with fashion brands in the movie . The subjects are the 1974 film directed by Jack Clayton and the 2013 version by Baz Luhrmann. Cinema Fashion was studied by analyzing the costumes of the two main characters, Gatsby and Daisy, in each scene. Gatsby's costume appeared as a model of traditional American classic suit, sensitive G-G look that symbolizes social success and traditional casual style that reflects upper-class life style. Daisy's costume expressed pastel toned luxury flapper look, oriental art deco style, and prestigious jewelry representing high class. The collaborations with fashion brands were carried out with Ralph Lauren and Cartier in 1974 film, and Brooks Brothers, Prada, and Tiffany in 2013. The value of prestige brands that matched the images of the movie was utilized, but marketing strategies for the promotion of fashion goods were not enough in 1974 version. On the other hand, in 2013 film, the effects of collaboration of the movie and fashion brands were forecasted sufficiently and marketing campaigns for promotion were performed in a various ways. The characteristics of collaborations were as follows: (1) the usage of prestige brands value, (2) collections planning and promotion using the stories of a movie, (3) the usage of multidirectional digital media, and (4) multi-dimensional promotion using entertainment factors. In collaborations with the movie, fashion brands could make cooperative relationship to produce the positive effects for promotion and prestige image strategies and draw attention of the people to the movie and fashion.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.155-165
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• 2005

The purpose of this study is 1) to investigate the effects of Internet apparel store attributes, shopping values, Internet usage, and consumers' characteristics on consumers' Internet apparel purchasing behavior; and 2) to identify the influence of Internet apparel store attributes, Internet usage, and consumers' characteristics on the Internet apparel purchasing behavior of hedonic or utilitarian consumers. The data were collected via an online survey. A total of 4,254 Internet users participated in this survey. Only 589 out of the users' reponses were used as a sample for this research, because those users had previously experienced Internet apparel purchasing. Factor analysis revealed five dimensions of Internet apparel store attributes: site design/navigation, promotion programs, trust, product assortment/ information, and customer service. Based on the respondents' shopping value scores, we identified them as hedonic or utilitarian consumers. Through multiple regression analyses, site design/navigation and promotion programs among store attribute variables, hedonistic or utilitarian shopping values, the number of years on the Internet, income, and educational level were found to be significant predictors of Internet apparel shopping frequency. Among them, hedonistic shopping values were the best predictor of Internet apparel purchasing frequency. Based on the Internet apparel purchasers' shopping value, purchasers were divided into two groups. For hedonic Internet apparel shoppers, the number of years on the Internet, educational level, sex, age, and income were significant predictors of Internet apparel shopping behavior. On the other hand, promotion programs among store attribute variables was the only significant factor that affects utilitarian consumers' Internet apparel shopping behavior.

• Korean Journal of Human Ecology
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• v.21 no.1
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• pp.151-163
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• 2012

The purpose of this study was to examine the effects of perceived fit and brand transfer on extension evaluation in luxury fashion brands. The instrument for this research was a self-administered questionnaire based on a previously developed scale. The variables addressed in this scale included perceived fit, brand value for both parent brand (clothing) and extension brand (home line), extension brand association, and purchase intention of the product in extension brands. The participants in this research comprised of 215 female consumers between the ages of 19 and 51 demographically distributed nationwide. Data were analyzed by descriptive statistics, paired t-test, factor analysis, and regression analysis via SPSS 12.0. Findings showed that brand value consisted of two factors: cognitive and hedonic value in luxury fashion brands. Parent brand value was significantly related to perceived fit with a positive effect on brand association and hedonic value in extension brands. With respect to brand transfer, cognitive value of the parent brand increased the extension brand's cognitive value, while hedonic value of the parent brand increased the extension brand's hedonic value. In addition, purchase intention of the product in the extension brands was determined by the perceived fit and hedonic value of extension brands. This study also discusses the managerial implications for marketers in developing effective luxury brand extensions into new product categories, which leads to a synergy effect in building brand equity in the luxury fashion market.

• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.651-658
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• 2006

This study was performed to provide the analysis on their size and the structural factors required in the process of design and manufacture of school girls' shoes. 371 elementary school girls in Kyungin and Youngnam area were participated in the size measurement. 25 foot items and 6 main body items were measured directly or indirectly using a digital photography. The results of the study are as follows: first, by most of measured items, the range of their foot size was very wide from the size of toddlers to adults'. That shows that the change of school girls' foot size occurred with their growth is pretty big. Second, from the structural factor analysis on 25 foot items, five factors were extracted such as 'the size of the foot', 'the volume of the foot,' 'the height and inclination of the foot,' 'the shape of the foot,' and 'the inside and outside inclination of the foot'. Third, from the cluster analysis, three clusters were classified: Cluster 1 was the group of 10 to 11 year old girls who had big-sized feet. The elementary school girls in the fourth to sixth grade belonged to this group. Cluster 2 consisted of girls who had small-sized and big-volumed feet. Cluster 3 had medium-sized and slim-shaped feet. Most of 6 to 7 year old elementary school girls belonged to this group. The above-mentioned results imply that many continual researches are required on children's shoe production reflecting the change of elementary school girls' feet size owing to their growth. The quantitative data on elementary school girls' feet size in this study could be used as basic information for the development of children's shoe design and its production.

• Korean Journal of Human Ecology
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• v.24 no.1
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• pp.69-77
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• 2015

The study will furnish university students-oriented accessary market with preliminary data by virtue of university students' wearing accessary conditions. It conducted by 151 university students in Jeon-Nam and Jeon-Buk during october through november, 2014. The questionnaire is composed of 17 questions and used 151 out of 152 copies as the final data, except for one insufficient reply. The analysis method carried out a technological statistics such as frequency count, percentage, average and t-test for every questions, used by SPSS 20.0. The investigation result is as follows; The overall numbers of answerers were 151 people, 36 male and 115 female, and showed that they purchase accessaries of less than 20,000won in a jewelry shop. According to the 86.1% of university students' answers, the most well known brand is OST and then Metrocity(76.2%), Swarovski(68.9%) came after. The most visit count is to a jewelry shop, once or twice in a month, on-line shopping malls and department stores came after. Rings and bracelets are purchased once or twice in a month, and earrings are mainly put on. When purchasing accessaries, quality and scarcity design are the most significant conditions, getting the information through internet and fashion magazines. The ground of purchasing accessaries is for self-contentment and for coordinating with their fashion, and also the difficult maintenance as well as untangled wool are defined as uneasiness of using accessaries. Furthermore, the original goods are preferred for rings and necklaces, unlike earrings and bracelets.

• Journal of Korea Multimedia Society
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• v.13 no.9
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• pp.1348-1356
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• 2010

With the advancement of information and communication technology, the market of Internet-based fashion/coordination shopping malls have been considerably increasing year by year. As the number of these Internet shopping malls increases, the operators of the malls tend to decorate the first page of their websites with a variety of events and samples of the best-fit upper-lower clothing pairs. They try to provide visitors of their web sites with products that can induce fresh impression by modifying the first page on a daily or a few days basis. If pairs of best-fit upper-lower clothes for various products available in online shopping malls can be calculated and marked, it would help not only to make the first page of the malls more appealing but also to enable users to purchase linked products in a more convenient way, replacing the recommendations usually made by offline clerks. In the paper, we present the results of designing and implementing an upper-lower clothes matching system in which expert coordinators register matching-value of upper and lower clothes in the form of attribute-value matrix.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.10-15
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• 2017

Research interest has strongly focused on developing a method for effectively transmitting bio-signals over a distance using a wireless wearable device. In this paper, we describe a procedure for the design and fabrication of a wearable antenna based on embroidering conductive threads to clothing capable of transmitting electrocardiogram signals. 3D electromagnetic simulation software and embroidery software were used to design and fabricate the conductive thread-based antenna, respectively. The measurement results show that the reflection coefficient of the fabricated antenna prototype exhibits excellent antenna impedance matching characteristics of less than -10dB in the Zigbee 2.4GHz frequency band. We also verified that the electrocardiogram data could be effectively received and monitored in real-time by a receiver 220m away from the transmitter.

• Journal of Convergence for Information Technology
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• v.8 no.1
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• pp.227-233
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• 2018

The purpose of this study was to develop a warm cover for greenhouse with excellent thermal insulation and to propose ways of commercialization of the product. Feathers were used as filling materials because they formed the air layer to enhance insulation. Instead of downs for clothing or other textile products, we used disposed feathers. The developed product covers the outside of the greenhouse to keep the crops warm. It has multiple layers including feathers as filling materials, padding, inside fabric, heat insulation materials and outer fabric. It has proven to improve the insulation ratio. We developed other kinds of warm covers that are applicable to the inside of the greenhouse or the small houses in the greenhouse. Also, R&D system of educational industrial complex enables us to commercialize the products and building marketing strategies for them. This technology contributes to the expansion of energy-saving facilities for farmers, and it can serve the development and spread of various products utilizing feather.