• International Journal of Costume and Fashion
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• v.13 no.2
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• pp.15-29
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• 2013

Today's technology enables consumers to trade millions of dollars, conduct online banking, access entertainment, and do countless other activities at the click of a button. Online social networks (OSN) have become a cultural phenomenon that allows for individualistic consumerism. Consumers are increasingly utilizing OSN to share ideas, build communities, and contact fellow consumers who are similar to themselves. The relevance of online communities to the music is immense especially because musicians are now using social media to build global audiences. Not only is information about music and performance disseminated online, but musical commodities are sold and traded online. Online music communities allow consumers to elect and create new identities online through the purchase of subcultural commodities. Given the growing economic importance of online music communities it is important to get a holistic view of subcultural communities online. This study utilized content analysis of online music community websites using the Netnography methodology as developed by Kozinet for data collection to analyze consumers' purchasing and consumption behavior of subcultural commodities online as related to the formation of subcultural identities. Findings showed that subcultural items are predominantly purchased online, especially digital music, and there is a need for more custom craft items. The authors presented a new conceptual taxonomy of online subcultural consumer classifications based on online behavior patterns.

• The Korean Journal of Community Living Science
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• v.12 no.2
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• pp.105-117
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• 2001

The purpose of this study is to figure out the actual situation of possession and use of traditional living appliances in the rural area, so as to provide plans for preservation and succession of traditional living appliances. The data were collected from 200 households in 8 rural areas classified by geographical zone. Traditional living appliances were divided into clothing.food.housing living appliances, play tools, and the others. As a result, the degree of using the traditional living appliances is 46.5%(in respect of "often use"). The need for preserving and using the traditional living appliances in modern society was 68.5%(in respect of "a little need"). The level of preservation and use of the traditional living appliances was relatively low except for food living appliances. In conclusion, the suggested directions for developing traditional goods to preserve and succeed traditional living appliances are as follows; ${\circled1}$ Developing traditional living goods peculiar to a certain locality ${\circled2}$ Developing goods with various uses; display, ornament, living appliances, memorial, etc. ${\circled3}$ Developing goods on the process and technique of making traditional living appliances. ${\circled4}$ Providing information and education on excellance of traditional living appliances.

• The Research Journal of the Costume Culture
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• v.26 no.5
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• pp.777-792
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• 2018

As social media has become a part of daily life, new types of online opinion leaders are emerging, and in turn, changes in traditional fashion leaders and leadership are expected. Considering such changes, this study attempted to reexamine fashion leader types and influence characteristics from the perspective of college students as fashion followers. Students were asked to write an essay identifying their fashion leader and how and why they were influenced by him or her. Sixty essays entitled "My Fashion Leader" were collected and content-analyzed. A total of 78 fashion leaders were identified and categorized into four types including celebrities, social media influencers, friends/family/acquaintances, and people seen on the street in order of frequency. Influence characteristics of the identified fashion leaders included superiority, role model, similarity, and familiarity. Similarity was observed across all types of fashion leaders, while superiority and familiarity were identified for celebrities and friends/family/acquaintances, respectively. The results imply that celebrities, mostly those from the TV, movie, and music industries, are still important as fashion leaders in society regardless of their communication style, while friends/family/acquaintances as opinion leaders within a consumer group are important to provide information, advice, and help. However, social media influencers between the two groups are expanding the influence.

• Journal of the Ergonomics Society of Korea
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• v.26 no.4
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• pp.103-111
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• 2007

The purpose of this study is to categorize and analyze the body shape of obese Korean men that are needed for industrial design. Using the anthropometric data that were surveyed through the 5^th Size Korea project, this study was conducted in four steps mostly through the multivariate statistical analysis. In the first step, Broca, BMI, WHR indices are used to define obesity and select obese men from Korean adults and teens. After 34 human anthropometric variables are supposed to be related to obesity were extracted through an expect survey. In the second step, a factor analysis was executed for those human anthropometric variables. Through this analysis, we obtained the human body factors that are related to the representation of obesity. Then the third step, we used a cluster analysis from the result of the factor analysis. And ANOVA analysis was also conducted to obtain the critical obese human anthropometric variables. In the final step, we found the characteristics of the body types of obese men according to clusters and ages. The body types of obese men classified in the study are expected to be applied to product design for clothing, furniture, automobile packaging, etc.

• Journal of the Korean Home Economics Association
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• v.37 no.12 s.142
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• pp.1-11
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• 1999

The purpose of this study is to investigate the color preference of women living in Seoul, to provide materials which is useful for setting up the color plan for a better costume, and to suggest new information in the apparel study. This study is done on the basis of color preference only by age and the range of this study restricted on womens' clothes. The subjects of this research are 1,100 young adult women and 1,244 elderly women photographed in the street. The data are analyzed by frequency and percentage. The results of this study are as follows ; The preference of chromatic color and achromatic color, tint and tone, pattern of textiles are different mainly by age. 1. Elderly women prefer achromatic colors to chromatic colors. The most preferred achromatic color is black, especially elderly women prefer black. 2. Analysis of tint shows that blue, red and yellow red are commonly preferred by women. Especially blue is preferred by young women : red and yellow red are preferred by elderly women. 3. Analysis of tone shows that vivid, pale, dark tones are commonly preferred by women. Especially vivid tone is preferred by elderly women, while pale tone is preferred by young women 4. Analysis of pattern of textiles shows at, pattern textiles are preferred by elderly women rather than by young women. The most preferred pattern for elderly women is a flower pattern, and for young women a stripe pattern.

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.705-716
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• 2011

The purpose of this study was to investigate salesperson's perception of fashion company in the middle management system of department store. This study was conducted by a qualitative research method. An in-depth interview was managed to 14 fashion shop managers and salesperson who have three or more years of work experience at the department store. Interview details were classified three categories: relations with fashion company and others, concern with products supply, concern with products sales. First, the positive factors on relations with fashion company are mutual trust, stability of fashion company, coordination and consideration for shop, communication with fashion company, methodical IT system, methodical education, and social gathering support. The negative factors are unilateral breach of contract from fashion company, communication problem, gap between sales status in shop and product design in fashion company, lack of professional education, difficulty of participating in education, and inadequate employee benefits. Second, the positive factor on products supply is priority of products supply. The negative factors are lack of main items, product procurement lacking rapidity, and problem of securing a supply. Third, the positive factors on products sales are brand pride, display and information support about products, and free gift support. The negative factors are unfair selling commission policy, sales pressure, and excessive responsibility.

• Fashion & Textile Research Journal
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• v.11 no.3
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• pp.437-444
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• 2009

According to the activation of the fashion electronic commerce, this research investigated the merits and demerits and improvement plan of the 3D virtual try-on technology using the qualitative research method. This research was performed by interview with 70 evaluation group. The evaluation group of 3D virtual try-on was organized and the fit evaluation process by 3D human body scan and the 3D virtual try-on of the i-Fashion technology center were experienced. This study was performed by interview after the actual and virtual try-on about the casual shirt. The convenience and accuracy of measurement, usability in online shopping, body evaluation, complement of sizing system, and body shape management were discovered as merits. The requirement of high accuracy in sizing and avatar, limits of fabric expression, practical limitation by cost, vexatious of measurement garment, differences between real and virtual fittings, personal information leakage risk, and etc were pointed out as demerits. The mass customization, customized garment connected with medical service, humanized avatar, improved fitting report, entertainment, coordination, wardrobe manager were proposed as improvement plan.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.312-318
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• 2014

This study examined the correlation between a handle evaluation of cosmetic puff textile and a sensory evaluation. The KES-F system was used to analyze the main mechanical factors for the handle evaluation and a statistical method was used for the sensory evaluation. The results revealed different mechanical properties and handle values of the tested cosmetic puff textiles. A material type and structure of the cosmetic textile affected the handle property of the material which is the most important factor for a cosmetic purpose. Particularly, the physical properties of textile material are likely to be important factors for the sensory property of cosmetic material. In addition, the sensory evaluation also revealed different sensory characteristics of the cosmetic efficiency according to the cosmetic puff textile. No close relationship was observed between the mechanical properties and sensory evaluation on the cosmetic puff textiles. The sensory evaluation of a cosmetic efficiency is not only decided by the physical and mechanical characteristics of the cosmetic textile material. Overall, when using textiles used for the cosmetic purposes, it is important to consider not only the proper mechanical properties of the textiles but also the use and sensory satisfaction. Development and selection of the cosmetic textiles should be focused on both the material function and consumer satisfaction.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.301-311
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• 2014

This study finds information about the image and improvements of hiking gear and examines the influence of heat moisture, psychology, tactile sensation, and mobility/pressure related properties on wear comfort. The relationships of the four related properties and personal characteristics (such as sex, age, BMI and sensitivity) were also checked. Questionnaires were distributed to 400 people in their 40s and 50s; subsequently, 260 were used for data analysis. The questionnaires were comprised of questions about the general hiking characteristics, images and improvements in hiking gear, influence of the four properties on wear comfort, and demographic characteristics. Data were analyzed by frequency analysis, correlation analysis, ANOVA, T-test using SPSS 21 IBM for Windows. The results of this study are as follows. It was shown that people in their 40s and 50s usually went hiking two to four hours with friends or family once to three times a month. Jacket had the largest number of wearing frequency, followed by pants, t-shirts, and inner wear. Consumers' images of hiking gear were positive and the demands for improvements in hiking gear were price, unique design, and vivid color. The order of influence of the four properties on wear comfort was heat moisture, mobility/pressure, tactile sensation, and psychology related properties. The four properties of wear comfort were not influenced significantly by consumer sex, age, BMI, and sensibility.

• The International Journal of Costume Culture
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• v.6 no.1
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• pp.52-60
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• 2003

The purpose of this study was to examine the cases of the head family's costume culture and to apply them to field experience education of adolescent's home economics subject. To examine costume culture, women in the two head families in the Hampyeong area, Jeollanam-do were interviewed. The findings had unique shroud making and custom in the Mo's head family of Hampyeong. Also it was found that the eldest daughters-in-law of the Lee's of Hampyeong have horizontally exchanged the information of the head family's costume with village women of the same family. They have initiated their costume culture directly through their daughters and it had the great influence on after-ages. The Spot experience program for adolescent to experience the head family's costume culture and life culture consisted of four subjects:(l)Educating the head family's traditional living culture including etiquette training, (2)head family village walk, (3)experiencing the head family's clothes life including natural dyeing and sewing, and (4)a field trip of Hampyeong Local Life Culture Museum. For a model experience of the head family's costume and life culture, three families with middle and high schoolers participated in 8- hour experience learning program.